Marketing Giveaway Ideas

Aaron Haynes
Mar 20, 2023
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When it comes to marketing giveaways, the sky’s the limit in terms of creativity.

But, there within lies a problem: with so many options, exactly which giveaways would be best at generating brand awareness and encouraging return business?

To save you the time answering this question, we’ve done the research for you.

Here are 75 marketing giveaway ideas that are both budget-friendly and are sure to be appreciated by your target audience.

75 Marketing Giveaway Ideas

No matter what niche your brand resides within, from free tickets to on-the-go promotional items, we’ve got you covered.

Health and Beauty Giveaway Ideas

You don’t have to spend a thick wad of cash to show your clients or customers that you care about their health and beauty. There are plenty of affordable (and even free) beauty products and health related promotional giveaways that will get your business noticed and appreciated.

  1. Hand Sanitizers. With all the news about the flu and other nasty viruses going around, hand sanitizers make a great promotional item. Give them out at trade shows, in waiting rooms, or anywhere else people might appreciate a quick way to clean their hands.
  2. Facemasks. Just like hand sanitizers, facemasks are becoming more popular as people look for ways to protect themselves from the spread of germs. Give your customers or employees a set of masks so they can stay healthy and safe.
  3. Lip Balms. Both winter and summer weather can be tough on lips, so lip balm is always a welcome gift. You can find it in lots of fun flavors and colors, so choose something that fits your brand personality.
  4. Day spa packages. For the health and beauty loving customers, why not give the gift of a day at the spa? Packages can include everything from massages and facials to manicures and pedicures.
  5. Makeup kits. Whether it’s a new lipstick or eyeshadow palette, makeup is always appreciated by those who love to pamper themselves.

Fitness and Weight Loss Giveaway Ideas

When it comes to fitness and weight loss, there are a number of giveaway ideas a health conscious customer base will surely appreciate.

  1. Fitness trackers. A fitness watch or other activity tracker is a great way to increase daily step counts and get a better understanding of calorie burn.
  2. Reusable water bottles. A water bottle with branded messaging is a great way to encourage increased water consumption throughout the day while also boosting brand exposure.
  3. Limited-time gym memberships. A limited-time gym membership is a great way to help someone jumpstart their fitness journey. Choose a gym that has a variety of workout options so your loved one can find what works best for them.
  4. Personal trainer sessions. If you really want to help someone stick to their fitness goals, give them a personal trainer session or two. A certified personal trainer can help design a workout plan tailored specifically to a recipient’s needs and goals.
  5. Meal plans. This is a great option for those who want to learn how to cook healthy meals that will help them lose weight and gain lean muscle.

Eco-Friendly Giveaway Ideas

Eco-friendly giveaway ideas are the perfect way to show your clients that your company is committed to being environmentally responsible.

  1. Recycled paper products. Notebooks, notepads, and other paper products made from recycled materials are always appreciated. Your customers will love knowing that they’re helping to save the environment every time they jot something down.
  2. Solar chargers. Another great option for an eco-friendly giveaway is a solar charger. This can help people reduce their dependence on fossil fuels and save money on their energy bills.
  3. Seeds or plants. Give away potted plants or seed packets as a business giveaway. Customers can take home a little piece of nature to enjoy, and you can feel good knowing that your business giveaways are helping the environment.
  4. Reusable tote bags. Hand out eco-friendly reusable shopping bags (preferably made from a sustainable resource) as a thank you to your clients. They’ll love being able to ditch those pesky plastic bags, and you’ll love knowing that your company is helping to reduce waste.
  5. Local, organic products. If you’re looking to give away something unique and eco-friendly, consider gifting local products or organic foods.

Pet Product Giveaway Ideas

Looking for some fun and creative ideas to promote your pet-related business? A pet giveaway is the perfect way to generate excitement and build buzz for your brand.

