How to Build a Giveaway Landing Page
A lot of brands and businesses spend massive amounts of money designing the perfect landing pages for their products or services. If your goal is to increase sales, then a well-crafted landing page can drastically boost conversion rates.
The same can be said when designing a landing page for an online giveaway that you are hosting. If you plan on building email lists, boosting signups, or growing your brand with a giveaway, an outstanding giveaway landing page will ensure that your campaign is successful.
So, where do you start when designing a giveaway landing page?
This guide is here to show you how to get started and how to design excellent giveaway landing pages that have all the elements needed to create successful campaigns.
Let’s get started!
Why You Should Build a Giveaway Landing Page
Social media giveaways that are hosted on platforms like Facebook or YouTube are among the most popular campaigns out there.
A giveaway hosted on Instagram can quickly draw a large number of users to your posts and your brand on the platform. However, social media giveaways can be limiting, as the platforms only allow minor customization options.
Hosting an online giveaway on your website will provide you with tons of customization options. You are free to design your giveaway landing page however you please.
You can insert entry forms, infographics, image carousels, and other widgets on your landing page. These are just a few elements that you can use to make the giveaway truly your own.
Benefits of a Giveaway Landing Page
Apart from having excellent customization options, you can also build your landing page to achieve specific marketing goals, such as:
- Grow an email list – An entry form on the giveaway landing page will allow users to instantly submit their emails to enter.
- Download software/app – The landing page can be designed to redirect users to your software download page (or mobile app store page).
- Increase in website traffic – Because users will have to visit your website to enter, web traffic will instantly get a boost from all of those giveaway entrants.
- Increase in sales – An increase in web traffic can lead to an increase in sales — especially if your giveaway is meant to attract your target audience.
- Subscribe or listen to your podcast – If planned correctly, you can use your giveaway to promote your podcast. You can achieve this by redirecting giveaway entrants to your podcast.
These are just some of the incredible things you can achieve with a well-designed landing page.
Essential Components of a Giveaway Landing Page
As mentioned earlier, you are free to design your giveaway landing page however you please. Your design can fully match your brand identity while also being functional enough to collect emails or direct traffic to your product pages.
However, for giveaway landing pages to convert well and be fully effective, you will have to include these key components:
- The giveaway offer
- Images and information about the prize
- Your brand logo and credibility
- Quick page load times
People can be skeptical when it comes to entering online giveaways. By including the essential components listed above, your giveaway landing page will be even more enticing and trustworthy.
Let’s take a look at what you need to know about each of these elements.
The Giveaway Offer
Your giveaway offer should be the first thing that users will see when the giveaway landing page loads.
It’s the most crucial piece of copywriting on the page, which is why it has to be well-written, to the point, and effective. A user must instantly know what they are getting into when they see your giveaway offer.
There’s no need to include other supporting information, like “how to win,” at the top alongside the giveaway offer. This can distort your offer and make it seem a bit complicated. It’s best to place this information further down the page.
However, you can add more content, like images, to the offer, as this will help to show entrants what they can expect to win. For inspiration, take a look at the Coconut Bowls giveaway below.
While there might be plenty going on here, the offer is still clear and stands out among the other text and the background image.
The text below the offer is meant to support the offer with additional information on the prizes and provides a teaser of what’s to come. Instructions on how to enter are placed further down the page.
Images and Information About the Prize
As mentioned earlier, showing off the giveaway prize will help users to better visualize the offer.
For most prizes, a background image will work well. However, if you are designing a header image from scratch that includes the offer and brand logos, then you do have the freedom to place the prize where you want to.
The Xtremeskins PS5 giveaway is an excellent example of how to craft a header image that stands out. Such an image can easily be used on a giveaway landing page and shared on socials.
As you will notice, the main elements that make this image stand out are the offer and the prize. Both elements are huge and clear. This makes the landing page easy to understand, allowing you to get your message across fast.
You can also add more images of the product further down the landing page. This is ideal if you want to show off different angles of the prize.
In the Coconut Bowls giveaway mentioned earlier, there’s only an abstract version of the prize visible in the header background. There are clearer images of the prize further down the landing page.
There are actual images of the prize in use, which is perfect as it shows the user what the prize is capable of. It’s the same as selling a product on a website to customers. The only difference is you are selling the product or prize to giveaway entrants.
Your Brand Logo and Credibility
Your brand logo is another crucial element of any giveaway landing page you create, and it should be placed front and center.
You will notice brand logos (of the brands hosting the giveaways) in all of the previous examples discussed. People need to immediately recognize the brand associated with your giveaway.
If you run an already established and trustworthy brand, then having your brand logo at the top of the landing page will convince users to take action and enter your giveaway.
However, if your brand name is rather new and you are using the giveaway to gain more exposure for your brand, then you can list the brands that you have collaborated with.
Having a list of brand names is an excellent way of showing brand credibility while also building trust fast.
Another excellent strategy would be to leverage the brand name of the prize that you have on offer. For example, if your prize is a pair of Beats headphones, then you can place the Beats logo in your design.
Be careful not to confuse users with your brand logo placement, though. You don’t want people thinking that Beats is hosting the giveaway! Because of this, it’s better if you place the product logo further down the page.
For instance, to celebrate 420, Dip Devices gave away prize bundles that included multiple products from different brands. In the image above, you will notice that they placed all the brand logos for the different products together, just below the page header.
This is an excellent example of leveraging other brands’ popularity to boost your campaign. A design like this is also ideal if you’re partnering with multiple brands to host your giveaway.
If your brand name is fairly new, users might want to ask questions to find out more about your company. Installing a chatbot on your landing page will be an excellent way of providing more information for your audience.
Quick Page Load Times
As with any excellent landing page, good page load speeds are absolutely crucial. A fast-loading landing page is a major contributor to the overall user experience.
A fast-loading giveaway landing page will make the entry submission process efficient. This is exactly what you want, so users can seamlessly and efficiently provide their details to enter your giveaway.
Fast page load speeds can lead to more conversions and fewer abandoned sessions. So, if you are looking to build your email list with your giveaway or get those software or app downloads, then a fast-loading landing page will get visitors to take action faster.
But how do you boost those page load speeds? Here are a few tips:
- Optimize your images – If you are planning on using a few images, like the header and product images, then you must consider compressing those files. Uploading original high-res images will slow down your landing page.
- Group images – If you plan on showing off the prize with four different images, then you should consider creating a collage. This can be done using services like Canva. You can then experiment further by compressing that collage to a smaller size that’s still clear.
- Use YouTube – YouTube is a reliable video hosting service that allows you to easily embed videos on your landing page. Use YouTube as opposed to uploading the entire video to your website.
- Stay minimal – While adding as much information and fancy widgets to your landing page may make it look awesome, these elements can also drastically slow down your page. Try to keep it simple. For example, stick to using just a header image, prize image, giveaway information (in text), and an entry form.
Social media is the most popular vehicle for hosting giveaways. However, holding yours on your own website opens up a world of customization options, allowing you to truly make your giveaway stand out.
While having almost limitless customization options will allow you to create whatever design you please, you cannot leave out the essential giveaway landing page components discussed in this guide. These components will allow you to create a landing page that is well structured and designed for higher conversions.
Have you designed a landing page for a giveaway before? Let us know in the comments below.