When you plan a local SEO campaign to improve your rankings on local search platforms, it is frustrating to track its success. There are many tools that you might know of to track your organic SEO rankings, but local rank tracking tools are not well known.
Thankfully, with local SEO becoming more critical, there are now several tools you can use. Each has its pros and cons that might work better for your business. Want to know more? We wrote a quick list of the 21 best local SEO tracker tools we’ve used for you to research so you can find the best fit.
What Is Rank Tracking?
First, let’s talk about what rank tracker tools are. The exact features may vary, but the general principle is the same. With rank tracking tools you are able to see over time what your position is in searches. With rank tracking tools, you can see over time what your position is in searches. With local rank tracking tools, they track your location in local searches such as Google Maps and local results.
There are good reasons to use these tools to track your local SEO performance:
- To measure your local marketing efforts
- To keep an eye on what is and isn’t working
- To see what your competitors are doing
- To find new opportunities for future local SEO campaigns
How to Pick the Best Rank Tracker + Features to Look for:
Not every business is built the same or has the same needs. A corporation with multiple locations in different regions will not need the same tool as a single location small business. The same holds for businesses in different locations and industries.
Thankfully, there is a wide variety of tracking tools with different types of features. That way, you can pick the tool that will help you the most. Here are some examples of what to look for in a rank tracking tool:
- Keyword rank tracking — track your ranking according to keywords you add
- Visibility scoring — show you how many searches your location appears in the results
- Multiple locations — by address, postal code, etc
- Search engine support — choose what search engines you can track
- Device support — include desktop and mobile results
- Check frequency — set how often you get updated ranking report
- SERP features — include all types of search results, like organic, local/map, knowledge graph, featured snippets, etc
- Competitor tracking — add your competitor locations or website to compare your rankings
- Rank history — shows your rankings over time to see your progress
- Reports & alerts — set reports to run automatically and alert you when your rankings drop
You can use the features and different costs and payment models to find the tool that you can get the most from.
Local Rank Tracking Tools
A great rank tracking tool that really specializes in everything related to tracking SERP rankings. Its features include historical rankings, on-demand reports, segments, and filters for an in-depth analysis, keywords, landing pages, and more. It also has free tools for checking search algorithm updates and one-off SERP checks.
This is one of the better Google local rank checker tools. Its features include local keyword volume, keyword ideas for local pages, and full Google SERP features. It also includes Google Maps rankings and mobile rankings, and related tools to specifically help a B2B company.
GeoRanker is a great website rank tracker that allows you to track your ranking by ZIP code. It includes rankings across multiple search engines, including Google Maps and Bing Maps. You can also use local SEO tools, including citation finders, competitor analysis, keyword discovery, and more.
WebCEO is a massive local rank tracking tool that has every feature you could want. Aside from the standard functions, such as keyword tracking, it includes the following:
- Tracking of multiple local search engines such as Google, Yahoo, DuckDuckGo, etc.
- Add up to 50 search engines
- Add multiple locations according to ZIP, town, and state
- Scheduled reports to scan your set search engines and locations
- Scan for branded queries on local listings such as TripAdvisor, Yelp, etc
- Run competitor report for target keywords to find new opportunities
If you have a large business or run your agency, this is one of the top tools you should consider.
Whitespark has been around a long time as a full local marketing platform. It has a Local Rank Tracker tool that gives you full ranking reports on Google and Bing, including maps, listings, citations, and the local pack. It’s great for seeing how people find your website.
BrightLocal is a competitor to Whitespark and very comparable in terms of features. It includes tools for tracking your local rankings, including on mobile. It’s rank tracker lets you check your performance both locally and in surrounding areas to show your full presence in the region.
It also includes the ability to automate your tracking with weekly or monthly reports.
UpCity is a good tool for businesses in the B2B sphere, but it also includes useful features for local rank tracking. It includes local keywords, tracking competitor citations, assessing your website’s SEO, and more. If you’re a B2B business, it’s a great overall platform to manage your online marketing. You can manage your GMB listings, reviews, content optimization, and more.
