Content Is King

Jake Sheridan
Oct 1, 2021

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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You’ve probably heard it a million times.

“Content is king” or “Content reigns supreme.”

Create excellent types of content, and you will instantly win in the SERPs, attract a slew of traffic to your site, and win the SEO game.

But it isn’t entirely correct.

In fact, content is simply one component of the whole picture. Without the other components, your good content is likely to go unnoticed.

So, what are these additional operating elements that you require to increase your traffic?

Is great content overrated?

Can you ignore quality and concentrate solely on other SEO factors?

This article will address these concerns, including what “content is king” means, why content is considered king in SEO, and how to create content for SEO.

“Content Is King” Meaning

Where did the phrase “Content is King” originate?

We had no idea that Bill Gates would produce an essay titled “Content is King” on the Microsoft website in January that would go down in history over 25 years later. The article begins with Gates predicting that as technology advances, content will become the internet’s moneymaker:

Content, like broadcasting, is where I expect much of the real money to be earned on the Internet.”

The Microsoft co-founder goes on to say that the internet will push content to adapt, shifting away from traditional TV, radio broadcasts, and subscription services and toward content such as software, independent producers, and interactive content.

In recent years, news outlets and streaming services have reverted to digital subscriptions for monetization, but Gates was speaking of content as a broad concept.

Even more revolutionary, Gates said that content might act as an equalizer since anybody (and any business) could develop and share content:

Much has changed in the decades since Gates created the statement; does it still apply?

It may be difficult to believe, but Google receives roughly 67,000 search inquiries each second, according to Internet Live Stats. Yes, over 4 million inquiries every minute, and almost 5.8 billion searches per day. These searches are as unique as the people who type them, so how can a company anticipate what will attract customers, particularly targeted consumers, to its product or service?

Sure, keyword research, market trends, and competition assessments are important in establishing how to position oneself in front of these prospective consumers, but there is one thing a firm can do to assure it is on target, and it is not a new notion.

In a world where Google’s algorithms and spiders are growing more sophisticated, it is critical to provide high-quality, amusing, educational, and valuable content.

With the potential to reach millions of people with a single click, content has a larger impact on an organization’s bottom line than ever before, which is why content is at the forefront of any effective content marketing strategy in 2022.

Why Is Content King?

So, why do so many people feel that content is king? Basically, because without it, there is nothing to link you with your consumers.

  1. Audiences trust your brand as a result of your content.
    96 percent of people do not trust advertisements. They use organic search results on Google, YouTube, and other social media platforms to find answers to their queries and problems.

Do they believe what they read right away? No, but it offers you a higher chance than any sponsored ad. Furthermore, even paid ads require non-salesy, quality, and relevant content to engage with the audience.

As a result, 76 percent of marketers say they have effectively built trust with content.

  1. Content is cost-effective, long-lasting, and scalable.
    When necessary, content is simple to audit and modify:
  • Change to a different format
  • Change your target audience.
  • Increase or decrease your budget.
  • Test out different ideas and approaches.
  1. Content allows you to express the personality of your brand
    In their standards, most businesses outline two separate voices: one for marketing materials such as web pages, flyers, and official communication, and official communication.

Another for blogging, copywriting, email marketing, and social networking.

The second voice — the one for the majority of content – is where the brand feels at ease displaying their individuality by dialing it up a notch.

  1. Content provides a platform for connecting with influencers.
    You can’t blame an influencer for deviating from your brand’s beliefs if you don’t make them apparent. You might certainly describe your beliefs and expectations in contractual text, but content provides examples.

Your beliefs and culture may be seen in action by influencers. Instead of being words on a piece of paper, your culture becomes a living entity.

In addition, content provides influencers with something to offer other than product promotion: eBooks, video tutorials, infographics, guidelines, white papers, instructive lists, and so on. It allows you to be more flexible in your influencer marketing goals.

  1. Content reigns supreme across all channels.
    Google now controls YouTube, it has the best access to a smooth transition between the two platforms. But the goal is to leverage content to provide a unified experience across all touchpoints.

Touchpoints for your brand might include:

  • Google Lookups
  • YouTube Lookups
  • Creators of TikTok
  • Hashtags on Instagram
  • Examine subreddits
  • Guest blogs

It all relies on your specific subscribers and how they conduct internet research.

  1. Content allows your brand to provide something distinctive.
    Your unique value proposition (UVP) is restricted to the products, services, and experience you provide once a consumer becomes a customer if you lack comprehensive content.

Content provides a second UVP to help you stand out from the crowd online. Examine your competitors’ content and the audience they cater to. Choose a different area of knowledge or subject matter that others have overlooked.

  1. As a comprehensive branding tool, content is king.
    Visual search, video streaming, podcasts, and Google snippets are just a few of the touchpoints where content reigns supreme for brand awareness.

