Event Marketing Ideas

Aaron Haynes
Jun 3, 2023
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Event marketing is the perfect way to expose your brand’s products and services to the world.

Thing is, traditional promotional methods, such as word-of-mouth and cold emails, can only do so much to promote your upcoming conference, show, or convention.

To be certain your next event is a huge success, use these 20 event marketing ideas.

20 Event Marketing Ideas

Effective event marketing. Let’s get it!

1. Offer Early Bird Registration and Pre-Purchase Tickets

To kick off your next event with a bang, why not offer early bird registration and pre-purchase or pre-sale tickets?

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Early bird registration offers a discounted price for those who register early, and pre-purchase tickets offer a lower price for guests who purchase their tickets in advance.

By offering these markdowns, you’ll incentivize prospective attendees to register early and purchase their tickets in advance, which saves money on marketing and promotional costs.

2. Use Event-Specific Branding

Event-specific branding creates a unique identity for your next event, differentiating it from all other events and making it more memorable and attractive to potential attendees.

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To infuse event-specific branding into your next event marketing campaign, choose a theme or concept that represents your brand and carries it through all aspects of the event, from the invitations and the décor to the activities.

You can also use colors, logos, and other visuals that are closely associated with your brand to give it that little extra touch of individuality.

3. Keep Your Social Media Audience in the Loop

Pre-event content posted to social media is a key part of driving ticket sales and generating excitement.

But what kind of content should you be sharing?

@pjcprod Work hard, play hard @cerave #events #eventtiktok #event #nyceventplanner #NYevents #LAevents #eventdesign #eventproduction #skincare #cerave #bts #behindthescenes ♬ Chiquitita x Elton John x What I Like by Altego – ALTÉGO

Behind-the-scenes looks, sneak peeks, and exclusive content will get people excited about attending, as will content posted by relevant influencers in your industry or niche.

4. Build Hype With an Event Hashtag

A well-crafted event hashtag can also help you promote your event on social media, connect with potential attendees, and even generate some excitement leading up to the big day.

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Here are a few tips for creating a successful event hashtag:

  1. Keep it short and sweet. The shorter your hashtag is, the easier it will be for people to remember and use.
  2. Make it relevant. Your hashtag should apply to your event and what it’s all about.
  3. Use keyword research. Use keyword research to come up with ideas for your event hashtag. This will help you ensure your hashtag is being used in the most effective way possible.

5. Create an Event Landing Page

As your event date approaches, one of the most important things you can do is to create a dedicated event landing page on your business or event website.

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The landing page is the online home for your event, conveying all the important information at-a-glance.

It’s also where you’ll drive all your traffic generated by social media posts and other content marketing material.

6. Make a Facebook Event

Facebook events are yet another great way to spread the word about your event and get people excited about attending.

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Here’s how to make a Facebook event:

  1. Log into your Facebook account and click on “Events” from the drop-down menu found on the right-hand side of your dashboard.
  2. Click on the “Create New Event” button.
  3. Enter all the relevant information about your event, including the name, date, time, location, and description. Be sure to include any relevant details that will help people understand what your event is all about.
  4. Once you’ve entered any necessary information, confirm the details you’ve entered and send it out to your followers and friends.

7. Leverage LinkedIn Events

FYI: don’t sleep on LinkedIn Events.

The platform may not have the same name recognition as Facebook or Instagram, but that doesn’t mean it can’t be a powerful tool for promoting your events.

Here’s why you should leverage LinkedIn Events for your next marketing campaign:

LinkedIn has a massive user base of some 822 million professionals worldwide. That’s a lot of potential customers and clients you can reach with your event marketing campaigns.

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Also, LinkedIn users are typically high-income earners and decision-makers in their respective industries. If you’re looking to target a professional audience for your next event, LinkedIn Events is the way to go.

8. Don’t Sleep on Event Discovery Websites

If you’re looking to get your event noticed, don’t sleep on event discovery websites. Event discovery sites are a great way to get your event in front of a large audience with little effort on your part.

 

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There are many event discovery websites out there, so it’s important to choose one that’s right for you. Consider the type of events you’re hosting and the target audience you’re trying to reach.

Once you’ve found a few good options, creating a listing on each site is quick and easy.

9. Dive Into Podcasting

Podcasts offer event marketers a unique opportunity to connect with their audience on a personal level and it is an excellent way to build buzz around your event.

You can interview speakers, discuss the topics that will be covered, and give listeners a taste of what they can expect.

So when planning an event marketing strategy, consider incorporating podcasts into your mix. They offer a great way to connect with your target market and build relationships with potential customers.

10. Keep Your Email List up to Date With All the Details

Email marketing that’s focused on providing recipients with all the important event details is another great way to promote your events.

Emails allow you to reach a large audience with your message and it is a cost-effective way to market your event.

 

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Here are some tips for using email marketing to promote your event:

  1. Make sure you have a list of email addresses for potential attendees. You can grow your list by promoting your event on your website and social media channels.
  2. Create an engaging email that includes all the important information about your events, such as the date, time, location, and any special guests or speakers.
  3. Use attractive images or videos in your emails to grab attention and increase engagement.
  4. Provide a clear call-to-action in your emails, such as a link to purchase tickets or RSVP for the event.

11. Don’t Shy From PR

When promoting your upcoming event, don’t shy away from press releases (PR).

A well-written press release can be a powerful marketing tool, helping to generate interest and excitement around your event.

An effectively campaigned press release is best pitched to local media outlets. This will attract the attention of influencers, brand ambassadors, and even new event sponsors.

Not sure where to start?

