Resources

A Simple 6-Month Link Building Plan for a New Site

A Simple 6-Month Link Building Plan for a New Site

Successfully launching a new website is a difficult undertaking. Part of the difficulty is that many businesses don’t realize how much work is left after the website launches. A brand new website has an uphill climb to gain any authority from search engines right away. In order to hit the ground running, you need to work like mad to build relevant links to your new site. Not sure what makes a good link building strategy? You can start with our simple 6-month link building plan. What Is a Link Building Plan? A link building plan is a formalized and structured set of techniques for generating backlinks to your website on a timeline. It follows best practices for earning more links back to your website to increase your plan’s effectiveness and to avoid being penalized by Google. The importance of building links to establish your new website as soon as possible cannot be understated. Links are the lifeblood of any website SEO campaign: They establish the trust that Google has in your website so it ranks higher in search results The better visibility your website has in searches, the more you improve your website traffic and brand awareness among new customers Generate direct referral traffic from people who see and click on the links Whether you are a new business launching your first website, or an existing business launching a brand new website, you need links. It can take time for a new website to really start generating the traffic, leads and sales that you need it to. Using established link building techniques can help you accelerate its growth. How...
12 Local Citation Software Tools You Need for Local SEO

12 Local Citation Software Tools You Need for Local SEO

Anyone who learns about local SEO will very quickly come to understand the importance of citations. They are one of the foundational building blocks for creating an online presence in your local market. If you’re a small business, you likely already know this. However, time as a small business is precious. You only have so many hours in the day to run your business, and managing local citations can take a lot of work — but it doesn’t have to. There are several local citation software tools you can use to save yourself a lot of time and effort. We break down 12 of the best tools that we have experience using below. First, let’s talk about what location citation software actually is. What Is Local Citation Software? The short and simple answer is that it is a tool or resource you can use to make managing local citations faster and easier. If you need to create new citations for a new location you are opening, you don’t have to manually create them everywhere online. Likewise, if you change your business name you don’t have to manually update every local citation you already have created. Local citation software lets you automate the process, or pass on the work to an experienced local SEO professional to do it for you. The benefit to a business is primarily to save you time when managing your citations. It does this by either giving you the tools to automate some of the work, or by managing it completely on your behalf. However, you also get the benefit of the local SEO expertise that...
50+ Best Lead Generation Tools to use in 2020 & Beyond

50+ Best Lead Generation Tools to use in 2020 & Beyond

The lifeblood of any business is new leads, and it’s never been harder to attract and convert them. Digital marketing is not a hidden secret anymore, and there are more online lead generation tools than days on the calendar. It can be overwhelming to try and pick the best ones for your business. That’s why we wrote this guide. We’ve used most lead generation software that’s come out at least once, so we have the experience to recommend what we have seen firsthand. Here are more than 50 of the best lead generation tools for small businesses. 1. Leadformly Leadformly is a great tool for improving both the quality and quantity of leads you receive through your forms. It can integrate with thousands of online and app platforms, including your analytics and CRMs, and allows you to coordinate your forms across the web. You can also build forms so leads will be automatically segmented into pre-set buckets. 2. Intercom Acquire Intercom is fantastic for communicating directly with customers who are on your website. It allows you to display custom messages to visitors depending on certain conditions, such as how long they spend on a page, what page they’re on, and so on. It’s great for showing them messages that are more likely to convince them to submit a lead based on their behavior. 3. Lead Forensics This is one of the best B2B lead generation tools you will find. It analyzes people who wind up on your conversion pages but did not submit a lead. Specifically, it finds their company’s IP address, so you can see if one company...
18 FREE Marketing Ideas for Small Business

18 FREE Marketing Ideas for Small Business

If you own a small business, you’ve faced challenges in coming up with marketing that is both effective but also affordable. You don’t have big budgets to match big corporations with dedicated marketing departments. However, that doesn’t mean there is nothing you can do. There are tons of low-budget marketing ideas for small businesses that you can take advantage of. A lot of these ideas have to do with how to market your business online. Why? Because things like local SEO are all free, and because statistics for local online marketing show how much of an impact it can leave. Try These Local Marketing Ideas You do not have to try all of these ideas, either at once or even over time. Use them to get a better idea of your options. Then do more research on the ideas that sound like they would work for you. You can pick and choose in order to create an effective marketing strategy for a small business. #1 Publish Content If you want to know how to market your business online, you have to start with your website. In order for people to find you online, you need to have a website for your business. Then you need to publish content related to your business and your location. The best part is that it’s free to write content on your website, but you can attract real business and sales from it. Consider that 97% of searches online are for people trying to find a local business. Furthermore, people will find and choose a local business based on their content. See the potential?...
5 Location Page Examples for Design Inspiration (& SEO Success)

5 Location Page Examples for Design Inspiration (& SEO Success)

Any business that has one or more physical stores should have a well-designed locations page. If your business has multiple locations, it is even more important to help potential customers find your nearest location. However, it can be difficult to choose a design. If you have one or only a few locations, you can make a good single-page list of all your locations. If you have several locations, you should look into location finder tools where users can enter postal or ZIP code. It can be helpful to look at competitor location page examples for inspiration. The ultimate purpose of your locations page should be to enhance your website’s user experience and local SEO optimization. Here are some design tips to help get you started. 5 Quick Design Tips for Location Pages Before we get to the examples, here are the elements you should be watching for. When choosing a design for your location pages, keep in mind it should be something that works for your unique business. What works for one business might not work for another due to different sizes, locations, industries, and so on. That said, here are 5 general design tips for your location pages to keep in mind. #1 Make the page easy to understand The golden rule any website is to make sure all of the content and information is easy to understand. That means don’t over-design your location page. Make sure all of the important information is clearly labeled and easy to read. That means making the font a good size, and choosing colours that don’t make anything difficult to see. It...
20 Small Business Blogs to Follow for Biz Owners in 2020

20 Small Business Blogs to Follow for Biz Owners in 2020

Small business owners and entrepreneurs often face the difficult task of having to wear a lot of hats. When you’re starting out, you don’t have the luxury of time or money to hire agencies or employees for every task. You’ll sometimes have to act as your own accounting, IT, marketing, legal, or HR department. But you likely don’t have any background in all of those fields, so how should you learn where to get started? That’s where small business blogs come in. They come in all shapes and sizes, geared towards every niche and industry. Here are 20 of our favourite blogs that can help small businesses. Our Favourite Small Business Blogs 1. Kabbage The Kabbage Blog is a great source of resources, trends and ideas related to small businesses. It gathers information from all over, giving it some added diversity for its advice that can be used by all types of small businesses. It also puts out very timely content, such as this guide to managing cash flow when you have more seasonal customers. 2. QuickSprout Neil Patel is a huge resource for businesses that need advice on digital marketing, search engine optimization, social media, and more. He will often put out very helpful market research and established best practices to follow on his blog, QuickSprout. Those guides are invaluable for a small business doing it on their own, and he is good at staying on top of trends. He also writes guides to help various niches, such as this great step-by-step guide on creating an eCommerce website. 3. Small Business Trends This is a very good blog...