11 Co-Marketing Strategies to Boost SEO and Tap into New Audiences

Rankings stalled? Competition’s brutal? Google’s updates hit hard?

Co-marketing SEO might be your next play.

Two brands. Non-competing. Supporting one another’s rise to the top.

They share creators. Swap audiences. And link to one another.

Lesssgo!

The Benefits of Co-Marketing SEO

Off the top: is co-marketing SEO worth it? Or is it a waste of time? Decide for yourself:

Benefit 1: Expand Your Reach Beyond Your Existing Audience

When you partner with a non-competing business, you’re instantly expanding your reach. Even better: the audience you’re stepping in front of is an audience that’s already halfway down the funnel for your niche. A lot of the hard work is already done.

Why? Picture this: Loganix—that’s us—hooks up with a SaaS tool for a joint webinar. The webinar topic is something like: “How to Automate Link-Building in 2025.”

We blast it out to both audiences, link to each other’s resource pages and boom—Loganix scores fresh backlinks from a solid domain, plus a wave of targeted traffic from people who actually care about link-building and SEO. It’s not complicated, but it works. The partner’s site gets a lift, too, and both sides see a bump in authority. That’s co-marketing doing its job: low effort, high return.

Benefit 2: Boost Authority and Credibility Through Association

When a site with a fat Domain Authority (DA) name drops or links to you, it’s more than just a brand mention or backlink.; it’s authority through association. Take a real example: say Ahrefs partners up with you for a case study, users see that you’re rubbing shoulders with Ahrefs and think, “Oh, that business is the real deal.”

Suddenly, you’re on the same level as one of the biggest names in the industry. Google’s bots notice that vibe, too. E-E-A-T, anyone?

Pick a partner with a household name, and you’ll be stacking authority points.

Benefit 3: Content Amplification and Wider Distribution

Your content’s good, but it’s not breaking the internet on its own dime. Co-marketing changes that. You’re handing your blog post over to a partner that’ll scream it from their rooftops—social media, email lists, whatever they’ve got.

More eyes, more action. Shares, likes, retweets—Google’s got its ear to the ground, and when your content’s buzzing, it takes notice.

Say we dropped a gritty guide on “Link-Building Tactics that Don’t Suck.” We pair up with a heavy hitter like HubSpot, who’s got an email list that could choke a server. HubSpot blasts it out, and bam! Thousands of marketers are now eyeballing Loganix’s work.

HubSpot readers aren’t casuals. They’re sharing it on Twitter (yeah, yeah, X, whatever) and spreading it like wildfire. Loganix’s domain authority starts climbing, and our SERP game gets tighter.

Benefit 4: Access New Keyword Territories and Search Verticals

You’re almost ranking for those high-value keywords, but they still sit just beyond your grasp, mocking you from the depths of page two. Co-marketing? It cracks open doors to niches and search verticals you couldn’t touch solo. How? By leveraging your partner’s authority, of course.

Here’s an example: let’s say a local SEO agency is killing it for locally-based keywords, but national keywords? They’re stuck in the mud. To fix this, they team up with a national brand—a heavy hitter with broad reach.

Together, they whip up content targeting broader terms outside of the local market. The local agency scores big on national-scale terms, while the national brand gains local relevance.

It’s a win-win.

11 Co-Marketing Strategies SEO

Right, enough theory. Onto the doing:

1. Guest Posting Partnerships

You write a guest post for their audience, they drop one for yours, and both of you walk away with fresh backlinks and a chunk of new readers. It’s a gritty, hands-on way to break into new territory without starting from scratch.

The benefits? You lock down high-quality backlinks that Google eats up, pull in referral traffic from curious clickers, and borrow some authority from your partner’s reputation.

2. Social Media Collaborations

Run joint campaigns, takeovers, or cross-promotions on social platforms, and you’re pooling your firepower to dominate the feed. It drives real traffic to your site, cranks up social signals that Google can’t ignore, and puts your brand on the map. The algorithm might not hand you a trophy for likes, but it clocks the buzz.

Slap a co-branded hashtag on it and watch the engagement roll in.

3. Co-Branded Content (eBooks, Guides, Blog Posts)

Co-branded content is when two brands create something epic together—eBooks, a TikTok, or a blog post that fuses your expertise with theirs. It’s about combining your know-how and audiences to build something neither of you could nail solo.

The best part: it widens your keyword net, letting you snag terms your partner’s already mastered. And the backlinks? Both sites point to it, stacking links like bricks and boosting your domain authority straight out of the gate.

The play? Zero in on a topic that grabs both audiences by the throat—something like “SEO for SaaS Companies” if you’re in the marketing game. Keep it tight, keep it relevant, and watch it climb the SERPs.

4. Joint Webinars & Online Events

Co-hosting webinars or online events consists of partnering with another brand, melding your expertise and promo muscle to draw a crowd neither of you could rope in alone.

Why go in this direction? Webinars and online events are serious evergreen content—recordings, clips, transcripts—that keeps working long after the lights go dim.

Promotions snag you backlinks from partner sites and social hype, while registrations flood your landing pages with traffic. It’s a slow grind that pays dividends, boosting your site’s authority and rankings.

Focus on topics that dig into your audience’s pain points—like “Mastering Technical SEO in [year].” No vague fluff or feel-good nonsense. If it doesn’t solve a real problem, it’s just noise. Pick something they’ll fight to hear, and you’ll grab their attention.

