What Is SEO Consulting?

Adam Steele
Jun 14
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Having an actionable step-by-step plan for your SEO strategy, also known as an SEO roadmap, is essential to improving your online presence.

In many cases, webmasters and website owners might have the knowledge to implement a successful SEO strategy but can stumble when designing the strategy itself.

This is where SEO consulting comes in. Here, we’ll look at the difference between an SEO consultant and an SEO specialist and how an SEO consultant can help get your business rankings on the first page of Google and other search engines.

What Is SEO Consulting?

Professional search engine optimization (SEO) consultants are individuals with years of experience who audit and analyze your current website and then create an SEO campaign tailored to your business.

The purpose of an SEO consultant is essentially to create a bespoke marketing strategy that aims to get your company website outranking your competitors in the search engine results pages (SERPs).

To create such a plan, SEO consultants look at the SEO aspects of your current website and redesign a content publishing, technical SEO, and backlinking strategy that fills in the gaps and optimizes your website for first page SERP rankings.

To achieve this, SEO consultants require an expensive SEO skill set that includes:

  • Keyword research
  • Target audience research
  • Competitor analysis
  • Technical SEO understanding
  • Google Analytics and other tools
  • A thorough and up-to-date understanding of the Google algorithm and how search engines work
  • Backlink building
  • Internal linking structure
  • Internet marketing
  • Pay-per-click (PPC) advertising
  • Local SEO

Using this skillset and online SEO tools, such as Ahrefs, Moz, or SEMRush, SEO consultants can interpret data such as organic positions and organic keywords of a website to identify strengths and weaknesses in a website’s online presence:

Using SEO tools such as Ahrefs to conduct a site audit is fundamental to SEO consultancy

Knowing which keywords to formulate articles around, which topics to write about, and where to secure backlinks and fundamental aspects of any SEO strategy.

Why are SEO consultants Important?

When done correctly, a good SEO campaign can increase traffic to your website exponentially – just take a look at the organic traffic results we’re enjoying at Loganix since investing in our own SEO sixteen months ago:

As you can see, investing in an SEO consultant can rapidly grow web traffic, which in turn boosts profitability

These are the kinds of results you can expect when implementing an SEO strategy designed by an experienced and knowledgeable SEO specialist.

As over 50% of site traffic comes from organic search (or search engines), investing in SEO is crucial for maximizing an online business’s online presence and profitability.

If your business is not performing well in search engine rankings (that is, if it isn’t on the first page of the SERPs for at least 60% of your keywords), you’re being out-competed by your rivals, who are getting the majority of the customers. Businesses that want to be profitable need to invest in SEO best practices.

SEO Consulting FAQ

What does an SEO consultant do?

An SEO consultant audits a website then creates an SEO strategy according to that audit.

An SEO audit includes an analysis of the website’s content, backlinks, technical SEO, competitors, and audience. Using the data complied in the audit, an SEO expert then structures a digital marketing plan. This plan is usually for a 6-12 month period and aims to create relevant content for the website to publish, attracting their target audience. The SEO strategy also focuses on link building and getting different types of backlinks to help the website establish itself as an authority in the industry.

How much do SEO consultants make?

The average search engine optimization consultant can earn between $70,000 – $100,000 PA, often working for $100-$150 per hour.

SEO consultants earn this amount because of the skills required the be good at the job and the exponential benefits online businesses and eCommerce platforms experience when they invest in a high-quality SEO specialist.

What is SEO, and how does it work?

SEO stands for search engine optimization. It means creating a website that is competitive in search engine results pages. It involves copywriting and content marketing (which are two very different things!).

SEO works by creating website content, web development, and link building that boosts a website’s keyword rankings, which gets the website ranking high in search engine results pages, thus attracting more organic search traffic, which in turn creates more customers and increases profitability.

SEO also means creating a valuable on-page user experience that keeps website users staying on the website for as long as possible while providing genuine value to the user. Doing so boosts important on-page SEO metrics such as dwell time, session time,

Does SEO require coding?

Some aspects of SEO might require a rudimentary understanding of coding, particularly Javascript and WordPress knowledge.

However, the meat and potatoes of an effective SEO strategy lie in content and backlinks. These don’t require coding skills – they require copywriting, an understanding of buyer psychology and the customer journey, keyword research skills, competitor analysis, and a thorough understanding of public media outreach and guest posting to secure high-quality backlinks.

How do I use SEO to grow my business?

One of the best ways to improve your SEO skills is staying up-to-date with current trends in your niche, and publishing valuable articles about these topics on your website. This list of small business blogs for 2022 can be great for finding inspiration on running your small business and can help business owners establish themselves as authority figures in their niche.

Summary

Hopefully, this article has given you a better understanding of SEO consultancy.

With over 1 billion websites on the internet, you must give your website the best chance of attracting customers to be profitable. Employing the services of an SEO consultant is one of the best ways to do this.

Another highly effective tactic is to partner with an SEO agency. SEO agencies are SEO consultants, link builders, content writers, and digital marketers rolled into one and offer online and local businesses a one-stop-shop solution to improving their search engine rankings and getting more organic traffic.

If you’re looking to improve your SEO rankings or simply learn more about the SEO process, please contact us, and we can discuss where your website is right now and what we can do to get it ranking higher and generating more income.

Written by Adam Steele on June 14, 2021

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.