It all boils down to honesty. Treat each piece of content as if it were the only thing someone would associate with your brand. Optimize your images, put quality first, and you’ll have something truly valuable.

Content Is King FAQ

Why content is king in SEO and digital marketing?

Unique, high-quality, and up-to-date content is critical for ranking well in search engines like Google. During the early days of the Internet, websites could get high rankings simply by stuffing the content with keywords. Since then, Google has released further upgrades such as Panda, Penguin, and Hummingbird, which rank quality content higher and higher.

The ranking is influenced by a number of variables.

However, experts believe that one of the most significant elements for search engine ranking is the content of a website.

Google prioritizes material with high Expertise, Authority, and Trustworthiness (EAT) in search results. Why? That is, after all, what people expect to find in Google search results.

That is why, in 2022, SEO (Search Engine Optimization) will no longer be about inserting keywords into the appropriate areas and spamming backlinks. All you have to do is write high-quality content on the areas you are most knowledgeable about.

Maintain consistency, and your SEO will benefit.

How do I create SEO content?

  • Make use of keyword-rich phrases

Use relevant, keyword-rich words in your headlines and throughout your content to inform both your viewers and search engines about the topic of your article. Use terms sparingly and with caution to get a more natural feel. In addition to utilizing keywords throughout the body of your article, use blog tags to tag a few important keywords for each post; most general blogs already have tagging features built in.

  • Begin by writing for your intended audience.

It appears simple enough, yet so many businesses create content for the wrong reasons. Write strong content that appeals to your target market’s interests or answers their queries. Not all entries must be about your product or service, but the content needs to be relevant to your industry. Assert yourself and your firm as industry experts by creating SEO-friendly content that is both engaging and instructive, and do it better than your competitors.

  • Create headlines that are eye-catching.

You just have a few lines of text to create a significant impact. Don’t underestimate the power of a well-written headline! Create clear, engaging headlines that use relevant keywords. Along with a strong title, make sure your meta descriptions are engaging and expand on the theme of your post. Keep in mind that your title and meta description will be displayed in search results, so make them count!

  • Include visuals

Use pictures to make your posts stand out! People are visual creatures. Including a picture or meme with your blog article may make a significant difference. Do you have a Pinterest account? In addition to advertising your blogs on your existing social media platforms, posts with photos may be pinned, providing an additional source of traffic and new leads to your website.

  • Incorporate link building

Although link building has progressed much since the days of link purchasing and link farms, links remain an essential ranking component for SEO. Linking to your own articles or website in your post guarantees that your content gets linked back to your website if it is picked up by another site.

If you get creative with other forms of content such as infographics and movies, including an embed code on your site encourages content sharing while still linking back to the original source. Creating outstanding content increases its sharability and the probability that it will be linked to by other websites, therefore aim for excellence!

  • Use social media to share content.

Social networking is a great tool for increasing the reach of your content and encouraging sharing. Each new piece should be shared on social media and in forums, with interesting descriptions and a call-to-action (CTA).

Because the strength of social media resides in sharing, it is essential to include share buttons on each of your blog entries. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical), LinkedIn, can give your shared links a lift and may increase your click-through rates if you want greater control over how they appear when they’re shared.

Is content beneficial to SEO?

Content creation is critical for SEO since, without it, search engines will not have enough information to properly index your pages and help you rank. If you don’t have a good SEO strategy, your website’s pages will never be discovered or shared. They will simply exist online with no visitors, which defeats the purpose, doesn’t it!?

SEO content increases your exposure on search engines, resulting in more visitors to your website and more sales of your products/services.

You may add significant value to your company’s financial line by investing in SEO content.

The most essential aspect impacting your search engine rankings is quality content, and there is no substitute for exceptional content. Quality content customized to your target demographic increases site traffic, which increases the authority and relevancy of your site.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.

Making Use of Content Marketing

Hopefully, this article has given you a better understanding of why content is king.

If you want to be successful in marketing your products or services these days, you can’t afford to ignore the importance of creating original content.

The growth in popularity of content marketing is due in large part to how much it focuses on the consumer rather than the marketing or the firm.

This draws more individuals and encourages them to participate more actively.

To reign, your content must be:

  • Craved by your target audience.
  • In-depth and practical.
  • Trustworthy and authoritative.

You must also ensure that searchers have the opportunity to locate your content on Google.
It’s remarkable how a few SEO modifications may help you rank significantly higher on the SERPs.

Struggling with your SEO content needs? Let Loganix hold your hand. We do the heavy lifting and time-consuming on-site optimization, link building, copywriting, and technical SEO work so you can concentrate on growing your business.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Jake Sheridan on October 1, 2021

Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. At Loganix I build products, and content marketing. There’s nothing like a well deserved drink after a busy day spreadsheeting.