26 Ways to Increase Organic Traffic
Kudos to you, you savvy internet user—you’ve just landed yourself in the perfect place to unlock all the secrets of organic traffic.
To get you up to speed with everything organic traffic, in this helpful guide, we dive deep into:
- What is organic traffic?
- Why is it important to SEO and digital marketing as a whole?
- How do you tackle the challenge of increasing it?
- And most importantly: 26 actionable ways to increase organic traffic.
What is Organic Traffic?
As the name suggests, organic traffic refers to visitors who arrive at a website through unpaid “organic” or “natural” search results. For example, if you found this guide via a search engine like Google, you’re one of our organic visitors. Organic visitors discover your content by entering search queries into search engines, and your website appears in the results without the need for paid advertising or promotional efforts.
Straight forward enough, but this doesn’t happen by accident.
Organic traffic is the fruit of your search engine optimization (SEO) labor. To land one of the top-ranking positions on a search engine, you’ll need to craft helpful content, create an effective content strategy, and secure high-quality backlinks that drive search engines to recognize your site as relevant, valuable, and deserving of organic traffic.
Learn more: SEO glossary 250+ terms explained.
Why is Organic Traffic Important?
So why is organic traffic viewed as vitally important to the success of a website?
Let’s find out.
1. Cost-Effective Marketing
From the horse’s mouth, “Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.”
So unlike Google Ads, SEO is “free” as you aren’t paying for SERP placement. While this statement is technically correct, it isn’t the whole story. Sure, with an understanding of search engine algorithms, decent content creation skills, and a solid grasp of SEO fundamentals, there’s no reason why attracting organic traffic can’t be free.
Although tackling every requirement of SEO yourself isn’t always feasible or achievable. Why? As a website grows and content creation scales, more and more of your time is required. Not to mention, possessing the skill base of an entire marketing team is nigh on impossible.
I mean, who are we kidding? Time is money, and SEO is time-consuming.
At some stage along your SEO journey, you’ll either need to hire in-house staff or outsource to freelancers or a marketing agency.
Sound expensive? Well, actually, no. It doesn’t have to be.
While not free, with the right in-house professionals or SEO agency partner, SEO services are among some of the most cost-effective marketing options at your disposal, returning a high return on investment (ROI).
Learn more: managed SEO services.
2. Increased Credibility and Trust
In a market that’s now inundated with hustle-bro tactics, AI, and sponsored content up the wazoo, both credibility and trust are more important to internet users than ever before. For these reasons and more, organic search results remain some of the most trusted sources of information.
Why? They’re organic and unpaid for. Search engines use algorithmic preferences—in Google’s case, Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) best practices—to order the SERPs, not some pay-for-placement model.
In fact, 21.4 percent of Americans claim they always trust search results, and 81.8 percent say they mostly trust the results Google returns. This makes SEO one of the most trusted sources of information.
Don’t rest on your laurels, though. Unhelpful, spammy, or thin content won’t cut it with either search engine users or Google. So instead, focus on creating high-quality content that follows the E-E-A-T recommendations set out by Google. That way, you’re more likely to appease the Google Gods and build trust and credibility with your target audience.
3. Sustainable and Long-Lasting Results
Just like a well-rounded stock portfolio generating revenue from multiple sources, it’s wise to employ a range of strategies that ensure a consistent stream of site traffic.
You got it—diversification is key.
Why? As history has repeatedly shown, the evolution of the digital landscape moves fast, and tactics that succeed today may falter tomorrow.
So, in addition to email marketing, paid traffic, and social media strategies, implementing SEO tactics that drive a steady flow of organic traffic to your website is not only beneficial but essential for long-term success.
4. Better Quality Traffic and Higher Conversion Rates
With trust comes higher-quality leads. Search engine users that find your site organically are searching for helpful information or solutions to a problem your content could actively be solving. If you can help them out, potential customers are more likely to reward you with a longer time on page, sign-up for your newsletter, subscribe to your YouTube channel, or even make a purchase.
