The lifeblood of any business is new leads, and it’s never been harder to attract and convert them. Digital marketing is not a hidden secret anymore, and there are more online lead generation tools than days on the calendar. It can be overwhelming to try and pick the best ones for your business.
That’s why we wrote this guide. We’ve used most lead generation software that’s come out at least once, so we have the experience to recommend what we have seen firsthand. Here are more than 50 of the best lead generation tools for small businesses.
Leadformly is a great tool for improving both the quality and quantity of leads you receive through your forms. It can integrate with thousands of online and app platforms, including your analytics and CRMs, and allows you to coordinate your forms across the web. You can also build forms so leads will be automatically segmented into pre-set buckets.
Intercom is fantastic for communicating directly with customers who are on your website. It allows you to display custom messages to visitors depending on certain conditions, such as how long they spend on a page, what page they’re on, and so on. It’s great for showing them messages that are more likely to convince them to submit a lead based on their behavior.
This is one of the best B2B lead generation tools you will find. It analyzes people who wind up on your conversion pages but did not submit a lead. Specifically, it finds their company’s IP address, so you can see if one company is browsing your site a lot without converting. It’s a good opportunity to send a message or call to any contacts or managers of theirs to see if you can sell them directly.
One of the more useful types of lead generation tools for small businesses is what automates work for you to save your most valuable resource: your time. ActiveCampaign tracks every interaction a person who submitted a lead had with your website. It then uses triggers you set up to send them automized emails with a custom message as a followup. It helps you avoid letting leads go too cold and falling through the cracks.
One of the most time-consuming parts of generating and handling leads is the prospecting phase, which is where Datanyze can help. It tracks the technology that new prospects use and uses predictive analysis to score the quality of each one. The quality scoring is based on data they have on tens of millions of profiles they have on companies and the technology they use. A great B2B lead generation tool.
Growbots is an automated lead generation tool that uses very intelligent AI to do your prospecting and outbound contacts together. You can set up parameters to define your target market and campaign, and it includes a tool to help you further optimize your results. It’s used but major companies but would be an equally good tool for small businesses.
If you need help finding better quality B2B leads and research on potential prospects. Hoover offers a huge resource for information on businesses to help you pre-qualify leads and customize your prospecting approach to the right contacts. You can really customize and personalize your outreach using it.
If you need to build your list of emails for marketing or qualify website visitors to reach the most likely purchasers, PadiAct is a good tool. You can filter visitors so only the best quality prospects get asked for their emails, allowing you to focus on high-quality leads. It also has very good reporting, including showing your progress on building an email list.
Turnstile is a product from Wistia, which is a premier video hosting company. They created this tool to generate more leads from website visitors who watch your videos. It accomplishes this by allowing you to add an email field to the video at the start, middle and/or end. It’s a great way to try and capture leads from people who are already willing to engage with your video content.
This is a great combination tool for customer research and lead generation on your website. It allows you to add customer surveys to specific pages that don’t take up a lot of space or disturb people’s browsing. Aside from the usual sorts of survey questions, you can make the questions act as pre-qualifying questions at the start and ask for their information at the end.
SlideShare was around long enough that it was already a mature tool when they joined with LinkedIn in 2012. Since then, it has become a great tool for B2B lead generation. You can use it to create great-looking slides that get shared on LinkedIn’s homepage…right in front of potential leads in your target market.
Mailparser is a full-suite tool for managing emails you receive. It extracts all useful data automatically to store in Excel or Google Sheets for reporting, forwards them your CRM, integrates with most other major online tools, and automatically process information in attachments. Great for managing email leads you generate.
Another data capture tool, Docparser allows you to fetch documents, extract the data you want, and integrate it with whatever tool or software you specify. It makes these tasks much easier for people without coding experience or an employee to do it for you. Use it to extract lead information from documents sent to you and load it into your CRM.
Similar to Lead Forensics, Leadfeeder uses your Google Analytics data to find contact information for employees of a company that visited your website in the last 30 days. You can set it to do this if they submit a lead through your site or not, so you can either follow up with an active lead or do outreach potentially interested companies.
Prospect.io has a number of benefits: it fully integrates with other major lead generation software like Salesforce and HubSpot, it has a chrome extension to discover prospects, and you can launch an email campaign in your browser in moments. This can be a very effective prospecting tool for small businesses that only have the time to do quick bursts of prospecting on the go.
