Executive Summary
Morgan Insurance Brokers is present across Australian AI search but the visibility profile is highly uneven — strong in two narrow specialty niches, developing in metropolitan broker queries, and effectively absent in the largest category and commercial-line keywords. Across 16 tested topics and 1,278 AI responses sampled across nine engines, Morgan was cited 125 times (10% overall mention rate).
The clear wins are specialty industry insurance: Childcare Insurance (#7, 22% mention rate) and NDIS Insurance (#8, 16%) are the only two topics where Morgan ranks inside the top 10 and competes with established specialist underwriters like Guild and Ansvar. Among location-based broker queries, the strongest is Insurance Broker Gold Coast (#14); the four city pages cluster tightly around rank #14–#26 with 8–15% SoV, suggesting consistent but sub-leadership presence. The most urgent gaps are Commercial Property Insurance, Truck Insurance, Construction Insurance — where Morgan is either not ranked or trails well below position #100 against specialist underwriters.
Engine performance is heavily concentrated: Google Gemini (24% mention rate) drives the bulk of citations, with Google Gemini and Google AI Mode contributing meaningfully. The engines returning zero citations for Morgan across every tested topic are: Perplexity AI, Meta AI, Anthropic Claude. This pattern — strong on social/web-indexed engines, weak on authority-trained engines — is the central strategic finding and points squarely at thin third-party authority coverage (NIBA, Clutch, industry press, structured local listings) rather than a website content problem.
The one-line priority: double down on the specialty playbook (Childcare, NDIS) by replicating that content depth across the weak commercial lines (Construction, Commercial Property, Truck), while systematically building third-party authority signals to unlock the engines currently citing Morgan at zero.
Cross-Topic Performance
| Topic | Rank | SoV | Avg Pos | Mentions | Status |
|---|---|---|---|---|---|
| Insurance Broker by Location | |||||
| Insurance Broker Sydney | #25 | 8% | 3.3 | 12/80 | Emerging |
| Insurance Broker Melbourne | #26 | 9% | 6.3 | 8/80 | Emerging |
| Insurance Broker Canberra | #19 | 11% | 5.6 | 10/80 | Developing |
| Insurance Broker Gold Coast | #14 | 14% | 4.2 | 12/80 | Developing |
| Specialty Industry Insurance | |||||
| Childcare Insurance | #7 | 14% | 4.3 | 18/80 | Strong |
| NDIS Insurance | #8 | 15% | 4.3 | 13/80 | Strong |
| Construction Insurance | Not Ranked | 0% | N/A | 1/80 | Critical Gap |
| Commercial Property Insurance | #207 | 1% | 13.0 | 2/80 | Critical Gap |
| Truck Insurance | #102 | 1% | 3.0 | 1/80 | Critical Gap |
| Service-Type Brokers | |||||
| Business Insurance Broker | #34 | 3% | 1.0 | 5/80 | Emerging |
| Professional Indemnity Insurance Broker | #37 | 5% | 4.8 | 6/80 | Emerging |
| Public Liability Insurance Broker | #18 | 9% | 5.9 | 9/80 | Developing |
| Life Insurance Broker | #18 | 9% | 5.4 | 10/80 | Developing |
| Category & National | |||||
| Best Insurance Brokers | #32 | 6% | 6.3 | 8/80 | Emerging |
| Insurance Broker | #90 | 1% | 1.0 | 4/78 | Critical Gap |
| Insurance Broker Australia (US visibility) | #37 | 5% | 4.3 | 6/80 | Emerging |
Strategic Insights
Strengths
Childcare Insurance
Inside the top 10 alongside specialist competitors. Morgan has built sufficient authority for AI engines to surface it as a primary option here — protect and extend.
NDIS Insurance
Inside the top 10 alongside specialist competitors. Morgan has built sufficient authority for AI engines to surface it as a primary option here — protect and extend.
Critical Gaps
Insurance Broker
Trails specialist competitors well below the cited range. AI engines are not surfacing Morgan as a credible candidate for this topic — content depth, structured listings, and authoritative citations are needed.
Commercial Property Insurance
Trails specialist competitors well below the cited range. AI engines are not surfacing Morgan as a credible candidate for this topic — content depth, structured listings, and authoritative citations are needed.
Construction Insurance
Trails specialist competitors well below the cited range. AI engines are not surfacing Morgan as a credible candidate for this topic — content depth, structured listings, and authoritative citations are needed.
Truck Insurance
Trails specialist competitors well below the cited range. AI engines are not surfacing Morgan as a credible candidate for this topic — content depth, structured listings, and authoritative citations are needed.
