July Marketing Ideas

Adam Steele
Jun 3, 2023

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With the summer season in full swing and people looking for ways to enjoy the sunshine, now is the perfect time to focus on your marketing strategy.

To help you get started, we’ve compiled a list of 20 creative July marketing ideas to set your business apart from competitors and ensure success.

20 July Marketing Ideas

Let’s bring eyes to your business.

20 July marketing ideas.

1. Patriotic Promotions: 4th of July Sales or Discounts

July presents businesses with the perfect opportunity to tap into the patriotic spirit of the 4th of July to boost your sales and attract new customers. For instance, you can offer a 4th of July sale with discounts on your products or services or a limited-time promotion for customers who purchase on the 4th of July.

To make the most of this idea, market your 4th of July promotion by utilizing social media and email marketing to reach as many customers as possible. Create eye-catching graphics and use patriotic colors and imagery to make your promotions stand out. And, if it fits your budget, offer free shipping or gifts with purchases to make your promotion even more appealing.

You could also use an embedded countdown timer on your website or other marketing material to create a sense of urgency and encourage customers to purchase before the sale ends.

2. Summer Giveaway: Offer a Summer Prize Pack for Customers

Summer offers businesses an excellent opportunity to tap into the celebratory spirit of the season and attract new customers. One way to do that is by offering a summer-themed prize pack giveaway. The prize pack should include a variety of items that are perfect for the season, such as sunscreen, beach towels, sunglasses, a beach bag, and a gift card to a popular summer destination or activity.

Create a landing page specifically for the giveaway, where customers can learn more about the prize and how to enter. To enter the giveaway, customers can submit their contact information, answer a survey, or make a purchase.

3. Summer Reading: Host a Virtual Book Club or Reading Event

July is the perfect time to encourage reading and learning, and as a business, you can tap into this opportunity by hosting a virtual book club or reading event. Invite customers to join and open a space to read and discuss a selected book each month, or host a virtual reading event where customers can tune in to hear a guest author speak about their book or read from their work.

To maximize this idea’s impact, provide additional resources to your customers, such as creating a reading list with summer-themed books or a guide with tips and tricks for reading during the summer. This will add value to the event and provide customers with something they can use after it.

And if you’d like to boost engagement further, incentivize customers who attend the event by offering a discount or a free product. Doing so will encourage customers to attend and provide an additional incentive to participate.

4. Outdoor Adventures: Give Away a Hiking or Camping Trip

The warm July weather is the perfect time to explore nature and the great outdoors. As a business, you can tap into this opportunity by giving away a hiking or camping trip.

To make this promotion as easy as possible, consider partnering with a local outdoor adventure company to create a customized trip package. For example, the package could include guided hikes, camping equipment rental, or even a guided camping or backpacking trip.

5. Fitness Challenge: Host an Online Fitness Challenge

The great outdoors isn’t so great if you are out of shape. You can tap into this by hosting an online fitness challenge.

To create a unique angle for this challenge, why not partner with a local fitness trainer or gym to create a customized fitness program to help customers get in shape for summertime activities? This will not only help to promote your business but also promote local businesses and organizations.

Depending on your business’ niche, you could also use this opportunity to provide additional resources, such as nutrition guides, workout plans, and healthy recipe ideas, to help customers get in shape for the summer.

Another way to boost engagement is to provide incentives for customers who complete the challenge. For example, you could offer a discount or a free product to customers who complete the challenge. This will encourage customers to participate and provide an additional incentive to meet the challenge.

6. Summer Recovery: Offer Virtual Yoga

No fitness regime is complete without a decent dose of recovery, and your business can tap into this by offering virtual yoga classes. Not to mention the yoga industry is exploding at the moment, so why not jump on the trend while it’s still hot?

Whether your customers are beginners or experienced yogis, these classes can be tailored to meet the needs of all skill levels. With this in mind, offer classes tailored to specific groups, such as yoga for seniors or athletes. This will attract a specific audience and provide a targeted solution to their needs.

To maximize engagement, consider creating a community page on social media where customers can connect and share their progress, ask questions and provide feedback. This will create a sense of community and encourage customers to continue attending the classes.

