March Marketing Ideas
March is an excellent time for businesses to take advantage of seasonal opportunities and engage customers with fresh marketing ideas.
And whether your goal is to increase sales or promote customer loyalty, there are several creative ways to utilize your resources and reach a larger audience.
Let’s explore 20 March marketing ideas to help achieve your desired outcomes.
20 March Marketing Ideas
March marketing ideas.
Let’s do it.
1. Promote Using March’s Holidays and National Days
Take advantage of the national holidays and special days that occur in March. Use these occasions to promote your business or launch a special sale or discount. For example, you could capitalize on St. Patrick’s Day to offer a green-hued product or service or use International Women’s Day to highlight any female-led initiatives you may have rolled out within your business.
Athletic Brewing Company’s email marketing campaign, employed to increase awareness of their newly released Irish Red beer, is an excellent example of leveraging St Patrick’s day as a tool for effective promotional outreach.
The company employed a narrowcast strategy that raised brand awareness and facilitated consumer engagement by targeting an audience specifically interested in craft beers. In addition, multimedia content, such as St Patrick Day aligned images and videos, effectively conveyed the message about the new product launch in an entertaining yet informative manner.
To find the same level of success the Athletic Brewing Company had, here’s a short list of some of March’s more notable national days you could use to promote your brand:
- March 1st: National Barista Day
- March 3rd: National I Want to be Happy Day
- March 6th: National Oreo Cookie Day
- March 8th: International Women’s Day
- March 17th: St. Patrick’s Day
- March 18th: Global Recycling Day
- March 20th: International Day of Happiness
- March 24th: National Cocktail Day
2. Host A Virtual Event
Consider hosting a webinar or virtual seminar that delves into topics or trends related to your industry, or host a virtual networking event to build relationships with prospects and customers.
Canva’s webinars and virtual events are prime examples of a modern, technology-driven approach to professional development. Through these webinars and virtual events, participants can partake in interactive discussions, presentations, and workshops designed to sharpen their knowledge on various topics related to the use of digital design tools. This approach has enabled Canva to reach out more effectively and efficiently to a broader audience than traditional professional development methods would allow.
3. Utilize Remarketing
We all know that one of the keys to successful marketing is staying top-of-mind with your customers, and remarketing can be a great way to do just that. Remarketing involves displaying targeted ads to people who have visited your website or interacted with your brand but didn’t convert. This can be a very effective way to stay in touch with customers and drive more sales.
Here at Loganix, we use remarketing in our clients’ PPC campaigns.
Through remarketing, we target users who have previously interacted with our client’s websites and serve them relevant ads. This approach keeps our clients’ brands at the forefront of a customer’s mind and ensures that their ads are more likely to be well-received by their target audience.
4. Launch A Referral Program
Referral programs are a great way to reward existing customers while enticing potential customers to purchase from you. You can tailor your referral program to fit your business model, but everyday referral rewards can include discounts, free products, and exclusive access to new products.
The Outdoor Voices Loyalty Program is a unique customer acquisition and retention strategy that the company has strategically implemented to incentivize repeat purchases. In addition, this program rewards existing customers with in-store credit for referring friends.
5. Create a Limited-Time Offer
Creating a limited-time offer can be a great way to drive sales and build customer excitement. Such offers include discounts, special bundle packages, and exclusive product access. Letting your customers know that the offer won’t last forever can help create a sense of urgency and encourage them to take action.
Hulu‘s recent $1.99/month offer is an example of a promotional ploy to entice consumers the opportunity to access their service at a timed-time discounted rate. This innovative pricing strategy capitalizes on the current economic climate and recognizes the increased demand for services during these uncertain times. It is also worth noting that this offer may be used as a strategic measure to acquire new customers, increase market penetration, and boost overall brand awareness in an increasingly crowded marketplace.
6. Refresh Your Social Media Presence
March is a great time to look at your social media profiles and ensure they accurately represent your brand. Refresh your profile photos, update your profile descriptions, and make sure your contact info is up-to-date. You should also review your posts to make sure they are targeted to the right audiences and focus on the key messages your company wants to communicate.
7. Publish High-Quality Content
Publish content that is interesting and informative to your customers. For example, create blog posts with keywords related to your business, write informative white papers, or create videos demonstrating how to use your product or service. This can help you build your brand and establish your business’s expertise.
Ahrefs’ YouTube channel is a perfect representation of high-quality content. The sophisticated level of engagement evidence content lands nicely with its audience and the consistently high production values exhibited in each video. In addition, the videos provide viewers with comprehensive, knowledge-based tutorials that are informative and pleasing to the eye.
8. Run A Special Promotion
Special promotions and one-time discounts can be a great way to get customers excited and attract new business. Consider launching a special sale or promotion with a catchy name—such as a “March Madness” or “Spring Into Savings” event—and promote it on social media, in emails, and on your website.
The Uber Eats’ March Madness commercial was a masterful example of effective advertising. It achieved a high level of success through sophisticated storytelling techniques and humor, including the strategic placement of specific narrative elements to prompt an emotional response from the audience. The commercials also did a stand-up job of using popular visual motifs and a modernized aesthetic; the commercial leveraged cultural familiarity to create an instant connection with its viewers.