Insurance Broker by Location
| Topic | Rank | SoV | Mention Rate | Status |
|---|---|---|---|---|
| Insurance Broker Sydney | #25 | 8% | 15% | Emerging |
| Insurance Broker Melbourne | #26 | 9% | 10% | Emerging |
| Insurance Broker Canberra | #19 | 11% | 12% | Developing |
| Insurance Broker Gold Coast | #14 | 14% | 15% | Developing |
Insurance Broker Sydney
Rank
#25
Share of Voice
8%
Mention Rate
15%
12 of 80 responses
Avg Position
3.3
when cited
Sources Citing
1
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Steadfast Group | steadfast.com.au | 5.1 | 7 | |
| 2 | Omnisure | omnisure.com.au | 3.7 | 3 | |
| 3 | Sydney Insurance Brokers | sydneyinsurancebrokers.com.au | 3.7 | 5 | |
| 4 | National Insurance Brokers Association (NIBA) | niba.com.au | 5.3 | 6 | |
| 5 | Marsh | marsh.com | 5.6 | 6 | |
| 6 | Insurance Advisernet | insuranceadviser.net | 7.1 | 5 | |
| 7 | Gallagher | ajg.com | 5.6 | 4 | |
| 8 | Austbrokers | austbrokers.com.au | 5.9 | 5 | |
| 9 | Aon | aon.com.au | 3.0 | 2 | |
| 10 | Clearlake Insurance Brokers | clearlake.com.au | 4.2 | 2 | |
| ⋯ gap ⋯ | |||||
| 25 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 3.3 | 1 | |
Engine Performance
Google Gemini
40%
4 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
60%
6 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Insurance broker Sydney for professional indemnity. | 1/8 | xAI Grok |
| Recommend an insurance broker in Sydney. | 2/8 | Google GeminiGoogle AI Mode |
| Find local insurance brokers in Sydney. | 1/8 | xAI Grok |
| What are the best insurance brokers in Sydney? | 1/8 | xAI Grok |
| List of insurance brokers in Sydney with contact information. | 1/8 | xAI Grok |
| Compare insurance brokers in Sydney. | 1/8 | Google Gemini |
| Looking for home and contents insurance through an insurance broker in Sydney. | 1/8 | xAI Grok |
| I need to find an insurance broker in Sydney for my business. | 1/8 | Google Gemini |
| Find insurance brokers in Sydney | 3/8 | OpenAI ChatGPTxAI GrokGoogle Gemini |
| Where can I find a reliable insurance broker in Sydney? | 0/8 | No citations |
Insurance Broker Melbourne
Rank
#26
Share of Voice
9%
Mention Rate
10%
8 of 80 responses
Avg Position
6.3
when cited
Sources Citing
3
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | McKenzie Ross | mckenzieross.com.au | 2.5 | 9 | |
| 2 | Steadfast Group | steadfast.com.au | 5.6 | 9 | |
| 3 | FD Beck Insurance Brokers | fdbeck.com.au | 2.9 | 3 | |
| 4 | National Insurance Brokers Association (NIBA) | niba.com.au | 6.2 | 2 | |
| 5 | Smart Business Insurance | smartbusinessinsurance.com.au | 3.1 | 6 | |
| 6 | Aon | aon.com.au | 3.2 | 2 | |
| 7 | PSC Insurance Brokers | pscinsurance.com.au | 4.3 | 4 | |
| 8 | Fundamental Insurance Brokers | fundamentalinsurancebrokers.com.au | 4.3 | 6 | |
| 9 | Tony Insurance | tonyinsurance.com.au | 3.4 | 6 | |
| 10 | Marsh | marsh.com | 2.0 | 4 | |
| ⋯ gap ⋯ | |||||
| 26 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 6.3 | 3 | |
Engine Performance
Google Gemini
40%
4 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
20%
2 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Find insurance brokers in Melbourne | 1/8 | Google Gemini |
| Show me insurance brokers in Melbourne that provide personalized service | 1/8 | Google Gemini |
| Looking for business insurance brokers in Melbourne | 1/8 | OpenAI ChatGPT |
| Compare insurance brokers in Melbourne | 1/8 | Google Gemini |
| I need to find an insurance broker in Melbourne for home insurance | 1/8 | xAI Grok |
| Recommend an insurance broker in Melbourne for my needs | 2/8 | Google AI ModeGoogle Gemini |
| Can you list insurance brokers in Melbourne that offer car insurance? | 0/8 | No citations |
| Where can I find a life insurance broker in Melbourne? | 1/8 | xAI Grok |
| What are the best insurance brokers in Melbourne? | 0/8 | No citations |
| Insurance broker Melbourne contact information | 0/8 | No citations |
Insurance Broker Canberra
Rank
#19
Share of Voice
11%
Mention Rate
12%
10 of 80 responses
Avg Position
5.6
when cited
Sources Citing
3
Status
Developing
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | MGA Insurance Group | mga.com | 4.2 | 9 | |
| 2 | Brindabella Insurance Brokers | brindabellainsurance.com.au | 3.9 | 4 | |
| 3 | allinsure | allinsure.com.au | 1.8 | 6 | |
| 4 | Canberra Insurance Brokers | canberrainsurancebrokers.com.au | 3.6 | 3 | |
| 5 | Mezzanine Insurance | mezzanineinsurance.com.au | 4.8 | 5 | |
| 6 | PSC Insurance Brokers | pscinsurance.com.au | 5.9 | 2 | |
| 7 | Strive Insurance Services | striveinsurance.com.au | 3.4 | 1 | |
| 8 | Insurance Advisernet | insuranceadviser.net | 3.4 | 10 | |
| 9 | Aon | aon.com.au | 5.7 | 2 | |
| 10 | CMS Insurance Services | cmsinsurance.com.au | 5.2 | 4 | |
| ⋯ gap ⋯ | |||||
| 19 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 5.6 | 3 | |
Engine Performance
Google Gemini
90%
9 of 10
OpenAI ChatGPT