16. Voila Norbert
Need to find the email of a person you know at a specific company? Voila Norbert is the tool for you. You just enter the name of the person and the company and it will find their email, either one at a time or in bulk. It is effective at building new relationships, generating leads, and targeting prospects with highly customized and personalized messages.
A tool similar to Voila Norbert, Hunter lets you find the emails of people’s names at a company. What makes it unique is the feature that allows you to browse emails at a company. That can make it an effective prospecting tool for a target company you find through your research.
A tool that places more importance on simplicity and functionality than aesthetics. Say you used Hunter or Voila Norbert and find some emails, you can use Mail Tester to verify that the email address is active and actually exists. You can also try using it to guess someone’s email at a company that you can’t find using other tools.
Want to connect with someone on LinkedIn, but can’t find the email they use for the account? You can download Skrapp’s Chrome Extension that shows a button to find a person’s email on their LinkedIn profile page. It does not work all the time, but can be effective a lot of the time to find someone’s email who is the right role at a company you are targeting.
There are two difficulties with email outreach: timing can determine if they see and respond to it or not, and it can take several tries before you get a breakthrough. Boomerang is a very useful Gmail extension that helps you overcome both of those difficulties.
First, by allowing you to schedule emails ahead of time for days or times you think will be more effective. Second, by sending an automated response to you if they don’t respond so you can remember to follow up.
21. Hubspot Sales
A distinct division of HubSpot, it has a number of useful features for your lead outreach. You can track email opens and receive an update when a prospect opens it. It has a Gmail extension where you can choose what emails to track, and you can check all open and unopened emails for follow-ups.
A Google Sheets Extension that is a similar tool to HubSpot Sales. It allows you to manage and track emails based on if they were opened so you can send follow-ups according to their open status. It also allows you to send emails in bulk, so you can send your follow-ups en masse.
Sumo is a great way to build email lists by capturing them through your website. You can design and add popups, slide-in pop-ups and welcome mats that can capture emails from website visitors. It also has features like heat maps to show where people are viewing and clicking on your site, making it easier to optimize where and when to use your popups.
OptinMonster is a similar tool to Sumo for adding popups on your website to capture more emails through your website. What makes it unique is its features to turn any link or image on your site into a form, set your forms to appear according to geotargeting, and follow their cursor movement to show them an exit message before they close your website.
25. Convert Plus
If you are a small business that does not want to invest in a SaaS tool for popups, you can try to Convert Plus. It offers the same features but as a WordPress plugin. It has exit popups, timed popups, page scroll popups, and more.
MailChimp is one of the most popular email marketing tools. It provides numerous email templates with sleek, great looking designs for your email blasts. It’s a great feature for small businesses without much experience in graphic design. It has multiple payment tiers according to the size of your audience list as well, so you always get what you pay for.
SendinBlue is a more affordable email marketing platform compared to MailChimp, so while it doesn’t have the same quality of email templates it is still highly effective and affordable. It has added SMS and landing page creation to its features, making it a good one-stop-shop for your email or SMS marketing campaigns.
WordPress and other CMS platforms like it are good for making website building easier because of the simplicity. But sometimes you need to create custom landing pages with more sophisticated features and design capabilities. That’s where Unbounce comes in. It has the added feature of being able to be hosted on your domain, or to design and create popups to capture emails on your site.
Another landing page builder like Unbounce, it can integrate directly with Hubspot, Salesforce or MailChimp. It uses an easy to use drag-and-drop design interface, effective lead capture forms and heat maps to show you where people are browsing on your pages.
Yet another landing page builder. What sets it apart from Unbounce or Instapage is that you can directly build Facebook ads within the same platform where you design your landing pages. You can also use their built-in payment forms, allowing you to create e-Commerce landing pages.
One of the best ways to ensure you generate more leads is by creating landing pages that convert people based on where they are in the sales funnel. Clickfunnels helps you pick different funnels and build your landing pages accordingly, making it great to build all your landing pages for a full online campaign.
One of the most well-known lead generation tools online for companies big and small. It is a complete marketing platform and CRM system that lets you load and manage new leads, create blog posts and landing pages, build more email lists, and so on. It integrates with hundreds of other tools. It’s a jack-of-all-trades but master of none tool, making it effective at saving time from switching between different platforms for each task.
Marketo is a competitor of HubSpot as a one-stop-shop for online marketing, including automating email campaigns, scoring lead quality, managing leads, and more. You can set your payment according to the specific features you want to use so you can build an account that’s purely useful to you.
