August Marketing Ideas
As the summer season is winding down and kids are getting ready to go back to school, now is an opportune time to think outside the box and develop unique ways to promote your business.
So, strap on your thinking cap.
Let’s explore these 20 innovative August marketing ideas you won’t find anywhere else.
20 August Marketing Ideas
Let’s make the last month of summer count.
1. Generate Testimonials and Case Studies From Customer Reviews for Marketing
You can create compelling content that showcases the success of your products or services simply by collecting and curating positive feedback from your customers. To collect reviews, encourage participation in surveys, send out emails requesting customer feedback, or run a poll on your socials.
Use the collected material to write insightful case studies, and the findings are then published on social media or used in advertisements.
A practice you may know as content repurposing.
This approach can be a great way to build trust and credibility with potential customers, providing social proof that others have had positive experiences with your business. It can also help you identify areas for improvement by highlighting common themes in negative reviews.
2. Promote Your Website, Social Media, and Other Videos With YouTube End Screens and Annotations
Promoting your website, social media, and other videos on YouTube using end screens and annotations is a super underrated method for boosting brand exposure.
What are end screens and annotations, though?
End screens are interactive elements that can be added to the end of your videos to direct viewers to other videos on your channel, website, or social media profiles.
On the other hand, annotations are text-like links that are added to videos to provide additional information or context to the topic at hand. Like end screens, these elements direct viewers to your website, social media profiles, or other videos on your channel.
Using these features will increase the chances of your viewers interacting with your content, following your calls to action, and making a purchase.
3. Allow In-App Purchasing With Instagram’s Shopping Feature
Instagram’s shopping feature allows businesses to tag products in their posts and stories, creating a seamless shopping experience for users. Adding product tags to your posts allows your followers to easily view the product details and pricing and purchase directly from the Instagram app.
Launch an Instagram shop through the app’s settings and add product details, such as name, description, and pricing, to set up a new IG shop. Once launched, add product tags to your posts and stories, making it easy for customers to purchase directly from you on Instagram.
To make the most of an IG shop, use Instagram’s analytics to track your posts’ performance, measure the feature’s effectiveness, and make data-driven decisions. A recipe for success.
4. Boost End-Of-Summer Sales With a “Countdown to Fall” Promotion
Looking to end the summer season on a high note? Well, there’s no better way than with an exciting countdown to fall promotion.
Not only does this strategy give potential customers an incentive to shop during these last weeks of summer, but it also creates a sense of urgency that encourages them to make a purchase sooner rather than later.
What is the best way to promote a “Countdown to Fall” sale? Through the use of a countdown clock.
Your countdown clock can be embedded in marketing material, like landing pages or marketing emails, creating a sense of excitement and urgency among shoppers and keeping them engaged over several days or even weeks—the perfect way to boost sales.
5. Engage and Inform Your Audience With a Reddit AMA
It’s essential to stay in touch with your target audience. One way to do this is to engage them through an AMA (Ask Me Anything) on Reddit. An AMA is an excellent opportunity for potential customers to learn more about you, your product or service, and your industry while communicating directly with customers or potential customers.
By hosting an AMA on Reddit, you’ll show off your knowledge within your industry and create meaningful conversations with users worldwide. This allows you to build relationships, gain community trust, and even emphasize features of your product or service that differentiate you from competitors.
6. Create Interactive Content With Live Streaming Platforms
Live streaming has become an increasingly popular content format for business owners. It is a great way to engage with customers, give real-time updates about a brand, and create strategic partnerships.
But what sets live streaming apart from other content mediums is it allows businesses to present information more interactively and dynamically, giving viewers the feeling of being connected to their favorite brands and founders.
To give this strategy the greatest chances of success, consider taking advantage of live streaming platforms such as YouTube Live, Instagram Live, or even Twitch to reach larger audiences. All three platforms allow businesses like yours to drive customer engagement and create meaningful relationships with a customer base.
7. Monitor Brand Mentions and Join Conversations With Twitter’s Advanced Search
Staying on top of brand mentions is essential to establish a strong online presence. That’s where Twitter’s advanced search shines. Utilizing Twitter’s advanced search capabilities is invaluable for monitoring conversations and engaging with customers.