Essentially, websites with a heavy flow of organic traffic often enjoy higher conversion rates than those websites that rely primarily on paid advertising or social media. In fact, with 65.7 percent of respondents claiming they trust Google, the company is one of America’s most trusted companies. Comparatively, only 37.8 percent of Americans trust Facebook, and just 28.1 percent trust TikTok.
All the more reason to lean into perfecting a solid SEO strategy and begin bringing in organic traffic.
5. Competitive Advantage
As you can probably imagine, a higher level of trust, greater exposure on the SERPs, and, subsequently, more revenue to invest in SEO services will lead to a significant competitive edge over your most direct competitors.
By securing those top spots on the SERPs, you’re putting your website in front of your target audience, edging out the competition, and further cementing your brand as a household name.
No ifs, buts, or maybes about it.
26 Actionable Ways to Increase Organic Traffic
1. Target Topics People are Searching For
When it comes to organic traffic, one crucial step is to target the topics that people are actively searching for. This involves identifying popular search queries relevant to your niche and creating content to match.
By doing this, you make your website more likely to appear in the search results for these queries, thereby increasing your organic traffic.
To do this successfully, you can use keyword research tools, track trending topics, engage with your audience to understand their needs, analyze your competitors’ successful content, and monitor social media discussions in your industry.
2. Fill “Missing” Content Gaps
Another way to increase organic traffic is to fill in the content gaps on your website.
Essentially, this means identifying relevant topics that your competitors cover but you don’t. Addressing these gaps can make your site more comprehensive, thereby making it more attractive to search engines and users.
Filling content gaps can be done by conducting a content audit, analyzing competitor content, carrying out keyword research, utilizing topic clustering, and using analytics tools to identify potential topics.
3. Write Guest Posts
Guest posting involves writing articles for other websites in your industry. Not only does this expose your brand to a new audience, but it also allows you to gain backlinks, which can boost your SEO. For example, if you’re looking to gain links and visibility for a VoIP service, you could try guest posting on blogs in the sales or customer service niches.
You can successfully implement guest posting by identifying relevant websites in your industry, proposing unique and engaging content, building relationships with other content creators, and ensuring your guest posts include a link back to your site.
4. Refresh “Outdated” Content
Updating and refreshing your outdated content is a great way to boost your organic traffic. By adding new information, removing outdated content, and re-optimizing for relevant keywords, you can ensure your content stays fresh and relevant to users.
To do this, you can regularly schedule content reviews, leverage SEO tools to identify underperforming content, update posts with new data and trends, revise the keyword strategy, and reassess the meta descriptions and title tags.
5. Appear on Podcasts
Making guest appearances on podcasts can be a powerful way to reach a larger audience and drive more organic traffic to your website. For example, you can make a QR code that links to your blog and ask the Podcast host to share it in the show notes to send listeners directly to your blog. Podcasts offer a unique way to share your expertise and generate interest in your brand.
To successfully appear on podcasts, research and identify relevant podcasts in your industry, pitch yourself as a guest with a unique viewpoint, prepare interesting talking points, and promote your appearance to your audience.
6. Collaborate with Other Brands to Tap into Their Audience
Collaborating with other brands is a strategic way to expose your website to a new audience, potentially boosting your organic traffic. This could involve partnerships, joint webinars, or co-created content.
For successful brand collaborations, consider partnering with complementary brands in your industry, co-hosting events or webinars, featuring guest posts on each other’s blogs, or creating collaborative social media campaigns.
7. Share Barebones Posts on Reddit
Reddit can be an untapped source of organic traffic.
By sharing barebones posts on relevant subreddits, you can reach a highly engaged audience. To effectively use Reddit, understand the Reddit community and its rules, engage with comments on your posts, provide value and not just self-promotion, and target relevant subreddits with your posts.
8. Add an FAQ Section
An FAQ section on your website can enhance user experience and generate more organic traffic by directly answering common questions. This strategy can boost your SEO by targeting long-tail keywords.
To add an effective FAQ section, gather common questions from your customers, utilize keyword research to cover common search queries, and keep your answers concise and informative.
