What Is Link Building?

Jake Sheridan
Jul 23
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You’ve created content that people desire, that answers their questions, with good anchor text, and that search engines can understand — but that doesn’t mean it will rank.

To outrank other sites with similar qualities, you must establish authority. Earning links from credible websites, developing your brand, and establishing an audience to help magnify your content are all great ways to achieve this.

Links and quality content are two of the three most important SEO ranking criteria, according to Google. Trustworthy sites like to link to other trustworthy sites, whereas spammy sites like to link to other spammy sites.

But what precisely is a link? What steps can you take to earn them from other websites?

In this article, you’ll learn what link-building is, its importance, link-building strategies and tactics; as well as the types of links that matter in SEO.

Let’s start with the basics.

What Is Link Building?

The practice of obtaining backlinks from other websites to your own is known as link building.

A hyperlink (also known as a link) is a method for users to browse between websites on the Internet. Links are used by search engines to crawl the web. They will crawl the links between your website’s individual pages, (other than just your contact page or homepage); as well as the links between larger domains.

Not all links are created on purpose by SEOs or marketers. Many of them will be generated for a variety of reasons, such as a journalist reporting a news item and connecting to a source, or a blogger who is so enthusiastic about the new coffee machine that they link to the shop that sold it to them.

Obtaining links that you did not request is SEO bliss. It’s something you should constantly strive towards and work for in the long run. This is accomplished by putting in the effort to make your website link-worthy, whether through a wonderful product or part of your service or by providing great content that is referred by other websites.

Link building is vital in SEO since it drives organic traffic via search engines, especially in competitive sectors. Link building may be extremely efficient at driving more organic traffic when paired with solid technical SEO foundations, outstanding on-page SEO, great content, and a nice user experience.

Along with this long-term strategy, you can use a variety of link-building strategies to establish your authority and boost your chances of ranking highly and receiving traffic from organic search.

Why Is Link Building Important?

  1. Sending referral traffic

We’ve discussed the influence of links on rankings, but what about the influence of links on referral traffic? A great link from a popular website might also improve traffic. If it’s a relevant website, the traffic is likely to be relevant as well, potentially leading to an increase in leads or sales.

In this case, the value of a link isn’t only about SEO – it’s about consumers. If you can get links to your website in front of individuals who are truly interested in what you do, they may possibly click through. Sure, they may not immediately pull out their credit card and purchase from you, but they are now aware of who you are and what you do.

  1. Increased income opportunities and sales

Greater traffic and higher stats imply more income prospects. Your website will rank higher on the Google search engine results page (SERP), attracting more prospective consumers. This implies you’ll be able to offer more items and services while also generating new revenue streams.

  1. Links lend credibility to you.

Links lend credibility to your site by serving as third-party indications of your domain’s authoritative strength. Google’s goal is to present consumers with the most relevant results possible. It takes into account ‘authority’ to do this. The greater the number of high-quality links pointing to your site, the greater your reputation.

  1. Link-building results in improved site metrics and SEO ratings.

If you’re familiar with search engine optimization (SEO), you’ll recognize terminology like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and so on. By constructing backlinks, you will improve these indicators and, as a result, the health of your website. This will increase visibility and exposure as well.

  1. Google ranks your website based on links.

Without link building, you’re not accounting for more than half of Google’s ranking factors. Links are incredibly vital to Google’s algorithm — in fact, it is nearly impossible for Google to rank your site if there are no links to it, regardless of how good the piece of content on your web pages is. To rank higher than your competition, you must have more backlinks than they do.

In fact, link building is expected to be a critical search engine ranking component for the next five years, according to 92 percent of marketers.

  1. Assist in establishing yourself as an authoritative figure

Naturally, you want your brand to remain at the forefront of your sector, and consistent link-building may assist you in doing this. As a brand leader, you will witness increased sales and revenue since people will regard you as a trustworthy character. You will be the brand that dominates talks in your sector as an authority voice.

  1. Reduced bounce rates

Bounce rate is defined by Google as “the number of single-page sessions.” In other words, the number of users that came to your site and then departed without exploring the remainder of it.

Link Building FAQ

What are link-building strategies?

Link building is a difficult task. This is why, regardless of the strategy used, most people struggle to develop needle-moving links to their site.

There is a significant distinction between tactics and strategies:

  • Strategy – is an all-encompassing plan.
  • Tactic – is the actual method utilized to achieve a goal.

You simply need just one good link-building strategy: create something that is “link-worthy.” That may seem like advice you’ve heard a million times, but it’s true.

That does not imply that you must create huge blog posts or interactive manuals, as some would have you think. For certain companies, the product or service is “linkable” in and of itself.

Consider your strategy to be the engine that drives your link-building efforts, and your tactics to be the pistons that keep it going.

