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15 Best Social Media Tools for Small Business

15 Best Social Media Tools for Small Business

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best social media tools for small business owners. They help you cut down on time spent on tasks and make it easier to plan and execute a local social media campaign. Best Social Media Tools for Small Business The social media tools we list below will not suit every business. It is important to use the list as a launching point for further research. That way, you can pick the tools that work best for your needs and budget. Here are the 15 best social media tools for small businesses. 1. Buffer Buffer is one of the most popular social media tools you will find. It is a scheduling application to automate your social media posting across most major platforms, such as Facebook, Twitter, and LinkedIn. You can add content to your scheduling queue all at once and set the posts according to your planned days and times. If you want to see how your posts all perform across all of the platforms, you can use the analytics dashboard to see it in one location. They have a free account where you are limited to one account per social media platform, and to 10 scheduled posts at a time. For a small business with only one location, that is more than enough to get access...
15 Best Local Keyword Research Tools to Kickstart Your Local SEO

15 Best Local Keyword Research Tools to Kickstart Your Local SEO

Are you planning to launch a new website? Is your current website not generating the traffic you want? For both situations, researching what keywords to optimize your website for is one of the most important tasks you’ll face. If you’ve done it before, you know just how much work goes into researching the right keywords to target. If your business has a physical location, or more than one, then you need to focus on finding the right local keywords. Thankfully, there are many local SEO keyword research tools to help. So, What Is the Best Keyword Research Tool? We’ve found that the “best” keyword tool depends heavily on your needs. Every business or SEO agency all has different workflows, budgets, personal preferences, experiences, industries, and so on. As a result, determining the best for you is more subjective and circumstantial. However, in general, a good keyword research tool will have a baseline of features to help your business plan a campaign: Look up search volumes by keyword and location Show you keyword ideas based on other keywords you look for Show you what keywords your website and/or your competitor’s website get traffic from Show search volume trends over time When you’re planning a local SEO campaign, knowing what keywords you should be targeting is crucial. You can see what your competitors targeted to reverse engineer their strategy. You can also know how to optimize your local landing pages to rank and convert better in your market. Local Keyword Research Tools Here is a list of the 15 best local keyword research tools we’ve used. We recommend that you pick...
21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known. Thankfully, with local SEO becoming more critical, there are now several tools you can use. Each has its pros and cons that might work better for your business. Want to know more? We wrote a quick list of the 21 best local SEO tracker tools we’ve used for you to research so you can find the best fit. What Is Rank Tracking? First, let’s talk about what rank tracker tools are. The exact features may vary, but the general principle is the same. With rank tracking tools you are able to see over time what your position is in searches. With rank tracking tools, you can see over time what your position is in searches. With local rank tracking tools, they track your location in local searches such as Google Maps and local results. There are good reasons to use these tools to track your local SEO performance: To measure your local marketing efforts To keep an eye on what is and isn’t working To see what your competitors are doing To find new opportunities for future local SEO campaigns How to Pick the Best Rank Tracker + Features to Look for: Not every business is built the same or has the same needs. A corporation with multiple locations in different regions will not need the same tool as a single location small...
50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

There’s nothing more frustrating than spending hours making a great piece of content that doesn’t get the traffic you were hoping for. If you didn’t also invest time in sharing or promoting that content, that’s likely a significant reason why. Optimizing content for search engines and social media is not easy, in fact it’s quite complicated. Social sharing and link posting sites can have a big impact on the success of your content marketing. It can also help with your link building efforts. Not only can they help you get more traffic, but they can also help your content’s SEO by generating backlinks to it. But how do you know what sites on which to share your content? We wrote this guide to help get you started. Social Sharing & Link Posting Sites There are a variety of different social sharing sites you can use to help promote your content. In our list below, we include more than 50 of the sites that we have the experience to recommend, but there are so many others you can try. We recommend that you use this list as a starting point to research what link posting sites would work best for the content you create. 1. Twitter Twitter is a social sharing site that is great for sharing all kinds of content. You can engage with your followers as well as influencers as part of your social media strategy. If you do it right, you can develop a good-sized following of people who love to consume your content. There are two benefits to Twitter. First, to increase the traffic you get...
8 Link Building Metrics to Know for Your Campaigns

8 Link Building Metrics to Know for Your Campaigns

Link building has been one of the pillars for SEO strategies going back to the very beginning. However, a lot has changed since then. You need more effective best practices to measure success. There are various SEO tools and link building metrics you can find that will give you a good picture of your website’s backlink profile. You can use them to analyze the success of your campaign by tracking the changes and improvements over time. Knowing what they are, how they work, and how to use them is essential for any SEO starting a link building campaign. You can use our guide to the eight link building metrics you should know to get started. Link Building Metrics Each of the link building metrics mentioned below come recommended to any business or SEO professional. They are an excellent foundation to have, but we encourage you to use them as a launching point to dig into them in more detail. 1. Domain strength Domain strength is a metric that measures a website’s total value or authority in the online world. It represents a body of data about the website: how old it is, how popular it is, how much content it has, and how many other sites link to it. The Moz Link Research tool is arguably the most well-known resource to check a website’s domain strength. This is partly because the people at Moz were the ones to create it. However, it is also because they have a long and established history for quality metrics. In the example above, you can see that Moz uses the term “domain authority”...
25 Best Link Building Tools to Use in 2019

25 Best Link Building Tools to Use in 2019

Link building has been one of the pillars of SEO since the beginning, However, while it is still just as important, the best practices for generating links has changed a lot through the years. Search engines like Google are very particular about how they treat any backlink to your website. They consider its position, relevance, anchor text, and more. With link building being a lot more complicated, it’s a good idea to look into using effective link building tools. There are many useful tools that make it much easier to plan, execute and track the performance of your campaign. Here are 25 of our favourite link building tools that we think everyone should try. Best Link Building Tools With the list below, you should not expect to use all 25 tools. Some of them serve the same purposes, making it redundant to use more than one. We recommend you use this list as a launching point to research each one in-depth so that you can find what works best for you. 1. Ahrefs Ahrefs has been around for a long time, but has evolved with the changes to SEO to grow into a comprehensive SEO resource. For link building, they have a few very useful tools that let you check a competitor’s links. That feature makes them one of the best SEO and link building tools out there. One of their unique features allows you to see where a linking domain intersects with multiple competitors. That can make it easier for you to tell if the site is open to linking to multiple domains so you can prioritize them....