9. Host a Live Q&A Event
Hosting a live Q&A event is a great way to engage with customers, build relationships, and spread awareness of your brand. Invite customers to ask questions and give real-time answers on Twitter or Instagram Live. This can also capture more user-generated content (UGC) and boost engagement with your audience. It can also help with SEO by driving more traffic to your website and social media profiles.
10. Create a Hyper-Targeted Email Campaign
Use a segmentation tool to target your emails to specific customer bases. For example, create a segment for customers who recently purchased from your online store and send them an email with a special offer or coupon code. This will help you capture more leads and increase repeat sales.
Further, if you have an extensive customer database, craft emails tailored to different buyer personas; for instance, send out separate emails to customers based on their location, past purchases, or interests. This will help you increase conversions from each email and ensure your message resonates with the right people.
11. Hold an Online Contest
Holding an online contest is a great way to get customers to engage with your brand, increase website traffic, and generate leads. Use Facebook, Twitter, or Instagram to host the contest and choose a prize for your product or service. You can promote the contest on your social media channels and in emails to spread the word.
An excellent example of a compelling contest is Adobe’s “Adobe Inspire” campaign. For this contest, Adobe invited participants to create artwork showcasing their skills and creativity. This allowed participants to be recognized for their work while also gaining exposure to Adobe’s products, such as the Adobe Creative Cloud.
12. Take Advantage of Social Media Ads
Social media ads are one of the most effective ways to reach your target audience, and March is a great time to take advantage of them. Consider creating ads for all the major social media platforms, and focus on the ones your ideal customers are most likely to use.
Creating ads on social media can be a great way to get your message across in an engaging way. It can also be a cost-effective way to reach a broad audience without spending much money. Additionally, social media ads allow you to target specific audiences and track your progress.
13. Embark on a Podcast Tour
Podcasts are becoming increasingly popular and can be a great way to build brand awareness and drive sales. Consider embarking on a podcast tour and appearing as a guest on several shows. This will allow you to reach a larger audience and put your brand’s message before a wider audience.
14. Host a Giveaway
Hosting a giveaway is a great way to engage with your customers and build excitement around your brand. You can promote the giveaway on social media, emails, and websites. Consider offering prizes for your product or service, such as free product samples, gift cards, or discounts.
15. Make Your Website Mobile-Friendly
With more and more people accessing the web from their mobile devices, making sure your website is mobile-friendly is essential. This includes optimizing your website for different screen sizes, making sure navigation is easy, and compressing images and videos to ensure they load quickly. This can help you improve customer experience and increase web traffic.
16. Start an Affiliate Program
An affiliate program is a great way to reward existing customers while expanding your reach and acquiring new ones. The program gives your customers a unique affiliate link—usually a code name or personalized URL (PURL)—that they can share with friends, family, and followers. Then, when someone clicks the link and makes a purchase, you reward the customer with a commission. This is a great way to incentivize repeat purchases and encourage word-of-mouth referrals for your business.
16. Create a Sense of Urgency
Urgency helps to motivate customers to take action, so create a sense of urgency in your February marketing campaigns. For example, you can offer flash sales, send countdown emails, or set discount expiration dates.
This type of marketing will help encourage customers to purchase from you and create an urgency that gets the most out of your marketing efforts.
18. Update Your Website Using Structured Data
Structured data can help bits of your website appear in searches, like product or event pages. By updating your website with structured data, you can:
- Increase your visibility on search engine results pages
- Provide useful, relevant information to potential customers
- Show customers that your website is up to date
- Help drive qualified traffic to your website.
By formatting your content with Structured Data, you can give search engines more information about your content—including how it relates to other content. This can help make your content more discoverable and help you rank higher in search engine results pages.
19. Link Building
Secure backlinks to your website from authoritative sources. This helps to increase your website’s domain authority, which allows search engines to recognize your website as being more trustworthy and relevant.
You can also create shareable content to help generate backlinks from other websites. For example, create helpful articles, instructional videos, or infographics that other websites can easily share. This can help you get more exposure and build trust with potential customers.
Learn more: check out these linkable asset ideas.
20. Update Your Website and SEO
Keep your website fresh and up-to-date. Consider doing a website audit, where you review your content, check your on-page SEO, and look for ways to optimize your website for the best possible performance. Also, review your website’s backlinks and find ways to add more. This will help ensure your website is always visible and search engine friendly.
A comprehensive website marketing plan is necessary for any website owner. From optimizing your website’s SEO to starting an affiliate program to creating shareable content, there are many effective tactics you can use to help increase your website’s visibility and drive more traffic. Take the time to evaluate your current strategies and focus on the ones that work best for you. Then, with the right approach, you can ensure your website is always one step ahead of the competition.
Learn more: check out our SEO services.
March is a great time to make sure your business is set up for success. With simple tactics, you can boost sales, establish yourself as an industry expert, and capture more leads. Consider running a special promotion, hosting a live Q&A event, taking advantage of social media ads, updating your website, and much more.
To give you a head start on your March promotions, reach out to us here at Loganix.