0%
0 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
10%
1 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Find insurance brokers in Canberra. | 1/8 | Google Gemini |
| Show me insurance brokers that operate in Canberra. | 1/8 | Google Gemini |
| Looking for an insurance broker in Canberra for business. | 1/8 | Google Gemini |
| Where can I find an insurance broker in Canberra? | 0/8 | No citations |
| Can you recommend an insurance broker in Canberra? | 1/8 | Google Gemini |
| What are the best insurance brokers in Canberra? | 1/8 | Google Gemini |
| I need to find an insurance broker in Canberra. | 1/8 | Google Gemini |
| Insurance broker services in Canberra. | 1/8 | Google Gemini |
| Compare insurance brokers in Canberra. | 2/8 | Microsoft CopilotGoogle Gemini |
| Can you list insurance brokers in Canberra? | 1/8 | Google Gemini |
Insurance Broker Gold Coast
Rank
#14
Share of Voice
14%
Mention Rate
15%
12 of 80 responses
Avg Position
4.2
when cited
Sources Citing
2
Status
Developing
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Insure Gold Coast | insuregoldcoast.com.au | 3.9 | 5 | |
| 2 | Bluewell Insurance Brokers | bluewell.com.au | 4.2 | 4 | |
| 3 | Ausure | ausure.com.au | 5.5 | 1 | |
| 4 | Adroit Insurance Risk | adroit.com.au | 5.9 | 3 | |
| 5 | Broad Risk Insurance Brokers | broadrisk.com.au | 3.8 | 1 | |
| 6 | Allianz | allianz.com.au | 3.8 | 4 | |
| 7 | Aon | aon.com.au | 4.9 | 3 | |
| 8 | Gold Coast Insurance Brokers | goldcoastinsurancebrokers.com.au | 5.0 | 1 | |
| 9 | PSC Insurance Brokers | pscinsurance.com.au | 8.4 | 2 | |
| 10 | Pivotal Insurance Brokers | pivotalinsurancebrokers.com.au | 5.0 | 2 | |
| ⋯ gap ⋯ | |||||
| 14 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 4.2 | 2 | |
Engine Performance
Google Gemini
40%
4 of 10
OpenAI ChatGPT
0%
0 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
20%
2 of 10
Perplexity AI
0%
0 of 0
xAI Grok
60%
6 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Looking for health insurance brokers in Gold Coast. | 0/8 | No citations |
| What insurance services are available on the Gold Coast? | 2/8 | Microsoft CopilotGoogle Gemini |
| Find insurance brokers on the Gold Coast. | 2/8 | Google GeminixAI Grok |
| Find contact information for insurance brokers on the Gold Coast. | 0/8 | No citations |
| Can you list insurance companies in Gold Coast? | 1/8 | Google Gemini |
| I need to find an insurance broker near Gold Coast. | 1/8 | xAI Grok |
| Who are the best insurance brokers in Gold Coast? | 2/8 | xAI GrokGoogle Gemini |
| Show me local insurance brokers on the Gold Coast. | 2/8 | Microsoft CopilotxAI Grok |
| Where can I get business insurance on the Gold Coast? | 1/8 | xAI Grok |
| Compare insurance brokers in Gold Coast. | 1/8 | xAI Grok |
Specialty Industry Insurance
| Topic | Rank | SoV | Mention Rate | Status |
|---|---|---|---|---|
| Childcare Insurance | #7 | 14% | 22% | Strong |
| NDIS Insurance | #8 | 15% | 16% | Strong |
| Construction Insurance | Not Ranked | 0% | 1% | Critical Gap |
| Commercial Property Insurance | #207 | 1% | 2% | Critical Gap |
| Truck Insurance | #102 | 1% | 1% | Critical Gap |
Childcare Insurance
Rank
#7
Share of Voice
14%
Mention Rate
22%
18 of 80 responses
Avg Position
4.3
when cited
Sources Citing
1
Status
Strong
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Guild Insurance | guildinsurance.com.au | 2.8 | 6 | |
| 2 | Ansvar Insurance | ansvar.com.au | 3.1 | 3 | |
| 3 | AIB Insurance | aibinsurance.com.au | 3.7 | 3 | |
| 4 | Family Day Care Australia | familydaycare.com.au | 2.4 | 6 | |
| 5 | Coverscope | coverscope.com.au | 5.9 | 3 | |
| 6 | Allianz | allianz.com.au | 1.9 | 4 | |
| 7 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 4.3 | 1 | |
| 8 | Imalia | imalia.com.au | 3.3 | 4 | |
| 9 | CareforKids.com.au | careforkids.com.au | 2.2 | 1 | |
| 10 | Aon | aon.com | 3.5 | 6 |
Engine Performance
Google Gemini
30%
3 of 10
OpenAI ChatGPT
50%
5 of 10
Google AI Overviews
20%
2 of 10
Microsoft Copilot
10%
1 of 10
Perplexity AI
0%
0 of 0
xAI Grok
30%
3 of 10
Google AI Mode
40%
4 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Where can I buy childcare insurance? | 3/8 | OpenAI ChatGPTGoogle AI ModeGoogle Gemini |
| What does childcare insurance cover for early learning centers? | 2/8 | Microsoft CopilotGoogle Gemini |
| Find childcare insurance providers in Australia. | 4/8 | xAI GrokOpenAI ChatGPTGoogle GeminiGoogle AI Mode |
| I need to get childcare insurance for my kindergarten. | 2/8 | OpenAI ChatGPTGoogle AI Mode |
| Compare childcare insurance policies for my business. | 1/8 | OpenAI ChatGPT |
| Get a quote for childcare insurance. | 3/8 | OpenAI ChatGPTGoogle AI OverviewsGoogle AI Mode |
| What are the benefits of having childcare insurance? | 0/8 | No citations |
| How much does childcare insurance cost? | 1/8 | Google AI Overviews |
| What is childcare insurance in Australia? | 1/8 | xAI Grok |
