There’s nothing more frustrating than spending hours making a great piece of content that doesn’t get the traffic you were hoping for. If you didn’t also invest time in sharing or promoting that content, that’s likely a significant reason why.
Optimizing content for search engines and social media is not easy, in fact it’s quite complicated. Social sharing and link posting sites can have a big impact on the success of your content marketing. It can also help with your link building efforts.
Not only can they help you get more traffic, but they can also help your content’s SEO by generating backlinks to it. But how do you know what sites on which to share your content? We wrote this guide to help get you started.
Social Sharing & Link Posting Sites
There are a variety of different social sharing sites you can use to help promote your content. In our list below, we include more than 50 of the sites that we have the experience to recommend, but there are so many others you can try.
We recommend that you use this list as a starting point to research what link posting sites would work best for the content you create.
Twitter is a social sharing site that is great for sharing all kinds of content. You can engage with your followers as well as influencers as part of your social media strategy. If you do it right, you can develop a good-sized following of people who love to consume your content.
There are two benefits to Twitter. First, to increase the traffic you get from social media. Second, for some people who follow you to link to it on their own site.
Pinterest is one of the most commonly used “social bookmarking site”. People “pin” content they like to their board. It lets them go back to it later and share things that interest them with others. It is especially great for sharing images, and is one of the best image SEO tools you can use.
3. Mix (previously StumbleUpon)
Another very popular social bookmarking site, Mix made its name for being extremely user friendly. Like Pinterest, it allows you to share content and your bookmarked content to other people. Having high-quality content and growing a following can really help create a network of people who organically share your work.
You can think of Dribble as a social bookmarking site for graphic designers. If your business is in the creative-sphere (or if you make very good quality visual content) it is one of the better sites to get backlinks and shares for it. You might also be able to find other designers to do collaborative projects with.
Delicious is a pretty standard promotion site where you can share the content you develop to get more traffic for it. It is not quite as popular as the bigger platforms listed here, but is big and useful enough to include in your strategy.
Pocket is a site and an app that people can use to “pocket” things they find on the internet or on an app that they like. The calling card for Pocket is that you can fully access content even offline once you bookmark it. Those extra features make it popular for people who are very tech savvy, something to keep in mind when sharing content on the platform.
Digg is another major bookmarking platform that helps people customize their content feed. They can browse by various topics and save content they find for later. They can also curate the content they find to make it easier to find more things that interest them.
Folkd is a social bookmarking site that has a very useful search engine feature. Except where most search engines rank results based on a complicated algorithm, Folkd shows results based on bookmarks. The more times a piece of content is saved, the higher it will appear in a search.
Reddit can be a massive but difficult to harness content aggregator. The difficulty lies in the fact that most of it is user generated. It can be difficult to promote your own content as a result, but because of how many active users there are it’s worth it in the end.
Fark is a social news sharing site that is based on manual submissions from content creators. They pick and choose what content they show to help maintain a baseline of quality. That focus on quality can be a badge of honor if you manage to get high quality content accepted.
BizSugar is a social bookmarking site specifically for content in the small business, startup, and marketing niche. It’s great for sharing content in that sphere to grow your brand and establish trust among very professional business owners. You may also find opportunities for outreach based on other members of the community you interact with.
Slashdot is another niche bookmarking platform with a focus on technology as its niche. Users with an account can submit content about computers, hardware, software, security, video games, and so on. It’s great for a business if you are in the tech world.
13. We Heart It
We Heart It is more like Pinterest as far as social sharing sites go, in that it is more focused on visual content. Pictures, graphics, and infographics will do well on We Heart It as long asit they are good quality and have an inspirational bent.
Scoop It is more for professionals working in the content creation field to help with curation, analysis and marketing. It has free and paid accounts, with the paid version being aimed more for businesses that want to share content from their website.
Trendiee is all about helping people find new and trending news that interests them. You can search for news by category or topic, and users can also submit news and content that gets reviewed before being published. It’s similar to Fark in that manner.
Diigo is a link posting site that has its focus on academia. People who are attending or work in schools and education can use the site or their browser plugin to bookmark interesting content. What makes it great for academics is the feature to add annotations as you browse content or PDFs online.
BibSonomy is perhaps the most specialized bookmarking site on this list, as it is intended for businesses that publish scientific research. If your business does work in that niche, it is highly useful and very reputable given the focus and the audience that use it.
Pearltrees is a link sharing site that allows its users to organize the content they save into different collections. It also allows for a level of collaboration among its users, with a surprisingly simple and easy to use interface. It’s what makes it such a popular content sharing platform.
DZone is a great link sharing site for businesses in the software development field thanks to its global reach. You will find a massive user base visiting every day to share content to learn about the latest news and trends in the development sphere.
Medium is one of the top platforms online for the best writers to publish unique and interesting content. While the standard for quality is high it makes any successful content you can get published to Medium all the more impactful.
Slideshare is great for any content you develop for conferences or webinars that are in the form of a slideshow. While it used to be independent, it was bought by LinkedIn and now gives you access to a massive network of professionals. That makes it particularly useful if you are in the B2B sphere and want to market yourself to other businesses.
Quora is, at its heart, a place for people to ask questions. People who have expertise in those areas can then provide helpful answers. You can browse questions people ask in your niche and use your expertise to answer them. If you have a relevant article on your site that provides a more elaborate answer, you can link to it.
Facebook has a massive reach, but has really changed its algorithm to make it more difficult to reach new people organically. Since it’s a free platform, however, it should be included with your social sharing strategy along with the likes of Twitter.
Flipboard is a social bookmarking and content curation site that sets its goal on personal fulfilment. It wants its users to find content that keeps them informed, gets them involved in the world, and make them better overall. It’s a tricky angle to take, but can be a great way to share your guides as content.
