8 PPC Tools to Get More From Your Paid Campaigns

Adam Steele
Jun 18, 2020

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If you’ve recently taken a step into the world of PPC, you’ve already discovered that there is a lot to learn. Successful paid advertising campaigns depend on complex strategies, careful timing, and sheets upon sheets of up-to-date information.

It’s almost more than one person could learn in a lifetime. Fortunately, you don’t have to learn it all. You can bypass some of the hardest tasks by adopting PPC tools that handle the work for you. The PPC community has produced many great tools that could make your next campaign a breeze.

In this guide, you’re going to learn about some of the best PPC tools that are available on the market. We’ll look at examples of tools that help you plan campaigns, manage ads, and gather the data you need.

PPC Tools

What is a PPC tool? Just like an SEO tool helps with organic search, a PPC tool is any program that is designed to assist or automate pay-per-click campaigns.

There are a lot of them that manage a lot of different aspects of the business. In this guide, you’ll learn about all of the following:

  • Google Ads Editor
  • Google Keyword Planner
  • Bing Ads Editor
  • SpyFu
  • Unbounce
  • PPC Protect
  • AdEspresso
  • iSpionage

Now, let’s look at each one of these tools in a little more detail.

1. Google Ads Editor

Google Ads Editor is the official tool that Google has released for its ad program. While it’s not as rich in features as other tools, it also doesn’t cost you anything. Even if you don’t end up using it for a long time, it’s a good first introduction to the kind of options that are available.


  • Create ads: This tool has everything you need to make your own ads. While the graphics features aren’t elaborate, they’re still pretty good for a program that doesn’t cost anything.
  • Manage bulk edits: You can make changes to all of your accounts from a single set of options. This can allow you to quickly remove unwanted changes or to
  • Make changes offline: This tool allows you to download the details of your campaign so that you can work on them offline. Any changes that you make can be synced back when you’re back online.

Pricing — FREE

2. Google Keyword Planner

Google’s Keyword Planner can be used to develop all types of search network campaigns. It’s a standard part of the Adwords program, so you’ll have access to it with the free account that you’ll already need, anyway.

The main purpose of the tool is to develop keyword lists, which are an essential part of any PPC campaign. It has a lot of features that can help you do that more expertly and efficiently.


Massive amounts of data to explore: You can use the data features in this tool to learn a lot of strategic information for different keywords. You can see current PPC prices, price history, the history of the popularity of certain terms, and much more.

Useful visualizations: This tool has a lot of data. Fortunately, it also has a lot of ways to see that data more clearly. Most information can be represented in charts, and you can easily control what time ranges or other filters apply.

Pricing — FREE

3. Bing Ads Editor

Bing Ad Editor is a free desktop application that can help you to manage your ad campaigns for the Bing search engine. It is Microsoft’s version of the Google Ads Editor. It has most of the features you need to import and export campaigns or create new ones natively.


Cross-Compatible with Google: The tool allows you to import campaigns over from Google without having to re-enter all of your information. It allows you to do the same thing if you want to transfer campaigns to different accounts.

Performance measurement tracking: Part of the data tracked by the tool includes numbers you can use to judge your performance. You can put together a series of months to find out if you’ve been improving.

Pricing — FREE

4. SpyFu

SpyFu is a specialized tool that PPC campaigners can use to find out more about their competitors. The software can retrieve all kinds of data about the keywords that are being bought on AdSense. You can see what ads a website is running, and how much they’re spending.


Keyword discovery: This tool has several advanced keyword discovery features. It can help you identify terms that are not being targeted by competitors, or terms that have failed for others.

Track competitors over time: You can track the ad spending of your competitors over a set period of time. This can be used to identify new competitors who are entering the field.


5. Unbounce

Unbounce is different because most of the tools that have been covered so far are research tools. Unbounce empowers your PPC campaigns in a much different way. This service helps you optimize the pages that PPC traffic lands on.


Drag-and-drop website design: This feature allows you to create websites without coding skills or a design team. Simply build an attractive website by dragging elements to where they need to go.

Guide your audience with AI: Unbounce has “smart traffic” tools that can assess your visitors then redirect them to one of a set of pages you’ve created. This feature can be used to provide a custom experience for every visitor.


6. PPC Protect

PPC Protect is another specialized tool that can help you run PPC campaigns more effectively by protecting them from click fraud. It does this in more than one way.

First, it automatically filters incoming traffic to prevent fraudulent clicks. Then, it provides you with long-term insights about the quality of your traffic,

PPC Protect is another specialized tool that can help you run PPC campaigns more effectively by protecting them from click fraud.

It can do this in more than one way.

First, it automatically filters incoming traffic to prevent fraudulent clicks. It is also capable of automatically blocking IPs from any source that it judges to be fraudulent or malicious. The activity can be summarized in reports that provide you with long-term insights about the source and quality of your traffic.


Fully integrated with Google Ads API: PPC Project is fully integrated with Google Ads, and it will be easy to export and import information between the two. API connections aren’t approved for all PPC tools. This one has already completed that process and will be able to more quickly adapt to feature changes in the future.

White label: In addition to standard PPC features, it also has some features that are designed to make life easier for PPC agencies. One of these features is the ability to white label the reports that are produced. You can add your brand to any reports and ship them directly to a client.


7. AdEspresso

AdEspresso is a PPC campaign management tool that works across multiple platforms. The tool currently supports the ad platforms of Google, Instagram, and Facebook. You will be able to manage campaigns in all three simultaneously.

On those platforms, it can provide most of the utility that you need. It’s features include different ways to create campaigns from scratch, manage split tests, and analyze how your efforts succeeded or failed.


Automated campaign optimizations: In response to rules that you set, AdEspresso can pause failing campaigns and automatically transfer their budgets to the highest performer. When the rules are in place, they can activate even when you’re offline.

Integrated campaign approval process: At any stage of the campaign, you can tag items for approval. Even people without accounts will be able to review materials and approve them from within the program.


Smart Plan – $59

8.  iSpionage

iSpionage is a specialized tool that claims that it can help you steal your competitor’s traffic. It has a set of features that will make it easy for you to find out where your competitors are getting their traffic, and what kind of ads they are using.

You can use the tool to find some very specific information. For example, how much your competitors budget toward ads. In addition to the competitor research, the tool has keyword tracking and made-to-order landing pages.


7 years of back data: iSpionage maintains seven years of records for SEO and PPC data. Ranking trends, costs over time, and other factors have been saved for almost 100 millions keywords.

Proprietary algorithm to assess ad copy: Find out how your copy compares to your competitors by using this tool’s data-driven scoring system.


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Get Ahead with PPC Tools

Now, you know all about some of the most effective PPC tools out there. Using them, you can speed up and streamline your operations.

Imagine what you’ll be capable of doing when you’re geared up with the research, competitive analysis and website assets that you’ll have access to with these tools.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on June 18, 2020

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.