9. Create Twitter Threads
Twitter threads are a creative way to engage your audience and drive organic traffic. By creating insightful, engaging threads, you can reach a larger audience and encourage them to visit your website.
Create successful Twitter threads by selecting engaging topics, breaking down complex ideas into manageable tweets, and incorporating relevant links to your website within the thread.
10. Post Regularly on LinkedIn
Regular posting on LinkedIn can help you reach a professional audience and drive more traffic to your website.
By sharing relevant content, insights, and updates, you can engage your LinkedIn network and encourage clicks to your website. Post effectively on LinkedIn by sharing a mix of content types, engaging with comments on your posts, and optimizing posts with relevant keywords and hashtags.
11. Reach Out to Amplifiers
Amplifiers are people who can significantly boost your content’s reach, increasing your organic traffic. This could be social media influencers, industry experts, or other relevant figures in your industry.
Reach out to amplifiers by crafting personalized outreach messages, offering something of value in return, and building genuine, long-term relationships.
12. Create a Free Tool
Offering a free tool on your website can attract a lot of organic traffic.
It provides a practical solution to a common problem in your target audience.
You can create a successful free tool by identifying a common problem in your industry, developing an easy-to-use tool to solve it, promoting it on your website and social media, and asking for user feedback to improve it.
13. Rank Videos on Google
Videos are an excellent medium for delivering content and can rank in search results, driving more organic traffic to your website.
To rank videos successfully on Google:
- optimize your video titles and descriptions with relevant keywords
- provide high-quality and engaging content
- use appropriate tags
- embed videos on your website.
14. Run Ads
While primarily a paid strategy, running ads can indirectly boost your organic traffic by increasing brand visibility and awareness. A well-placed ad can attract interested users who may then engage with your organic content.
For successful ad campaigns, create targeted ads based on user demographics, use compelling calls to action, regularly test and tweak your ads, and measure the success of your campaigns using analytics tools.
15. Fix SEO Issues
Fixing existing SEO issues on your website is a crucial first step towards increasing organic traffic. SEO issues can range from broken links to slow site speed or poor mobile optimization.
To effectively fix SEO issues, conduct a comprehensive SEO audit, prioritize the issues based on their impact, create a plan to address each issue, and regularly monitor your website for new issues.
16. Consolidate Pages with the Same Target Keyword and Intent
Consolidating pages that target the same keyword and have similar intent can help avoid keyword cannibalization and boost your SEO.
This process involves merging similar content and redirecting the old pages to the new, consolidated page.
To successfully consolidate pages, identify pages with similar content, merge the best content from each page into a single page, and set up redirects from the old pages to the new one.
17. Rewrite Pages Ranking Below the Top 10
Rewriting and optimizing pages that rank below the top 10 can boost their SEO and drive more organic traffic.
The rewrite should aim to better match the search intent, update outdated information, and improve the overall quality of the content.
To effectively rewrite pages, identify pages with potential for improvement, analyze top-ranking pages for insights, and implement a content refresh strategy.
18. Update Pages Ranking in the Top 10
Updating top-ranking pages can maintain or improve their SEO performance and ensure the information stays current and relevant. Regular updates can include adding new information, improving readability, and re-optimizing for keywords.
To successfully update top-ranking pages, monitor your top-performing content, conduct regular content reviews, and leverage user feedback and keyword research to guide your updates.
19. Boost Important Pages with Internal Links
Boosting important pages with internal links can help distribute page authority throughout your site and improve the visibility of these pages. It’s a simple way to guide visitors to your key content and improve SEO.
To boost pages with internal links:
- identify your most important pages
- create relevant and natural links from other pages
- regularly review and update your internal linking strategy.
20. Get More Backlinks
Backlinks are an important SEO factor and can significantly boost your organic traffic. They’re seen as a vote of confidence from other sites and can improve your site’s authority.
To successfully get more backlinks, create high-quality, link-worthy content, reach out to relevant websites for guest posting opportunities, and conduct backlink outreach to sites that might be interested in your content.