7. Seasonal Social Media: Launch a Summer Social Media Campaign

A summer social media campaign will boost sales and create brand loyalty, as customers will likely be more active during the warmer months. This idea is perfect for businesses of all sizes and industries, and it’s an effective way to connect with your audience and promote your products or services.

To start, look at your target audience and what content they would be interested in during the summer season. Next, use social media analytics tools to find out what content is resonating with your audience, and then create a campaign that aligns with those interests.

Once you know what content to create, you can start crafting your campaign.

Utilize visually appealing imagery, videos, and infographics to showcase your products or services in a fun and engaging way. Be sure to use summer-related hashtags and keywords to increase the visibility of your posts. And why not get creative with content that contains vibrant visuals, witty captions, and stories that evoke emotion from your customers?

Whatever tactics you choose, engaging with customers on social media during the summer months is vital for businesses looking to stand out from the crowd.

8. July Influencer Marketing: Partner with a Summer Influencer for a Campaign

Summertime is an ideal time to get creative with your marketing strategy, and influencer marketing campaigns are a popular tool among business owners.

Partnering with an influencer with a following within your business niche on social media or other platforms can increase your brand or product awareness. By partnering with the right influencer, you can create an authentic campaign that resonates with your audience and encourages them to take action.

When selecting an influencer for your campaign, finding someone who fits well with your brand and values is crucial. Instagram is one of the most popular platforms for influencers; however, other channels such as YouTube or Tik Tok may also be beneficial depending on what type of product or service you are offering.

9. July Affiliates: Launch a Summer Affiliate Marketing Campaign

Affiliate marketing is one of the most cost-effective strategies available for business owners. With an affiliate program, you can tap into a much larger audience and establish relationships with top industry influencers.

When launching your summer affiliate campaign, consider offering incentives such as discounts or exclusive offers to help motivate potential affiliates.

For maximum results, allow your affiliates to track their progress in real time, so they know how successful their efforts drive new leads and sales. This will ensure your program remains attractive to top-tier partners and encourage them to stay engaged with your brand throughout the season.

10. Mobile Optimization: Optimize Your Website for Mobile Summer Traffic

Mobile optimization provides customers accessible and enjoyable experience while navigating your website with a mobile device. This marketing idea can help you reach potential customers and keep them coming back all summer long.

A website optimized for mobile devices will provide customers with an easy-to-use interface that makes navigation simple and quick.

This increases the chance of them purchasing from your site or even returning. The overall user experience should be smooth and stress-free, making it easy for customers to find what they’re looking for without issue or frustration. And mobile optimization offers accelerated loading speeds on your website—which is vital as site speed is a ranking factor.

11. July Chatbot: Create a Summer-Themed Chatbot for Your Business

Creating a summer-themed chatbot for your business is the perfect way to engage with current and potential customers on a personal level. A chatbot is an artificial intelligence program that interacts with customers in real time through messaging or voice commands.

Chatbots are incredibly customizable and are designed to match your business’s look, feel, and brand. You can even program them with specific questions so they can answer customer inquiries without any human interaction. They’re also available 24/7, meaning they’ll help you during your most busy periods.

Combine these benefits with an enticing summer theme, and you have the perfect marketing tool.

12. Summer Remarketing: Launch a Summer-Themed Remarketing Campaign

Remarketing campaigns are a great way to remind customers about your business and products and encourage them to purchase again. You can use email, display ads, or social media channels to reach out to existing customers.

And once you have decided on an appropriate medium for your message, it’s time to create a creative idea that will stand out from competitors and capture customers’ attention. Think about fun summer themes like barbecues, beach trips, or swimming pools that you can incorporate into your remarketing campaigns.

13. eCommerce Optimization: Optimize Your eCommerce Site for Summer Sales

With the right strategies and marketing ideas, businesses can increase online sales and make the most of this summer shopping season.

The best way to achieve this is through optimization.

If this strategy is for you, start by analyzing their current website performance. This includes assessing page loading speed, product descriptions, images, and customer service response times. All these elements must be optimized to ensure a positive user experience on your website.

Don’t slack on current trends, either. You must keep up with trends in digital marketing so you can stay ahead of the competition and make sure your target audience sees your products.

14. July Local SEO: Optimize Your Local SEO to Target Summer Tourists

Local SEO is a great marketing idea to help business owners reach new customers. As such, July presents an excellent opportunity to optimize your local SEO efforts and target summer tourists.