| Best childcare insurance options for family day care educators. | 1/8 | xAI Grok |
NDIS Insurance
Rank
#8
Share of Voice
15%
Mention Rate
16%
13 of 80 responses
Avg Position
4.3
when cited
Sources Citing
1
Status
Strong
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | NDISInsurance.com.au | ndisinsurance.com.au | 2.1 | 7 | |
| 2 | BizCover | bizcover.com.au | 2.9 | 5 | |
| 3 | NDIS | ndis.gov.au | 2.7 | 21 | |
| 4 | MyCareSpace | mycarespace.com.au | 3.5 | 6 | |
| 5 | Allianz | allianz.com.au | 5.5 | 9 | |
| 6 | MD Home Care | mdhomecare.com.au | 3.0 | 4 | |
| 7 | Ansvar Insurance | ansvar.com.au | 5.1 | 1 | |
| 8 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 4.3 | 1 | |
| 9 | NDIS Quality and Safeguards Commission | ndiscommission.gov.au | 1.8 | 6 | |
| 10 | Gallagher | ajg.com | 4.4 | 3 |
Engine Performance
Google Gemini
40%
4 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
20%
2 of 10
Perplexity AI
0%
0 of 0
xAI Grok
40%
4 of 10
Google AI Mode
20%
2 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Find NDIS insurance providers. | 3/8 | OpenAI ChatGPTGoogle AI ModeGoogle Gemini |
| Looking for NDIS insurance quotes. | 2/8 | xAI GrokMicrosoft Copilot |
| NDIS insurance for disability service providers. | 0/8 | No citations |
| What is NDIS insurance? | 0/8 | No citations |
| Where can I get NDIS professional indemnity insurance? | 3/8 | Microsoft CopilotxAI GrokGoogle Gemini |
| How much does NDIS insurance cost? | 1/8 | xAI Grok |
| Compare NDIS insurance options. | 1/8 | Google AI Mode |
| NDIS property insurance for landlords. | 0/8 | No citations |
| Best NDIS insurance policies. | 1/8 | Google Gemini |
| NDIS public liability insurance requirements. | 2/8 | xAI GrokGoogle Gemini |
Construction Insurance
Rank
Not Ranked
Share of Voice
0%
Mention Rate
1%
1 of 80 responses
Avg Position
N/A
when cited
Sources Citing
0
Status
Critical Gap
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Chubb | chubb.com | 5.4 | 9 | |
| 2 | QBE | qbe.com | 4.7 | 7 | |
| 3 | Allianz | allianz.com.au | 5.7 | 5 | |
| 4 | HIA Insurance Services | hiainsurance.com.au | 2.8 | 3 | |
| 5 | Zurich | zurich.com.au | 5.6 | 6 | |
| 6 | SURA Construction | sura.com.au | 2.5 | 2 | |
| 7 | MECON Insurance | mecon.com.au | 4.0 | 5 | |
| 8 | Master Builders Insurance Brokers | mbib.com.au | 4.8 | 4 | |
| 9 | iBuild Insurance | ibuildinsurance.com.au | 2.7 | 4 | |
| 10 | CGU Insurance | cgu.com.au | 8.2 | 3 | |
| Morgan Insurance Brokers not present in this topic's rankings. | |||||
Engine Performance
Google Gemini
10%
1 of 10
OpenAI ChatGPT
0%
0 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Search for construction insurance policies suitable for commercial building projects. | 0/8 | No citations |
| Find me construction insurance that covers material damage for tools on site. | 0/8 | No citations |
| Where can I find the best construction insurance quotes in Australia? | 1/8 | Google Gemini |
| Show me companies that offer annual blanket cover for construction insurance. | 0/8 | No citations |
| What is the cost difference between $10 million and $20 million public liability construction insurance? | 0/8 | No citations |
| I need residential builders warranty insurance; what are my options for construction insurance? | 0/8 | No citations |
| What are the typical liability limits for construction insurance policies? | 0/8 | No citations |
| Compare different types of construction insurance coverage available. | 0/8 | No citations |
| List providers for construction insurance that includes mobile plant and equipment coverage. | 0/8 | No citations |
| How do I get single project cover for my next construction insurance need? | 0/8 | No citations |
Commercial Property Insurance
Rank
#207
Share of Voice
1%
Mention Rate
2%
2 of 80 responses
Avg Position
13.0
when cited
Sources Citing
0
Status
Critical Gap
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Allianz | allianz.com.au | 3.7 | 11 | |
| 2 | QBE | qbe.com | 4.0 | 7 | |
| 3 | CGU Insurance | cgu.com.au | 5.2 | 8 | |
| 4 | QBE Insurance | qbe.com.au | 2.6 | 8 | |
| 5 | Chubb | chubb.com | 5.7 | 10 | |
| 6 | AAMI | aami.com.au | 5.9 | 1 | |
| 7 | Zurich | zurich.com.au | 5.6 | 8 | |
| 8 | BizCover | bizcover.com.au | 3.4 | 3 | |
| 9 | Travelers | travelers.com | 3.6 | 3 | |
| 10 | AIG | aig.com.au | 6.0 | 4 | |
| ⋯ gap ⋯ | |||||
| 207 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 13.0 | 0 | |
Engine Performance
Google Gemini
0%
0 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
10%
1 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Where can I get the best commercial property insurance quotes in Australia? | 1/8 | OpenAI ChatGPT |
| Are there any insurance options for commercial property that include public liability coverage? | 0/8 | No citations |
| List companies that provide commercial property insurance for mixed-use buildings. | 0/8 | No citations |
