November Marketing Ideas

Adam Steele
Jun 3, 2023
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Ah, November: the month of pumpkin spice lattes, falling leaves, and early morning shopping sprees.

This time of year is perfect for revamping your marketing strategies.

From harnessing the power of social media to creating seasonal promotions, here are 20 November marketing ideas to help you get a head start on the upcoming holiday season.

20 November Marketing Ideas

November marketing ideas that will bring in a stream of new customers.

Enjoy!

1. Launch a Countdown to Black Friday Sale with Daily Deals

November is the time of year when retailers prepare to take advantage of Black Friday—the biggest shopping day in America. But why wait for the big day to arrive when you can start the festivities early?

With a “Countdown to Black Friday” sale featuring daily deals, your customers will be enticed to shop the whole month of November rather than just a single weekend.

What is the best place to start this type of promotion?

Give your shoppers daily discounts with an individualized offer for each day leading up to Black Friday—from free gifts with purchase to discounted shipping fees—and watch as they rush through your store doors.

Just remember to plan out your daily deals well in advance and promote them heavily on your website and social media channels. Use eye-catching graphics and compelling copy to create excitement and urgency around each deal. You can also segment your email list and send targeted messages to different groups of subscribers based on their interests and purchase history.

Remember, creating a sense of urgency and scarcity is the key to a successful countdown sale. Make it clear that each deal is only available for a limited time and that once it’s gone, it’s gone for good. This will encourage customers to act fast and take advantage of the savings.

Learn more: Black Friday marketing ideas.

2. Offer a “Pre-Black Friday Discount Code” to Subscribers and Followers

Another way savvy marketers and business owners are already planning their November and getting a jump on the competition is by offering a Pre-Black Friday discount code to their subscribers and followers—A.K.A their most valued customers.

To ensure your customer base knows all about this fantastic offer, we suggest you promote the code like your life depends on it. Seriously, use every marketing channel available, from social media to email campaigns, blog posts, ads, and even carrier pigeons, if that’s what it takes.

3. Partner with a Local Charity for Giving Tuesday Promotions

November is a great time to give back. And as the holiday season approaches, it’s the perfect opportunity to partner with a local charity and participate in “Giving Tuesday,” a global day of giving that takes place after Thanksgiving.

Giving Tuesday is all about inspiring people around the world to come together and use their collective power to make meaningful changes. And when you partner with a local charity, you will show your customers that your business is committed to improving the lives of the local or international community. Not only will this help boost brand recognition and loyalty, but it will also generate some goodwill from potential customers who haven’t yet heard of you.

4. Run a Social Media Turkey Trot Challenge with Charity Donations

November, of course, brings a unique type of excitement as we all gear up for Thanksgiving. And, what better way to celebrate the season than by running a Social Media “Turkey Trot Challenge” with charity donations?

A social media challenge like this encourages friendly competition among your followers while giving back to those in need.

Here’s how it works.

Participants create a specific hashtag (i.e., #ThanksgivingTrot2023) and post before-and-after pictures of themselves on their social media channels after completing a distance run or walk. For every completed challenge, participants donate to their favorite charity.

To make it even more exciting, partner with a local charity for donations and match your participants’ donations with donations of your own. Not only will this give people an extra incentive, but you’ll also give back to your community. Plus, it’s sure to get some buzz among your followers looking for challenging yet rewarding activities during the holiday season.

5. Host a Holiday Home Decorating Contest on Social Media

To really take your November marketing strategies to the next level while also boosting engagement on social media, why not host a “Holiday Home Decorating Contest”? This fun contest will get people in the holiday spirit and encourage them to show off their decorating skills.

It’s easy enough: just post a call-to-action on your social media channels asking followers to share pictures of their most festive home dĂ©cor and tag you in the post. Get everyone involved by offering prizes for the most astounding displays. Think gift cards, coupons, or free products from your business.

This low-cost and quick promotion will bring some joy this holiday season. And who doesn’t love seeing others’ creativity? Let your audience know you can appreciate a good display when you see one.

Learn more: social media marketing ideas.

6. Offer Early Bird Deals for Customers Before Thanksgiving

As the holiday season is quickly approaching, it’s time to start thinking about ways to engage customers and boost sales. One great way to do this is by offering early bird deals before Thanksgiving.

These deals incentivize customers to shop with you during a busy time; after all, who doesn’t enjoy getting something special for less?

Early bird deals could include discounts on popular products, gifts with purchases, or extended return policies. You can also offer exclusive access to unique products or services that can only be found in your store.

