What Is Link Popularity? Fast-Track Your Link-Building Success

Adam Steele
Feb 1, 2024
what is link popularity
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If you’ve just recently dipped your toes into search engine optimization (SEO), this may be your first encounter with the term link popularity.

If so, you’re not alone—the concept of link popularity isn’t, well, as popular as it used to be.

Nevertheless, it’s still an important topic to wrap your head around. Here’s a glimpse of what this guide has in store for you:

  1. A definition of “what is link popularity.”
  2. A discussion on the role of quality backlinks in building link popularity.
  3. And a breakdown of strategies to monitor and improve your site’s link popularity.

What Is Link Popularity?

Link popularity or link quantity is all about volume. Specifically, the number of external or inbound links that point to your website. It’s a quantitative measure, a tally of virtual nods from other websites signaling to search engines, “Yo, check this out!”

But here’s the kicker: while link popularity was once all the rage, it’s now lost some of its luster.

Today, due to the evolution of search algorithms, the spotlight has shifted from link quantity to link quality. In other words, it’s no longer just about how many backlinks a website has accumulated—it’s about where those backlinks originate.

Ideally, from trusted, credible websites that search engines hold in high regard. Why is this ideal? Well, backlinks from high-authority websites carry the most SEO weight and have the biggest potential to steer your rankings and organic traffic in the right direction.

Learn more: Interested in broadening your SEO knowledge even further? Check out our SEO glossary, where we’ve explained over 250+ terms.

Why Is Link Popularity Important?

Let’s explore the importance of link popularity.

The Power of Inbound Links

As we touched on, inbound links, external links, or backlinks—whichever term you’d prefer to use—act as votes of confidence or endorsement. Each link contributes to your website’s popularity, signaling to search engines that your content is valuable and worth paying attention to.

Balancing Quantity and Quality

While having a high number of inbound links may boost your link popularity, it’s the quality of these links that truly matters. A few links from reputable, high-authority websites are far more beneficial than a plethora of links from lesser-known sites. It’s a delicate balance between quantity and quality, and finding that sweet spot is key.

Impact on SERP Positions

Search engines use the amount of high-quality backlinks a website has accumulated in its backlink portfolio as a metric to gauge the credibility and relevance of your website. A high link popularity score may just catapult your website to the top positions on Search Engine Results Pages (SERPs), making your site more visible to potential visitors.

Building Trust and Authority

The relationship between link popularity, search engine trust, and website authority is symbiotic. As your link popularity grows, so does the trust search engines place in your site. This, in turn, enhances your website’s authority, creating a virtuous cycle that leads to even better rankings and visibility.

Beyond Rankings: The Additional Perks

Link popularity isn’t just about appeasing search engines and climbing the SERP ladder. It also brings a host of additional benefits:

  • Increased visibility: As your link popularity grows, so does your visibility on the web. Your content gets more exposure, reaching a wider audience.
  • Enhanced credibility: Backlinks from reputable sites act as endorsements, enhancing your website’s credibility in the eyes of both search engines and users.
  • Referral traffic: Inbound links don’t just boost your SEO. They also bring in traffic directly. Users arriving at your site through these links are likely interested in your content, leading to boosted engagement and, fingers crossed, higher conversion rates.

Types of Links and Their Impact

When building link popularity, not all backlinks are created equal. There are two different types of links, each having a unique impact on your website’s SEO and link popularity.

Dofollow Links: The SEO Crème de la Crème

Dofollow links are the most common type of links and carry the most weight in terms of SEO. These links pass on “link juice” or SEO value from one site to another. When a reputable website links to yours with a dofollow link, it’s endorsing not just the specific web page it’s linking to but your entire website.

Nofollow Links: Don’t Underestimate Their Power

On the other hand, nofollow links do not pass on link juice. However, they are still important. Nofollow links can drive traffic, increase your site’s visibility, and contribute to building a well-rounded backlink portfolio—something search engines like to see.

Learn more: dofollow vs. no follow.

Link Popularity FAQ

Q1: Is Link Popularity the Same as PageRank?

Answer: No, link popularity and PageRank are not the same, although they are related concepts in SEO. Link popularity refers to the total number of inbound links to a website, while PageRank is a specific algorithm used by Google to rank web pages in their search engine results, considering both the quantity and quality of links.

Q2: How Does the Quality of a Linking Site Affect Link Popularity?

Answer: The quality of a linking site plays a crucial role in link popularity—links from high-authority and reputable websites contribute more positively to your site’s link popularity than links from low-quality sites. It’s important to acquire backlinks from trustworthy sources to enhance your link popularity and improve your website’s SEO.

Q3: What Are Common Misconceptions About Link Popularity?

Answer: A common misconception about link popularity is that quantity trumps quality, leading some to pursue as many backlinks as possible without considering the source. In reality, a smaller number of high-quality, relevant links can significantly impact link popularity and SEO more than a large number of low-quality links.

Conclusion and Next Steps

As we’ve explored the intricacies of link popularity and its role in SEO, it’s clear that a strategic approach to building high-quality, relevant links is essential.

With various options, including authority link building, guest posting, brand link building, and HARO link building services, Loganix ensures you access high-quality, contextual links from reputable sites across various industries.

🚀 Get started with Loganix’s link-building services today and take the first step toward SEO success. 🚀

Written by Adam Steele on February 1, 2024

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.