December Marketing Ideas
The holiday season is in full swing, and businesses everywhere are competing for a piece of the festive pie.
But with so much noise and competition, how can you stand out and make the most of your marketing campaigns?
That’s where these ideas come in.
From creative promotions to holiday-themed social media campaigns, we’ve got you covered with these 20 December marketing ideas.
20 December Marketing Ideas
20 December marketing ideas to help you sleigh the competition.
1. Embrace Hanukkah, Christmas, Kwanzaa, and More
The holiday season is a time of joy and celebration but can also be a time of exclusion. Acknowledging and celebrating diverse holiday traditions is the perfect way to demonstrate that your business is culturally sensitive and values diversity and inclusivity. This can be achieved through various marketing strategies.
Using inclusive language in your holiday messaging, featuring diverse holiday imagery and decorations in your store or on social media, and offering promotions catering to various holiday traditions are great places to start.
Inclusivity in your holiday marketing will also help attract new customers. What’s more, embracing a diversity of holiday traditions will create a sense of belonging and community among your customers and, ultimately, increase customer loyalty and retention.
2. Launch a Holiday Traditions Around the World Social Media Series
A Holiday Traditions Around the World social media series is a fantastic way to showcase your business’s global savvy while spreading holiday cheer. This series will allow your customers to explore and learn about various Holiday and New Year traditions from around the world. It’s also an excellent opportunity to showcase some of the cultural diversity within your global customer base.
There are no shortages of options. Here are some examples of different holiday traditions celebrated around the world that you can include in your social media posts:
- Sweden: residents celebrate St. Lucia’s Day on December 13th by lighting candles and wearing white robes with red sashes.
- Japan: Christmas is a secular holiday typically celebrated with fried chicken and strawberry shortcake.
- Mexico: families celebrate Las Posadas, a nine-day celebration leading up to Christmas, by reenacting Mary and Joseph’s journey to Bethlehem.
- Ethiopia: Christmas is celebrated on January 7th, known as Ganna. Families attend church services, dress in traditional clothing, and feast on injera, a sourdough flatbread.
- South Africa: families celebrate Christmas with a braai (barbecue) and by going to church on Christmas morning.
3. Celebrate December’s National Days
Who says December is all about Christmas, Hanukkah, and St. Lucia Day? Expand your holiday horizons by celebrating some of the quirkier national days and events that take place during this festive month.
From National Bagel Day and National Cocoa Day to Ugly Sweater Day, no shortage of unique December days that will help you spread holiday cheer and boost sales.
So why not offer a special deal on products that complement a bagel breakfast, create a gingerbread house tutorial featuring your products, or host an Ugly Sweater Day contest on social media? Get creative, have fun, and watch your business hit record sales.
4. Launch a Winter Landscape Photography Challenge
Get your followers involved in this festive challenge by encouraging them to take beautiful shots of snow-covered trees and frosty hillsides. Your followers can showcase their talent while exploring the breathtaking winter scenery around them.
And the best part, you can use these user-generated photos as content on social media and other promotional materials throughout the month.
To make the most of this marketing idea, create a branded hashtag—something relevant to your brand’s niche and image—and promote the challenge on your social media channels, website, and email campaigns. Then, encourage participants to submit their best winter landscape photos and offer a prize or incentive for the most creative or inspiring submission.
This will not only help generate buzz and engagement on social media but also attract new followers and customers interested in photography and the beauty of the winter season—a December promotion slam dunk.
5. Get into the Holiday Spirit with a Festive-Themed Playlist
Looking for a way to spread holiday cheer and increase brand awareness? Look no further than your favorite tunes. Creating a branded holiday playlist is a fun and easy way to showcase your brand’s personality while tapping into the emotional power of music during the holiday season.
Start by selecting songs that embody the spirit of the holidays and align with your brand’s values and messaging. Then, create a playlist on popular streaming platforms such as Spotify or Apple Music, and give it a festive name that ties in with your brand. Share the playlist on your website, social media channels, and email campaigns, and encourage your followers to give it a listen.
6. Design a Holiday-Themed Social Media Filter
A unique way to spread some holiday cheer and bring your brand to life on your customers’ social feeds? Design a festive holiday-themed social media filter that your customers can use and share with their friends and family.
Your customers can use the filter on their favorite social media platforms, like Instagram or Snapchat, and share it with their friends and family to show off their holiday spirit and promote your brand. And the best part? Custom social media filters are easy to create and can be an affordable marketing tactic that gives your brand a festive flair.
7. Partner with a Local Charity for a Toy Drive
Are you looking for a meaningful way to end your year? If so, consider partnering with a local charity and hosting a toy drive. It’s the perfect opportunity to spread some holiday cheer while giving back to your community.
