What Is B2C?

Jake Sheridan
Oct 13, 2021

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There are two primary categories of business – B2C, or business-to-consumer, or B2B, business to business.

The distinction between these two types of companies lies in the end consumer. B2C’s end consumer is an individual customer, such as a guest at a restaurant, someone buying clothes in a retail store, or someone hiring a plumber. B2B, on the other hand, sells products and services to other businesses, such as a company that sells software solutions for taxation to a large company.

This article looks at what B2C businesses are, why they are essential in our economy, and how B2C businesses can use SEO to boost their profitability.

What is B2C?

B2C is an abbreviation for business to customers, which means that the company in question is selling goods and services to consumers.

The business or company may be small or large, but it always offers products and services for sale that are targeted primarily at individual customers. Most companies are B2C if they sell products and services to consumers and those involved in e-commerce.

The term B2C is also used for the marketing of consumer products or services, such as advertising. Companies called B2C are typically household names, for example, Apple, McDonald’s, Walmart and many other major corporations.

A B2C transaction occurs when the customer creates a request for merchandise, service, or information from the seller. The buyer typically selects items from inventory on display in a store rather than having them specially manufactured to their specifications.

Source: The Balance

Why is B2C Important?

B2C companies are vital to the economy. They sell products and services to consumers like you and I and offer the opportunity to buy food, products, household items, cars, services, take lessons. In most cases, any product or service we purchase for personal use will come from a B2C company.

Another reason B2C companies are important is that they often drive innovation and growth in a sector of the economy. They need new products and new ways to package those products to appeal to customers. This keeps the industry fresh and innovative, which can be an essential factor in staying competitive in the marketplace.

B2C marketing strategies also need to evolve in order to engage and entice the end user, meaning retailers and direct sellers to individual consumers create a hugely significant amount of employment.

Furthermore, as a business owner, whether as an online business, an online store, or a company with physical storefronts, understanding your target audience comes from knowing what type of business you are and what type of customer experience your potential customers are looking for.


Does SEO Work for B2C?

SEO is important to all companies, whether they are selling a product or a service. A business may be thinking about its next product line, but it still needs to stay current in terms of its search engine rankings, and in managing the exposure and awareness of its brand.

As a B2C business, gaining awareness amongst your target audience is essential to your company’s prolonged growth and sustainable profitability. Search engine optimization marketing helps you achieve exactly this.

In fact, small businesses with a B2C model can use SEO most effectively when they combine a content strategy with targeted link building, email and community marketing, and social media marketing. This multi-pronged approach to your marketing campaigns, of which SEO is fundamental, will help make your business model more profitable in both the short and long term.

How can I improve my SEO for B2C?

The main goal of B2C SEO is to attract customers to your website. It is also important that you keep the customers who are already on your website, and that means giving them the information they want in a format that is easy to use.

This revolves around four key elements:

  1. Creating an easy-to-use, user-friendly website.
  2. Creating in-depth, beneficial content that answers your target audience’s questions
  3. Optimizing your page for loading time
  4. Growing your backlink profile with links from other websites relevant to your industry

These tips are fundamental to good SEO practice, and all B2C companies who desire an online presence should follow these steps.

Furthermore, as a local B2C business, one of the best ways to improve your SEO for B2C is by making it easier for customers to find out more about your company and its products.

This might involve using Google My Business to ensure that customers can easily find your location and contact details. You may post photos and other customer-focused information about your business online if you have them. You may also provide information on how to buy products or make payments, and get listed on local business review sites.

Which is better B2B or B2C?

Part of the confusion of this subject is that many people consider B2C and B2B to be competing types of companies. They believe that a company can do one type or the other, but not both. This may be true in some ways, but it depends on each company’s specific goals and needs.

It is important to note that a business can have both B2C and B2B businesses goals. In many cases, the goals might be complementary, for example, as in the case of a large grocery store chain that also runs a bakery and deli.

Neither one is better than the other – they simply have different goals for the customers they wish to serve and the scale of their operation.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of what is a B2C business.

Knowing the difference between a B2C and B2B company can help decision-makers identify their target demographic and set up appropriate marketing campaign strategies.

To get help with your marketing strategy as a B2C company, please don’t hesitate to contact us at Loganix, or look at our SEO packages.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Written by Jake Sheridan on October 13, 2021

Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. At Loganix I build products, and content marketing. There’s nothing like a well deserved drink after a busy day spreadsheeting.