May Marketing Ideas

Adam Steele
Jun 3, 2023

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With warmer days, longer hours of sunlight, and all-time-high anticipation for summer activities, May brings many new opportunities to reach out and build relationships with your customers.

To help you make the most of the warming weather and Spring sales, here are some of the best May marketing ideas for making your brand stand out.

20 May Marketing Ideas

Ready to blow last May’s numbers out of the water?

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1. Take Advantage of the Late-Spring Sales Season

Make the most of the late-spring sales season by offering discounts and promotions. This is the perfect time to drive more traffic to your store or website as consumers begin to shop for summer items. Consider offering an additional percentage off purchases and free shipping to boost sales. You can also create exciting bundle deals or limited-edition items to incentivize customers to shop with you.

Spring collections also pique your customers’ interest and build excitement for the warmer months. Create a unique line of clothing, accessories, or home decor items featuring pastel colors and blooming floral prints.

2. Celebrate Special Days and Holidays

Make sure to mark popular days and holidays on your calendars, like Mother’s Day, National Wine Day, or National Photography Month. These are great opportunities to launch special promotions and give customers more reasons to shop with you. For example, consider offering a discount on orders over a certain amount or a gift with a purchase for Mother’s Day.

See a complete list of May National Days.

2. Create and Promote a May-Themed Product or Giveaway

Create a May-themed product or giveaway to drive monthly engagement and excitement. Choose something relevant to the season and offers customers an exclusive experience. This could be a limited-edition product, a special discount, or even a simple giveaway. Promote the product or giveaway through your website, email list, social media pages, and other outreach efforts.

Encourage customers to share the product or giveaway with their friends and family. This will help generate more business exposure and drive more sales.

3. Update Your Website With Content Tailored to the Season

Content is a crucial component of any successful marketing strategy. As May approaches, consider updating your website with content tailored to the season. This could include posts about springtime activities or seasonal trends. You can also create content that showcases your products and services in the context of the season. Make the content engaging and interactive by adding images, videos, polls, or other elements.

4. Showcase Your Products in a New Light

Give customers a fresh perspective on your products by showing them in a different light. For example, if you usually sell apparel, consider creating videos showing customers how to style, mix, and match items from your collections. This will help customers better appreciate the products and encourage them to buy. You can also offer style tips and advice in blog posts or newsletters.

5. Focus on Visual Social Media Content

Take advantage of the warmer weather to focus on visuals. Ensure your social media accounts are chock full of eye-catching, seasonally-themed content. Post stories, images, and videos to show customers what they can expect from your collections. And keep the content fresh, engaging, and exciting by experimenting with different content formats.

6. Invite Customers to Post About Your Products and Services Using a May Hashtag

Encourage customers to share their experiences with your products and services using a May-related hashtag. This will help you to increase visibility and reach, as well as boost customer engagement and loyalty. You can post about the hashtag on your website, email list, and social media pages. Consider offering an incentive, such as a unique discount code or free product, to customers who post about your brand.

Develop or join conversations relevant to the season or holiday, such as #MothersDay, #MemorialDay, #MaySale, or #SpringFever. This will not only help you to connect with more consumers but will also help you to build brand awareness and loyalty.

7. Develop an Email Series Featuring Special Offers and Seasonal Content

May is the perfect time to start thinking about adding seasonal content and special offers to your email marketing strategy. This is an excellent way to engage with customers and make them feel like they are getting something special from your company. An email series featuring these opportunities will help you stand out from the competition and get more people interested in your offer.

To ensure this May marketing idea works, you must focus on creating content relevant to the season or holidays happening during this time. Whether it’s a late-Spring sale or a limited-time offer for Mother’s Day, giving your audience something special will go a long way toward boosting engagement.

8. Create New Product Videos and Tutorials

Videos are a great way to showcase your products and engage with your customers. This May marketing strategy is especially effective for showing off new products, demonstrating how to use them, and offering helpful tips for customers.

Creating tutorials and product videos is a unique way to help people understand what your product or service can do for them. You can provide helpful information, such as how to set up new products or use a specific feature. Consider creating a video series showcasing a different product each week or promoting special offers and discounts in each video.

9. Run a time-sensitive sale, such as a 24-hour flash sale, to drive urgency.

Time-sensitive sales are a great way to boost customer demand and drive more sales. Consider running a 24-hour flash sale or other limited-time offers to create urgency and incentivize customers to purchase immediately. Promote the sale ahead of time to maximize visibility and reach.