  1. Pet food samples. Everyone loves free food, and your pet customers are no different. Offer up some single-serve samples of popular pet foods and let your customers’ pets try before they buy.
  2. Pet portraits. People love their pets, and they love taking pictures of them. Why not offer a pet portrait service? It’s the perfect way to generate brand awareness.
  3. Pet toys. Toys are always a hit with pets and their owners, so giving away some of your latest and greatest products is sure to generate interest in your business.
  4. Pet care products. From shampoo to dental care items, there are endless possibilities when it comes to giving away pet care products. Your customers will love trying out new products, and you’ll get some great exposure for your business.
  5. Donations. Offer donations to a local pet charity or shelter. It’s a feel-good way to inspire new and existing customers to do business with you.

Travel Giveaway Ideas

A good travel giveaway should be something that will generate excitement and encourage customers to return to do business with you.

  1. Vacation packages. Plan a fun-filled vacation package that includes activities for the whole family. This is a great way to appeal to a wide range of potential customers and increase your chances of getting word-of-mouth marketing from satisfied winners.
  2. Travel vouchers. Travel vouchers are another great way to promote your travel business. You can offer them as prizes in competitions or simply give them out to people who show an interest in your business.
  3. Accommodation or airfare discounts. You could also go the practical route and give away items that will help your customers save money on their travels, such as discounts on airfare or hotels.
  4. Luxurious weekend getaways. Give away a luxurious weekend getaway package complete with spa treatments, fine dining, and tickets to popular attractions.
  5. Travel products. Give away branded travel-themed items such as luggage tags, passport covers, or travel journals.

Finance Giveaway Ideas

We all love getting free stuff, and when it comes to money-related matters, which of your customers couldn’t appreciate promotional products to help them save a few more bucks? If you’re looking for some creative ways to promote your financial services business, try out one (or more) of these promotional finance giveaway ideas.

  1. Pens and mechanical pencils. If you’re looking for promotional finance giveaway ideas, look no further than branded pens and mechanical pencils. This is a great way to get your company’s name out there, and it’s a practical gift that your clients will actually use.
  2. Coffee mugs. Coffee mugs are another great option for promotional finance giveaways. Everyone loves coffee, and branded mugs are a great way to show off your company’s logo. Plus, they’re sure to be used on a daily basis, which means your brand will always be top of mind.
  3. Note pads. If you really want to make an impression, consider giving away branded notebooks or notepads. This is a thoughtful gift that shows you’re invested in helping your clients stay organized and on top of their finances. Plus, it’s something they’ll definitely use on a regular basis.
  4. USB devices. USB drives are another great promotional item for finance companies. They’re handy, practical, and everyone can use one. A USB drive with your company’s logo will be sure to stay on your customer’s desk or in their bag for years to come.
  5. Calculators. Calculators are a great way to promote your brand and show your customers that you’re on top of your finances. A branded calculator will let your customers know that you’re a company they can trust.

Gadget and Tech Giveaway Ideas

If you’re looking for some great promotional gadget and tech giveaway ideas, that’ll help grow brand awareness, then look no further. Here are a few of our favorites that are sure to be popular with your customers.

  1. Earbuds. A great way to promote your brand or business is with earbuds. This is appreciated by music lovers and commuters alike.
  2. Bluetooth speakers. Another popular tech item is bluetooth speakers. They come in handy for listening to music on the go, and can be easily branded with your logo or company name.
  3. Power banks. A must-have for anyone who relies on their gadgets, power banks make sure your customers never run out of juice. Add your brand name or logo to create a useful and appreciated promotional item.
  4. Smartphone accessories. From phone cases to portable chargers, there are plenty of smartphone accessories that make great giveaway items.
  5. Tech-themed t-shirts or hoodies. For a fun and unique take on the traditional t-shirt giveaway, consider opting for a tech-themed design.

Food Giveaway Ideas

Whether you’re in the culinary industry or simply looking to promote your business by appealing to your customer’s stomachs, gifts that are food related are always well received.

