18 Best Content Marketing Tools You Need for 2020

18 Best Content Marketing Tools You Need for 2020

When it comes to any SEO strategy, your content plays a central role that cannot be ignored. Why? To show up for relevant searches (that cover your business’ various products and services), you need content for everything. Without content, you won’t get the traffic or the conversions necessary to drive your business. That’s why content marketing is so important, and why more businesses and agencies are using content marketing tools. It can be difficult to plan and execute your content strategy at any scale, so using specialized tools can make each element much easier. Here are 18 of the best content marketing tools to use in 2020 because they will save you a lot of time and money. Best Content Marketing Tools 1. Unsplash You can’t have great content without great images to go with it. Every article needs at least a feature image for blog previews and social sharing. However, you should also look to add supporting images and graphics to improve your content’s readability. One great content marketing tool to make it easier to find good quality images is Unsplash. It has a large selection of free images you can download and add to your content. You can search for images by specific keywords, making it easier to find something that fits what your content needs. 2. Trello Trello is a very effective tool for planning your content marketing strategy, through each step of the process. You can customize your process how you like, setting a stage for each specific step. For example, you can create steps for planning, research, writing, editing, design, publishing, social sharing, outreach,...
15 Most Important SEO KPIs You SHOULD Be Tracking

15 Most Important SEO KPIs You SHOULD Be Tracking

You might think that planning and executing an SEO campaign is the tricky part, but the job doesn’t stop there. You need to be able to track the success of any SEO efforts you have to learn from your mistakes and refine your strategies. That way, you can continually improve on your next campaign. The best way to track your SEO success is by focusing on specific Key Performance Indicators (KPIs). There are a lot of SEO metrics you can use, but not all of them will be useful for you. Good KPIs will be useful to you at all stages of your campaign, including while it’s active to show you early warning signs. Want to know what SEO KPIs you should be tracking? Check out this guide to some of the most critical success markers. SEO KPIs Here is a starter list of the 15 most important KPIs you should be tracking for your SEO campaigns: Organic Sessions Keyword Rankings Leads/Conversions Bounce Rate Pages/Session Average Session Duration Page Load Time Top Exit Pages Crawl Errors Search visibility Links Organic CTR Branded traffic Cost per click ROI What is a KPI? Search Engine Optimization (SEO) KPIs are specific metrics used by marketing professionals to measure the performance of their website for organic search results. These SEO metrics help pros to really understand their campaign performance, track changes, and stay on top of how algorithm updates affect their websites. In our experience, the following 15 SEO KPI examples will give you the best overall picture on the state of your website’s search marketing efforts. 1. Organic Sessions Organic sessions is...
15 Best Local Keyword Research Tools to Kickstart Your Local SEO

15 Best Local Keyword Research Tools to Kickstart Your Local SEO

Are you planning to launch a new website? Is your current website not generating the traffic you want? For both situations, researching what keywords to optimize your website for is one of the most important tasks you’ll face. If you’ve done it before, you know just how much work goes into researching the right keywords to target. If your business has a physical location, or more than one, then you need to focus on finding the right local keywords. Thankfully, there are many local SEO keyword research tools to help. So, What Is the Best Keyword Research Tool? We’ve found that the “best” keyword tool depends heavily on your needs. Every business or SEO agency all has different workflows, budgets, personal preferences, experiences, industries, and so on. As a result, determining the best for you is more subjective and circumstantial. However, in general, a good keyword research tool will have a baseline of features to help your business plan a campaign: Look up search volumes by keyword and location Show you keyword ideas based on other keywords you look for Show you what keywords your website and/or your competitor’s website get traffic from Show search volume trends over time When you’re planning a local SEO campaign, knowing what keywords you should be targeting is crucial. You can see what your competitors targeted to reverse engineer their strategy. You can also know how to optimize your local landing pages to rank and convert better in your market. Local Keyword Research Tools Here is a list of the 15 best local keyword research tools we’ve used. We recommend that you pick...
Link Relevance: What it is & Why it Matters for SEO

Link Relevance: What it is & Why it Matters for SEO

When it comes to link building, relevance is everything — both for SEO value and for improving the success rate of your outreach. For SEO, Google is constantly updating their algorithm to focus more and more on relevance, and this includes how they treat links. If you’re an SEO professional or a business that handles link building campaigns in-house, it’s a good idea to brush up on link relevance. The same link building tactics that worked for you in the past will likely not be as effective now. Relevance is the direction Google is taking, so old tactics will be even less effective over time. If you need to revamp your strategy to make sure your next campaign is successful, it’s time to focus on relevancy. Here is our guide to link relevance, what it is, and why it’s so important for the future of SEO. What Is Link Relevance? Link relevance refers to how useful and topically similar to a website is when they link to your website. It is a signal that Google uses both for individual links, as well as your whole backlink profile. There are a few reasons why Google is placing more importance on the relevance of your links: It helps Google get a better understanding of what your business is about, such as industry, products, and services It helps prevent black hat link building from websites completely irrelevant to your site Google can break down the relevance of a link from domain to domain, domain to page, page to page, and link to page As an example of the third point, let’s say...
12 Local Citation Software Tools You Need for Local SEO

12 Local Citation Software Tools You Need for Local SEO

Anyone who learns about local SEO will very quickly come to understand the importance of citations. They are one of the foundational building blocks for creating an online presence in your local market. If you’re a small business, you likely already know this. However, time as a small business is precious. You only have so many hours in the day to run your business, and managing local citations can take a lot of work — but it doesn’t have to. There are several local citation software tools you can use to save yourself a lot of time and effort. We break down 12 of the best tools that we have experience using below. First, let’s talk about what location citation software actually is. What Is Local Citation Software? The short and simple answer is that it is a tool or resource you can use to make managing local citations faster and easier. If you need to create new citations for a new location you are opening, you don’t have to manually create them everywhere online. Likewise, if you change your business name you don’t have to manually update every local citation you already have created. Local citation software lets you automate the process, or pass on the work to an experienced local SEO professional to do it for you. The benefit to a business is primarily to save you time when managing your citations. It does this by either giving you the tools to automate some of the work, or by managing it completely on your behalf. However, you also get the benefit of the local SEO expertise that...