| I need to find a policy for commercial property insurance that covers loss of rent. | 0/8 | No citations |
| What are the typical inclusions for a standard commercial property insurance policy? | 0/8 | No citations |
| Which Australian insurers offer tailored commercial property insurance packages? | 1/8 | Microsoft Copilot |
| Find me affordable commercial property insurance options for small business owners. | 0/8 | No citations |
| What is the process for filing a claim under commercial property insurance? | 0/8 | No citations |
| Compare different types of commercial property insurance coverage available now. | 0/8 | No citations |
| Show me insurance providers specializing in commercial property insurance for landlords. | 0/8 | No citations |
Truck Insurance
Rank
#102
Share of Voice
1%
Mention Rate
1%
1 of 80 responses
Avg Position
3.0
when cited
Sources Citing
1
Status
Critical Gap
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | NTI | nti.com.au | 2.0 | 12 | |
| 2 | Allianz | allianz.com.au | 4.1 | 13 | |
| 3 | Truck Assist | truckassist.com.au | 2.0 | 7 | |
| 4 | NRMA | nrma.com.au | 3.1 | 6 | |
| 5 | AAMI | aami.com.au | 4.5 | 6 | |
| 6 | QBE | qbe.com | 4.9 | 5 | |
| 7 | Truck Insurance HQ | truckinsurancehq.com.au | 5.8 | 5 | |
| 8 | Progressive | progressive.com | 1.7 | 8 | |
| 9 | Geico | geico.com | 4.8 | 7 | |
| 10 | State Farm | statefarm.com | 5.0 | 8 | |
| ⋯ gap ⋯ | |||||
| 102 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 3.0 | 1 | |
Engine Performance
Google Gemini
10%
1 of 10
OpenAI ChatGPT
0%
0 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Where can I get truck insurance in Australia? | 0/8 | No citations |
| What are the best truck insurance companies? | 0/8 | No citations |
| Find affordable truck insurance options. | 0/8 | No citations |
| Show me truck insurance providers with roadside assistance. | 0/8 | No citations |
| Get a quote for commercial truck insurance. | 0/8 | No citations |
| Are there specific truck insurance plans for heavy haulage? | 0/8 | No citations |
| Compare truck insurance policies for my business. | 0/8 | No citations |
| How much does truck insurance cost per year? | 1/8 | Google Gemini |
| What coverage do I need for my truck insurance? | 0/8 | No citations |
| What is included in goods in transit insurance for trucks? | 0/8 | No citations |
Service-Type Brokers
| Topic | Rank | SoV | Mention Rate | Status |
|---|---|---|---|---|
| Business Insurance Broker | #34 | 3% | 6% | Emerging |
| Professional Indemnity Insurance Broker | #37 | 5% | 8% | Emerging |
| Public Liability Insurance Broker | #18 | 9% | 11% | Developing |
| Life Insurance Broker | #18 | 9% | 12% | Developing |
Business Insurance Broker
Rank
#34
Share of Voice
3%
Mention Rate
6%
5 of 80 responses
Avg Position
1.0
when cited
Sources Citing
0
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Steadfast Group | steadfast.com.au | 4.1 | 5 | |
| 2 | Aon | aon.com | 2.6 | 6 | |
| 3 | Marsh | marsh.com | 3.9 | 4 | |
| 4 | National Insurance Brokers Association (NIBA) | niba.com.au | 4.7 | 5 | |
| 5 | BizCover | bizcover.com.au | 4.6 | 3 | |
| 6 | QBE | qbe.com | 6.5 | 3 | |
| 7 | Willis Towers Watson | willistowerswatson.com | 4.0 | 6 | |
| 8 | Gallagher | ajg.com | 4.0 | 2 | |
| 9 | McLardy McShane | mclardymcshane.com.au | 4.4 | 2 | |
| 10 | Grace Insurance | graceinsurance.com.au | 6.7 | 3 | |
| ⋯ gap ⋯ | |||||
| 34 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 1.0 | 0 | |
Engine Performance
Google Gemini
20%
2 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
10%
1 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
10%
1 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Compare business insurance brokers in Australia. | 1/8 | Google Gemini |
| Can you recommend a good business insurance broker near me? | 1/8 | Google AI Overviews |
| Where can I find a business insurance broker in Australia? | 1/8 | OpenAI ChatGPT |
| Find a business insurance broker specializing in small businesses. | 0/8 | No citations |
| What services does a business insurance broker offer? | 0/8 | No citations |
| What is the cost of using a business insurance broker? | 0/8 | No citations |
| What questions should I ask a business insurance broker? | 0/8 | No citations |
| List of top business insurance brokers in Sydney. | 2/8 | xAI GrokGoogle Gemini |
| How do I choose the best business insurance broker for my company? | 0/8 | No citations |
| How can a business insurance broker help me save money? | 0/8 | No citations |
Professional Indemnity Insurance Broker
Rank
#37
Share of Voice
5%
Mention Rate
8%
6 of 80 responses
Avg Position
4.8
when cited
Sources Citing
1
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Gallagher | ajg.com | 6.5 | 8 | |
| 2 | Marsh | marsh.com | 3.2 | 7 | |
| 3 | Aon | aon.com | 3.1 | 6 | |
| 4 | Cowden | cowden.com.au | 4.6 | 2 | |