10. Target a Local Market by Creating Content and Ads Tailored to Their Interests

With more and more businesses targeting global audiences, it’s important to remember that local markets still matter. Create content and ads tailored to local interests and demographics to increase engagement and drive more sales. You could create content around relevant events happening in the area or highlight popular products in the region. Additionally, you could target local markets with ads related to holidays, seasons, or other occasions that are popular in the area.

11. Start a Virtual Event Such as a Webinar, Contest, or Challenge

Virtual events are a great way to engage customers and drive sales. Consider hosting a webinar, contest, or challenge related to May-themed topics or interests. For instance, you could host a webinar on flower-arranging tips or a writing challenge to commemorate the season. Promote the event through your website, email list, and social media channels. Invite customers to participate and promote the event through their networks.

12. Create a “May Must-Haves” List of Top Products Featured on Your Site

Creating a “May Must-Haves” list is a great way to spread the word about your top products and draw attention to your website. Put together a list of the products you think are most essential for the month and promote it on your website, email list, and social media. You can also use this list as an opportunity to host a giveaway, encouraging customers to share the list with their friends and family.

13. Launch a “May Madness” Promotion Offering Discounts or Prizes to Customers

“May Madness” promotions are a great way to drive sales and excitement. Consider offering discounts or exclusive prizes to customers who purchase products during a specific period. Promote the “May Madness” promotion through your website, email list, and social media channels. Additionally, you can create buzz by running a concurrent competition or game related to the promotion.

14. Create a “Memorial Day Deals” campaign featuring your products.

Memorial Day is a popular holiday in May and is an excellent opportunity to promote your products. Create a “Memorial Day Deals” campaign featuring special offers and discounts for customers who purchase during this time. Promote the campaign on your website, email list, and social media channels. Additionally, consider offering particular products or discounts to previous customers to thank them for their loyalty.

15. Offer Early Access to New Products for Customers Who Subscribe to Your Email List

This May marketing idea is an excellent way to earn loyalty and appreciation from customers interested in your new products. Offer early access to new products to customers who subscribe to your email list. This will help to boost customer engagement and drive more sales. Promote the offer through your website, email list, and social media channels.

16. Run an Instagram Contest Featuring Your Products and Ask Customers to Submit Photos or Captions

Instagram is an excellent platform for promoting your products and engaging with customers. Consider running an Instagram contest featuring your products and ask customers to submit photos or captions based on a particular theme. Once the contest closes, review submissions and select a winner. Promote the contest across your website, email list, and social media channels to generate interest and reach more customers.

For example, you could take a leaf out of Apple’s books. Apple’s #shotoniphone campaign is a marketing campaign launched by Apple to showcase the photography capabilities of its iPhone devices. The campaign encourages iPhone users to share their photographs on social media using the hashtag #shotoniphone, which allows Apple to collect and curate a collection of stunning images taken with its devices.

17. Push for Customer Reviews by Offering an Extra Discount or Bonus for Customers Who Provide Feedback

Customer reviews can be a great way to boost your product sales and increase customer loyalty. Consider running a promotion in May that offers an extra discount or bonus for customers who provide feedback on the products they purchased. This will help increase awareness and engagement with your products and build trust with potential customers.

18. Provide Engaging Content Through Webinars and Live Videos

Webinars and live videos are great ways to educate and entertain your customers and give them a sneak peek at your offerings. Use this month to host live Q&A sessions, webinars, and online workshops focusing on promoting your product, giving tips on how to use it, and providing strategies to help customers meet their goals. Don’t forget to encourage your viewers to ask questions and provide feedback.

19. Take Advantage of the Warmer Weather and Host Outdoor Events or Product Launches

Warmer weather in May is an excellent opportunity to host outdoor events like product launches or discounts. Consider setting up outdoor kiosks or booths to promote your products in popular outdoor locations. This can help increase your visibility, reach, and customer engagement.

20. Launch a Digital Marketing Campaign to Reach a Wider Audience

Make this month memorable by launching a digital marketing campaign and expanding your reach. Leverage social media platforms to promote your product and engage with potential customers. Consider running ad campaigns on Google, Instagram, and Facebook to reach a larger audience and drive conversions. Don’t forget to optimize your website and ensure it provides an optimal user experience.

Looking for more? Check out the collection of hundreds of actionable marketing ideas.


May is a great time to focus on marketing and engagement for your business. Utilizing creative May marketing ideas, such as creating content around relevant events or launching a “May Madness” promotion, will help ensure your message resonates with customers and drives sales. Additionally, leveraging video content and hosting outdoor events can help to increase your visibility and reach to potential customers.

To help with your May marketing efforts, work with us here, Loganix, to create custom strategies and content to help you reach your goals.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on June 3, 2023

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.