What Are SEO Services?

Aaron Haynes
Jun 14
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Today, over 50% of businesses are investing in professional search engine optimization services (SEO). This means that if you’re an online business and you’re NOT investing in SEO, you’re going to lose the majority of your potential clientele to your competitors who are investing in SEO services.

But before you start shelling out money for SEO, you must get a firm idea of exactly what SEO services are, why they’re important for your business, and how you can go about finding the best SEO services for you.

This is precisely what we’ll look at in this article.

What Are SEO Services

SEO services are any number of tasks performed by professional search engine optimization agencies that make your business perform well in search engine results pages (SERPs).

SEO services aim to optimize your website according to search engine algorithms and ranking factors. The primary tactics and tools used by SEO experts to achieve this goal are link building to increase your website’s domain authority, and in creating high-quality web content that attracts your target audience.

When your business’ website performs well in search engine results, such as Google, Bing, and Yahoo, you earn more organic traffic from search engines, which gives you a far better chance of attracting your target audience, thus a better chance of making sales.

SEO services include:

  • Website and SEO audits
  • Brand analysis
  • Target audience research
  • Keyword research
  • Competitor analysis
  • Content strategizing and marketing strategy
  • Copywriting and content creation
  • Pay-per-click (PPC) marketing campaigns
  • Search engine marketing (SEM)
  • Backlink building
  • SSL migration, writing meta descriptions, title tags and technical SEO
  • Web design

SEO agencies either specialize in one, several, or all of these SEO services, and the most effective approach to SEO is a comprehensive strategy that encompasses all of these services.

Why are SEO services Important?

SEO services are important because they help your website attract a greater volume of organic traffic through search engines.

This is important because of the growing number of internet users and how they behave online.

“As of January 2022, there were 4.66 billion active internet users worldwide” (Statista). 93% of these internet users always start their internet session by asking a search engine a query.

Once they have asked the search engine something and see the first results page, over 70% of the users click on one of the top three results on the first page – and never look any further. This means that if your business isn’t ranking in the top three results for your keywords, or at least on the first page of the results pages, you miss 70% of the people looking for your service or product.

The further highlight this point, consider this research and graph developed by BrightEdge research:

As we can see, across all the different industry verticals (Retail & eCommerce, Media & Entertainment, B2B, Technology, Travel & Hospitality), visits from search engines (users asking Google a question then clicking on an answer), accounts for an average 76% of website traffic. Clearly, you must optimize your business website if you are to be competitive within your target market and industry.

SEO Services FAQ

What do SEO services do?

SEO services help a website rank high in search engine rankings. By doing so, SEO services boost a website’s online presence and online visibility, which helps attract higher volumes of search traffic.

Primarily, SEO services use link building techniques to grow your domain authority, which shows your website is trustworthy. SEO services then help you create and publish relevant material on your website that answers search queries your target audience asks search engines.

Finally, SEO services then aim to create an enjoyable on-page user experience with page optimization, with the goal of maximizing your on-page conversion rate.

What is SEO and how does it work?

SEO stands for search engine optimization. It works by designing a website and content marketing strategy that satisfies search engine algorithms while also offering searchers a valuable user experience.

By creating quality content and taking care of a website’s back-end technical SEO requirements, SEO helps business owners attract more online traffic, making their business more profitable.

What are the different SEO services?

There are multiple different SEO services, each with different strategies and tools.

There are infamous ‘black-hat’ SEO services that aim to inflate a website’s online presence artificially. These services are not recommended, as search engines are now highly capable of identifying such techniques. Websites are severely penalized if a search engine suspects that website of using black-hat SEO.

On the other hand, white-hat SEO services include link building through guest posting and public relations outreach – both essential tactics in an SEO campaign.

SEO services can also be on-page SEO, which involves creating content and optimizing that webpage for an outstanding user experience.

What does SEO cost per month?

The costs of an SEO campaign depends entirely on the business needs and goals for the strategy. Oftentimes, the competitiveness of the industry will also determine the cost of an SEO strategy.

As a rule of thumb, the more competitive your industry, the more you will need to invest in SEO each month. If, for example, you run a local business that doesn’t have many local competitors, then you will be able to invest only in local SEO for small businesses and perhaps pay $500-$1000 per month for several months, until your business ranks on the first page of Google. (Selling SEO to local businesses can help families and people within the community).

If, however, you run an international eCommerce store, then your competition will be much stiffer, and you’ll need to earn a greater number of backlinks, do deeper keyword research, and publish exceptionally high-quality content in order to grow your websites’ search engine rankings. This might cost anywhere between $100 per hour, or agree on a monthly retainer of between $3,000-$10,000 per month, depending on your industry.

Summary

Hopefully, this article has given you a better understanding of SEO services.

As more people turn to the internet for shopping, finding reliable products and services, and sharing their experiences with vendors, SEO is becoming increasingly crucial for business owners.

If a business neglects SEO services and doesn’t invest in its online presence, it will notice its competitors winning online search traffic and clients.

If, however, a business invests a relatively small sum in monthly SEO and gradually improves its online presence, then this will pay dividends in the future, and the company will see an increase in profitability.

Written by Aaron Haynes on June 14, 2021

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.

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