Pardot is a division of Salesforce that makes it easier to manage online advertising. It integrates with your AdWords account, has A/B testing, landing page builders, and email automation capability. It specializes in generating leads for B2B companies.
Keap, formerly Infusionsoft, is a highly sophisticated CRM that gives you access across all devices. It has tons of useful features and automation, such as reminders, email and SMS messaging, and tracking interactions to better inform any future campaigns.
Not as well known as HubSpot or Marketo, SharpSpring is still an effective all-in-one lead generation solution that features a CRM, lead quality scoring, social media management, landing page design, and email automation. It is highly useful for businesses and agencies.
If This Then That is a process automation tool that will automatically perform a pre-set action when a specific trigger happens. If you browse certain websites for potential leads because a prospect posts an ad seeking help, you can set this tool to send you an email with their post or question. That way you can respond to opportunities as they come up, rather than spending hours browsing online trying to find them before they get old.
Another process automation tool that is more sophisticated than IFTTT. You can set it up to forward leads you receive from Facebook ads, your website, and landing pages to be forwarded off to the right salespeople to respond to new leads. You can also set it to load leads into your database for future reporting, or to ping people in Slack and other messaging platforms.
Website chat is a highly useful but difficult to manage tool for generating leads online. Drift allows you to set up customized chatbots that manage conversation flow to seem natural and direct visitors to the right answers they need and/or get their contact information.
Intercom is another live chat tool for your website, but also comes with extra features to manage online conversations, send customized and targeted messaging, and more. It’s very effective to capture more leads and better quality leads while a prospect on your site is interested and active.
Tawk.to is another web chat tool that you can add to your WordPress website as a plugin, including a free version for smaller businesses with a tight budget. It nonetheless includes the same type of good quality chatbots and automated messaging to generate leads.
Another of the better B2B lead generation tools is LinkedIn Sales Navigator. It uses an effective algorithm to send you to lead recommendations to reach out on LinkedIn, based on things like who viewed your company profile. It also allows you to add leads to your CRM straight from LinkedIn, which saves you the hassle.
43. Twitter Search
People talk a lot on Twitter about what they are feeling and what they need. Twitter’s search function is a great way to search for topics related to the products and services you offer. You can try retweeting or messaging them, or use some of the email discovery tools online to find the right contacts at their company.
Quora is a tool for people to ask a question on virtually any topic and receive an answer from experts. This is a less direct version of lead generation, but it allows you to directly interact with potential leads who need help in your niche. If you give them valuable, useful answers they will come to trust you and your expertise, which can lead to them contacting you for your business.
Online contests, especially through social media, are a great way to get people to perform actions you want them to — whether that’s following you on social media or submitting a web form. Vyper allows you to create these contests easily, giving you more time for a strategy to ensure it is successful at generating leads.
Gleam is a similar contest creation platform as Vyper. It’s calling card is the ability to create contests for multiple purposes, including generating more leads and engagement on Eventbrite for your business’ event sign up page.
Rafflecopter is a great online contest platform that’s very intuitive to use. It takes mere moments to install and get started, and with it, you can launch online contests as well as giveaways to generate more engagement and leads.
If you want to get more feedback from your online audience, you can use Survicate to send surveys to people via email and SMS messages. You can also add a survey within your email with the click of a button, making it easy to attach after you finish an email thread with a lead.
49. Google Forms
Google Forms let you send out questionnaires as well as surveys to your recently converted leads. It allows you to view stats and reports on the responses in Google Sheets or other reporting tools.
Calendly is a very useful tool for managing your business’ calendar for appointments. You can use it to manage bookings when contacting your leads or embed a link to your calendar in emails for leads to select appointment dates and times. It makes it easier and more efficient to fit appointments in with your or your employees’ availability.
Doodle is a similar calendar tool as Calendly but has some added features for organizing your time for internal meetings. It includes the option to allow people to vote on the best times to meet for a meeting, and the organizer can then choose the best result.
Acquire.io is a live chat software that can answer certain questions that prospects ask online. It is sophisticated enough to allow you to manage conversations according to pre-set scripts and conversation flow. It helps you capture their leads without a human on the other side spending their time jumping from chat to chat.
As you can see, there are tons of online lead generation tools that can help businesses of all sizes with any number of tasks that are involved in the process. If this list still seems daunting, you just need to ask yourself a few key questions: How do you generate leads? What is your lead generation process? How do you target a lead?
If you are not sure how to answer those questions for yourself, you could use help. Click here for help on how to figure out how to best answer them for your business.