What Is Local SEO? Local Business Success Explained

Brody Hall
Oct 27, 2023

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Imagine a world where local businesses flourish, teeming with enthusiastic customers and effortlessly outshining competitors as if they were old news.

To turn this dream into reality, there’s one crucial element that must be mastered—local SEO.

To make this possible, we’ll start with the fundamentals and progress to valuable insights, tackling the questions:

  • what is local SEO?
  • why is it important?
  • and what are its key components?

What is Local SEO?

Local SEO, or Local Search Engine Optimization, is the practice of optimizing your business’s online presence to attract more customers from relevant local online searches. You know, the ones that often look like “(X city) mechanic,” “bond cleaner near me,” or “best pizza place in (neighborhood Y).” These are the queries that lead potential customers right to your doorstep, turning casual searchers into loyal patrons who rave about your business to other local people.

This way, you’re business isn’t just a random blip on the digital radar but a shining beacon that locals can’t resist but flock to.

Learn more: SEO glossary 250+ terms explained.

Why is Local SEO Important?

Imagine you’re a customer on the hunt for something in your local vicinity. You whip out your phone, type in a local search, and bam—you’ve got yourself a list of nearby options. And, like any busy person, you’re probably only going to check the top few results, right?

This is exactly where local SEO shines. It’s all about getting your business to the top of the search engine results pages (SERPs), establishing your business as a household name, and ensuring your branding is something that’s locally recognizable.

Sounds good and all, but is it really worth the hassle of optimizing your business’s website so it ranks? We’d argue, most definitely.

Don’t just take our word for it, though. Did you know that a whopping 46 percent of all Google searches have local intent? This means just shy of half of all Google users are looking for a business just like yours. What’s more, 88 percent of users who conduct a local search on their smartphone visit or call a local store within a 24-hour period.

So, local SEO is your ticket to attracting more customers, boosting your online visibility, and leaving your competitors in the dust. And with stats like these, you’d be half-baked if you didn’t want a piece of that pie.

Key Components of Local SEO

In this next section, we’ll dive into the key components of Local SEO that you’ll want to master. We’re talkin’ Google My Business, local citations and NAP consistency, and online reviews.

Google Business Profile

Alright, first things first, let’s talk about Google Business Profile—your one-stop-shop management tool for online presence in the world of Google. Google Business Profile lets you update your business information, add photos, respond to customer reviews, and even post special offers that are sure to have local customers streaming into your business like never before.

It isn’t hard to see, then, why a well-optimized Google Business Profile is crucial to your online success. A well-organized, up-to-date Google Business Profile profile will give your business the best chances of popping up in those highly-coveted local search engine results.

Let’s be real, though. Optimizing a Google Business Profile listing isn’t for everyone, and it can be a touch overwhelming if you’re, like the rest of us, busier than can be. That’s where we come in.

Here at Loganix, our local citation-building service is purposefully made to help businesses like yours succeed on the local SERPs. And with 2,000,000 citations built so far and counting, you could say we know a thing or two about ranking local businesses just like yours.

Learn more: Google My Business audit and optimization guide.

Local Citations and NAP Consistency

Something else that’s super important to the success of your local SEO efforts: local citations and NAP consistency. What’s NAP? The acronym stands for Name, Address, and, you guessed it, Phone number. That’s straightforward enough. But why is it such a big deal?

Let’s say you’re trying to chase down a local business’s details, and you come across different listings for the same business, but they vary from one another. One says this phone number and the other says that. Oh, has this business moved? Why are there two different addresses for this business? That’s weird.

See the confusion?

This is precisely why having a consistent NAP across all your online profiles and directories is so important. As per usual with Google search, it is important on two levels: 1) so your customers can find you easily and not turn to one of your competitors out of frustration, and 2) so the signals you are sending to Google remain consistent. Differing business details will confuse Google’s algorithm. Your business’s details may display incorrectly on the SERPs, and, worse, it may begin to see your business as illegitimate.

Not something that’s going to help you on the local SERPs, that’s for sure.

Now, managing all those citations and keeping your NAP consistent can be a real headache. But don’t sweat it because, again, Loganix has got your back. Our local SEO audit service is designed to help you create accurate and consistent citations that’ll have your local SEO humming like a well-oiled machine.

Learn more: building local citations.

Online Reviews

There’s little doubt online reviews will make or break a business. Why? Because they play a massive role in local search rankings and can make or break your rep in a local community.

Word travels fast in a local area, and you’d hate to be on the receiving end of bad reviews.

I mean, think about it: when you’re searching for a place to grab dinner or get your car fixed, you’re more likely to choose a spot with tons of glowing reviews, right? Right!

We’re here to help in this regard, too. We offer a suite of local SEO services that will keep your online presence squeaky clean. No bad reviews here. With our expertise, you’ll have a stellar online presence that’ll make your business the talk of the town.

Learn more: 32 local review sites to help your local business succeed.


From understanding what local SEO is to exploring its key components like Google My Business, NAP consistency, and online reviews, you’ve now taken the first steps on your local SEO journey.

All there is to do is chuck on your local SEO superhero cape and conquer your local scene.

But hey, you don’t have to go it alone. Even superheroes need a sidekick. That’s where Loganix comes in—we’re the Robin to your Batman, the Chewbacca to your Han Solo. Our local SEO services are designed to help you dominate the local search landscape and make your business the go-to spot for your community.

👉So, don’t wait another minute—contact us today to embark on an epic local SEO adventure that’ll have your business soaring to new heights! 👈

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Brody Hall on October 27, 2023

Content Marketer and Writer at Loganix. Deeply passionate about creating and curating content that truly resonates with our audience. Always striving to deliver powerful insights that both empower and educate. Flying the Loganix flag high from Down Under on the Sunshine Coast, Australia.