How to Choose an SEO Company?

Aaron Haynes
Apr 29, 2022

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services
Quick navigation

Choosing the right SEO company or SEO consultant is a huge consideration for any business. There are literally thousands of agencies out there, all promising to deliver amazing results.

So how do you sort through the noise and find an SEO company that matches the requirements of your business?

Never fear, we’re here to help.

In this guide, we’ll:

  • show you how to choose a search engine optimization (SEO) company that fits your requirements
  • and we’ll also answer some FAQs that many businesses run into when weighing up their options.

How To Choose An SEO Company? (Quick Answer)

When you are looking for an SEO marketing agency, there are a few things you should keep in mind.

The best SEO agencies will have a sound marketing strategy that aligns with your business goals (not theirs).

Ideally, they will also have experience in your industry niche and be transparent in their approach to search engine optimization.

How to Choose the Right SEO Company? (Long Answer)

Choosing the right SEO company can be a daunting task; here are so many to choose from. And some agencies will claim to be the right choice for you when, in fact, they’re simply not.

To help, here are some tips to choose an SEO company that will deliver the results you expect:

  1. Do your homework. Before you sign any contracts or make any financial commitments, be sure to do your research and choose a reputable SEO company that will help your business grow. Look for companies with an excellent reputation and plenty of positive reviews.
  2. Look for social proofing. Check out the company’s website and look for case studies or client testimonials. This will give you a good idea of the results they’ve been able to achieve for past clients.
  3. Ask around for referrals. Other businesses that have previously worked with an SEO company can be a helpful source of information. They’ll tell you firsthand about their experiences working with the SEO provider in question.
  4. Be sure of the company’s SEO techniques. There are a lot of black hat SEO techniques that can get your website penalized by Google. You want to make sure the company you choose only uses white hat techniques that will not harm the reputation of your business’s website.
  5. Find adaptive SEO strategies. As search engine algorithms are constantly being tweaked and updated, SEO is constantly on the move. With that in mind, you’ll want to find an SEO firm that is up-to-date on the latest trends and best algorithmically aligned practices.


For greater comprehension, flick through these helpful FAQs.

What makes a good SEO company?

Every SEO service provider will claim to be the best. But how do you sort through the noise and find an SEO expert that’ll actually bring the goods?

Here’s how.

A good SEO company will have extensive knowledge and experience in executing successful SEO campaigns. They will also have a deep understanding of how Google search works and be up-to-date on the latest changes and Google algorithm updates.

Another important factor is their ability to provide a comprehensive digital marketing solution. The right SEO agency should be able to provide services such as web design, PPC management, social media marketing, and perhaps even email marketing.

A thorough SEO audit of your website should be a clear sign an SEO marketing company has your business’s best intentions at heart. This will include an analysis of your website, your competition, and your industry niche. They should also provide a detailed action plan with specific recommendations on how to improve your website’s search engine ranking.

How do you evaluate SEO agencies?

When it comes to finding the best SEO company for you, it’s difficult to determine whether an SEO specialist is providing quality services. However, there are some key metrics that you can use to evaluate the effectiveness of their SEO practices.

One important aspect is the link building process. The number of high-quality backlinks pointing to a website affects its visibility and credibility with search engines. An SEO agency that has strong backlink building practices is the perfect SEO partner to have in your business’s corner.

Another factor to consider is the conversion rate. An SEO agency should be able to increase the number of visitors who make a purchase or sign up for a service. A high conversion rate shows that the website is being well-optimized, the organic traffic that’s being delivered to the site is targeted, and that the overall SEO efforts are increasing the online presence of a client’s websites.

Additionally, a reputable and experienced SEO provider will explain their processes and how they plan to improve your website’s online visibility. They should also have a portfolio of past clients who have experienced success with their services.

How do I choose a local SEO agency?

As a business owner, it’s difficult to determine which agency is the best fit for your small business needs. Here are a few tips to help you choose a local SEO agency:

  • Look for red flags. Be on the lookout for agencies that use black hat SEO tactics, like keyword stuffing or link manipulation. These tactics can get your website penalized by Google. If the offense is egregious enough and your site may lose visibility in SERPs.
  • Consider the experience of the agency. Have they worked with businesses in your industry before? Do they have an excellent reputation online? You can read online reviews from past clients to get an idea of the quality of their work.
  • Ask about their processes. An experienced SEO agency should be able to walk you through their process and explain what they will do to improve your website’s ranking in organic search.
  • Consider your budget. SEO can be expensive, but it’s worth the investment if you’re looking to grow your business. Choose an agency that fits within your budget and that offers a plan that fits your needs.
  • Look for agencies with GMB experience. Google My Business (GMB) is a key part of local SEO. It lets businesses control how their information appears on Google Maps and search results. To make the most of Google My Business, you need an agency that can help you set up and optimize your listing.
  • Mention citations. Be sure to ask the agency about their approach to citations. Citations are online listings of your business name, address, and phone number (NAP).
  • Look for schema markup experts. Schema markup is one of the most important aspects of local SEO. If your agency doesn’t know how to use it, they won’t be able to help you rank higher in search results.


When choosing an online marketing SEO company, it is super important to do your research. By doing your homework, you’ll greatly increase the chances an SEO agency will grant your business with more organic search traffic, an increased level of online visibility, and overall more success.

Here at Loganix, we provide high-quality SEO services that will help your website rank higher in search engines and reach more customers. Contact us today to learn more about our services and how we can help you grow your business.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Aaron Haynes on April 29, 2022

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.