Content Marketing

11 Simple SEO Writing Tips for Better Content Marketing Results

11 Simple SEO Writing Tips for Better Content Marketing Results

You can’t have a successful content marketing campaign without great written content. No one is going to link to substandard blogs and articles even if you have great outreach, target the right keywords, and so on. Good content for SEO is a mix of both art and science. On the one hand, it needs to have the right technical structure and language use in order to be friendly to search engines. Even well written content won’t rank well if it isn’t set up to be crawled by Google. On the other hand, you need good quality copy that is clear, concise, and easy to read on desktops and phones. User friendliness and behavioural engagement with content is also an important factor for SEO. SEO Writing Tips Here are some SEO content writing tips that we’ve developed over more than a decade of creating content. 1. Start with proper keyword/topic research The most important of any SEO content tips you will see is to make sure it is targeting the right language. If your content does not actually use the same terms and phrases as its intended audience, it won’t get traffic because it won’t appear in searches. You need to find several keywords that are related to the topic you want to talk about. That means variant spellings or phrases, long tail keywords, questions, and so on. Your main keyword should be added in your title, within the first 100 words, and in one of your first headings. As an example, if you represent a dental clinic writing about different options for braces, make sure you include keywords like...
18 Best Content Marketing Tools You Need for 2020

18 Best Content Marketing Tools You Need for 2020

When it comes to any SEO strategy, your content plays a central role that cannot be ignored. Why? To show up for relevant searches (that cover your business’ various products and services), you need content for everything. Without content, you won’t get the traffic or the conversions necessary to drive your business. That’s why content marketing is so important, and why more businesses and agencies are using content marketing tools. It can be difficult to plan and execute your content strategy at any scale, so using specialized tools can make each element much easier. Here are 18 of the best content marketing tools to use in 2020 because they will save you a lot of time and money. Best Content Marketing Tools 1. Unsplash You can’t have great content without great images to go with it. Every article needs at least a feature image for blog previews and social sharing. However, you should also look to add supporting images and graphics to improve your content’s readability. One great content marketing tool to make it easier to find good quality images is Unsplash. It has a large selection of free images you can download and add to your content. You can search for images by specific keywords, making it easier to find something that fits what your content needs. 2. Trello Trello is a very effective tool for planning your content marketing strategy, through each step of the process. You can customize your process how you like, setting a stage for each specific step. For example, you can create steps for planning, research, writing, editing, design, publishing, social sharing, outreach,...
The Best in Small Business Content Marketing Plans

The Best in Small Business Content Marketing Plans

5 Examples that Show You How to Do It Right Think content marketing is a “big business” strategy? Think again. Content marketing is the trend that businesses at every level are using to get ahead. Content marketing is a form of marketing designed to avoid direct advertisement while promoting a brand by providing entertainment or utility. It can take the form of videos, blogs or social media posts. It has quickly become one of the main marketing strategies for small businesses, and for very good reasons: It’s effective, affordable and customers prefer it. It’s Confirmed as Effective People are confronted with more ads in their daily lives than they ever have been before. They’ve adapted by blocking them or learning to tune them out. It should come as no surprise that over 70% of customers would rather learn about a company through an article than any advertisement. And they act on that: businesses with a regular blog generate 126% more leads than those without them. The best minds in marketing, relying on their own internal data, have already begun responding in big ways. 76% of marketers are in the process of increasing their content marketing budgets. It’s Affordable Content marketing costs around 60% less than outbound marketing. When the same budgets were used, content marketing was found to also generate 3x as many leads. In fact, it’s one of the cheapest types of marketing out there. A great content strategy can come down to a single video, infographic or guide. All that matters is that you produce something that’s valuable and authentic enough to be worth promoting. Your Customers...