Resources

What Are Contextual Backlinks? (& How to Build Them)

What Are Contextual Backlinks? (& How to Build Them)

For a long time, backlinks made the SEO world go around. However, why links are so important has changed a lot over time. In the past, all you needed was links and lots of them — context didn’t matter at all. Today, search engines like Google are placing much more importance on contextual links. Now, not every backlink is treated equally. Most SEO agencies or experts highly recommend that you build high-quality links relevant to your business. Such backlinks have a much more significant impact on your SEO. But what exactly are contextual backlinks? How can you adjust your link building strategy to focus on them? We wrote this guide to help get you started. Let’s get started. What Are Contextual Backlinks? Contextual backlinks are links that are embedded within content, such as a blog or article, rather than something like a business directory. The idea is that the link to your website is surrounded by contextual text and information that explains where the link is pointing. This is important for two reasons, which are inherently linked with each other. First, you provide a good user experience when you give some indication of what someone can expect to see when they click on a link. Second, the search engines have realized that including the context of a link in their algorithms helps weed out low-importance, low-relevance, and misleading links. This is because search engines inherently keep user experience in mind, as they want to show people the best and most relevant links in their results. Why is Contextual Link Building Important? The reason why contextual links are so important...
11 Simple SEO Writing Tips for Better Content Marketing Results

11 Simple SEO Writing Tips for Better Content Marketing Results

You can’t have a successful content marketing campaign without great written content. No one is going to link to substandard blogs and articles even if you have great outreach, target the right keywords, and so on. Good content for SEO is a mix of both art and science. On the one hand, it needs to have the right technical structure and language use in order to be friendly to search engines. Even well written content won’t rank well if it isn’t set up to be crawled by Google. On the other hand, you need good quality copy that is clear, concise, and easy to read on desktops and phones. User friendliness and behavioural engagement with content is also an important factor for SEO. SEO Writing Tips Here are some SEO content writing tips that we’ve developed over more than a decade of creating content. 1. Start with proper keyword/topic research The most important of any SEO content tips you will see is to make sure it is targeting the right language. If your content does not actually use the same terms and phrases as its intended audience, it won’t get traffic because it won’t appear in searches. You need to find several keywords that are related to the topic you want to talk about. That means variant spellings or phrases, long tail keywords, questions, and so on. Your main keyword should be added in your title, within the first 100 words, and in one of your first headings. As an example, if you represent a dental clinic writing about different options for braces, make sure you include keywords like...
6 Tips to Outsource Link Building

6 Tips to Outsource Link Building

Link building is one of the most important but also most difficult parts of online marketing. This is true whether you’re a small business or a marketing agency providing that service for your client. It’s very time consuming and not easy to get a good quality and quantity of links to have a real impact. That’s why many businesses, even agencies, are finding it necessary to outsource link building to companies that specialize in it. Why outsource? It saves you the time trying it yourself, and gives you more chances of success by leaning on their experience and expertise. Want to know more? Use this guide’s actionable tips when you look into outsourcing your link building campaigns. Benefits of Outsourcing Link Building (& When Should You Do It?) The benefits of outsourcing link building ties into the biggest difficulties that everyone experiences with the task. So few businesses or even agencies have the time to dedicate to link building for it to be successful. You may also not have the money to give a link building specialist or team to have them handle it in-house. It’s common for any business to outsource certain tasks that are necessary but outside of their main scope. Here are some of the main benefits of hiring a link building company: Saves time—you can focus on doing what you’re good at and expand your business. Saves money—the cost to outsource likely comes out cheaper than spending the money in salaries and software to manage it yourself. Save worry—you do not have to stress about the success or details of a link building campaign. All...
12 Ways to Track SEO Performance (+ How to Measure)

12 Ways to Track SEO Performance (+ How to Measure)

After putting in all the time, effort, and resources into implementing a new organic marketing campaign, you should know how to measure SEO performance. It’s important to know what’s working, what isn’t working, and why. That way, you will be better able to fix mistakes and refine your strategy so your next campaign can be even more successful. Bow what’s the best way to track SEO performance? There is an untold number of tools, metrics, and reports you can use for measuring SEO over time. It can be challenging to know the best way to report on your campaign’s success. That’s why we’ve written this guide outlining the best ways to for tracking your campaign’s performance. You can learn about the best metrics and tools to use that will make your reporting much easier and more insightful. Tracking SEO Performance First, let’s establish the best ways of tracking your SEO success: Keyword Rankings Backlink Growth, Quantity, and Quality Organic Search Track & Analyze Your Lowest Organic Traffic Earners Track Your Conversions Track Behavior Flow Time Spent on Page Bounce Rate Mobile Traffic Returning Visitors and Direct Visitors Click-Through Rate (CTR) Domain Authority We’ll look into each one in more depth further down. What is SEO Performance? SEO performance refers to how SEO professionals and agencies track the success or failure of a website’s organic traffic. It is how teams can measure the impact of their strategies and continue to see how successful a website is at driving business. There are numerous ways to indicate the performance of an SEO campaign. Which methods you use will depend on the type...
15 Most Important SEO KPIs You SHOULD Be Tracking

15 Most Important SEO KPIs You SHOULD Be Tracking

You might think that planning and executing an SEO campaign is the tricky part, but the job doesn’t stop there. You need to be able to track the success of any SEO efforts you have to learn from your mistakes and refine your strategies. That way, you can continually improve on your next campaign. The best way to track your SEO success is by focusing on specific Key Performance Indicators (KPIs). There are a lot of SEO metrics you can use, but not all of them will be useful for you. Good KPIs will be useful to you at all stages of your campaign, including while it’s active to show you early warning signs. Want to know what SEO KPIs you should be tracking? Check out this guide to some of the most critical success markers. SEO KPIs Here is a starter list of the 15 most important KPIs you should be tracking for your SEO campaigns: Organic Sessions Keyword Rankings Leads/Conversions Bounce Rate Pages/Session Average Session Duration Page Load Time Top Exit Pages Crawl Errors Search visibility Links Organic CTR Branded traffic Cost per click ROI What is a KPI? Search Engine Optimization (SEO) KPIs are specific metrics used by marketing professionals to measure the performance of their website for organic search results. These SEO metrics help pros to really understand their campaign performance, track changes, and stay on top of how algorithm updates affect their websites. In our experience, the following 15 SEO KPI examples will give you the best overall picture on the state of your website’s search marketing efforts. 1. Organic Sessions Organic sessions is...
15 Best Social Media Tools for Small Business

15 Best Social Media Tools for Small Business

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best social media tools for small business owners. They help you cut down on time spent on tasks and make it easier to plan and execute a local social media campaign. Best Social Media Tools for Small Business The social media tools we list below will not suit every business. It is important to use the list as a launching point for further research. That way, you can pick the tools that work best for your needs and budget. Here are the 15 best social media tools for small businesses. 1. Buffer Buffer is one of the most popular social media tools you will find. It is a scheduling application to automate your social media posting across most major platforms, such as Facebook, Twitter, and LinkedIn. You can add content to your scheduling queue all at once and set the posts according to your planned days and times. If you want to see how your posts all perform across all of the platforms, you can use the analytics dashboard to see it in one location. They have a free account where you are limited to one account per social media platform, and to 10 scheduled posts at a time. For a small business with only one location, that is more than enough to get access...