15 Best Social Media Tools for Small Business

15 Best Social Media Tools for Small Business

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best social media tools for small business owners. They help you cut down on time spent on tasks and make it easier to plan and execute a local social media campaign. Best Social Media Tools for Small Business The social media tools we list below will not suit every business. It is important to use the list as a launching point for further research. That way, you can pick the tools that work best for your needs and budget. Here are the 15 best social media tools for small businesses. 1. Buffer Buffer is one of the most popular social media tools you will find. It is a scheduling application to automate your social media posting across most major platforms, such as Facebook, Twitter, and LinkedIn. You can add content to your scheduling queue all at once and set the posts according to your planned days and times. If you want to see how your posts all perform across all of the platforms, you can use the analytics dashboard to see it in one location. They have a free account where you are limited to one account per social media platform, and to 10 scheduled posts at a time. For a small business with only one location, that is more than enough to get access...
50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

There’s nothing more frustrating than spending hours making a great piece of content that doesn’t get the traffic you were hoping for. If you didn’t also invest time in sharing or promoting that content, that’s likely a significant reason why. Optimizing content for search engines and social media is not easy, in fact it’s quite complicated. Social sharing and link posting sites can have a big impact on the success of your content marketing. It can also help with your link building efforts. Not only can they help you get more traffic, but they can also help your content’s SEO by generating backlinks to it. But how do you know what sites on which to share your content? We wrote this guide to help get you started. Social Sharing & Link Posting Sites There are a variety of different social sharing sites you can use to help promote your content. In our list below, we include more than 50 of the sites that we have the experience to recommend, but there are so many others you can try. We recommend that you use this list as a starting point to research what link posting sites would work best for the content you create. 1. Twitter Twitter is a social sharing site that is great for sharing all kinds of content. You can engage with your followers as well as influencers as part of your social media strategy. If you do it right, you can develop a good-sized following of people who love to consume your content. There are two benefits to Twitter. First, to increase the traffic you get...
25 Best Link Building Tools to Use in 2019

25 Best Link Building Tools to Use in 2019

Link building has been one of the pillars of SEO since the beginning, However, while it is still just as important, the best practices for generating links has changed a lot through the years. Search engines like Google are very particular about how they treat any backlink to your website. They consider its position, relevance, anchor text, and more. With link building being a lot more complicated, it’s a good idea to look into using effective link building tools. There are many useful tools that make it much easier to plan, execute and track the performance of your campaign. Here are 25 of our favourite link building tools that we think everyone should try. Best Link Building Tools With the list below, you should not expect to use all 25 tools. Some of them serve the same purposes, making it redundant to use more than one. We recommend you use this list as a launching point to research each one in-depth so that you can find what works best for you. 1. Ahrefs Ahrefs has been around for a long time, but has evolved with the changes to SEO to grow into a comprehensive SEO resource. For link building, they have a few very useful tools that let you check a competitor’s links. That feature makes them one of the best SEO and link building tools out there. One of their unique features allows you to see where a linking domain intersects with multiple competitors. That can make it easier for you to tell if the site is open to linking to multiple domains so you can prioritize them....
A Simple 6-Month Link Building Plan for a New Site

A Simple 6-Month Link Building Plan for a New Site

Successfully launching a new website is a difficult undertaking. Part of the difficulty is that many businesses don’t realize how much work is left after the website launches. A brand new website has an uphill climb to gain any authority from search engines right away. In order to hit the ground running, you need to work like mad to build relevant links to your new site. Not sure what makes a good link building strategy? You can start with our simple 6-month link building plan. What Is a Link Building Plan? A link building plan is a formalized and structured set of techniques for generating backlinks to your website on a timeline. It follows best practices for earning more links back to your website to increase your plan’s effectiveness and to avoid being penalized by Google. The importance of building links to establish your new website as soon as possible cannot be understated. Links are the lifeblood of any website SEO campaign: They establish the trust that Google has in your website so it ranks higher in search results The better visibility your website has in searches, the more you improve your website traffic and brand awareness among new customers Generate direct referral traffic from people who see and click on the links Whether you are a new business launching your first website, or an existing business launching a brand new website, you need links. It can take time for a new website to really start generating the traffic, leads and sales that you need it to. Using established link building techniques can help you accelerate its growth. How...
18 FREE Marketing Ideas for Small Business

18 FREE Marketing Ideas for Small Business

If you own a small business, you’ve faced challenges in coming up with marketing that is both effective but also affordable. You don’t have big budgets to match big corporations with dedicated marketing departments. However, that doesn’t mean there is nothing you can do. There are tons of low-budget marketing ideas for small businesses that you can take advantage of. A lot of these ideas have to do with how to market your business online. Why? Because things like local SEO are all free, and because statistics for local online marketing show how much of an impact it can leave. Try These Local Marketing Ideas You do not have to try all of these ideas, either at once or even over time. Use them to get a better idea of your options. Then do more research on the ideas that sound like they would work for you. You can pick and choose in order to create an effective marketing strategy for a small business. #1 Publish Content If you want to know how to market your business online, you have to start with your website. In order for people to find you online, you need to have a website for your business. Then you need to publish content related to your business and your location. The best part is that it’s free to write content on your website, but you can attract real business and sales from it. Consider that 97% of searches online are for people trying to find a local business. Furthermore, people will find and choose a local business based on their content. See the potential?...