Host a toy drive at your physical location or online store and encourage your customers to donate new, unwrapped toys for children in need. To sweeten the deal, offer a special discount or promotion for customers participating in the toy drive.
Spread the word about your toy drive through social media, email campaigns, and other marketing efforts to maximize participation and impact. With just a little creativity and collaboration, you can make a big difference in the lives of children and families in need this holiday season.
8. Collaborate with a Local Photographer for Holiday Mini-Sessions
Get in the holiday spirit by partnering with a local photographer for festive mini-sessions that will capture the essence of the season and give your brand a jolly boost. These sessions can be themed to fit your brand’s aesthetic or to embrace the holiday season.
Think outside the box and explore what kind of mini-sessions you can create in collaboration with your photographer friend.
From cozy winter photoshoots to magical snow-filled scenes, there are endless possibilities for capturing holiday cheer in photos. These photos will make for perfect social media content, and they can also be used in email campaigns or on your website to give your customers a glimpse into your holiday offerings.
9. Launch a Limited Edition Holiday Product
Looking to create a buzz around your brand this holiday season? Well, there’s nothing better than a limited-edition holiday product.
From special edition flavors to exclusive product lines, the possibilities are endless for creating a unique and exclusive product that captures the essence of the season. Why bother going to the hassle? Well, a limited-edition product creates a sense of urgency and exclusivity, making your customers eager to purchase before it’s too late.
And the best part, you don’t even have to do anything particularly special. Simply take a leaf out of Heineken’s book here, and make some unique, holiday-themed packaging. It’s that easy to create a limited-edition product that will be an absolute revenue monster this upcoming December.
10. Partner With Social Media Influencers to Promote Your Holiday Products and Deals
Are ready to really level up your holiday marketing game? Look no further than partnering with social media influencers to promote your products and deals.
Because influencers are a powerful tool in driving brand awareness and increasing sales during the other time of the year, so why wouldn’t they do so during the holiday season?
To make the most of this strategy, identify influencers that align with your brand and have a following that matches your target audience. Once you’ve got yourself a little shortlist of potential influencer partners, reach out to them and offer to collaborate on a holiday-themed post or series of posts that highlight your products and promotions.
Maybe even consider offering influencer-exclusive deals or promo codes to further incentivize their followers to make purchases—if it works with your profit margins, of course. And don’t forget to track the success of your campaign through metrics such as engagement, click-through rates, and conversions.
11. Offer Personalized Gift Recommendations
Tired of seeing the same old boring gifts being exchanged every holiday season? Your customers are too. Not to worry, personalized gift recommendations are the perfect solution.
You can showcase your products with personalized gift recommendations while providing a helpful service that your customers will love. Better yet, making your customers’ lives easier is an excellent opportunity to increase sales and brand loyalty.
One way is to use customer data and profiles to suggest relevant products at checkout using upsells. This can be done using algorithms and machine learning to analyze past purchases and browsing history to make personalized recommendations.
Another way is to offer a gift recommendation service, where customers can input information about the recipient, such as their age, interests, and hobbies, and receive customized gift suggestions. This can be done through a dedicated section on the website or through a chatbot feature.
And, of course, promotional emails featuring personalized offers can be sent to previous customers. These tactics is will keep your brand top-of-mind this coming holiday season.
12. Develop a Winter Wonderland Virtual Background for Video Calls and Meetings
Creating a Winter Wonderland virtual background for video calls and meetings is an easy (and fun!) way to celebrate the season. It adds an instant festive touch without breaking the bank.
With just a few clicks, your customers can transform their video calls—from dull Zoom meetings to magical snowy scenes—that will keep them, their colleagues, and friends and family engaged and smiling throughout the holiday period.
To maximize the impact of this marketing idea, a branded virtual background featuring a winter landscape, such as a snowy forest or mountain peak, is the perfect way to celebrate this time of year. Incorporating your branding or messaging into the background allows you to subtly promote your business, products, or services while spreading holiday cheer.
13. Run a “12 Days of [Your Brand]” Campaign
The holiday season is the perfect time to give your customers a little something extra to show your appreciation. That’s where the “12 Days of [Your Brand]” campaign comes in.
Similar to the “12 Days of Giving”, starting on December 13th, offer your customers daily deals, promotions, or giveaways to keep them engaged and excited about your brand. Share the campaign on social media and through email campaigns to make sure your customers don’t miss out on a single day.
14. Use Retargeting Ads to Maximize Your Holiday Revenue
Let’s face it, December is the Super Bowl of shopping events. But, with so many options, this time of year is notorious for window shoppers and high churn rates. Thankfully, retargeting ads allow you to target your existing customers with personalized messages that encourage them back into your online store or physical location.
