What are the Benefits of Local Social Media? (+ 5 Ways to Use it)

What are the Benefits of Local Social Media? (+ 5 Ways to Use it)

Social media is not new, and neither is social media marketing for businesses. If you own a small or locally-based business, you might have tried using social media in the past and not had success. It’s possible that strategies used were meant more for general or enterprise level businesses. What you need are social media tips for local businesses that will help you succeed in that niche. There are hundreds of millions of users active on various social media platforms, but you need to focus on finding those close to you. Use this guide to help get your local social media campaign started! What is Local Social Media? Marketing through Local social media is similar to general social media marketing but focuses on your local area and audience. Most social media platforms, like Facebook, have changed over time to the point that increasing your audience organically is far less effective. That’s where local social media comes into play. There are new strategies and platforms you can use to engage with an active audience in your city or town. That way, you have a way to get your brand and expertise in front of real potential customers. Here is a quick list of the best social media sites for local businesses: Facebook Instagram Pinterest YouTube Twitter LinkedIn Yelp With the right strategy in place, you can gain a following on these platforms that come to you when they need your expertise, products, or services. What are the Benefits? If you’ve tried social media marketing before and not had success, you might be skeptical that local social media would be any...
21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known. Thankfully, with local SEO becoming more critical, there are now several tools you can use. Each has its pros and cons that might work better for your business. Want to know more? We wrote a quick list of the 21 best local SEO tracker tools we’ve used for you to research so you can find the best fit. What Is Rank Tracking? First, let’s talk about what rank tracker tools are. The exact features may vary, but the general principle is the same. With rank tracking tools you are able to see over time what your position is in searches. With rank tracking tools, you can see over time what your position is in searches. With local rank tracking tools, they track your location in local searches such as Google Maps and local results. There are good reasons to use these tools to track your local SEO performance: To measure your local marketing efforts To keep an eye on what is and isn’t working To see what your competitors are doing To find new opportunities for future local SEO campaigns How to Pick the Best Rank Tracker + Features to Look for: Not every business is built the same or has the same needs. A corporation with multiple locations in different regions will not need the same tool as a single location small...
8 Link Building Metrics to Know for Your Campaigns

8 Link Building Metrics to Know for Your Campaigns

Link building has been one of the pillars for SEO strategies going back to the very beginning. However, a lot has changed since then. You need more effective best practices to measure success. There are various SEO tools and link building metrics you can find that will give you a good picture of your website’s backlink profile. You can use them to analyze the success of your campaign by tracking the changes and improvements over time. Knowing what they are, how they work, and how to use them is essential for any SEO starting a link building campaign. You can use our guide to the eight link building metrics you should know to get started. Link Building Metrics Each of the link building metrics mentioned below come recommended to any business or SEO professional. They are an excellent foundation to have, but we encourage you to use them as a launching point to dig into them in more detail. 1. Domain strength Domain strength is a metric that measures a website’s total value or authority in the online world. It represents a body of data about the website: how old it is, how popular it is, how much content it has, and how many other sites link to it. The Moz Link Research tool is arguably the most well-known resource to check a website’s domain strength. This is partly because the people at Moz were the ones to create it. However, it is also because they have a long and established history for quality metrics. In the example above, you can see that Moz uses the term “domain authority”...
Local SEO vs Organic SEO: What’s The Difference?

Local SEO vs Organic SEO: What’s The Difference?

You’ve probably come across the terms Local SEO and Organic SEO. However, while you might have a general idea of what they mean, it can be difficult to distinguish between the two. It is important for any business entering the digital marketing to fully understand the differences between local SEO vs organic SEO. If you want your online campaigns to be effective, you need to understand how they work and how success can be measured. Let’s start with the differences: Local SEO vs Organic SEO Let’s start with the fundamental definitions of both Local SEO and Organic SEO so you can start to see the foundational differences. We’ll cover the detailed differences and why they are important further down. Organic SEO is a term for all the natural, non-adbuy ways of making your website rank higher in the search results. Specifically, searches performed on search engines like Google, Bing, Yahoo! and so on. It can be a website for a business, a personal blog, a news website, an e-Commerce store, and so on. The point is to make your website and the content it contains more friendly and crawlable by the bots search engines use to scan websites. A high-quality structure allows search engines accurately know the content and quality of your site. Local SEO is based off of Organic SEO, but has a strict geographic or location-based focus. Every part of Local SEO is built on making sure your local, brick and mortar business appears higher on location-based searches. So when a potential customer searches for a type of business near them, you will appear higher in the...
32 Local Review Sites to Help Your Small Business

32 Local Review Sites to Help Your Small Business

With local SEO being more important than ever for small businesses, it’s important to make sure you have a good online profile for reviews. There are two reasons why optimizing your presence on local review sites can play such a big role. First, because the number of reviews and average review score for your local business is a major local ranking factor. Second, because online reviews have a big role in customer buying decisions. If you want an edge on your competition, you should look into making sure you have good reviews on the major review sites. Here are the best websites for local reviews that might be a good fit for your business. What are the Best Local Review Sites? Not every website on the list below will work well for every business. Some of them are for specific industries or countries. It’s a good idea to pick the ones that sound like they might work for your business and then do more research into them. If you want to start your research, the following 32 local review sites are a great place to start: 1. Angie’s List Angie’s List started as a local review site for contractors and similar local businesses. Compared to other local listings websites that have reviews, it is more friendly to consumers than businesses. However, you should not ignore it as a business. It is one of the bigger and more popular local review sites out there, and it also gives you a direct line to consumers with complaints. It gives you the chance to resolve the conflict and turn complaints into positive...