What Is Evergreen Content? The Key to Steady Organic Traffic

Aaron Haynes
Oct 30, 2023
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Have you ever wondered why some content seems to have a never-ending shelf life while others fade away into obscurity faster than you can say, “What’s the latest Google algorithm update?”

I mean, is it just about legacy, high-authority websites hogging the top SERP spots, or is there a way you can get in on the evergreen content action too?

Well, wonder no more because today, we’re diving headfirst into the world of evergreen content.

To get you up to speed, in this guide, we’ll answer the questions:

  1. What is evergreen content?
  2. How does evergreen content differ from non-evergreen content?
  3. And how can you create your evergreen content destined to grace the top of the SERPs for years to come?

What is Evergreen Content?

Just like a strong and unwavering tree that stands healthy and green, no matter the season, evergreen content stands the test of time by remaining relevant and valuable to your audience. It’s not tied to trends or news that quickly lose their appeal. Instead, it’s the kind of stuff that people will keep coming back to, no matter how much time has passed since you first hit “publish.” Think timeless topics, practical advice, and answers to those burning questions that people will always be asking.

Learn more: SEO glossary 250+ terms explained.

Why is Evergreen Content Important?

Let’s dive deeper into the wonderful world of evergreen content and why it’s a total game-changer:

  1. For starters, evergreen content is super cost-effective. It offers bang for your buck to both you and your readers.
  2. Evergreen content is also an SEO superstar. It ranks high in search results because it stays fresh and relevant.
  3. Now, let’s talk about organic traffic. Evergreen content is like a magnet for website visitors, pulling in a massive amount of traffic over time.
  4. And guess what? This awesome content is a backlink magnet, too. People love linking to valuable resources, which means more link juice for your site.
  5. Evergreen content is also fantastic for generating leads. When people find your helpful, high-quality content, they’ll be more likely to sign up for your newsletter, download a resource, or make a purchase.
  6. Since evergreen content is always relevant, you can share it on social media, in email campaigns, and anywhere else, making the promotion of evergreen content a breeze.
  7. And lastly, evergreen content takes less work in the long run. You can spend more time polishing and updating your evergreen gems instead of constantly cranking out new stuff.

Evergreen vs. Non-Evergreen Content

Let’s dive a bit deeper and compare evergreen and non-evergreen content side by side.

Evergreen Content

  1. Stays relevant and valuable for a long time.
  2. Continues to drive organic traffic and attract backlinks.
  3. Requires less frequent updates.

Examples: how-to guides, FAQs, tutorials, and timeless listicles.

Non-Evergreen Content

  1. Has a shorter shelf life and can become outdated quickly.
  2. Might generate a traffic spike initially but then taper off.
  3. Requires more frequent updates or can become irrelevant.

Examples: news articles, event recaps, seasonal content, and trend pieces.

Now, don’t get us wrong. Non-evergreen content has its place in the content world. It can be super engaging, create buzz, and even go viral. But it’s like a shooting star: bright, exciting, and gone in a flash.

Meanwhile, evergreen content is like the North Star: always there, guiding your way to content success. It’s the gift that keeps on giving.

Learn more: 7 types of content for SEO.

Tips for Creating Evergreen Content

With these tips in your back pocket, you’re all set to create evergreen content that stands the test of time:

  1. First off, choose topics that are long-lasting and relevant. Then, think about the needs of your readers—things they won’t change their minds about anytime soon.
  2. Then, do a keyword search. Put on your detective hat and find those keywords with steady search volumes. Sprinkle them into your copy like a pro chef seasoning their dish for flavor and texture.
  3. Make sure it’s comprehensive, too. Cover everything from A to Z—don’t skimp out on details here. Offer something for everyone, like an all-you-can-eat buffet!
  4. Keep it fresh by occasionally updating it so it’s current and engaging; plus, break up paragraphs as needed with bullet points and subheadings so readers can easily digest the info like cake.
  5. And lastly, don’t forget visuals either. Add images, infographics, or videos that enhance the piece even more, making it shareable too.

Learn more: see our SEO copywriting services.

Keeping Your Evergreen Content Fresh

Even the greenest of evergreens need a lil’ pruning now and then. So, let’s talk about how to keep that content fresh and fabulous:

  • Make sure to check in on your evergreen content from time to time, like you would with a beloved houseplant. See what needs a little love and what’s still thriving.
  • Nobody likes outdated info, right? Make sure your content stays relevant by updating any statistics, research findings, or industry trends. Your readers will thank you.
  • Links go kaput sometimes. It happens. So, be a good content caretaker and fix those pesky broken links to keep your content in tip-top shape.
  • Keep things interesting by switching up images or adding new infographics or videos. It’s like giving your content a makeover.
  • Trends change, and so do keywords. Do a quick keyword analysis to make sure you’re still targeting the best terms for your evergreen content.
  • While you’re sprucing things up, take a moment to review your content’s readability. Break up long paragraphs, simplify complex language, and polish up that formatting.
  • If there’s new info or a fresh perspective to share, don’t be shy. Adding new sections or insights can breathe new life into your evergreen content.
  • Show off your shiny, updated content to the world. Share it on social media, send it out in your email newsletter, or even create a “recently updated” section on your blog.

Learn more: check out our blog writing services.

Balancing Evergreen and Trending Content

So, should every piece of content you publish be evergreen content? Probably not.

Our take: when you’re cooking up a killer content strategy, it’s all about mixing together the right blend of evergreen and non-evergreen content. While evergreen content dishes out that long-term value and a steady flow of organic traffic, trending content keeps things fresh and exciting. Trending content demonstrates to your audience that you’re in the know about the latest movements within your niche.

So, you know what they say, right? Variety is the spice of life. So, go on right ahead and spice things up.

Conclusion and Next Steps

And that’s a wrap. Remember, evergreen content is a gift that keeps on giving—it’s cost-effective, ranks with little upkeep, and offers a ton of value for both you and your audience.

Just what any top-tier blog is screaming for.

So, feeling inspired but not sure where to start? No worries.

From creating well-performing evergreen content to optimizing your site for search engines, Loganix’s content and SEO services are here to help.

👉 So, what are you waiting for? Contact us today, and let’s grow together. 👈

Written by Aaron Haynes on October 30, 2023

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.