September Marketing Ideas

Adam Steele
Jun 3, 2023
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As the weather begins to cool and fall arrives, it’s the perfect time to revamp your marketing strategies and create promotions that speak to the changing season.

Here are 20 September marketing ideas on how to do just that.

20 September Marketing Ideas

Get ahead of the game this upcoming fall with these September marketing ideas.

1. Showcase New Products or Services With a “Fall Refresh” Social Media Campaign

As September arrives, introduce your audience to a “Fall Refresh” social media campaign that showcases your new and exciting products and services. A “Fall Refresh” social media campaign is a marketing effort that takes advantage of the autumn season to promote new products or services and engage with customers on social media platforms. This campaign aims to refresh your business’s offerings and bring new energy to your inventory by showcasing what’s new and exciting.

Make your campaign stand out by creating eye-catching posts featuring your new products or services. Use high-quality images and videos highlighting your offerings’ benefits and unique features. And, of course, don’t forget to add links to relevant blog posts, web pages, or product information to give your customers a comprehensive view of your offerings.

2. Run a “Fall Foliage” Photo Contest on Social Media to Encourage Engagement

Another way to take advantage of the arrival of September and leverage your social media following is to launch a fall foliage photo contest—an event in which your audience is invited to submit photographs depicting the autumnal colors of the foliage of various plants, trees, and landscapes.

To roll out your fall foliage contest, simply ask customers to post their favorite photos of nature’s seasonal change on social media using a specific hashtag associated with your business name. A great way to get more people involved is by offering a prize for the best image, such as discounts or free products.

3. Create Fall-Themed IG Reels and TikTok Videos

IG Reels and TikTok videos are perfect for engaging customers during the autumn months. And offer a fun, unique, and creative angle on your products or services is the ideal way to get people’s attention.

Think of fall-themed ideas such as running a competition or creating a humorous “how to” style video. You could also partner up with a local business to reach a wider audience or get employees involved by making videos of themselves at work.

4. Leverage Fall Hashtags to Reach a Wider Audience

Hashtags are a great way to get your content seen by a larger audience on social media. Take advantage of popular fall hashtags, such as #FallFashion, #FallFun, or #FallVibes, to reach users who may be interested in your products or services.

You can also create your own hashtags to make your content stand out. This could be anything from #FallWithUs, #FallFever, or #MyFallStory. Creating your unique hashtags is a great way to give your posts a unique twist, build brand recognition, and ensure your content reaches more people.

5. Create a September-Themed Instagram Takeover

For brands looking to drive engagement on their Instagram accounts, September is an especially exciting time to switch things up and try something new, like a September-themed Instagram takeover. An Instagram takeover involves having a guest—ideally, an influencer with a large following—take over your feed for the day or week, posting photos that align with your offerings and drive conversions.

Consider selecting influencers who specialize in September-themed content like back-to-school or coffee recipes perfect for chillier mornings to make it seasonally appropriate. Hosting an Instagram takeover can help you reach wider audiences while adding variety to your profile’s aesthetic feel.

6. Encourage Goal-Setting and Productivity With a “Fall-To-Action” Live Stream

Now that the summer months are over, it’s time to start thinking about ways customers can set goals and maximize their productivity for the fall season. One way to do this is by hosting a “Fall-To-Action” live stream series that focuses on ways to stay motivated and achieve goals.

The live stream series should feature content that covers topics such as setting SMART goals (Specific, Measurable, Achievable, Realistic, and Timely), taking actionable steps to success, and managing time efficiently. You can also include interviews with experts who have achieved success with their own fall-oriented goals.

This event will not only give customers valuable advice on how to be more productive, it will also increase customer engagement and spread the word about your business.

7. Offer a September Special Package Deal for Your Products or Services

Continue to take advantage of the seasonal change by offering customers a special deal or package. Offering a package deal or promotional discount on various products or services can encourage customers to take advantage of the savings while stocking up on items they may have yet to purchase individually.

A great way to market a package deal is by highlighting its benefits and cost savings compared to buying the items individually. Also, consider a sale or promotion that can expire at the end of the month—this will create a sense of urgency and increase the likelihood of customers taking advantage of your offer.

8. Offer an End-of-Summer Clearance Sale for Seasonal Products

If you’re a business that relies on seasonal products, consider offering an end-of-summer clearance sale. With this type of sale, you’ll eliminate any remaining stock from the past season and make room for new product lines for the remainder of the year. Not only will this create more space in your inventory, but it will also allow your business to maximize profits before the new season kicks off.

When planning your end-of-summer clearance sale, selecting items wisely and advertising them efficiently to get shoppers in the door is the key to success. Consider reducing prices considerably on all seasonal merchandise to encourage customers to purchase items they may not have considered before.

9. Create a “Fall Into Fitness” Promotion

If your customers are looking for ways to stay active in the cooler fall months, consider launching a “Fall Into Fitness” promotion. This promotion could include discounts on athletic gear, healthy meals, gym memberships, and other types of workout-related products and services.

A fall into fitness promotion is an excellent opportunity to showcase the health and wellness benefits associated with exercise, and it can help businesses market themselves as a provider of healthy and active lifestyles. Offering incentives such as discounts and free trials will also help increase customer interest and participation.

10. Launch a “Welcome to Fall” Offer

If you’re looking for a creative way to say goodbye to summer and hello to fall, consider launching a “Welcome Fall” offer that celebrates the start of a new season. This promotion will help you make the most of the autumn months and allow you to thank customers for their ongoing support.