21. Organize Existing Content into Topic Clusters
Organizing your content into topic clusters can improve your site structure and boost your SEO.
This approach involves creating a series of interlinked articles or pages around a central topic. To create successful topic clusters, identify your key topics, create pillar content around these topics, and link related pages to the pillar content.
22. Use Schema Markup for More Visibility
Schema markup can enhance your search engine listings and improve your visibility, potentially increasing your organic traffic. It’s a form of structured data that helps search engines understand your content better.
You can use schema markup effectively by identifying relevant schema types for your content, using schema markup tools to generate the code, and testing your markup with Google’s structured data testing tool.
23. Find New Content Ideas with Keyword Research
Keyword research is a powerful tool for finding new content ideas.
By understanding what your target audience is searching for, you can create content that meets their needs. You can use keyword research effectively by using keyword research tools, analyzing the keywords your competitors are targeting, and looking for long-tail keyword opportunities.
24. Source Content Ideas from Competitors
Sourcing content ideas from competitors can help identify opportunities for your own content.
This involves understanding what content is performing well for your competitors and finding ways to improve upon it.
To successfully source content ideas from competitors, use SEO tools to analyze competitor content, identify their top-performing pieces, and find gaps in their content that you can fill.
25. Invite Guest Writers
Inviting guest writers can bring a fresh perspective to your content, attract a new audience, and potentially increase your organic traffic. Guest writers often share their work with their own networks, expanding your reach.
You can effectively use guest writers by reaching out to industry experts or influencers, setting clear guidelines for guest content, and promoting guest posts through your own channels.
26. Find Your Long-tail Keywords That Need Dedicated Pages
Long-tail keywords are specific search phrases with lower search volume but often higher conversion rates.
Creating dedicated pages for these keywords can help target niche segments of your audience and increase organic traffic.
To find and target long-tail keywords, use keyword research tools, look for keywords with good search intent, and create content that thoroughly answers the query associated with the long-tail keyword.
5 Common Challenges in Increasing Organic Traffic
While the benefits of organic traffic are many, there are some challenges you will have to overcome to realize success:
- Ever-Changing Search Engine Algorithms
- High Competition for Keywords
- Creating High-Quality Content
- Acquiring High-Quality Backlinks
- Limited Resources and Expertise
Let’s explore these briefly now.
1) Ever-Changing Search Engine Algorithms
- Problem: Keeping up with frequent algorithm updates takes a lot of work.
- Solution: Stay informed about the latest updates and adjust your SEO strategy accordingly.
2) High Competition for Keywords
- Problem: The competition for high-ranking keywords is intensifying.
- Solution: Focus on long-tail keywords and niche topics relevant to your industry.
- Learn more: Tips for finding longtail keywords.
3) Creating High-Quality Content
- Problem: Striking a balance between informative, engaging content and SEO optimization is daunting.
- Solution: Develop a content strategy focusing on your audience’s needs and following SEO best practices.
- Learn more: Content strategy services.
4) Acquiring High-Quality Backlinks
- Problem: Earning high-quality backlinks from reputable websites takes time and effort.
- Solution: Build relationships with influencers and collaborate on projects to earn high-quality backlinks from high-authority domains.
- Learn more: Link-building services and packages.
5) Limited Resources and Expertise
- Problem: Businesses may struggle to allocate sufficient resources or expertise for SEO efforts.
- Solution: Consider outsourcing your SEO or investing in training and resources for your existing team.
- Learn more: Managed SEO services.
Take a moment to bask in the glow of your newfound knowledge. Just don’t rest on your laurels too long. The digital landscape never stands still, and neither should your SEO efforts.
Navigating the ever-changing world of SEO can be challenging, but partnering with Loganix’s expert team can make all the difference. With our seasoned team by your side, you’ll access the cutting-edge strategies and tactics you need to unlock your website’s full potential for organic traffic.
🚀 Don’t wait—reach out to us today, and let us guide you towards sustainable, long-lasting organic traffic growth. 🚀