No matter. Crafting an effective press release is something we can help you with.

To learn more, see our press release services here.

12. Launch a Social Media-Based Retargeting Ad Campaign

We all know that social media is a powerful tool to reach your target audience.

But what may not be so obvious is that you can use retargeting ads on social media to recapture the attention of prospective attendees.

Retargeting ads are a type of advertising that allows you to target people who have already shown an interest in your event.

For example, if someone visits your event website but doesn’t buy a ticket, you can re-target them with an ad on social media.

Retargeting ads are effective because they’re personalized and relevant to the user. They’re also timely, so your ad reaches the user when their interest is at its peak.

13. Establish Your Brand as a Leader With the Right Content Strategy

Whether it be blog posts, social media posts, or video-based content, creating content that positions yourself, your team, and your brand as a resource of industry-leading information.

That way, potential attendees of your upcoming events won’t hesitate to book their spot, as they trust your brand will bring them the industry insights they’re craving.

Content strategy is another area we can lend a helping hand. To learn more, see our content strategy services here.

14. Collaborate With a Sponsor

Sponsors can provide financial support, products or services, or both. In return, they receive valuable exposure for their brand, gain access to attendee data, or present to guests.

It’s a win-win for both parties.

When choosing a sponsor, look for one that is a good fit for your own business and your event. Their values should align with yours, and they should have a target audience that has overlapping interests.

The most successful sponsorships are those in which both parties work together to create a mutually beneficial relationship.

15. Encourage UGC and Turn Attendees Into Event Ambassadors

By leveraging the power of social media, you can encourage your event attendees to not only share their experiences but also act as ambassadors for your brand through user-generated content (UGC).

This is done by encouraging guests to post photos and videos of our event, using an event hashtag, and tagging your event or business account.

Not only does this help to increase the reach of your marketing efforts, but it also helps to create a more personal connection between your brand and potential attendees.

After all, if their friends and family are seeing positive reviews of your event, they are more likely to be interested in attending themselves.

16. Attend Events That Are Akin to Your Own

By attending conferences and conventions that are relevant to your own events, you’ll be able to build relationships and learn more about what’s happening in your field.

Attendees are usually open to networking and can provide valuable insights into what they expect from events such as yours.

Attending industry-relevant events also allows you to learn about new trends in your industry, find potential partners or suppliers, and make connections with professionals within your industry.

If you attend regularly, you will become known as a reliable source of information and be able to build trust with others in your field.

17. Consider Donating Tickets

Donating tickets can also be a great way to get your company’s name out there. It shows that you’re willing to help causes that are important to your customers.

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If you feel this tactic is for you, be sure to promote your generosity. Spread the word on social media, and include a link to the donor recipient’s website.

This is a great way to show your support for a worthy cause, it may just encourage others to donate as well, and will expose your brand to a new demographic of potential customers.

18. Lean Into Live Streaming

A live stream of your event can reach a wider audience than ever before, and it doesn’t have to be expensive or complicated.

Here’s what you need to know to get started:

  1. Plan ahead. Make sure you have all the equipment you need well before your event. This includes things like cameras, tripods, lighting, and audio equipment.
  2. Promote your live stream. Let people know your event will be available to watch online and give them information on how to access it.
  3. Engage with your audience. Live streaming is a great opportunity to interact with viewers in real time. Encourage them to ask questions or leave comments so that you can create a truly interactive experience.

19. Publish Post Event Marketing Content

Don’t rest on your laurels. The hard work isn’t over yet.

One of the most important things you can do after the event is over is to publish post-event marketing content. This will help you keep the momentum going, continue to engage your audience, and generate new leads.

Here are a few tips for post-event marketing content:

  1. Publish a recap of the event, including highlights and key takeaways. This is a great way to engage your audience and give them a taste of what they missed if they weren’t able to attend.
  2. If you have any video or audio recordings from the event, be sure to share these as well. This is a great way to give people who couldn’t make it an insider’s look at what went on.
  3. Use social media to share photos, reels, stories, and other snippets from the event. This approach gives prospective attendees a preview of what they can expect by sharing tidbits from your previous events.

Not sure in which direction you should steer your post-event content?

We’re here to help.

Learn more about our keyword research services here.

20. Think Long Term

In event marketing, thinking long-term can pay off big time.

For yearly or quarterly events, the aim should be to trump the successes of your previous events. Whether that be by beating a previous year’s ticket sales or securing guest speakers that draw a large amount of interest.

If, however, you’re planning to host frequent webinars or masterclasses, instead of hosting a single event, you could create an event series.

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Event series build on themselves, ideally becoming more helpful and informative as each event passes.

Whichever approach you take, here are a few tips for thinking long-term when planning your event series:

  1. Keep your target audience in mind. Who are you trying to reach with your events? What type of events will they be interested in? Keep your target audience top-of-mind when planning your event series so that you can create events they’ll want to attend.
  2. Build on previous successes. You want your attendees to walk away from each event feeling like they’ve learned something new or experienced something different.
  3. Take attendee feedback into consideration. Keep track of your attendees’ feedback so you can make necessary adjustments along the way.
Looking for more? Check out the collection of hundreds of actionable marketing ideas.

Summary

By hosting events, you can connect with potential customers in a more personal way and build relationships that last long after the event is over.

The latter is the very thing we specialize in here at Loganix.

From high-quality copy that’s sure to capture your audience’s attention, to widely distributed press releases, and much more, our team of experts will help you employ marketing tactics that will make your next big event a tremendous success.

To learn more, see our full range of services here.

Written by Aaron Haynes on June 3, 2023

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.