  1. Gift cards. A restaurant gift card is a great way to show your appreciation to someone special. It can be used as a thank you gift, an incentive for employees or customers, or simply as a way to show your support for a local business.
  2. Recipe books. Particularly effective when targeted at a local audience, a recipe book from a local restaurant is another great option for a promotional food giveaway. This is a unique and thoughtful gift that will be appreciated by anyone who loves to cook.
  3. Food hampers. For something truly unique, consider giving away a hamper chock full of tasty treats from a popular restaurant. This is a great way to support the local food scene and give someone the chance to try out a new recipe.
  4. Kitchen utensils. Regularly use kitchen utensils like spatulas, measuring cups, and oven mitts are always useful in the kitchen. Giving away these items with your logo on them is a great way to promote your business.
  5. Cooking classes. Cooking classes from popular restaurants are a great way to promote your business and get people interested in the services or products you provide to the market.

Beverage Giveaway Ideas

For the beer, wine, or coffee lover, beverage promotional giveaways are always a hit. Beverages provide a great way to promote your brand while also giving guests something they’ll appreciate during their downtime. You can also get creative with your packaging, like offering mini bottles of champagne or wine with custom labels.

  1. Wine bottle holders. A wine bottle holder is a great way to promote your business. It can be used as a giveaway at trade shows or as a corporate gift.
  2. Luxury hamper. Create a custom luxury hamper that may include items like a bottle of top-shelf spirits, along with other luxury items like cigars or dark chocolates.
  3. Alcoholic gift set. For the ultimate customer satisfaction, consider giving away a promotional beverage gift set that includes a custom printed koozie or bottle opener. Your customers will love being able to show off their new gear while enjoying their favorite beverages.
  4. Decanting system. A wine decanting set includes a glass carafe, aerator, and pour spout. It’s the perfect way to get started with wine decanting, and it makes an excellent gift for any wine lover on your client list.
  5. Branded glasses. Customers will love receiving a free set of wine and beer glasses or a growler filled with their favorite brew.

Home Goods Giveaway Ideas

When you give customers a promotional giveaway that is specific to their home, it shows that you have taken the time to learn about them and what matters to them. This extra effort will not go unnoticed and will certainly make a positive impression.

  1. Kitchen towels. Kitchen towels are always appreciated. You could even consider adding a personal touch with an embroidered logo or message. Or go the extra mile and have them etched with your recipients’ initials. Either way, they’ll be sure to appreciate the thoughtfulness.
  2. Cookware set. Another great way to personalize a kitchen is to give away kitchen cookware sets as promotional gifts. Cookware sets make excellent gifts for new homeowners or anyone who loves to cook. They’re also a practical way to promote your business or brand.
  3. Herb planter. You can’t go wrong with a classic herb planter giveaway. Perfect for any green thumb, this promotional item is sure to be a hit with your customers. Include a note with each plant explaining how to care for it, and you’ll have happy customers coming back for more.
  4. Flower vase. For a more elegant promotional item, try giving away flower vases. These can be used for fresh flowers or artificial arrangements, and they make a great addition to any home décor. Choose a style that fits your brand, and include a card with tips on arranging the perfect bouquet.
  5. Branded calendar. A branded calendar is a practical and thoughtful gift that will be used throughout the year. Recipients will see your company name and logo every time they consult the calendar, making it a great way to keep your brand top of mind.

Kids Giveaway Ideas

So what about kids and parents? There is a heap of great promotional giveaways that will appeal to this crowd, too.

  1. Free diapers for a limited time. Parents of young children go through A LOT of diapers. So why not give them a time period of diapers for free? This is an incredibly generous offer that is sure to get attention.
  2. Baby proofing kit. Parents are always looking for ways to make their homes more safe for their little ones. A baby proofing kit is the perfect solution. It’s a practical gift that will show parents that you care about their child’s safety.
  3. School supply package. Put together a backpack or tote bag filled with all the essentials for a successful school year, like pens and paper, highlighters, and sticky notes. Add in some fun extras like custom pencils and erasers with your company logo.
  4. Lunchbox goodies. Spread the word about your brand by sending kids off to school with a lunchbox full of healthy snacks and drinks, plus a few fun items bearing your logo or message.
  5. Activity books. Parents and kids will appreciate receiving an age-appropriate activity book filled with puzzles, mazes, and other brainteasers.