So what’s the play here?
To make the most of this marketing tactic, create custom audiences based on actions like abandoned carts or product page views. Design ads that highlight your sales and promotions with catchy messaging and high-quality visuals to grab customers’ attention and entice them to return to your website.
But don’t stop there—get creative with different ad formats like carousels or dynamic ads to showcase a range of products and create a sense of urgency. Consider offering exclusive promotions or discounts to retargeted customers to incentivize them to complete their purchases.
Learn more: PPC services.
15. Craft a Holiday-Themed Email Newsletter
A holiday-themed email newsletter is like sending a gift to your customers. You can showcase special seasonal deals, new product launches, and any other content you want readers to know all about.
Use your email newsletter to share holiday-themed content such as gift guides, recipes, decorating tips, or even some behind-the-scenes glimpses into your business’s holiday celebrations. You can also include special offers and promotions exclusive to your newsletter subscribers, making them feel valued and appreciated.
Include fun images or gifs in the body of your email to give it a cheerful, Wintery feel and end with a call-to-action that encourages recipients to make a purchase before the holidays pass.
But don’t just stop at one newsletter—why not make it a series throughout the month of December? Build anticipation with a teaser of what’s to come in each newsletter, and ensure your emails are optimized for mobile so your customers can read them on the go.
16. Offer Short-Term, Highly-Discounted Flash Sales on a Rotating Basis
Another super effective way to boost your store’s sales and welcome the holiday cheer? Look no further than offering short-term, highly-discounted flash sales on a rotating basis throughout the month. Your customers will be checking their emails and social media feeds in anticipation of the next deal, and you’ll keep them on their toes with new discounts every few days.
Not only do these flash sales encourage impulse purchases, but they also create a sense of urgency for your customers to take advantage of the limited-time offers. So why not give them what they want?
With a little creativity, you can make each sale feel unique and special and keep your customers coming back to your business to purchase again and again.
17. Create a Holiday Gift Guide and Promote it With Social Media and Email Campaigns
How else can a savvy business owner take advantage of this festive season? We’ve got just the thing: a holiday gift guide.
To kickstart this campaign, create a comprehensive holiday gift guide that will appeal to your target audience and include items from different price points that reflect the range of products and services offered in your shop. Your customers will be delighted to find your hand-picked selection of gifts that range from practical items to decadent treats, all conveniently listed in one place.
And if your margins allow, consider including a promotion or discount for each item as well—something sure to get your customers gift-giving juices flowing.
18. Develop Holiday-Themed Landing Pages Optimized for SEO
In the bustling holiday shopping season, a well-designed landing page is a valuable asset to help your website stand out from the crowd. You can sprinkle the magic of the holidays by using your copywriting skills, relevant keywords, and phrases like “gift ideas” or “last-minute gifts” that your potential customers might be searching for.
Adding these keywords to your page headings or meta descriptions will help you attract visitors and make Google notice your page too.
With a few simple steps, you can ensure that shoppers find their way right to your door (or rather right to your webpage).
Learn more: SEO copywriting services.
19. Focus on Link Building Through Guest Posting
‘Tis the season to spice up your link-building game. Ditch the same old tactics and try something new this holiday season: guest posting. Not only will you give your website’s search engine ranking a boost, but you’ll also connect with potential customers in a creative way.
Start by finding blogs with a strong online presence relevant to your niche. Pitch your idea for a holiday-themed guest post that will resonate with their audience, and don’t forget to include a link back to your website in your author bio or within the content.
With guest posting, you’ll gain valuable backlinks, establish yourself as an authoritative voice in your niche, and increase brand awareness.
Learn more: guest post services.
20. Stay Focused with a Holiday Season Content Strategy
With so much hustle and bustle during the holiday season, a solid content strategy is key to staying organized and focused. Start by brainstorming holiday-themed topics that align with your brand, such as gift guides, DIY projects, or festive recipes that will make mouths water.
Once you’ve got your topics locked in, create a content calendar to help you plan your content in advance. This way, you can ensure your content is timely, relevant, and on point with your marketing goals. Don’t forget to sprinkle in some holiday-related keywords to optimize your content for search engines.
To really boost the impact of your content, make sure to promote it across all your marketing channels, including social media and email campaigns. And encourage your followers to engage with and share your content to increase its reach and drive more traffic back to your website.
Learn more: content strategy services.
From running holiday-themed flash sales to creating branded playlists, there are plenty of ways to spread cheer and boost sales during the most wonderful time of the year.
At Loganix, we offer a range of content marketing services to help you make the most of your December marketing efforts.
Contact us today to learn more and give your holiday sales a boost.