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What are the Benefits of Local Social Media? (+ 5 Ways to Use it)

by Adam Steele | Jan 23, 2020 | Local Marketing, Local Search

Social media is not new, and neither is social media marketing for businesses. If you own a small or locally-based business, you might have tried using social media in the past and not had success. It’s possible that strategies used were meant more for general or enterprise level businesses. What you need are social media […]

15 Best Social Media Tools for Small Business

by Jake Sheridan | Jan 21, 2020 | Resources, Tools

Small businesses don’t have the luxury of having an entire department to manage their social media. From social media advertising, research, planning, design, content, and reporting, it can take up a lot of your time. Especially if you want to be active on all the major platforms. That’s why it’s important to use the best […]

15 Best Local Keyword Research Tools to Kickstart Your Local SEO

by Aaron Haynes | Jan 16, 2020 | Local Marketing, Local Search, Resources

Are you planning to launch a new website? Is your current website not generating the traffic you want? For both situations, researching what keywords to optimize your website for is one of the most important tasks you’ll face. If you’ve done it before, you know just how much work goes into researching the right keywords […]

21 Best Local Rank Tracking Tools to Check & Monitor Your Rankings

by Adam Steele | Jan 14, 2020 | Local Marketing, Local Search, Resources

When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known. Thankfully, with local SEO becoming more critical, there are […]

50+ Social Sharing & Link Posting Sites for Content Promotion in 2019

by Jake Sheridan | Jan 9, 2020 | Resources

There’s nothing more frustrating than spending hours making a great piece of content that doesn’t get the traffic you were hoping for. If you didn’t also invest time in sharing or promoting that content, that’s likely a significant reason why. Optimizing content for search engines and social media is not easy, in fact it’s quite […]

Link Relevance: What it is & Why it Matters for SEO

by Aaron Haynes | Jan 7, 2020 | Local Marketing

When it comes to link building, relevance is everything — both for SEO value and for improving the success rate of your outreach. For SEO, Google is constantly updating their algorithm to focus more and more on relevance, and this includes how they treat links. If you’re an SEO professional or a business that handles […]

8 Link Building Metrics to Know for Your Campaigns

by Adam Steele | Jan 2, 2020 | Resources

Link building has been one of the pillars for SEO strategies going back to the very beginning. However, a lot has changed since then. You need more effective best practices to measure success. There are various SEO tools and link building metrics you can find that will give you a good picture of your website’s […]

25 Best Link Building Tools to Use in 2019

by Jake Sheridan | Dec 31, 2019 | Resources

Link building has been one of the pillars of SEO since the beginning, However, while it is still just as important, the best practices for generating links has changed a lot through the years. Search engines like Google are very particular about how they treat any backlink to your website. They consider its position, relevance, […]

Local SEO vs Organic SEO: What’s The Difference?

by Adam Steele | Dec 26, 2019 | Local Search

You’ve probably come across the terms Local SEO and Organic SEO. However, while you might have a general idea of what they mean, it can be difficult to distinguish between the two. It is important for any business entering the digital marketing to fully understand the differences between local SEO vs organic SEO. If you […]

32 Local Review Sites to Help Your Small Business

by Adam Steele | Dec 24, 2019 | Local Marketing, Local Search, Resources

With local SEO being more important than ever for small businesses, it’s important to make sure you have a good online profile for reviews. There are two reasons why optimizing your presence on local review sites can play such a big role. First, because the number of reviews and average review score for your local […]