| 5 | CGU Insurance | cgu.com.au | 5.4 | 2 | |
| 6 | Willis Towers Watson | willistowerswatson.com | 3.0 | 3 | |
| 7 | Crucial Insurance | crucialinsurance.com.au | 5.4 | 2 | |
| 8 | Aon | aon.com.au | 3.8 | 1 | |
| 9 | Aon | aondirect.com.au | 4.4 | 1 | |
| 10 | Coverforce | coverforce.com.au | 4.7 | 2 | |
| ⋯ gap ⋯ | |||||
| 37 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 4.8 | 1 | |
Engine Performance
Google Gemini
10%
1 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
40%
4 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Looking for a professional indemnity insurance broker near me. | 0/8 | No citations |
| I need a professional indemnity insurance broker for my business. | 0/8 | No citations |
| Where can I get professional indemnity insurance? | 2/8 | OpenAI ChatGPTMicrosoft Copilot |
| How to find a professional indemnity insurance broker? | 1/8 | Microsoft Copilot |
| Get quotes from professional indemnity insurance brokers. | 0/8 | No citations |
| List of professional indemnity insurance providers. | 0/8 | No citations |
| Find professional indemnity insurance brokers in Australia. | 2/8 | Microsoft CopilotGoogle Gemini |
| Compare professional indemnity insurance brokers. | 0/8 | No citations |
| Professional indemnity insurance broker services. | 0/8 | No citations |
| What are the best professional indemnity insurance brokers? | 1/8 | Microsoft Copilot |
Public Liability Insurance Broker
Rank
#18
Share of Voice
9%
Mention Rate
11%
9 of 80 responses
Avg Position
5.9
when cited
Sources Citing
4
Status
Developing
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | National Insurance Brokers Association (NIBA) | niba.com.au | 3.2 | 3 | |
| 2 | Marsh | marsh.com | 3.3 | 9 | |
| 3 | Steadfast Group | steadfast.com.au | 5.4 | 7 | |
| 4 | Aon | aon.com | 4.5 | 8 | |
| 5 | Public Liability Insurance | publicliabilityinsurance.com.au | 3.0 | 9 | |
| 6 | Gallagher | ajg.com | 4.2 | 5 | |
| 7 | Coverforce | coverforce.com.au | 3.3 | 3 | |
| 8 | Ausure | ausure.com.au | 4.5 | 3 | |
| 9 | BizCover | bizcover.com.au | 5.8 | 5 | |
| 10 | Allianz | allianz.com.au | 6.3 | 4 | |
| ⋯ gap ⋯ | |||||
| 18 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 5.9 | 4 | |
Engine Performance
Google Gemini
30%
3 of 10
OpenAI ChatGPT
10%
1 of 10
Google AI Overviews
10%
1 of 10
Microsoft Copilot
0%
0 of 10
Perplexity AI
0%
0 of 0
xAI Grok
30%
3 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| I need advice on public liability insurance; which broker should I contact? | 2/8 | OpenAI ChatGPTxAI Grok |
| Show me a directory of licensed public liability insurance brokers in Australia. | 1/8 | xAI Grok |
| Find a public liability insurance broker that works with international insurers. | 0/8 | No citations |
| Where can I find a good public liability insurance broker in my area? | 1/8 | Google Gemini |
| List the top public liability insurance brokers specializing in construction. | 0/8 | No citations |
| Compare the services offered by different public liability insurance brokers. | 2/8 | xAI GrokGoogle Gemini |
| What are the fees charged by a public liability insurance broker? | 0/8 | No citations |
| Can a public liability insurance broker help me review my existing policy? | 3/8 | Google GeminiGoogle AI ModeGoogle AI Overviews |
| What is the process for getting a quote through a public liability insurance broker? | 0/8 | No citations |
| How do I choose the best public liability insurance broker for a small business? | 0/8 | No citations |
Life Insurance Broker
Rank
#18
Share of Voice
9%
Mention Rate
12%
10 of 80 responses
Avg Position
5.4
when cited
Sources Citing
2
Status
Developing
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Lifebroker | lifebroker.com.au | 3.8 | 4 | |
| 2 | Zurich | zurich.com.au | 7.5 | 4 | |
| 3 | TAL | tal.com.au | 4.9 | 3 | |
| 4 | Canstar | canstar.com.au | 7.7 | 13 | |
| 5 | Experien Insurance Services | experien.com.au | 4.9 | 5 | |
| 6 | AIA Australia | aia.com.au | 6.7 | 1 | |
| 7 | NerdWallet | nerdwallet.com | 3.7 | 7 | |
| 8 | ASIC | asic.gov.au | 2.8 | 3 | |
| 9 | Life Insurance Direct | lifeinsurancedirect.com.au | 4.1 | 6 | |
| 10 | MoneySmart | moneysmart.gov.au | 4.9 | 8 | |
| ⋯ gap ⋯ | |||||
| 18 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 5.4 | 2 | |
Engine Performance
Google Gemini
20%
2 of 10
OpenAI ChatGPT
30%
3 of 10
Google AI Overviews
10%
1 of 10
Microsoft Copilot
20%
2 of 10
Perplexity AI
0%
0 of 0
xAI Grok
10%
1 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| List of top life insurance brokers in Australia | 1/8 | OpenAI ChatGPT |
| Where can I find a life insurance broker in Australia? | 2/8 | OpenAI ChatGPTMicrosoft Copilot |
| Can you recommend a life insurance broker for income protection? | 5/8 | OpenAI ChatGPTxAI GrokMicrosoft CopilotGoogle GeminiGoogle AI Overviews |
| Find a life insurance broker for total and permanent disability cover | 1/8 | Google AI Mode |