Fashion and Apparel Giveaway Ideas

When it comes to fashion and apparel, there are many options for promotional giveaways. T-shirts, hats, and other clothing items can be branded with a company logo or message and given away at events or as part of a marketing campaign.

  1. T-shirt. T-shirts are always a popular choice for promotional items, and you can get them printed with your company name or logo. You can also offer different styles, colors, and sizes to appeal to a wide range of people.
  2. Socks. Give away colorful socks with your brand’s logo or slogan printed on them. This is a great way to get people wearing and promoting your brand in a fun and unique way.
  3. Hats or beanies. One great idea is to give away custom hats or beanies. This is a great way to promote your brand while also keeping your customers warm during the colder months. You can have your logo embroidered or printed on the hats, and you can even offer different styles and colors to appeal to everyone.
  4. Scarves or gloves. Give your customers and employees gloves and scarves to fight off the chill, all while showing off your company logo.
  5. Swimwear. And for the summer months, give your customers a summer-ready look with promotional fashion and apparel giveaways featuring swimmers and board shorts.

Subscription-Based Service Giveaway Ideas

What about business giveaway ideas for a subscription-based service? You may not be as limited with ideas as you think. There are a ton of great promotional giveaways that your customers are sure to appreciate.

  1. Free limited-time subscription. One way to entice people to subscribe is by offering a free, limited-time subscription. This gives potential customers a taste of what your service has to offer without having to commit to a long-term contract.
  2. Subscription discount. Offer a discount on the first month of service for new subscribers. This is a great way to entice people to try out your service, and it can also help you build up loyal customers.
  3. Free upgrades. Giving away free services or features can be a great way to attract new customers and keep existing ones happy. Just be sure to do it in a way that makes sense for your business.
  4. Subscription box. Another great idea is to give away a subscription box filled with goodies related to your service. This is a great way to promote your service and get people talking about it. Plus, it’s a fun way to show your appreciation for your customers.
  5. Early access. Give them a sneak preview. Whether it’s an exclusive look at upcoming content or early access to new features, your subscribers will appreciate getting a little something extra.

B2B Giveaway Ideas

And how about your fellow business owners? Well, there are a ton of great branded  B2B marketing giveaways that are sure to appeal to their tastes, too. Here are a few ideas to get you started.

  1. Free consultation sessions. A consultation is a great way to show potential clients what you know and how you can help them solve their problems. Not only that, but it also shows that you’re generous and willing to help out, which can go a long way in building trust.
  2. Reusable coffee mugs. Coffee mugs, or travel mugs, make a great promotional giveaway. Busy customers, like fellow business owners, will appreciate being able to take their favorite beverage with them on the go.
  3. Free tickets. Give your clients and customers the gift of free tickets to an event related to your business. This is a great way to show your appreciation for their continued support.
  4. Desk accessories. Business owners can never have too many desk accessories! Branded pens, paperweights, notepads, and mouse pads are all great options.
  5. Personalized desk calendars or planners. Desk calendars or planners are a practical gift that will help your recipient stay organized and be on top of their schedule.
  6. Branded notepads or journals. As a busy professional, notepads, journals and even board minutes templates – if you are an executive who wants to summarize long meetings in a few pages – are always handy to have around. Whether your customers are jotting down ideas or taking notes in meetings, they appreciate having an organizer on hand.
Looking for more? Check out the collection of hundreds of actionable marketing ideas.

Summary

A well-executed giveaway can be a powerful marketing tool. The best business giveaway ideas will spread brand awareness, increase customer loyalty, and generate leads. Just be sure to consider the type of audience you are trying to reach and what will resonate with them.

If you’d like to learn more great ways to market your business, then why not get in contact with our team today?

Here at Loganix, we provide a suite of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, and general online marketing. Everything you need to increase your business’ online visibility.

Written by Aaron Haynes on March 20, 2023

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.