7. Put Together a Thanksgiving Recipe eBook for Lead Generation and Nurturing

Thanksgiving is one of the biggest holidays of the year, and what better way to ensure your customers are left feeling full, figuratively and physically, than by creating a Thanksgiving recipe eBook? An eBook serves as an unmatched lead-generation tool and will nurture existing relationships between you and consumers.

When creating a Thanksgiving recipe eBook, it’s important to keep in mind who you are targeting.

Consider whether you want recipes that are easy or quick to prepare. And be sure to match your target audience’s lifestyle, whether that be with vegetarian or gluten-free, traditional or modern recipes. Once decided, create some unique recipes dedicated solely to this eBook. Just don’t forget everyone’s favorite classics. Thanksgiving just isn’t the same without the classics we all know and love.

8. Embrace Small Business Saturday With a Promotion or Sale

November is a month for reflection, celebration, and shopping. It’s no wonder huge retail stores take advantage of the holiday season to promote their sales—but what about small businesses?

Enter Small Business Saturday.

Falling on the first Saturday after Thanksgiving, this occasion was created to help small- to mid-sized businesses cash in during the busiest shopping time of year, too.

In preparation for Small Business Saturday, consider running special promotions specifically geared toward this day. Offer discounts on products or services you provide or host a one-day event in your store. You could even collaborate with other local businesses in your area to create unique packages that would attract more customers.

Whatever you decide, make sure your customers know about it so they can come out and get their hands on exclusive deals they aren’t likely to find any other time of year.

9. Introduce a Thanksgiving Online Sale with Limited-Time Offers and Flash Sales

With potential customers spending more time online than ever, it’s the perfect opportunity to capitalize on Thanksgiving sales.

To get shoppers in the mood for spending money, consider offering special discounts or early access to limited-time offers on Black Friday or Cyber Monday. To create even more buzz around your event, you can also use flash sales throughout November. These short-term promotions are great ways to spur excitement and impulse purchases. And they’re guaranteed to make shoppers feel like they’re getting something unique and special that won’t last long.

10. Roll-Out a Holiday Social Media Photo Contest with Branded Hashtags and Prizes

November is, of course, the time for holiday festivities, and it’s always important to keep your brand’s marketing strategy in tune with the season. One of the hottest trends this year is to roll out a holiday social media photo contest.

Here are some tips for running a successful photo contest to engage your customers with your brand and spread holiday cheer.

Start by developing creative hashtags that incorporate your brand name and relate to the holidays. Encourage contestants to use them when they post their photos on social media platforms like Instagram or Twitter.

You can also offer prizes as incentives for participation. Anything from free gifts, exclusive discounts, or a shareable resource that aligns with your target audience’s interests will do the trick. Just make sure to explain what criteria should be used when judging submissions, so there’s no confusion about who wins.

11. Offer a Veterans Day Discount for Active and Retired Military Personnel

Veterans Day Discounts are an excellent way to promote your business while showing gratitude to those who are currently serving or have previously served. Not only do they give back to the community, but they also help boost sales and grow brand awareness.

Whether you’re a restaurant offering discounts on meals or an online store selling holiday gifts, showing support for veterans through discounted services or products is an excellent way to get involved in the spirit of November.

12. Organize a Movember Charity Campaign for Cancer Awareness

Why not run a Movember charity campaign this year to raise awareness and donations for testicular and prostate cancer research?

You could start by encouraging your customers and social media followers to join in on the fun by participating in Movember. Ask them to take facial hair selfies. For every photo shared using a hashtag of your choosing, you can donate $1 (or whatever amount works for you) to prostate cancer research.

It’s a win-win situation: participants have some fun taking silly photos, and everyone helps out a good cause in the process.

13. Create a Gratitude Wall In-Store or Online

November is the season of giving thanks, so why not take that spirit of gratitude and bring it into your retail store or online shop? A Gratitude Wall is a fun way to get customers feeling thankful while also encouraging engagement with your brand.

Set up a wall in-store or online showcasing messages of appreciation and perhaps even customer reviews. Customers can share their thoughts on a chalkboard, digital screen, or a custom landing page you’ve designed specifically for this occasion. After all, there’s no better way to show how much you appreciate them than by displaying their words.

14. Leverage a Holiday E-Commerce Email Marketing Campaign with Abandoned Cart Reminders and Upsells

This holiday season, email marketing campaigns are the key to success for businesses looking to get ahead in the competition. So why not take it one step further with a few November marketing ideas, such as abandoned cart reminders and upsells?

