What Is Enterprise SEO?
Enterprises require a robust digital presence to compete with other businesses in their niche.
While a small business or personal website generally contains between 4-10 web pages, the websites of enterprise companies can have thousands and thousands of individual web pages.
Structuring and optimizing these web pages is no easy feat and is where enterprise-level SEO becomes paramount to a business’s success.
Here, we’ll look at what enterprise SEO is, how it differs from traditional SEO, and how large companies can leverage enterprise SEO to outperforms their competitors in search engines.
What Is Enterprise SEO?
Enterprise SEO is optimizing the content on enterprise-level websites for search engines.
The goal of enterprise SEO and traditional SEO experts is the same: to rank as high as possible on search engine results pages (SERPs) and get as much organic search traffic as possible.
The primary technical SEO concepts are also the same: to create high-quality content and optimizing that content with keywords and long-tail search terms, so searchers and search engines know what your website is about. Other factors are also the same, such as internal linking, page speed and page optimization.
However, where enterprise SEO differs from traditional SEO is the scale of the operation, the consequences of not getting it right, and prioritizing different aspects of your SEO efforts.
Enterprise websites have many different stakeholders involved in operating the website, many of whom need to be addressed before making changes to the website.
Furthermore, enterprise websites can have traffic volume in the tens of thousands per month. If the entire site isn’t correctly structured and optimized, that could mean missing thousands of potential visitors and losing hundreds of thousands of dollars in potential revenue.
Enterprise SEO prioritizes different challenges and needs to identify and scale solutions that are most likely to work, as Grant Simmons of Homes.com points out:
As such, the metrics and SEO reporting tools agencies use for traditional SEO and enterprise SEO can vary.
Why is Enterprise SEO Important?
Enterprise SEO is essential for large companies with vast websites, mainly because of the number of different stakeholders involved in publishing any piece of content.
Suppose you’re publishing a new piece of content. In that case, SEO strategists and content teams will likely need to get to the all-clear from many team members, including branding, legality, compliance, product and editorial, before getting the piece out.
If you’re tweaking something like a basic script to make the page load faster, then you’ll need to fit in with the developer’s schedule and hope they prioritize your work.
As you can see, enterprise-level SEO is much more about juggling different stakeholders and planning ahead than simply optimizing your content for SEO.
Enterprise SEO FAQ
What is an enterprise SEO platform?
Enterprise SEO platforms are online marketing and hosting platforms that can handle the volume and scale of enterprise websites, all in one place.
Smaller websites can afford to use different SEO tools as the process is less convoluted than with an enterprise-level website.
Enterprise SEO platforms can also include a means of communicating seamlessly between stakeholders. Importantly, enterprise SEO platforms collect metrics on the entire website and present them in easy-to-digest and analyze formats, making it easier for in-house marketing teams to optimize the enterprise site for SEO.
How is enterprise SEO different from traditional SEO?
The concepts and goals behind traditional SEO and enterprise SEO are the same.
The differences arise essentially in project management, with traditional SEO having far fewer stakeholders and consequences than enterprise-level SEO.
Is SEO a dying industry?
As an industry, search engine optimization is currently worth over $80 billion.
This statistic alone should be enough to convince anyone that SEO is not a dying industry, and it is one of the fastest-growing industries today.
In fact, as more and more businesses turn to eCommerce and other online models, SEO looks to be growing at a faster rate than ever before.
What is SEO short for?
SEO is short for Search Engine Optimization.
It means optimizing your website and web page content so that search engine algorithms can recognize your content as valuable and rank you ideally on the first page of search engine results pages (SERPs).
How many types of SEO are there?
By and large, there are two types of SEO – on-page and off-page.
On-page SEO is anything that happens on your website. It includes page speed, dwell time, content marketing, the quality of your content, your keywords. Marketers, SEO writers and marketing agencies create content strategies that address these on-page requirements.
Off-page SEO is essentially the backlink profile of your website – or how many other sites link to yours, and the quality of those sites. Getting
Enterprise and traditional SEO
Organizations can also consider traditional SEO and enterprise SEO as two different types of SEO. Even though the goals and processes are pretty similar between the two, enterprise-level SEO brings many more challenges and consequences with it, making it a different ball game compared to traditional SEO.
What are the best SEO strategies?
The best SEO strategies achieve three things:
- Create high-quality content
- Garner backlinks for the content
- Keep everyone in the loop and doesn’t involve unexpected surprises.
For many businesses, teaming up with external SEO companies is the best SEO strategy.
These types of partnerships allow enterprise businesses to cooperate with SEO agencies who understand and appreciate their needs and white-label their services. This streamlines their SEO campaign and can significantly increase their ROI on their SEO efforts and grow their bottom-line and profitability.
How can I improve my SEO?
One of the best ways of improving your SEO is first to design an SEO roadmap.
SEO teams use SEO roadmaps to add structure to their content creation and digital marketing efforts.
On a large-scale enterprise SEO project, you can still use the SEO roadmap to organize and improve your SEO.
However, you need to consider how your SEO team will manage other stakeholders and decision-makers. Importantly for enterprise-level SEOs, prioritizing and planning gives everybody involved in large enterprises plenty of time to adapt to changes in SEO strategy.
Hopefully, this article has given you a better understanding of enterprise SEO.
While there are similarities between traditional SEO and SEO on an enterprise level, such as content quality and link building, SEO content marketers need a completely different skill set when handling an enterprise website.
Knowing how to plan ahead properly, manage complex projects, prioritize actions and communicate between all stakeholders are imperative skills for enterprise SEO.
Now it’s your turn.
Now I’d like to turn it over to you to spark a debate or lead a new discussion.
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