16 SEO Podcasts to Boost Your Search Marketing Strategy
What does Bilbo say? He feels like “butter scraped over too much bread.”
I don’t know about you, but I can relate.
Thankfully, we can easily keep pace with everything SEO by listening to podcasts.
But with so many out there, which ones are worth listening to?
I got you—16 must-listen-to SEO podcasts 👇
16 Must-Listen SEO Podcasts for Search Marketers
Whether it be Apple Podcasts, Spotify, or YouTube, I’ve added links to the major platforms for each pod.
Lesssgo!
1. SEO 101
If you’re tired of SEO podcasts that assume you speak fluent search, this one’s your antidote. SEO 101 cuts through and delivers core SEO principles in a way that’s genuinely accessible. They focus on building a solid SEO foundation, covering topics like keyword research, on-page optimization, and the building blocks of a search-friendly website.
The voices behind SEO 101 are Ross Dunn and John Carcutt. They bring a down-to-earth, relatable style to SEO, avoid the hype, and focus on proven, timeless strategies that form the bedrock of successful SEO.
For a taste of their straightforward approach, a great starting point is Episode 477: Google August Update Impacts, SEO Fundamentals, and Trends. It’ll give you a clear sense of how SEO 101 makes SEO basics digestible and actionable, no matter your starting point.
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2. Authority Hacker
For years, Authority Hacker has built their reputation on dissecting SEO, affiliate marketing, and online growth strategies, becoming a go-to resource for marketers and entrepreneurs worldwide. They’ve got the accolades to prove it, being voted #1 Marketing Podcast by Ahrefs and racking up millions of downloads.
But don’t expect them to rest on past SEO glories.
The hosts, Gael Breton and Mark Webster, share their evolving playbook: moving beyond traditional SEO tactics to explore how AI and automation are fundamentally changing the growth game for businesses of all sizes.
To get a feel for their current direction, try an episode that tackles their AI and automation focus directly, like Episode 350: The AI Marketing Workflow You Can’t Ignore In 2025. It’s a solid entry point.
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3. The Recipe for SEO Success
If you’re craving actionable SEO tactics with a side of Australian charm, The Recipe for SEO Success is your podcast dish. Hosted by award-winning SEO copywriter and consultant Kate Toon, this podcast isn’t about abstract theory; it’s about practical recipes you can implement.
Kate and her guests serve up a balanced diet of optimization tips, the freshest SEO news, real-world case studies (warts and all), and critiques that sharpen your SEO palate. Kate’s award-winning background lends serious credibility, but it’s her ability to explain SEO in a clear, relatable way that truly shines in this podcast.
Try an episode focused on a specific SEO area that interests you, perhaps one tackling e-commerce optimization: Ecommerce SEO in 2025 with Louis Smith. It’s a great way to taste how Kate blends expertise with practical advice.
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4. Voices of Search
Tired of SEO podcasts that only talk tactics? Voices of Search flips the script. This podcast doesn’t get bogged down in just the “how-to” of SEO. Instead, it consistently explores the “why.” How does SEO actually drive business goals? How do you build a brand voice through search? How do you align your SEO with what customers truly want?
Voices of Search is steered by a team of voices, with Benjamin Shapiro as the lead producer and consistent host. Shapiro has built his career, bridging the gap between marketing and business. Think eBay business development veteran turned marketing consultant for growing companies. His background offers a unique perspective through which he views SEO as a strategic engine for business, not just a ranking game.
For a good introduction, tune into an episode that tackles Google Algorithm Updates (this episode is hosted by Tyson Stockton and guest Barry Schwartz. You’ll quickly hear that “Voices of Search” is about elevating your SEO game to a strategic level, making you a more valuable asset to any business.
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5. The SEO Podcast
Need a weekly shot of SEO wisdom delivered straight to your earbuds? The SEO Podcast is your regular download of actionable search engine optimization insights. This isn’t a podcast for abstract SEO pontification; it’s for practical application.
Guiding you is Andy Kinsey, the podcast’s consistent voice. He embodies the role of a knowledgeable and approachable industry insider. How? Kinsey likes to focus on delivering tips and techniques that you can genuinely take and implement to see measurable SEO improvements.
To get a real taste of his approach, try How Does Google Treat AI-Generated Content? It’s a good starting point and answers a question a lot of SEOs and marketers have been mulling over recently. Maybe you too?
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6. Edge of the Web
Want to stay sharp on everything digital marketing, not just SEO? Edge of the Web is your weekly briefing from the front lines of the online world. SEO, social media, content, the works.
Erin Sparks is the voice at the helm. He explores the why and how of digital marketing. His approach is to blend current trends with expert knowledge, an approach that’s valuable for anyone who needs to see the big picture in digital marketing, not just one slice of it.
Try episode 742 | SEO News from the EDGE. It’ll show you how Edge of the Web keeps you informed and ahead across the whole spectrum of digital marketing, not just SEO in isolation.
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7. Webcology
“Webcology” is unique because of its ecosystem viewpoint, explored through conversations. The hosts, Jim Hedger and Kristine Schachinger interview high-profile guests and panels, each bringing specific internet expertise. Expect diverse expert opinions explaining how web marketing disciplines—SEO, social, content—interact and influence each other.
To sample their approach, try The Ironies of DeepSeek Edition, where Jim and Christine explore the newest AI model on the block and its potential implications on SEO and the broader marketing ecosystem.