CognitiveSEO is another full-SEO service platform that includes local rank tracking features. Its features include a local rank tracker, keyword research tools, and content optimization feature to help you improve rankings. You can track results for multiple locations, and for both desktop and mobile. You can also set up automated reports on a daily or weekly basis.
Synup is a complete local marketing platform. You can track your location data across over 200 local directories, search engines, and local marketing platforms. It also tracks website rankings, online reviews and reputation management, and more. It also has tools to help you optimize any local landing page to improve your rankings.
10. Tribe Local
TribeLocal is similar to Synup as a complete local SEO platform, but what sets it apart is its in-depth competitive analysis of your competitors. Its features help you manage your local listings, online reputation, and local rank tracking. Its reporting tools include scheduled reports, integration with Google Analytics, and Tribe Local’s local optimization scores.
Unlike other tools on this list, Linkio is focused more on the link-side of your local SEO. It has features for monitoring your backlinks, optimizing your anchor text, and rank tracking. On the rank tracking side, you can check specific location rankings in Google Maps and organic results on desktop and mobile. It also has some great visualization tools that help you better understand how your backlinks impact your rankings.
12. Moz Pro
Moz Pro is one of the biggest and most widely used SEO tools you will find. It is used by small businesses and SEO agencies alike. It has a useful extension for your browser to see on-the-go information, or you can use their full reporting dashboard. It includes search visibility score, local keyword rankings, featured snippet reports, and more.
Nightwatch is another tool that combines local rank tracking with backlinks. You can compare your keyword rankings with your competitor. This is a feature you can use for almost any search engine for specific locations of your business. You can switch the ranking filters between devices, SERP features, and more. It automates much of its reporting and features to make using it very simple.
Chatmeter’s local rank tracking focuses more on “near me” local searches than any other tool on the list. It shows your rankings compared to competitors in real-time, including which of your locations get into the local pack. It also includes other features and tools to help your local marketing efforts.
LocalFalcon was the first local ranking tool that showed you information about your rankings in local packs. It has simple visualizations to show you the state of your rankings in different locations. You can also see the performance of your Google My Business profiles to see where you can still optimize it. You can then make changes to your GMB listings in the tool itself.
seoClarity is a complete SEO platform with a very intuitive rank tracking tool. It can drill down into your local rankings to a very detailed degree, including trends in your local area. It can also show you what keywords are driving traffic to your local pages with a lot of depth. It’s a handy tool if you are working to optimize your website for local SEO.
17. Link Assistant
Link-Assistant has several handy SEO tools. For local rank tracking, you can individually subscribe to their Rank Tracker service. You can add multiple locations by address or postal code, add various locations and competitors, and schedule reports on your schedule. It will show your position in Google Maps or the local pack according to the keywords you add.
SERPs are a collection of SEO tools to use for the research or reporting parts of your campaign. It includes a Keyword Rank Checker for organic and local rankings, an extensive keyword research database to find new opportunities, and a Google Location Changer to change the location you search from — very useful since Google doesn’t let you do this anymore.
AuthorityLabs has a simple but effective Rank Tracker tool that includes everything necessary. It has daily automated reports for organic and local searches, desktop and mobile, and targeted keywords. Its calling card is being able to show you data on “(not provided)” organic keywords you wouldn’t find without it.
20. Pro Rank Tracker
Pro Rank Tracker is a rank tracking tool mainly designed for SEO professionals. It has several features to help agencies and professionals, including international rank tracking. You can also use their comprehensive analysis and local SEO keyword research tools to plan or track your campaigns in depth.
21. Rank Ranger
Rank Ranger is another complete SEO platform with tons of features to help every possible part of SEO you could want. It has a rank tracker, tools for local and mobile SEO, a backlink manager, landing page analysis tool, and more. It can also integrate with your Google accounts: Analytics, Search Console, and more.
If you are unfamiliar with local rank tracking tools, it’s a good idea to pick a few from this list to research in more depth. Find some that have more features to help your specific needs and try out a few free demos. You can pick the tool that you can best integrate into your local marketing campaigns.