How to Get The Most Out of Online Video Editing Software

Jonathan Messika
Jun 14
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Video content is becoming increasingly popular, as businesses are looking for more ways to grab their audience’s attention and keep it.

You might have avoided making this type of content so far, as the process can seem complex, but an online video maker can ensure it’s actually very easy.

In this article, I’ll walk you through the benefits of using an online video maker and also outline how you can make the most of this type of software. Once you’ve read this guide, you’ll be ready to create fun and effective videos that will do a great job of promoting your business.

Let’s get moving!

Why Create Video Content?

First, let’s take a look at just some of the reasons why you need to be making videos to publish on your website and social media accounts as part of your content marketing strategy.

Videos Create a Degree of Trust

Videos allow you to captivate viewers and show them what you’re capable of. They also give you the chance to put some faces to your business and give your audience the sense that you’re talking to them one-on-one. This can go a long way towards building trust with your ideal customers.

It Can Improve Your Google Rankings

Google loves to promote video content, which means creating it can be a great move for your SEO. If you have a webpage that contains an informative or valuable video, search engines will be tempted to boost your rankings, because they know internet users love this type of content. Plus, videos can increase the amount of time people spend on your website, which will also signal to search engines that you deserve more exposure.

Videos Can Be Consumed Quickly and Easily

It’s no secret that internet users’ attention spans are getting shorter (Digital Information World), so businesses need to be making a real effort to pique their interest. Videos are great for this. A lot of people won’t be interested in reading an in-depth written guide on your website, as this can take a lot of time and energy. But, if you’re able to condense a lot of information into an easy-to-digest video, they’ll be far more likely to pay attention.

Smartphone Users Love Videos

Most smartphone users will watch online videos regularly (Statista), and their popularity is only set to rise. So, if you aren’t creating video content, you could be missing out on a huge opportunity to promote your products or services. Watching video ads on a smartphone can also help people to feel like they have a personal connection with your brand, so this area of marketing is well worth investing in.

Videos Are Very Shareable

You’ve probably noticed that videos tend to get a lot of shares online. People are constantly sharing videos with their Twitter, Facebook, and Instagram followers. So, if you’re creating high-quality, entertaining, and valuable video content, it could lead to a lot of shares and help to get the word out about what your business does.

They Allow You to Show Off Your Expertise

Informative videos are fantastic tools for showing off your expertise and building your authority. Plus, prospective customers will often be interested in watching a video about how your products or services work before investing, as this will give them a much better understanding of what they’re planning to spend their money on.

86% of businesses use video as a marketing tool. In fact, the most common type of video is explainer videos. A whopping 73% utilize them on their website’s homepage (Wyzowl). So, if you don’t, you could fall behind the pack and miss out on a lot of sales.

Now that you know why you should be creating video content, let’s explore some ways you can use a video maker to achieve new heights of success.

Simple Tips for Making Your Videos Look More Professional with a Video Maker

With an online video editing tool, you can boost your video content’s impact and reach without using the high-end video editing software that YouTubers use.

The right online video maker will be able to help you achieve a professional look with your videos, whether it’s with a simple wipe transition or even something as complex as a time gap.

Here are 3 simple ways to make your online videos look more professional:

1) Keep Your Editing Simple

If you want your videos to stand out from the pack, you need to keep your editing simple and clean.

If you are not confident about capturing the perfect shot or recording your video exactly as you want it, consider using an online video maker to achieve this for you.

If the option is available, use an online video maker that lets you take still photos or video clips and then put them together in a professional-looking way, but don’t over-complicate things.

2) Avoid Shaky Footage

Nothing is more cringe-worthy than watching a video where the footage is visibly shaky. People should be able to feel as if they can trust you and your content, but some bad filming can ruin this. So, before you even reach the editing stage, make sure that your raw footage is well-shot.

3) Put Your Best Foot Forward

While you’re editing, make sure you show your audience the best of yourself in terms of looks, skills, or personality.

When people see what type of person you are through your videos, they will want to follow your journey and buy your products or services.

Summary

So, there you have it: everything you need to know about using online video editing software to create professional-grade videos for your brand and website. Using a specially designed tool will make the creation process quick and easy. Plus, when you’re done, you’ll have an attractive and informative video you can share online to raise awareness of your brand and make more sales.

Written by Jonathan Messika on June 14, 2021

VP of Product @ Promo.com Advisor @ Advisor Co-Founder and CEO @ Crave