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8. Marketing Scoop
Marketing Scoop, presented by Semrush, delivers the latest industry updates and unpacks their real-world impact. David Bain and Judith Lewis are your hosts. They analyze digital marketing trends with industry experts. Expect discussions on SEO, advertising, content marketing, and more.
Beyond news and trends, the pod features Success Story specials. These episodes look at the best practices used by brands ranging from small businesses to giants like Vodafone and IKEA.
A good starting point? Try their episode How to Increase Revenue by 5x in Just One Year.
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9. The Unknown Secrets of Internet Marketing
The Unknown Secrets of Internet Marketing podcast promises to help you shift from chasing clients to having them line up to work with you.
Matthew Bertram hosts. He reveals the latest trends and strategies to increase your rankings, grow your business, and build your online credibility and authority. The pod covers everything from basic keyword research to advanced link building, going long on SEO nuances alongside content marketing and PR.
To get a feel for Matthew’s approach, try his episode with Jeff Holman: Overcoming Business Growth Hurdles: Strategic Insights for Startups.
Listen here:
10. Ahrefs Podcast
Want to learn directly from the brains behind successful online businesses and marketing campaigns? The Ahrefs Podcast is where it’s at. Hosted by Tim Soulo, CMO of Ahrefs, this podcast puts you in listening distance of fascinating people doing interesting things online.
The pod focuses on learning through conversation, extracting insights and lessons from successful people in the online space. The value is simple: learn from those who are succeeding.
To start, try listening to their episode Turning a Brand into a Household Name | Steven Kalifowitz.
Listen here:
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11. SEO Bits
SEO Bits is designed to jumpstart your strategies… fast! The pod focuses heavily on efficiency and practicality for busy business owners. Simple, actionable changes that you can implement without needing to overhaul your entire marketing plan.
Rebecca Gill hosts, bringing 15 years of hands-on SEO experience to the table. She takes her real-world knowledge and breaks it down into easy-to-digest “bits” each week.
To get a feel for their bite-sized approach, try Why Internal Linking is the Unsung Hero of SEO. A 15-minute episode that cuts to the heart of why internal linking is a quick win for SEO.
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12. Crawling Mondays
Crawling Mondays, hosted by Aleyda Solis, delivers. Alyeda centers her approach on SEO reviews, expert interviews, and need-to-know news, covering all aspects of the SEO process.
Aleyda is an international SEO consultant and founder of Orainti, a specialized SEO consultancy. She is also a well-known blogger, speaker, and author, recognized as European Search Personality of the Year. She’s deeply embedded in the SEO world.
Where to start? Aleyda uploads a new episode every week that focuses on the latest SEO developments. I’d suggest picking the latest pod so that it’s timely and most relevant to you.
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13. The SEO Mindset
Want to optimize yourself as an SEO, not just websites? The SEO Mindset is your weekly podcast for personal and career growth in the SEO world. The pod steps away from pure algorithm talk to give you actionable tips and guidance for developing you as an SEO professional.
Hosts Tazmin Suleman (Mindset Coach) and Sarah McDowell (SEO Manager) bring over 20 years of combined industry experience. They focus on topics often ignored in SEO podcasts: imposter syndrome, burnout, anxiety, and self-awareness. They share their own experiences and offer practical solutions to help you thrive in your SEO career.
To get a feel for their personal growth focus, try How You Can Enjoy Networking (& Get the Most Out of It). An episode where Tazmin and Sarah talk strategies for networking more productively.
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14. Search with Candour
Want to start your week with sharp SEO insights? Search With Candour drops every Monday, delivering in-depth chats with SEO pros from across the globe.
Jack Chambers-Ward hosts, leading in-depth discussions with SEO experts. Expect wide-ranging topics, from the nitty-gritty of GA4 attribution to networking advice for those who find industry events daunting—and everything SEO in between.
To get a feel for their conversational depth and topic range, try Prove your topical authority to Google with Dani Leitner.
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15. SERP’s Up
Want your SEO insights served with a side of fun? SERP’s Up is where SEO gets a lively twist. Hosted by Mordy Oberstein and Crystal Carter from Wix, the podcast promises an “in-depth and unconventional take” on search.
To get a taste of their style, try Site focus? Should SEOs stay in their lane?
Listen here:
16. Search Engine Journal Show
Forget surface-level summaries; the Search Engine Journal Show pulls you into the real conversations shaping SEO today. They tackle the big stuff: algorithm shifts that can make or break your rankings, the nitty-gritty of technical SEO that separates pros from amateurs, and the content and link strategies that actually pull their weight.
What makes it tick? You’ve got Loren Baker, a co-founder of SEJ, at the helm. Loren leverages SEJ’s contributors, data, and insider access to deliver information that’s not just timely but often ahead of the competition.
Curious to jump in? A solid first listen would be Avoid The Noise: How To Prove That Your SEO Matters. It’s a prime example of the show’s style: SEO knowledge delivered straight, no chaser.
Listen here:
Conclusion and Next Steps
So, there you have it: 16 SEO podcasts packed with insights to fuel your search marketing strategy.
Could you use a little helping hand with SEO? Our expert team is ready to jump in and help you achieve success.
👉 Simply head to our SEO services page, and let’s get things moving in the right direction. 👈
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Explore ServicesWritten by Adam Steele on March 21, 2025
COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.