What is SEO Content?

Adam Steele
Nov 1, 2021

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Getting your website recognized and on the first page of search engines results pages (SERPs) comes from bringing your target audience true value. The goal is to attract more capture more organic search and get more organic traffic to your website.

People visit websites to consumer content, to learn, or to buy products or services. Content is the medium that enables this and comes in all shapes and sizes, whether that content is text, images, infographics, audio, video.

So, when people talk about SEO content creation, they really mean the information on your website.

Creating high-quality content is hands down the most important ranking factor in SEO, which is why we’ve created this article to explain what SEO content is, why it’s important, and how you can create outstanding SEO content for your own website.

What is SEO content?

SEO content is a term for both the process of writing and publishing articles with the aim of increasing their visibility in search engines like Google, Bing, and Yahoo.

In order to rank well for your chosen keywords, you must use relevant SEO content that includes keywords in a natural-sounding way without making the text overly promotional. It is also important to make your posts long enough so that they remain fresh in Google’s memory throughout their algorithm updates.

Looked at another way, SEO content is information on your website that is meant to be indexed by search engines and make its way up the rankings on search results.

This means your SEO new content must answer search queries and fulfill search intent.

Search engines like Google and Bing want to know your company’s story, what makes it unique, what makes it special. They want you to show them how your website can provide value for their users.

SEO-friendly content is written in a way that helps searchers scan the piece, improves readability, contains relevant keywords without appearing spammy, and has internal linking.

Why is SEO Content Important?

SEO content is important because it helps your website rank higher in search engines. When viewed organically or without the influence of advertisements (i.e., a “natural” ranking), the websites that appear on the first page of search results are typically seen as the most credible and trustworthy due to their high rankings.

This is essential because of the way search engine users interact with these tools: 70% of search engine traffic never goes past the first page of results. As such, businesses that rank on the first page get 70% of the potential customers.

Creating good content that addresses all the SEO content requirements helps businesses attract this traffic.

SEO Content FAQ

What are SEO keywords?

SEO keywords are the words that searchers are looking for. They are usually a specific search term that is often composed of a few words. For instance, the Search keyword “sad puppy” would be composed of the two words “sad” and “puppy.” In this instance, a searcher may want to go to a website for information on how to cheer up his/her sad puppy.

SEO keywords have different metrics associated with each term. SEO copywriters understand the importance of focusing on a variety of keywords, such as competitive keywords with different types of content, to optimize a website’s SEO strategy and optimize the on-page SEO efforts of that site.

SEO keywords can include any term you can imagine, perhaps “beginner’s guide to origami”, or “SEO copywriting”, or “what is anchor text?”. Anything a search engine user might ask a search engine can be a keyword.

How do you write SEO content?

The key consideration to remember when writing SEO content is to write so your audience gets the most out of your article while signaling to Google as clearly as possible what your article is about. Consider your user experience first and foremost.

This means writing SEO content in a way that is keyword rich (without keyword stuffing), and answers the questions that people are searching for:

  • Use wide, encompassing keywords
  • Aim to use the keywords in your title tags, bullet points, meta description and throughout your content so that you have the widest possible reach
  • Make your sentences short
  • Design your webpage so readers aren’t easily distracted by advertisements

Importantly, write your SEO content in a way that engages readers without wasting their time, while staying relevant to the target keyword. The type of content you create will depend on your audience, for example, if you are a blogger, then you’ll use copywriting to write blogs. But photographers or Youtubers might use different mediums to interact with their audience, meaning they will optimize their content with descriptions, file names, and subtitles.

What is good SEO content?

Good SEO content is SEO content that answers the question that it’s targeting and creates a valuable resource for people who are seeking that information.

Good https://loganix.com/content-marketing-vs-seo/ SEO content is created and aligned with a well-researched SEO content marketing strategy that focuses on keyword research of varying difficulty and search volume, long-tail keywords, and link building.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully this article has given you a better understanding of SEO content.

Your on-page content should always be optimized for SEO efforts, but importantly, should also be optimized for your target audience to engage with and extract value from.

To learn more about SEO content writing or how we can help you create content that will get your website to the first page of Google, consider our SEO services.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on November 1, 2021

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.