Local Search

What are the Benefits of Local Social Media? (+ 5 Ways to Use it)

What are the Benefits of Local Social Media? (+ 5 Ways to Use it)

Social media is not new, and neither is social media marketing for businesses. If you own a small or locally-based business, you might have tried using social media in the past and not had success. It’s possible that strategies used were meant more for general or enterprise level businesses. What you need are social media tips for local businesses that will help you succeed in that niche. There are hundreds of millions of users active on various social media platforms, but you need to focus on finding those close to you. Use this guide to help get your local social media campaign started! What is Local Social Media? Marketing through Local social media is similar to general social media marketing but focuses on your local area and audience. Most social media platforms, like Facebook, have changed over time to the point that increasing your audience organically is far less effective. That’s where local social media comes into play. There are new strategies and platforms you can use to engage with an active audience in your city or town. That way, you have a way to get your brand and expertise in front of real potential customers. Here is a quick list of the best social media sites for local businesses: Facebook Instagram Pinterest YouTube Twitter LinkedIn Yelp With the right strategy in place, you can gain a following on these platforms that come to you when they need your expertise, products, or services. What are the Benefits? If you’ve tried social media marketing before and not had success, you might be skeptical that local social media would be any...
15 Best Local Keyword Research Tools to Kickstart Your Local SEO

15 Best Local Keyword Research Tools to Kickstart Your Local SEO

Are you planning to launch a new website? Is your current website not generating the traffic you want? For both situations, researching what keywords to optimize your website for is one of the most important tasks you’ll face. If you’ve done it before, you know just how much work goes into researching the right keywords to target. If your business has a physical location, or more than one, then you need to focus on finding the right local keywords. Thankfully, there are many local SEO keyword research tools to help. So, What Is the Best Keyword Research Tool? We’ve found that the “best” keyword tool depends heavily on your needs. Every business or SEO agency all has different workflows, budgets, personal preferences, experiences, industries, and so on. As a result, determining the best for you is more subjective and circumstantial. However, in general, a good keyword research tool will have a baseline of features to help your business plan a campaign: Look up search volumes by keyword and location Show you keyword ideas based on other keywords you look for Show you what keywords your website and/or your competitor’s website get traffic from Show search volume trends over time When you’re planning a local SEO campaign, knowing what keywords you should be targeting is crucial. You can see what your competitors targeted to reverse engineer their strategy. You can also know how to optimize your local landing pages to rank and convert better in your market. Local Keyword Research Tools Here is a list of the 15 best local keyword research tools we’ve used. We recommend that you pick...
21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known. Thankfully, with local SEO becoming more critical, there are now several tools you can use. Each has its pros and cons that might work better for your business. Want to know more? We wrote a quick list of the 21 best local SEO tracker tools we’ve used for you to research so you can find the best fit. What Is Rank Tracking? First, let’s talk about what rank tracker tools are. The exact features may vary, but the general principle is the same. With rank tracking tools you are able to see over time what your position is in searches. With rank tracking tools, you can see over time what your position is in searches. With local rank tracking tools, they track your location in local searches such as Google Maps and local results. There are good reasons to use these tools to track your local SEO performance: To measure your local marketing efforts To keep an eye on what is and isn’t working To see what your competitors are doing To find new opportunities for future local SEO campaigns How to Pick the Best Rank Tracker + Features to Look for: Not every business is built the same or has the same needs. A corporation with multiple locations in different regions will not need the same tool as a single location small...
Local SEO vs Organic SEO: What’s The Difference?

Local SEO vs Organic SEO: What’s The Difference?

You’ve probably come across the terms Local SEO and Organic SEO. However, while you might have a general idea of what they mean, it can be difficult to distinguish between the two. It is important for any business entering the digital marketing to fully understand the differences between local SEO vs organic SEO. If you want your online campaigns to be effective, you need to understand how they work and how success can be measured. Let’s start with the differences: Local SEO vs Organic SEO Let’s start with the fundamental definitions of both Local SEO and Organic SEO so you can start to see the foundational differences. We’ll cover the detailed differences and why they are important further down. Organic SEO is a term for all the natural, non-adbuy ways of making your website rank higher in the search results. Specifically, searches performed on search engines like Google, Bing, Yahoo! and so on. It can be a website for a business, a personal blog, a news website, an e-Commerce store, and so on. The point is to make your website and the content it contains more friendly and crawlable by the bots search engines use to scan websites. A high-quality structure allows search engines accurately know the content and quality of your site. Local SEO is based off of Organic SEO, but has a strict geographic or location-based focus. Every part of Local SEO is built on making sure your local, brick and mortar business appears higher on location-based searches. So when a potential customer searches for a type of business near them, you will appear higher in the...
32 Local Review Sites to Help Your Small Business

32 Local Review Sites to Help Your Small Business

With local SEO being more important than ever for small businesses, it’s important to make sure you have a good online profile for reviews. There are two reasons why optimizing your presence on local review sites can play such a big role. First, because the number of reviews and average review score for your local business is a major local ranking factor. Second, because online reviews have a big role in customer buying decisions. If you want an edge on your competition, you should look into making sure you have good reviews on the major review sites. Here are the best websites for local reviews that might be a good fit for your business. What are the Best Local Review Sites? Not every website on the list below will work well for every business. Some of them are for specific industries or countries. It’s a good idea to pick the ones that sound like they might work for your business and then do more research into them. If you want to start your research, the following 32 local review sites are a great place to start: 1. Angie’s List Angie’s List started as a local review site for contractors and similar local businesses. Compared to other local listings websites that have reviews, it is more friendly to consumers than businesses. However, you should not ignore it as a business. It is one of the bigger and more popular local review sites out there, and it also gives you a direct line to consumers with complaints. It gives you the chance to resolve the conflict and turn complaints into positive...
12 Local Citation Software Tools You Need for Local SEO

12 Local Citation Software Tools You Need for Local SEO

Anyone who learns about local SEO will very quickly come to understand the importance of citations. They are one of the foundational building blocks for creating an online presence in your local market. If you’re a small business, you likely already know this. However, time as a small business is precious. You only have so many hours in the day to run your business, and managing local citations can take a lot of work — but it doesn’t have to. There are several local citation software tools you can use to save yourself a lot of time and effort. We break down 12 of the best tools that we have experience using below. First, let’s talk about what location citation software actually is. What Is Local Citation Software? The short and simple answer is that it is a tool or resource you can use to make managing local citations faster and easier. If you need to create new citations for a new location you are opening, you don’t have to manually create them everywhere online. Likewise, if you change your business name you don’t have to manually update every local citation you already have created. Local citation software lets you automate the process, or pass on the work to an experienced local SEO professional to do it for you. The benefit to a business is primarily to save you time when managing your citations. It does this by either giving you the tools to automate some of the work, or by managing it completely on your behalf. However, you also get the benefit of the local SEO expertise that...