A strategy can help you enhance or keep your rank in search results. While your rivals are working hard to increase traffic and develop their businesses, it is advisable to plan your link-building campaigns to prevent falling behind.

Some of the link-building tools you can make use of include:

What are link-building services?

A link-building service is a digital marketing service provided by an expert SEO consultant or SEO firm that assists a business in acquiring backlinks through link-building activities.

Manual outreach, guest posting, unlinked brand mentions, and broken link building are some of the strategies used in link building.

In SEO, shady link-building practices are strongly prohibited. Black hat link-building techniques may provide short marketing successes, but it may also result in long-term loss.

To speed up their link acquisition procedures, several businesses use black hat SEO link-building strategies. Although this method produces rapid benefits, using unethical link-building services may result in your website being punished and, worse, removed from search results. Don’t let this happen.

Integrate white hat link-building strategies into your digital marketing strategy to increase quality traffic, indexability, and brand awareness.

What are the types of links?

There are three sorts of links that are important in SEO:

  1. Internal Links

Internal links are links on a site that take you to another web page within the SAME domain. As they are redirected around your website, these links help users to stay on your page for a longer period of time. As a result, it boosts your website’s authority, which helps with ranking.

  1. External Links

External links, also known as “outbound links,” are links that take you to another domain while you are browsing a certain website. This sort of link is typically utilized to give users further explanations provided by other website owners.
The most significant factor that will help you rank is an external link.

  1. Backlinks

Now that we’ve finished with links on your website, let’s move on to links that aren’t on ours. Natural links, manually obtained links, and self-created links are all examples of backlinks.
Backlinks are often referred to as inbound links. They are links and connections established between your website and another website.

What are the benefits of link building?

  1. Enhanced visibility and exposure

It may help with credible lead creation as well as increasing search rankings  For example, if you wish to reach out to a new geographical region’s audience, link building will assist you in doing so by generating awareness in that place. This may have a significant beneficial influence on your business and help you establish yourself as a trusted brand fast.

  1. Better relationships in your niche

By following Google’s advice and focusing on generating links inside your business specialty, you will not only be developing relevant links – but you will also become more intimately associated with authoritative players in your field. This may pave the way for more channels of partnership.

  1. Backlinks will improve your site traffic.

One of the most effective strategies to get relevant readers from industry authority sites is through link development. By targeting relevant demographics and niches, you will increase traffic from outside sources – and web traffic is an excellent sign of the health of your website.

  1. A steady source of referral traffic

Once you’ve established a permanent connection on an authority site, you should get consistent traffic from that link in the future. When compared to traditional advertising and marketing approaches, after an ad has run its course, it no longer generates visitors. By constructing high-quality backlinks, you can ensure that your own website receives traffic from external sources in the long run.

Why is link building so hard?

Because the internet is home to millions of content creators. They all create high-quality content in order to obtain backlinks from high-authority websites. Because of the abundance of high-quality information, it is difficult to develop links.

Furthermore, black-hats and spammers have harmed the reputation of honest SEOs and Link Builders.

Unfortunately, the acts of black-hat SEOs have instilled fear in the broader internet populace about link building. Because webmasters receive so many spam emails every day, they may be cautious to reply to anything with links (reiterating the importance of perseverance).

Overcoming this skepticism and simply getting your foot in the door with a potential prospect may be challenging.

For most businesses, the assumption that you can just publish valuable content and links would accumulate on their own is unrealistic. To properly earn these links, you must either have an existing following/audience or invest a significant amount of time, money, and energy in developing one.

Then you must generate good content that is so outstanding that your audience will go out of their way to connect to it. Even yet, regardless of quality, there is no assurance they will interconnect.

How important are backlinks for SEO?

Backlinks are vital for SEO because they tell Google that another resource values your content enough to connect to it from their own. As a website receives more backlinks, search engine results improve.

How many types of link-building tactics are there in SEO?

Some of the link-building tactics in SEO include:

  1. Broken link building
  2. Guest blogging
  3. Unlinked mentions
  4. Paid promotion for “linkable assets”
  5. Link reclamation
  6. Influencer outreach
  7. Repurposing content

Strengthen Your SEO With Our Link Building Services

Hopefully, this article has given you a better understanding of link-building.

We hope that it has inspired you to start or strengthen your backlinking strategy.

If you want to achieve true success with link building avoid purchasing links. You won’t even know if the links you buy will work – and they can even work against you in the long run.

Instead, attempt to gain referrals from high authority websites, even if it may take a longer time. Increase your content marketing (and make it of excellent quality) and incorporate your link-building plan into all of your other social media platforms.

Do you require high-quality backlinks but are too busy to generate them yourself?
If so, you’ve come to the right spot.

Let us help you strengthen your SEO today.

Written by Jake Sheridan on July 23, 2021

Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. At Loganix I build products, and content marketing. There’s nothing like a well deserved drink after a busy day spreadsheeting.

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