The advanced search feature provides filters that can narrow down the results you receive when searching for brand terms or keywords on Twitter. For example, you can use hashtags or exact phrases to locate and monitor conversations about your business from a specific area or set date ranges for more recent brand mentions.
You also can search for posts based on engagement metrics. This ensures you are responding to only the most popular tweets related to your business, making it easier and faster for you to stay up-to-date with relevant feedback and customer interactions.
8. Provide a “Recommended Summer Reading List”
Creating a summer reading list is an excellent way to raise awareness about current topics in your industry and establish your brand as a leader in a niche. Not to mention August 9th is National Book Lovers Day. To launch your summer reading list, choose books that cover areas related to the products or services you offer so that readers gain valuable insights into how they will benefit from doing business with you.
For example, a business that wishes to establish and maintain a strong brand presence in technology and thought leadership could recommend books such as The Innovator’s Dilemma by Clayton Christensen, Lean In by Sheryl Sandberg, and Platform Revolution by Geoffrey G. Parker.
Of course, book reading isn’t for everyone. But if you’re marketing to a savvy, knowledge-hungry customer base, a recommended summer reading list will be a real success.
9. Create an “End-of-Summer Sale” Promotion
August is the perfect time to launch an “End of Summer Sale” promotion. Customers will be looking for bargains on their favorite items, which is the perfect opportunity to offer them great deals. An end-of-summer sale can help to move slow inventory and end-of-season stock, creating space in the store for new fall merchandise and allowing customers access to products at discounted prices.
When creating an end-of-summer sale, consider what your customers are looking for and what promotions will excite them to shop with you. Consider offering discounts on certain items in your store or providing special coupons to loyal customers. You can also add some fun elements to the sale, such as social media giveaways that will draw attention from potential customers.
10. Launch an “Augtoberfest” Promotion
The month of August is the perfect time to launch an Augtoberfest promotion. Partnering with local breweries and restaurants can be a great way to promote special discounts or deals for customers during this particular time of year. This concept was developed by local businesses to extend their fall promotions into the summer months, which creates more opportunities for consumers to save money and enjoy seasonal festivities early.
Businesses that participate in Augtoberfest have the potential to boost their visibility within a local community as well as increase sales. Local breweries can offer discounted growlers or special beer tastings at restaurant locations. At the same time, nearby eateries would use Augtoberfest menus with exclusive offerings such as limited-time dishes or drinks inspired by traditional Oktoberfest fare.
11. Offer a Free Consultation or Trial
Another effective way to drum up business in August is to offer potential customers a free consultation or trial. This is especially effective if you offer consulting, financial planning, or digital services as a free consultation or trial will allow potential customers to determine whether your product or service is right for them with no risk involved. It allows them to try out what you have to offer without having to commit immediately, offering peace of mind and confidence in your ability to meet their expectations.
12. Create a Calendar of August Special Offers
Creating a calendar of special offers effectively draws attention to products or services and engages existing customers.
The calendar should include age- and season-appropriate promotions for specific target audiences. These promotions can range from fitness equipment discounts in the summer to fall fashion apparel closer to autumn.
Limited-time deals associated with special occasions, such as National Dog Day or back-to-school sales, are also powerful events that can be included in the calendar of offerings.
And as a bonus for businesses with multiple physical store locations, a calendar of specials will highlight different offers at each location for maximum outreach and impact.
13. Create Themed Content for August Holidays
As there are numerous holidays to create content themes, August is an exciting time to be in business. From Friendship Day on August 3rd to National Relaxation Day on August 15th and International Youth Day on August 12th, there are dozens of opportunities to craft engaging content that can help raise brand awareness.
Creating themed content is a great way to capitalize on the holidays in August and strengthen connections with your target audience. Content such as blog posts, articles, infographics, and even fun videos can be created in accordance with each holiday’s theme.
For instance, you can write a blog post about how friendship is essential for business success in honor of Friendship Day or launch a contest encouraging people to share stories about their inspiring young role models for International Youth Day. Creating themed content also helps brands show their connection with current events while becoming more visible online and increasing traffic to their website.
