What Is An SEO Business?

Adam Steele
Jun 21, 2021

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Having launched a new website, you’ve taken the first steps towards growing your online presence and online visibility.

Unfortunately, over 90% of websites stop here – they don’t take the next steps required to attract traffic or make their website profitable.

If you’re hoping to attract organic traffic from search engines, you need to invest in SEO services, which an SEO business offers.

This article takes an in-depth look at the SEO business and what an SEO business does.

What Is An SEO Business

An SEO business is a business that partners with other companies to make their websites rank well in search engine results pages (SERPs).

An SEO business achieves this with multiple approaches, primarily a combination of link building, local SEO or organic SEO, content creation, and pay-per-click (PPC) marketing strategies.

Some SEO agencies directly offer their services to clients, whereas other SEO firms might white-label out their services to other SEO companies.

Why are SEO Businesses Important?

SEO businesses are important because of how internet users interact with the internet.

Currently, there are almost 5 billion active internet users, 93% of whom start their internet sessions with a search engine (Google, Yahoo, Bing, or another website that helps internet users find other websites).

Because 70% of search engine users don’t click past the first page, getting ranked on the first page is essential for businesses hoping to attract their target audience from organic search traffic.

Thus we see the importance of SEO businesses. The best SEO companies can help business owners claim a competitive website rank in search engine results, meaning their website attracts exponentially more traffic and customers than websites ranking on pages two or less do.

SEO Business FAQs

Is SEO business profitable?

Operating an SEO business can be hugely profitable when done correctly.

The top search engine optimization companies charge between $50-$150 per hour, but those that can charge such a rate offer comprehensive services and marketing campaigns.

What do SEO businesses do?

The best SEO experts and companies out there optimize every aspect of their client’s website, including:

  • On-page SEO – Anything that happens on the website page. On-page SEO includes keyword research, high-quality content creation, user experience, conversion rate optimization, designing landing pages, and web design.
  • Off-page SEO – Anything that happens off the website, namely growing the number and quality of backlinks a website has pointing back to it.
  • Technical SEO – Ensuring all the metadata on a website is correct – such as meta descriptions to help search engine algorithms recognize and rank a website rapidly

How do I start an SEO business?

If you’re looking to start an SEO business, you’re in a great market. We strongly recommend first creating a website of your own and optimizing it for search engines – you’ll learn a lot in the process. We suggest you use this SEO roadmap as a guide to help as you optimize your own website.

Once you’ve done your own website, start looking for clients around you locally. Learning how local SEO works will give you a solid foundation in keywords and competitor analysis. You’ll also learn how to sell your SEO services – which is a crucial skill many new SEO business owners overlook.

Once you understand the benefits of local SEO and why local SEO is important, you’ll hopefully have a portfolio of several clients who you’ve helped rank in search engines. These clients can then provide you with testimonials and case studies, which you use to sell your services to larger, more wider-reaching online businesses such as eCommerce stores. Just make sure you clarify your business goals, and you’ll start to see slow and steady growth.

What is SEO, and how it works?

SEO stands for search engine optimization. It works by optimizing a website in alignment with search engine algorithms, convincing search engines that a website and particular web pages are high-quality and valuable, thus worthy of high search rankings.

Is SEO worth it for small businesses?

Absolutely. Investing in SEO can be a relatively small investment compared to the long-term uptick in organic website traffic and potential customers you’ll receive from working with good SEO professionals.

Startups and local businesses can particularly benefit from SEO services, as they can enjoy relatively quick turn-around results, often in as short as 6-9 months.

Is SEO a dying industry?

On the contrary, SEO is a rapidly growing industry currently worth over $80 billion. With more internet users daily and more businesses moving online, the SEO industry is only poised to grow more.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of SEO businesses, what they do, and why they’re essential.

To recap, SEO businesses can be viewed as digital marketing professionals who help a website rank high in Google and other search engines through a series of optimization protocols.

If you’d like to rank higher in Google or learn more about developing as an SEO business, please reach out to us at Loganix or see what services we have on offer.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on June 21, 2021

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.