An excellent way to do this is by offering seasonal items like cozy sweaters, scarves, and other fall-related products. You can also promote exclusive discounts or special deals on fall-oriented services, like window cleaning or gutter cleaning.

11. Introduce a Limited-Time Product Line With a “Harvest” Theme

To get your customers into the spirit of fall, consider introducing a limited-time product line with a “harvest” theme. This promotion will allow customers to purchase items specific to the season.

The product line could include pumpkin-spice candles, autumn-themed apparel, and other harvest-related items. Consider making the product line exclusive to your company, offering discounts or free products with purchase, or launching an online event related to the product line.

12. Host a Labor Day Sale or Promotion

Another way to capitalize on the waning days of summer is by hosting a Labor Day sale or promotion during the month of September. With Labor Day celebrated at the start of the month, this annual holiday offers businesses an ideal opportunity to kick off September with a bang.

When deciding on a Labor Day sale or promotion, it’s essential to consider what discounts will be offered and how they can best benefit both customers and the business itself. For example, offering tiered discounts can incentivize customers who may already be interested in making a purchase—allowing them access to even further savings when they spend more.

13. Create a Football Season Kick-Off Promotion

September means football season is upon us, and it’s time to start thinking about creative new ways to engage customers and promote your business. An effective way to do this is by creating a football season kick-off promotion that will capture the attention of both potential and current customers.

Consider launching a product or service related to football, hosting a contest with an exciting prize like game tickets, running an online event, or offering discounts on merchandise. These September marketing ideas will spread the word about your business while giving customers something fun and exciting to look forward to.

14. Launch on Product Hunt, Appsumo, or a Similar Platform

If you’re a budding business or launching a subsidiary project, September is the ideal time for businesses to launch their services or products on platforms like Product Hunt or Appsumo. Why? Well, these platforms will allow customers to discover your product and help drum up some excitement around the launch, allowing customers to stay up-to-date with the newest offerings from your business.

When launching on Appsumo or ProductHunt, it is essential to have a well-crafted landing page with clear and concise messaging that communicates the value of your product. Also, having a targeted list of influencers and press contacts beforehand can help you gain traction to spread the word about your new product.

15. Try Your Hand at Guest Posting

Guest posting is an excellent way for businesses to get their message to larger audiences by writing for popular blogs or publications. Consider reaching out to industry-related blogs or websites to see if they are interested in publishing original content from your business.

Guest posts should offer something of value to readers. They should educate, inform, or entertain. Once the post is published, the website or blog will promote the post, giving your additional business brand exposure and reach.

16. Sponsor a Newsletter or Podcast

Another way to get your message to wider audiences and maximize exposure is to jump onto the growing popularity of newsletters or podcasts. To do this, reach out to popular newsletters and podcasts with an audience that aligns with your business and consider sponsoring their content.

When sponsoring a newsletter or podcast, you’ll have access to their audience, allowing you to showcase your products or services.

17. Try Your Hand at YouTube Ads

YouTube Ads provide a powerful way to reach potential customers and increase engagement with existing customers. With this in mind, consider launching a YouTube ad campaign during September to maximize your exposure and reach.

When launching a YouTube ad campaign, ensure that the ad you create resonates with potential customers and is easy to understand. Ads should be specific, eye-catching, and enjoyable. Utilize YouTube’s targeting options to ensure that your ads reach the right audience and that you get the best investment return.

18. Target Long-Tail Keywords

In September, focus your SEO efforts on targeting long-tail keywords. Targeting long-tail keywords is a search engine optimization (SEO) strategy where a business focuses on ranking for more specific and longer than the common, broad and highly competitive keywords.

The goal is to rank for less competitive terms that are still relevant to the business’s offerings and have a higher likelihood of converting into sales. For example, instead of targeting the keyword “fall gift guide,” a business might target the long-tail keyword “fall gift guide for business owners.”

19. Launch or Reinvent Your PPC Campaign

Pay-per-click (PPC) campaigns are an excellent way to increase visibility and conversions. Consider reinvesting your resources into your PPC campaigns in September to maximize your returns.

Analyze your current campaigns and determine where improvements can be made. Examine keyword performance and adjust bids to get the best return. Analyze what ads and keywords drive the most conversions and focus your efforts on these. Consider introducing new ads to your campaigns relevant to the fall season to further capitalize on current trends.

20. Focus Your Content Creation Around the New E-E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is a core concept of Google’s search engine algorithm. Whereas, E-E-A-T takes the E-A-T concept and adds an additional element, Experience. Google evaluates the expertise, credibility, trustworthiness, and authority of the page content creator, the content, and the whole website when determining its quality and rankability.

When creating content that meets the E-E-A-T standards, ensure the information is accurate, relevant, and up to date. Experts should write content on the topic being discussed and show their expertise and experience throughout. At the same time, the content should also be written in an authoritative voice and focus on providing readers with helpful information.

Looking for more? Check out the collection of hundreds of actionable marketing ideas.

Summary

September marketing ideas are as vast and dynamic as the season itself. There’s something out there for everyone, whether you’re looking to add a little spice to your current campaigns or kick off a brand-new initiative. So, don’t let the cooler temperatures put a damper on your marketing creativity; instead, take advantage of all that autumn has to offer.

Get ahead of the competition this September with Loganix’s expert SEO and digital marketing services. Contact us today to learn more.

Written by Adam Steele on June 3, 2023

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.