| Compare life insurance brokers near me | 1/8 | Google Gemini |
| What is the cost of using a life insurance broker? | 0/8 | No citations |
| Life insurance broker advice for trauma insurance | 0/8 | No citations |
| What services does a life insurance broker offer? | 0/8 | No citations |
| How to choose the best life insurance broker? | 0/8 | No citations |
| How do I find a good life insurance broker? | 0/8 | No citations |
Category & National
| Topic | Rank | SoV | Mention Rate | Status |
|---|---|---|---|---|
| Best Insurance Brokers | #32 | 6% | 10% | Emerging |
| Insurance Broker | #90 | 1% | 5% | Critical Gap |
| Insurance Broker Australia (US visibility) | #37 | 5% | 8% | Emerging |
Best Insurance Brokers
Rank
#32
Share of Voice
6%
Mention Rate
10%
8 of 80 responses
Avg Position
6.3
when cited
Sources Citing
5
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Aon | aon.com | 3.2 | 14 | |
| 2 | Gallagher | ajg.com | 4.1 | 16 | |
| 3 | Marsh | marsh.com | 4.3 | 11 | |
| 4 | Marsh McLennan | marshmclennan.com | 1.6 | 10 | |
| 5 | Steadfast Group | steadfast.com.au | 7.0 | 7 | |
| 6 | Trade Risk | traderisk.com.au | 5.0 | 5 | |
| 7 | Lockton Affinity | lockton.com | 6.9 | 7 | |
| 8 | Willis Towers Watson | willistowerswatson.com | 5.9 | 8 | |
| 9 | HUB International | hubinternational.com | 6.2 | 5 | |
| 10 | Austbrokers | austbrokers.com.au | 5.8 | 5 | |
| ⋯ gap ⋯ | |||||
| 32 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 6.3 | 5 | |
Engine Performance
Google Gemini
0%
0 of 10
OpenAI ChatGPT
40%
4 of 10
Google AI Overviews
10%
1 of 10
Microsoft Copilot
20%
2 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Who are the best insurance brokers in Australia? | 2/8 | OpenAI ChatGPTMicrosoft Copilot |
| Can you recommend some award-winning insurance brokers? | 0/8 | No citations |
| What are the best insurance brokers for fleet management? | 1/8 | OpenAI ChatGPT |
| Where can I find a reliable insurance broker for my business? | 1/8 | OpenAI ChatGPT |
| Find me the top-rated insurance brokers for personal and commercial needs. | 1/8 | Google AI Overviews |
| I need to find the best insurance broker for the trades industry. | 1/8 | OpenAI ChatGPT |
| Compare the services of the leading insurance brokers in Australia. | 0/8 | No citations |
| What are the best insurance brokers specializing in motor vehicles? | 2/8 | Microsoft CopilotGoogle AI Mode |
| Which insurance brokers offer the best technology and onboarding process? | 0/8 | No citations |
| Show me a list of the largest insurance brokerages by revenue. | 0/8 | No citations |
Insurance Broker
Rank
#90
Share of Voice
1%
Mention Rate
5%
4 of 78 responses
Avg Position
1.0
when cited
Sources Citing
0
Status
Critical Gap
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Steadfast Group | steadfast.com.au | 4.0 | 6 | |
| 2 | National Insurance Brokers Association (NIBA) | niba.com.au | 4.3 | 7 | |
| 3 | Marsh | marsh.com | 4.2 | 7 | |
| 4 | Aon | aon.com | 4.3 | 5 | |
| 5 | Gallagher | ajg.com | 4.8 | 5 | |
| 6 | Austbrokers | austbrokers.com.au | 6.6 | 3 | |
| 7 | ASIC | asic.gov.au | 2.1 | 6 | |
| 8 | QBE | qbe.com | 2.2 | 4 | |
| 9 | AUB Group | aubgroup.com.au | 5.6 | 4 | |
| 10 | Willis Towers Watson | willistowerswatson.com | 4.0 | 3 | |
| ⋯ gap ⋯ | |||||
| 90 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 1.0 | 0 | |
Engine Performance
Google Gemini
10%
1 of 10
OpenAI ChatGPT
12%
1 of 8
Google AI Overviews
0%
0 of 10
Microsoft Copilot
10%
1 of 10
Perplexity AI
0%
0 of 0
xAI Grok
10%
1 of 10
Google AI Mode
0%
0 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| How to choose a good insurance broker? | 0/8 | No citations |
| Find insurance brokers near me. | 2/8 | OpenAI ChatGPTGoogle Gemini |
| Compare insurance broker fees. | 0/8 | No citations |
| Where can I find an independent insurance broker? | 0/7 | No citations |
| List of top insurance brokers in Australia. | 2/8 | xAI GrokMicrosoft Copilot |
| What services do insurance brokers offer? | 0/8 | No citations |
| How can an insurance broker help me save money on insurance? | 0/8 | No citations |
| What does an insurance broker do in Australia? | 0/8 | No citations |
| Find a business insurance broker. | 0/7 | No citations |
| What is the role of an insurance broker in claims? | 0/8 | No citations |
Insurance Broker Australia (US visibility)
Rank
#37
Share of Voice
5%
Mention Rate
8%
6 of 80 responses
Avg Position
4.3
when cited
Sources Citing
1
Status
Emerging
Top 10 Brand Rankings
| Rank | Brand | Domain | Share of Voice | Avg Pos | Sources |
|---|---|---|---|---|---|
| 1 | Steadfast Group | steadfast.com.au | 3.4 | 9 | |
| 2 | Gallagher | ajg.com | 5.4 | 13 | |
| 3 | Aon | aon.com | 4.4 | 10 | |
| 4 | Marsh | marsh.com | 4.9 | 8 | |
| 5 | National Insurance Brokers Association (NIBA) | niba.com.au | 3.7 | 6 | |
| 6 | Austbrokers | austbrokers.com.au | 4.7 | 7 | |