5. Industry Surveys & Research Reports

A killer survey or research report is a high-authority, linkable asset that pulls in references from blogs, publications, and industry heavyweights like moths to a flame. Why? Because it’s original, it’s meaty, and it’s packed with facts people can’t find anywhere else.

You’re not chasing links here—you’re commanding them. Google clocks that authority, and your rankings benefit.

Don’t phone this in. Use original data that are citable and shareable within your community. Answer questions your audience is wrestling with—the ones no one else has the guts to tackle. Make it so damn compelling that SEOs, marketers, and bloggers can’t resist linking to it, sharing it, or sharing it on socials.

6. Ebooks & Whitepapers (Co-Created)

Co-creating ebooks and whitepapers means you and your partner roll up your sleeves, pool your brainpower, and crank out in-depth, co-branded resources that scream expertise. It’s a tag-team effort to flex what you both know best—delivering the kind of no-nonsense content that stops scrollers dead in their tracks.

Here’s where it gets dirty. These assets don’t just sit there looking pretty; they plant your flag as a thought leader, draw backlinks like flies to honey, and double as a lead magnet that keeps the pipeline humming. When you nail it, industry blogs, niche sites, and even competitors can’t resist linking to it. Plus, your audience? They’ll trade their email for it, stat.

Just skip the trendy clickbait—go evergreen or go home. Craft content that tackles the big, hairy challenges your industry can’t dodge. Think “The Brutal Truth About Scaling SEO in [year]” or “Mastering Ecommerce Conversion Without Losing Your Soul.”

Make it a resource that sticks around, racking up traffic and links long after the ink dries. Timeless beats temporary every time.

7. Infographics & Visual Content

Design shareable infographics or visuals that can be embedded and linked to? Hell yeah. Weapons of mass attraction.

Benefit? Every time someone embeds your visual, bam—you score a backlink. Not some shady, bottom-of-the-page garbage either; these are legit, in-the-meat-of-the-content links that Google eats up. It’s passive domination. Plant those seeds across the web and watch your domain authority grow.

Just don’t waste time on generic bar charts with snooze-worthy stats. Go deep on the gritty, brain-bending SEO problems that keep folks up at night, like “How to Claw Your Way Out of a Google Penalty” or “The Step-by-Step Blueprint to Snag Killer Links.” Break it down visually so it’s stupid-simple, so crystal-clear that even the greenest newbie nods and says, “Uh-huh, got it.”

8. Online Events & Virtual Summits (Jointly Organized)

Virtual summits are the ultimate co-marketing power play. You team up with another brand, divvy up the heavy lifting of snagging top-tier speakers, and unleash a promo storm across both your networks. It’s a joint mission to build something massive that neither of you could pull off alone.

Why go in this direction? Online events and virtual summits are a goldmine of content—recordings you can slice into podcasts, killer quotes for social, and blog posts that practically write themselves.

Every link shared in promo emails, every tweet hyping the event, every write-up from attendees? Backlinks, baby. And the visibility? Your brand’s now stamped on a legit industry moment, echoing across search results.

9. Contests & Giveaways (Collaborative)

Picture this: you and your partner, shoulder to shoulder, tossing out a prize that’s pure catnip. Something so good it yanks people out of their doom-scrolling haze.

Every click lands on your optimized pages, pumping your site visits. Social signals? They’re screaming hashtags, shares, and mentions ricocheting across platforms. Google’s crawling bots clock the uproar, and your rankings feel the boost.

Little tip: offer prizes that resonate with both audiences. No one’s lining up for a branded koozie. Make it sharp, make it relevant, and watch them scramble.

10. Affiliate Marketing (Strategic Cross-Promotion)

Referral traffic from a trusted partner tells Google you’re the real deal. Engaged users, not bots, hitting your site hard. And those content placements? They’re backlinks, stacking authority like bricks. Your site climbs the ranks, and it’s not by accident; it’s by design.

Be sure to pick a partner who fits like a glove. If you’re slinging SEO services, team up with a content crew or a design shop. They handle the words and pixels; you handle the rankings. It’s a no-brainer, and the gains are mutual.

11. Roundup Posts (Expert Collaboration)

Imagine rounding up the sharpest minds in your niche and putting them on blast in one killer post. That’s an expert roundup. It’s a gritty collab where partners and pros drop their best insights, then turn around and hawk them to their audiences.

When your collaborators share it, their followers eat it up, and when they link back? That’s the SEO juice flowing. Social shares light up like a flare, signaling to Google this ain’t some lightweight post. It’s a double-barreled boost: credibility and clout, straight to the top of the heap.

The best route? Partner with SEO vets that have engaged followings. Make it brain-dead simple for them to toss you a link and spread the word. No endless emails, no complicated forms—just a straight shot to yes.

Conclusion and Next Steps

You’ve just cracked open 11 co-marketing strategies that’ll amp up your reach.

But running this play solo? You’re taking the “co” out of co-marketing.

That’s where Loganix rolls in. We’ve been in the trenches, grinding out SEO wins with link-building that hits like a sledgehammer and content that pulls rank.

👉 Check out our SEO services—we’ll quarterback your next move and turn those strategies into cold, hard results. 👈