14. Cross-Promote Products or Services With Partner Businesses
Another August strategy you may consider implementing is cross-promoting products or services with partner businesses. Cross-promotion can be a powerful way to drive more sales and attract new customers.
Cross-promotion works by strategically partnering with other businesses to share each other’s audiences. The idea is that each business promotes the other’s products or services, typically at no cost, which helps build brand awareness for both companies involved.
15. Offer a “Back to School” Special
August represents the time for students across the US to head back to school, meaning it’s time for businesses to start thinking about back-to-school marketing ideas.
The key to any successful Back to School Special is ensuring there’s something in it for everyone involved. The special should be specifically tailored towards students while also benefiting your business financially. Consider offering discounts on items commonly purchased by students, such as textbooks and apparel, or running promotions on services like online tutoring or tech help desk support.
If you operate in the digital marketing world or SaaS, you can leverage Back to School to promote your services to students of all ages. Like business professionals, students always look for new and innovative ways to stay organized and productive—your online service may just be what they are looking for.
16. Optimize Ads With A/B Testing
A/B testing is a highly effective way to optimize your ads for better results. A/B testing involves creating two versions of the same ad—a control version (version A) and a modified version (version B). Each version is then randomly shown to users to measure, which produces better results. This data can be used to identify areas for improvement, such as text layout, color scheme, or visual elements within the ad. Optimizing according to the test results will ensure that your ads perform at their peak potential and generate higher returns from each campaign.
17. Tailor Press Releases to Relevant Journalists
Press releases are a great way to spread the word about your business, but it’s important to tailor them to ensure they reach the right audience.
You can achieve this by targeting relevant journalists and publications. Doing so will ensure your press release reaches an audience genuinely interested in what you have to say. Researching the journalist and their writing style before sending a press release will help you customize the content for a better chance of getting published or featured.
To maximize the impact of your outreach, put yourself in a journalist’s shoes.
Journalists want unique content that will grab readers’ attention, so consider including visuals such as videos, infographics, or images with your press releases. By ensuring each press release is tailored to its intended recipient and includes exciting visuals, you can maximize its reach and get your message to a broader audience.
Learn more: press release services.
18. Support Content With Data, Statistics, and Research
Your business has access to unique data, unavailable and unattainable to your competitors. So why not consider leveraging data, statistics, and research this August to strengthen your marketing efforts? Data-driven content will demonstrate your knowledge and expertise in a particular field or topic while providing valuable insight into how the customer’s industry changes over time.
What is the best way to communicate data to your target audience?
Through valuable and relevant content that includes visuals, charts, and insights your readers won’t find elsewhere. For best results, study what your competition isn’t doing while communicating via social media and reviewing data to refine your approach.
Learn more: content strategy services.
19. Target Niche Audiences With Specific Editing
Driving a large amount of traffic to a website or tailoring content that appeals to a large audience is one thing. However, turning passive readers into paying customers is quite another.
Enter industry-specific editing.
Industry-specific editing aims to create custom content for a particular audience tailored to their unique needs and interests. This content can be used across multiple channels, including social media, blogs, emails, and other digital advertising platforms to generate high-value leads. In other words, the paying customers that will keep your doors open, not just a bunch of window shoppers.
Learn more: niche edit services.
20. Improve Search Rankings With High-Quality Backlinks
With competition on the SERPs continuing to heat up, high-quality backlinks are essential to any successful SEO campaign. High-quality backlinks are links from high-authority websites that direct users to your website and help boost your ranking on search engines like Google.
To secure high-quality backlinks, it’s essential to focus on relevancy. Links from websites with similar topics to yours will have more value than links from unrelated sites. Keep in mind it’s best to target established and reputable sources, such as industry leaders or authoritative blogs in your niche.
Learn more: authority link services.
From generating data-driven case studies to promoting your website and social media on YouTube with end screens and annotations, these 20 August marketing ideas will help to increase visibility and drive more traffic to your online presence.
If you need help with digital marketing, no matter the time of year, reach out to us here at Loganix.
From SEO to website traffic and sales, our team has the experience and skills to take your business to the next level. Don’t wait. Contact us today, and let us help you succeed.