| 7 | Willis Towers Watson | willistowerswatson.com | 4.3 | 6 | |
| 8 | Aon Australia | aon.com.au | 2.9 | 4 | |
| 9 | AUB Group | aubgroup.com.au | 4.2 | 4 | |
| 10 | Allianz | allianz.com.au | 7.7 | 2 | |
| ⋯ gap ⋯ | |||||
| 37 | Morgan Insurance Brokers ★ | morganinsurancebrokers.com.au | 4.3 | 1 | |
Engine Performance
Google Gemini
0%
0 of 10
OpenAI ChatGPT
0%
0 of 10
Google AI Overviews
0%
0 of 10
Microsoft Copilot
50%
5 of 10
Perplexity AI
0%
0 of 0
xAI Grok
0%
0 of 10
Google AI Mode
10%
1 of 10
Meta AI
0%
0 of 10
Anthropic Claude
0%
0 of 10
Prompt-Level Visibility
| Prompt | Cited | Engines That Cited Morgan |
|---|---|---|
| Find an insurance broker in Australia for crop insurance. | 0/8 | No citations |
| What are the best insurance brokers in Australia? | 1/8 | Microsoft Copilot |
| Can you list some top insurance brokers in Australia? | 1/8 | Microsoft Copilot |
| Where can I find an insurance broker in Australia for personal insurance? | 0/8 | No citations |
| I'm looking for an insurance broker in Australia with national reach. | 1/8 | Microsoft Copilot |
| I need to find an insurance broker in Australia for my business. | 0/8 | No citations |
| Compare insurance brokers in Australia. | 0/8 | No citations |
| Find insurance brokers in Australia. | 2/8 | Microsoft CopilotGoogle AI Mode |
| Which insurance brokers in Australia have won awards? | 1/8 | Microsoft Copilot |
| Show me insurance brokers in Australia that offer farm insurance. | 0/8 | No citations |
Engine Performance Matrix
Mention rate by engine and topic. Reading down a column shows how each engine treats Morgan across all topics; reading across a row shows engine coverage for one topic. Cells use the report's standard color scale (≥40% teal, 10–39% amber, <10% grey).
| Topic | Google Gemini | OpenAI ChatGPT | Google AI Overviews | Microsoft Copilot | Perplexity AI | xAI Grok | Google AI Mode | Meta AI | Anthropic Claude | Overall |
|---|---|---|---|---|---|---|---|---|---|---|
| Insurance Broker by Location | ||||||||||
| Insurance Broker Sydney | 40% | 10% | 0% | 0% | 0% | 60% | 10% | 0% | 0% | 15% |
| Insurance Broker Melbourne | 40% | 10% | 0% | 0% | 0% | 20% | 10% | 0% | 0% | 10% |
| Insurance Broker Canberra | 90% | 0% | 0% | 10% | 0% | 0% | 0% | 0% | 0% | 12% |
| Insurance Broker Gold Coast | 40% | 0% | 0% | 20% | 0% | 60% | 0% | 0% | 0% | 15% |
| Specialty Industry Insurance | ||||||||||
| Childcare Insurance | 30% | 50% | 20% | 10% | 0% | 30% | 40% | 0% | 0% | 22% |
| NDIS Insurance | 40% | 10% | 0% | 20% | 0% | 40% | 20% | 0% | 0% | 16% |
| Construction Insurance | 10% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% |
| Commercial Property Insurance | 0% | 10% | 0% | 10% | 0% | 0% | 0% | 0% | 0% | 2% |
| Truck Insurance | 10% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% |
| Service-Type Brokers | ||||||||||
| Business Insurance Broker | 20% | 10% | 10% | 0% | 0% | 10% | 0% | 0% | 0% | 6% |
| Professional Indemnity Insurance Broker | 10% | 10% | 0% | 40% | 0% | 0% | 0% | 0% | 0% | 8% |
| Public Liability Insurance Broker | 30% | 10% | 10% | 0% | 0% | 30% | 10% | 0% | 0% | 11% |
| Life Insurance Broker | 20% | 30% | 10% | 20% | 0% | 10% | 10% | 0% | 0% | 12% |
| Category & National | ||||||||||
| Best Insurance Brokers | 0% | 40% | 10% | 20% | 0% | 0% | 10% | 0% | 0% | 10% |
| Insurance Broker | 10% | 12% | 0% | 10% | 0% | 10% | 0% | 0% | 0% | 5% |
| Insurance Broker Australia (US visibility) | 0% | 0% | 0% | 50% | 0% | 0% | 10% | 0% | 0% | 8% |
| Overall | 24% 39/160 | 13% 20/158 | 4% 6/160 | 13% 21/160 | 0% 0/0 | 17% 27/160 | 8% 12/160 | 0% 0/160 | 0% 0/160 | 10% |
Engine-Level Strategic Notes
Google Gemini
24% mention rate · 39/160
Citing Morgan in some contexts. Build broader topical authority and structured data to lift rate.
xAI Grok
17% mention rate · 27/160
Citing Morgan in some contexts. Build broader topical authority and structured data to lift rate.
Microsoft Copilot
13% mention rate · 21/160
Citing Morgan in some contexts. Build broader topical authority and structured data to lift rate.
OpenAI ChatGPT
13% mention rate · 20/158
Citing Morgan in some contexts. Build broader topical authority and structured data to lift rate.
Google AI Mode
8% mention rate · 12/160
Sporadic citations. Engine is selective about Morgan — likely missing from training-corpus authority signals.
Google AI Overviews
4% mention rate · 6/160
Sporadic citations. Engine is selective about Morgan — likely missing from training-corpus authority signals.
Perplexity AI
0% mention rate · 0/0
Engine never cites Morgan. Highest-priority gap: this engine relies on sources Morgan is absent from.
Meta AI
0% mention rate · 0/160
Engine never cites Morgan. Highest-priority gap: this engine relies on sources Morgan is absent from.
Anthropic Claude
0% mention rate · 0/160
Engine never cites Morgan. Highest-priority gap: this engine relies on sources Morgan is absent from.