Feedly is an RSS blog reader that as a user base of more than 15 million people. It helps people aggregate content and news from specific outlets and influencers that they connect to. It also includes a social sharing function where you can interact with other users.
Instapaper is one of the best ways for people to save articles they come across online for later offline reading. For people who have a long flight or commute on a train with poor data reception, it’s highly useful. For a business that has interesting articles to share, you can get your content in front of an interested audience.
Kristy used to be a stock content aggregator platform, but has since expanded to include features for a wider range of content. Now a user can share their slideshows that are highly visual. It’s great for a business that has a visual bent, such as designers of any variety.
LinkaGoGo is a great site for bookmarking content you come across. It offers a high level of customization for users so they can curate the content and set up of their bookmarks. It also lets users set a reminder to visit websites that have regularly scheduled content.
LinkedIn has long been the best platform for sharing and posting content to a B2B audience. It’s great for professionals to get input and engagement from other professionals in their niche. That audience gives it a higher potential for links from those who need expertise on your subject.
Chances are you’ve encountered Disqus in some form before. It is a commenting system that many websites use for their readers to comment on their articles. It’s great to add to your own articles or blog. However, you can also use it on high quality sites to share your expertise and link to some of your content.
Listly capitalizes on the tendency of list-based articles to go viral. Its community creates their own “best” lists of content they liked, which can help get yours in front of a large new audience. Any articles you wrote with helpful tips, guides, and advice tend to do well within their community.
Tumblr is a platform that allows users to create their own multimedia mini-blog posts based on content they want to share. You can also create your own content to share, allowing you to take an article, blog post, or visual content and load it to your tumblr.
Crazybacklink is a social bookmarking website that is set up to help people find new websites they might be interested in. That makes it easier for them to build their bookmark list. It’s a free to use website, and simple to use as well, making it worth adding to your sharing strategy.
Dotnetkicks is a content sharing site for news. It’s based on the community, all of whom specialize in .NET technology and development. If your business is in the development or technology niche, it can be a worthy platform to share your content.
Emolinks is another general social bookmarking website that also allows you to create or share your own content. It is free to use and has several categories for content, making it a useful content promotion tool for just about any business.
No, that’s not a typo for Facebook. Facecool is a free link posting site that allows for users to submit content of all media types for sharing. You can create an account and share your content under numerous categories, making it useful for all kinds of businesses.
MozyLink is a more simplistic social bookmarking platform. You can submit your own content to share for free under a few basic categories. However, all content that is submitted is voted on by the community, which helps you track the interest and engagement.
PiPiNews is a general bookmark and link posting platform that lets its users post different kinds of content. You can share your own news articles, video content, and images or infographics for free.
Sitejot is a free bookmark management platform where you can load, update, and manage all of your online bookmarks under one account. You can import your own if you have a list somewhere, or add sites to an RSS feed.
Skybacklinks is a link posting and bookmarking platform where users can add links, share them, and store them for later use. People can also look for new links within Skybacklinks according to keywords or the url. You can load your own links or content for other users to find, click on, and save.
SocialBookmarkNow is a social bookmarking and sharing platform that has free accounts, and a quick content submission feature. They have an instant approval process for any submitted content. It might lower the bar for quality content on the platform, but it makes it quicker and easier for you to share new content you create.
SocioPost is a community-based social bookmarking site where its members vote on their favourite bookmarks. That can include news, articles, videos, and images that they came across online. You can make an account to share and vote on your own content.
TechDirt is a news content aggregator with a focus on the tech world. It also allows its members who have accounts to post their own news. If you are a tech-focused business, you can use it to share news articles you write or for PR releases about new products you develop.
Tracky is a collaboration tool with a social sharing element. You can create an account for free, and for projects you have you can share content and save your digital links, images, video, and more.
Zypid is another general social bookmarking site that allows its users to share their saved links to other users. It has a focus more on news-based content, and you can also submit your own news article. As an added benefit, its links that are shared are DoFollow.
MetaFilter is a community-based blog that allows its users to submit new links to stories and content. There are also comment sections for you to interact with other people where you can share your expertise and add links to your guides.
AixinDashi is a social bookmarking platform where you can create an account for free. It has a few general categories for content, and also allows you to submit your own content and articles.
It is similar to Zypid in that it has more of a focus on news than other kinds of content.
HubPages is a community-based content aggregator that also allows people to publish their own content. It has a submission process that has a pretty high standard for quality before it is published. You can also collaborate with other people to create joint-content for free, which can also help you find their websites for outreach.
Bloglovin’ is a promotional site for blog content that is a great way to grow a community of readers. You just add your blog url, publish new content, and send notifications to your followers when you publish something new.
Scribd is a document-based link sharing platform that allows you to publish your articles, blog posts, and other text-based content for free. It can also turn your articles into PDF documents and vice versa, so they can be embedded onto other sites for backlinks.
Flickr is a photo-sharing community where people can share their photos and high quality images to the community. If you create your own custom images or take your own photos for your content, you can load them to Flickr to generate traffic and earn backlinks.
Triberr is another blog sharing and promotional platform that is free to use. You can not only get more traffic back to your articles, you can also use it to find new influencers and bloggers to add to your outreach list.
There are tons of link posting and social sharing tools, websites and platforms that you can use for your content promotion strategy. The list above only scratches the surface. You can find even more platforms that are specific to a niche, industry, or media type.
You can also find some that don’t have a large audience, but are for a geographic area to help with your local link building. Once you get a feel for some of the sites on this list, it’s a good idea to branch out to find others of the type that work best for you.