Abandoned cart reminders are a great way to remind customers of items they left behind. A friendly reminder sent out via email can help you recover lost sales and boost customer retention. Upselling opportunities should also be included in your campaign, as this is an effective way to entice customers into making larger purchases from you.

Incorporating abandoned cart reminders and upsells into your email marketing campaigns will help you recover lost sales, boost customer retention, and increase revenue during the holiday season.

15. Create a Holiday Email Marketing Campaign with Personalized and Targeted Messaging

Creativity is the key to success when it comes to standing out from the crowd and reaching your audience. One of the most effective methods to reach customers during the holiday rush is with a personalized email marketing campaign.

By crafting emails that contain personalized messages tailored to each customer’s wants and needs, you’ll be sure to capture their attention with relevant messaging. And as an added bonus, by targeting both new and returning customers in your campaigns, you can maximize opportunities for engagement and sales.

Learn more: email marketing ideas.

16. Host a Digital Marketing Roundtable for Sharing Holiday Marketing Strategies

The upcoming holiday season poses a unique challenge for marketers: how to stand out from the crowd and make the most of their seasonal campaigns.

Well, what better way to prepare than by hosting a digital marketing roundtable?

This roundtable would bring together digital marketing professionals from all industries for an open discussion about strategies for successful holiday marketing. Attendees will get creative ideas from other industry experts and network with like-minded individuals.

Not to mention, it’s an excellent way for business owners and entrepreneurs alike to learn more about the latest trends in digital marketing, providing a valuable opportunity for you to gain creative ideas, network with industry experts, and stay up-to-date with the latest trends in digital marketing to make the most of their seasonal campaigns.

17. Roll-Out a Thanksgiving Facebook Ads Campaign with Seasonal Graphics and Offers

Instead of traditional print campaigns or mailers, why not leverage the power of social media with an ads campaign focused explicitly on Thanksgiving this November?

Spice up your posts and ads with seasonal graphics like turkeys, pumpkins, and colorful fall leaves. Offer special discounts, gift cards, or promotions that target the holiday season. Create buzz around your brand by running contests for customers to win free gifts or services related to their holiday plans.

Let your followers know how much you care about them this Thanksgiving—get creative and make sure they know it’s time to give thanks… to you.

Learn more: PPC management services.

18. Optimize Website Speed to Boost Rankings and Customer Experience

Website speed can make or break user engagement and, ultimately, sales conversions. So it’s super important not to neglect this ranking factor this November, particularly if you rely heavily on online sales during the holiday period.

You can start by reducing redirects, minimizing HTTP requests, compressing images, enabling browser caching, and minifying HTML and CSS files. All these measures will help reduce the loading time of your web pages. Regular tests on different browsers and devices may also help identify issues quickly for further optimization efforts.

Learn more: page speed SEO.

19. Run a Holiday PPC Campaign with Strategic Keyword Targeting and Ad Copy

From Black Friday to Cyber Monday and beyond, November is a busy month for shoppers looking for deals. To ensure that your business gets its share of attention, consider launching a PPC campaign with keywords that are relevant to the season and include product names or service offerings.

Eye-catching ad copy will also help draw in customers, while strategic keyword targeting will significantly increase your visibility in search engine results pages (SERPs).

Learn more: Google Adwords management.

20. Create a Seasonal Content Strategy for Improved Rankings and Engagement

November is an ideal time to create seasonal content that will boost your SEO traffic, attract new customers, and build stronger relationships with existing ones.

It’s important to start by researching what topics are trending during this season. Take advantage of Thanksgiving and Black Friday holidays by coming up with creative ideas that appeal to your target audience. Consider writing blog posts about how customers can save money on holiday shopping or post informational videos about safely navigating holiday travel. And don’t forget to focus on visuals that reflect the season by incorporating festive colors and imagery into your posts; use hashtags that people are likely searching for to increase reach.

Learn more: SEO content strategy services.

Looking for more? Check out the collection of hundreds of actionable marketing ideas.

Summary

November is a fantastic time to launch marketing campaigns and get your business noticed. You can develop an effective strategy to reach your target audience and make a lasting impression with just a few simple changes.

Don’t forget that the team at Loganix is here to help.

Our digital marketing services, including SEO, PPC, and link building, will ensure that you make the most of this month and beyond. So what are you waiting for? Get in touch today, and let’s make this upcoming November an unforgettable one.

Written by Adam Steele on June 3, 2023

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.