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15 Most Important SEO KPIs You SHOULD Be Tracking

You might think that planning and executing an SEO campaign is the tricky part, but the job doesn’t stop there. You need to be able to track the success of any SEO efforts you have to learn from your mistakes and refine your strategies. That way, you can continually improve on your next campaign. The best way to track your SEO success is by focusing on specific Key Performance Indicators (KPIs). There are a lot of SEO metrics you can use, but not all of them will be useful for you. Good KPIs will be useful to you at all stages of your campaign, including while it’s active to show you early warning signs. Want to know what SEO KPIs you should be tracking? Check out this guide to some of the most critical success markers. SEO KPIs Here is a starter list of the 15 most important KPIs you should be tracking for your SEO campaigns: Organic Sessions Keyword Rankings Leads/Conversions Bounce Rate Pages/Session Average Session Duration Page Load Time Top Exit Pages Crawl Errors Search visibility Links Organic CTR Branded traffic Cost per click ROI What is a KPI? Search Engine Optimization (SEO) KPIs are specific metrics used by marketing professionals to measure the performance of their website for organic search results. These SEO metrics help pros to really understand their campaign performance, track changes, and stay on top of how algorithm updates affect their websites. In our experience, the following 15 SEO KPI examples will give you the best overall picture on the state of your website’s search marketing efforts. 1. Organic Sessions Organic sessions is...
15 Best Social Media Tools for Small Business

15 Best Social Media Tools for Small Business

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best social media tools for small business owners. They help you cut down on time spent on tasks and make it easier to plan and execute a local social media campaign. Best Social Media Tools for Small Business The social media tools we list below will not suit every business. It is important to use the list as a launching point for further research. That way, you can pick the tools that work best for your needs and budget. Here are the 15 best social media tools for small businesses. 1. Buffer Buffer is one of the most popular social media tools you will find. It is a scheduling application to automate your social media posting across most major platforms, such as Facebook, Twitter, and LinkedIn. You can add content to your scheduling queue all at once and set the posts according to your planned days and times. If you want to see how your posts all perform across all of the platforms, you can use the analytics dashboard to see it in one location. They have a free account where you are limited to one account per social media platform, and to 10 scheduled posts at a time. For a small business with only one location, that is more than enough to get access...
15 Best Local Keyword Research Tools to Kickstart Your Local SEO

15 Best Local Keyword Research Tools to Kickstart Your Local SEO

Are you planning to launch a new website? Is your current website not generating the traffic you want? For both situations, researching what keywords to optimize your website for is one of the most important tasks you’ll face. If you’ve done it before, you know just how much work goes into researching the right keywords to target. If your business has a physical location, or more than one, then you need to focus on finding the right local keywords. Thankfully, there are many local SEO keyword research tools to help. So, What Is the Best Keyword Research Tool? We’ve found that the “best” keyword tool depends heavily on your needs. Every business or SEO agency all has different workflows, budgets, personal preferences, experiences, industries, and so on. As a result, determining the best for you is more subjective and circumstantial. However, in general, a good keyword research tool will have a baseline of features to help your business plan a campaign: Look up search volumes by keyword and location Show you keyword ideas based on other keywords you look for Show you what keywords your website and/or your competitor’s website get traffic from Show search volume trends over time When you’re planning a local SEO campaign, knowing what keywords you should be targeting is crucial. You can see what your competitors targeted to reverse engineer their strategy. You can also know how to optimize your local landing pages to rank and convert better in your market. Local Keyword Research Tools Here is a list of the 15 best local keyword research tools we’ve used. We recommend that you pick...
21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known. Thankfully, with local SEO becoming more critical, there are now several tools you can use. Each has its pros and cons that might work better for your business. Want to know more? We wrote a quick list of the 21 best local SEO tracker tools we’ve used for you to research so you can find the best fit. What Is Rank Tracking? First, let’s talk about what rank tracker tools are. The exact features may vary, but the general principle is the same. With rank tracking tools you are able to see over time what your position is in searches. With rank tracking tools, you can see over time what your position is in searches. With local rank tracking tools, they track your location in local searches such as Google Maps and local results. There are good reasons to use these tools to track your local SEO performance: To measure your local marketing efforts To keep an eye on what is and isn’t working To see what your competitors are doing To find new opportunities for future local SEO campaigns How to Pick the Best Rank Tracker + Features to Look for: Not every business is built the same or has the same needs. A corporation with multiple locations in different regions will not need the same tool as a single location small...
50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

There’s nothing more frustrating than spending hours making a great piece of content that doesn’t get the traffic you were hoping for. If you didn’t also invest time in sharing or promoting that content, that’s likely a significant reason why. Optimizing content for search engines and social media is not easy, in fact it’s quite complicated. Social sharing and link posting sites can have a big impact on the success of your content marketing. It can also help with your link building efforts. Not only can they help you get more traffic, but they can also help your content’s SEO by generating backlinks to it. But how do you know what sites on which to share your content? We wrote this guide to help get you started. Social Sharing & Link Posting Sites There are a variety of different social sharing sites you can use to help promote your content. In our list below, we include more than 50 of the sites that we have the experience to recommend, but there are so many others you can try. We recommend that you use this list as a starting point to research what link posting sites would work best for the content you create. 1. Twitter Twitter is a social sharing site that is great for sharing all kinds of content. You can engage with your followers as well as influencers as part of your social media strategy. If you do it right, you can develop a good-sized following of people who love to consume your content. There are two benefits to Twitter. First, to increase the traffic you get...
8 Link Building Metrics to Know for Your Campaigns

8 Link Building Metrics to Know for Your Campaigns

Link building has been one of the pillars for SEO strategies going back to the very beginning. However, a lot has changed since then. You need more effective best practices to measure success. There are various SEO tools and link building metrics you can find that will give you a good picture of your website’s backlink profile. You can use them to analyze the success of your campaign by tracking the changes and improvements over time. Knowing what they are, how they work, and how to use them is essential for any SEO starting a link building campaign. You can use our guide to the eight link building metrics you should know to get started. Link Building Metrics Each of the link building metrics mentioned below come recommended to any business or SEO professional. They are an excellent foundation to have, but we encourage you to use them as a launching point to dig into them in more detail. 1. Domain strength Domain strength is a metric that measures a website’s total value or authority in the online world. It represents a body of data about the website: how old it is, how popular it is, how much content it has, and how many other sites link to it. The Moz Link Research tool is arguably the most well-known resource to check a website’s domain strength. This is partly because the people at Moz were the ones to create it. However, it is also because they have a long and established history for quality metrics. In the example above, you can see that Moz uses the term “domain authority”...