What makes effective link building, actually effective?

Is link building still effective in 2024 and beyond? Spoiler: Yes.

Next question: want your efforts to be effective?

You’ve got two options,  do-it-yourself  or  outsource it .

Effective Links Inside


Option #1 – DIY

9 Tips for an effective link building strategy

Investing in SEO for the long term? You need to consider link building.

Link building strategies have changed, but Google still uses backlinks as a way to discover website content and determine authority.

Key Elements of an Effective Link Building Strategy:

  • Identify target audience and relevant websites for link acquisition
  • Do thorough keyword research and competitor analysis
  • Develop high-quality, link-worthy content that provides value
  • Build relationships with industry influencers and website owners
  • Monitor your progress and adjust strategy based on real data
  • Guest post on reputable websites to earn backlinks and expand brand reach
  • Leverage social media to get more content visibility and attract links from a wider audience
  • Ensure a diverse link profile by acquiring links from various types of websites
  • Prioritize link quality over quantity, focusing on links from authoritative & relevant websites
  • Regularly audit and disavow any low-quality or spammy links to maintain a healthy link profile
  • Collaborate with other businesses or influencers in your industry for mutually beneficial opportunities
  • Use internal linking to distribute link equity + improve website navigation
  • Stay updated on the latest news & best practices to avoid penalties.
  • Making sure your link building strategy doesn’t make Google think you’re trying to build links…

I think you get the point: there are a lot of elements that make up a link building strategy.

If you are going to go the do-it-yourself backlink building approach, here are some tips to help:

1. Quality Beats Quantity

The common misconception that accumulating a vast number of links guarantees SEO success is flawed.

Search engines, especially Google, are equipped to identify the quality of links. Prioritizing link quantity over quality can harm your site’s credibility.

It’s crucial to focus on obtaining high-quality links from reputable, relevant sources rather than merely increasing the number of links.

2. Understanding Your Audience

Effective link building aligns closely with the interests and online behaviors of your target audience.

This approach ensures that the links you acquire not only boost your SEO but also enhance user engagement and relevance.

It’s vital to secure links from domains that resonate with your audience rather than just any high-authority site.

3. Strategic Keyword Use

Enhance your link-building effectiveness by integrating strategic keywords that are relevant and competitive.

Research to identify valuable keywords that your competitors might be overlooking.

This strategy helps in improving your site’s visibility and search engine ranking.

4. Content Is (Still) King

Create compelling, high-quality content that naturally attracts backlinks.

This includes detailed blog posts, infographics, and case studies that provide value and encourage others to link to your content.

Avoid low-effort content that fails to engage or add value to your audience.

5. Competitive Analysis

Monitor and analyze the backlink profiles of your competitors.

This insight allows you to identify and target similar opportunities, thereby enhancing your own link-building strategy.

6. Building Relationships

Focus on building genuine relationships with influencers and other websites in your niche.

Engage with them through comments, social media, and shared content before requesting links.

This approach increases the likelihood of gaining high-quality backlinks.

7. Leverage Guest Posting

Identify websites within your niche that accept guest posts and propose content that adds value to their audience.

High-quality guest posts are an excellent way to secure backlinks and increase your visibility.

8. Utilize Social Media

Promote your content on social media to increase visibility.

Engaging with influencers who share your content can further enhance reach and potential backlinks.

9. Regular Monitoring

Use tools like Google Analytics and Ahrefs to monitor the effectiveness of your link-building efforts.

Adapt your strategies based on what works, ensuring continuous improvement and sustained success.

Should you outsource your link building strategy?

While we might be biased, outsourcing can be a strategic move in an SEO campaign.

Link building is time-intensive and requires a balance of link quality vs quantity, niche relevance and avoid spammy tactics.

Pulling this off = improved organic traffic + better domain authority.

Many businesses, bloggers, and SEO agencies find it best to delegate this task to specialists, increasing the chances of success and saving time to redirect towards other business efforts. But we would say that 😉

Option #2 – Outsource

Finding the right link building service 👇

Get effective link building, without lifting a finger.

Trying to create quality backlinks by yourself is like herding cats…

(okay, maybe not cats, but definitely very stubborn dogs)

…so leave it to our professional link building team.

Proven People

Our fulfillment team has average of 6 years of SEO experience.

Predictable Delivery

We keep promises and deadlines so you can deliver on yours.

Proactive Communication

Get automatic updates, proactive check-ins, and direct answers.

Fair Prices

“Cheap” services cut corners; we offer agency quality at an unbeatable cost.

Topically relevant site and blog post

Build links from well-established sites relevant to your niche. Ideal for building site authority.

  • Domains with 1k – 50k+ organic monthly visits
  • Site and post-level relevance
  • Approve domains before placement
  • Pricing starts at $400

Place order now

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Topically relevant blog post

Build links on stable, growing, multi-topic sites in relevant posts. Ideal for diversifying links on a budget.

  • Domains with 100 – 1,000 organic monthly visits
  • Post-level relevance
  • Approve domains before placement
  • Pricing starts at $200

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Brand Links

Our highest quality paid links on sought-after DR70+ domains in marketing, business, and tech. Need powerful links to promotional content? This is for you!

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