To start, take advantage of seasonal keywords. For example, think of keywords like “summer vacation in (X location),” “best beaches in (X location),” or “outdoor activities in (X location)” to use in content creation, website copy, and blog posts.

Local SEO also focuses on the fundamentals. This means ensuring you have accurate contact information on your website so potential customers know how to get in touch with you. You should also update all your citations across local directories like Google My Business and Yelp.

And why invest time into creating geographically targeted ads? That way, potential customers can quickly and easily find you when searching for nearby businesses.

15. Seasonal Email Marketing: Send Out a Summer Newsletter or Promotional Email

With the warm days and cheerful atmosphere, it’s an excellent opportunity to reach out to your customers and send out a summer newsletter or promotional email. Doing so can help increase customer engagement, develop customer relationships, and ultimately lead to more sales.

To start your seasonal email marketing plan, consider what content you want to share with your customers this summer.

You may have exciting news about an upcoming product launch or service offering that you can feature in your newsletter. Or, you can offer discounts and promotions as part of a summer sale event.

16. July Cross-Promotion: Partner With Businesses to Cross-Promote Each Other’s Products or Services

July is also the perfect time to partner with other businesses and use cross-promotion to attract the attention of more customers. What’s involved? Cross-promoting effectively promotes each other’s products or services while introducing your target audience to a more extensive network of companies.

When done correctly, cross-promotion can be highly beneficial for all parties. Not only does it help create stronger relationships between different companies, but it also allows customers to discover new products from various businesses they may have yet to hear about.

17. Virtual Tours: Offer Virtual Tours of Your Business or Products

Virtual tours are an increasingly popular marketing idea for businesses of all sizes. Why? Virtual tours allow customers to explore the features, benefits, and unique offerings of your product or service from the comfort of their homes. This saves time and money by eliminating physical visits while offering potential customers a more interactive experience that may give them an edge in understanding how your business works.

It will also humanize your brand, making it more accessible and personal to your target audience.

18. Seasonal Analytics: Track and Analyze Your Summer Marketing Efforts

Collecting and analyzing data on the effectiveness of marketing campaigns help businesses gain valuable insights and find new opportunities to reach customers. Seasonal analytics allow you to track your performance throughout the summer months and adjust as needed.

It may sound complicated, but it doesn’t have to be.

Many easy-to-use tools allow you to monitor key metrics like open rates, click-throughs, website visits, and more—all with a single click. You can also use these tools to measure the success of different ideas or strategies to determine which ones are most effective for your business. Easy-peasy.

19. July PPC Advertising: Launch a Summer Pay-Per-Click Advertising Campaign

July presents an opportunity to increase your marketing efforts with pay-per-click (PPC) campaigns. With the right approach, you can take advantage of the increased consumer spending during this busy season and achieve better returns on your investment.

The key to getting the most out of your PPC campaign is understanding your objectives and creating a strategy that suits those objectives. To nail this strategy, decide which platforms you want to target—Google Ads, Facebook Ads, or both—and then set up effective campaigns with compelling messages to capture customer attention. Just be sure to use keywords related to your products or services. That way, you will optimize reachability and online visibility.

20. July SEO-Optimized, Interactive Content: Create Quizzes, Polls, or Surveys to Engage Your Audience

Staying ahead of the competition means constantly reinventing and revitalizing your marketing strategy. One way to do this is by taking advantage of SEO-optimized, interactive content opportunities.

Interactive content such as quizzes, polls, and surveys are a great way to engage potential customers and keep them interested in your company’s offering. Not only will these activities provide valuable insights into what the customer wants or needs, but they also have the potential to drive traffic to your website—a key indicator of success for any business.

The best thing about creating interactive content is that it’s easy and affordable—all you need is an idea. With a touch of imagination, you will create fun online experiences that keep your target audience coming back for more.

Looking for more? Check out the collection of hundreds of actionable marketing ideas.


July presents an excellent opportunity for business owners to invigorate their marketing efforts.

Just know you don’t have to go it alone.

If you need help with anything digital marketing, SEO, or PPC, contact our sales team today.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Written by Adam Steele on June 3, 2023

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.