Local Marketing

What is Sponsorship Marketing & What Are the Benefits? (+ Examples)

What is Sponsorship Marketing & What Are the Benefits? (+ Examples)

Sponsorship marketing is an underutilized marketing strategy. Sponsor a local kids’ team, a charity event, or a non-profit organization—there are many opportunities. You might think that only big corporations can benefit from sponsorships due to cost or scale. However, small and medium-sized businesses can also use them to great effect in their marketing efforts. What is Sponsorship Marketing? A sponsorship is your business funding an event or organization for mutual benefit. Sponsorship marketing is using your sponsorship in a planned campaign to market your business, especially in the local area. When you fund a children’s sports team or league, you can get your logo on their uniforms for branding. When you give financial support to a charity organization or event, you can request a link on their website. Those are the sorts of mutual benefits that occur with sponsorships. Being aware of the benefits and using sponsorships to enjoy them at a greater scale is the key to sponsorship marketing. Sponsorship Marketing Benefits Let’s look at the potential benefits of sponsorship marketing, so you have a better understanding of what you can achieve. It helps to know what results to aim for when you are making your plans. Here are 6 advantages of sponsorship in marketing. #1 Increased Brand Awareness The first and most obvious benefit of sponsorship marketing is developing your brand awareness among potential customers. This can be especially valuable if you are a local business, and you form sponsorships in your community. For a business, the benefit of a sponsorship is having their logo and their brand in front of people. Whenever people visit or interact...
6 Hyperlocal Marketing Tactics to Drive Growth

6 Hyperlocal Marketing Tactics to Drive Growth

Many local businesses fighting for a competitive edge are turning towards hyperlocal marketing. Intuitively, it makes perfect sense—if you have a brick and mortar store, your biggest pool of potential customers in your immediate area. Consider that 76% of people who make a local search on their phones visit a business within 24 hours. That’s the potential of hyperlocal marketing strategies that can reach your local audience and convince them to choose you. What Is Hyperlocal Marketing? Hyperlocal marketing is when you focus on targeting nearby customers who are actively looking for a business like yours. They are a very close proximity to your location, and they are shopping around for products or services like yours. It uses highly-targeted marketing tactics based on people’s locations and behaviour to find potential customers that are highly qualified. As a marketing strategy it does not have a very wide-spread reach, and usually has very specific goals in mind. Benefits of Hyperlocal Marketing If you’re a small business owner, you’ll need to carefully determine how to spend your resources on marketing. Hyperlocal marketing has some great benefits for you to try, especially if you have a tight budget to work with: Lower costs—being highly targeted means you spend less money in total Higher conversion rate—you are specifically targeting people who are the most likely to become customers Increase foot traffic—for brick and mortar store that don’t sell online, it can significantly increase people visiting your location Highly flexible—you can set different and highly specific targeting, timing, goals, budgets and strategies In truth, any sized business can benefit from hyperlocal marketing. Small and medium...
9 Local Advertising Tips to Promote Your Business Locally

9 Local Advertising Tips to Promote Your Business Locally

If you have a small business, you know that the most valuable potential customers are the people who live in your local area. That’s why local advertising has become highly competitive. With new trends emerging every year it can be difficult to keep up. Even if your business is in good shape, generating good quality leads and ranking ahead of your competitors, it’s important to be aware of the latest local marketing strategies. Local Advertising Strategies to Know Want to brush up on your local marketing skills? Just getting started and want to know how to promote your business locally? This guide can help. Here are 9 of the best local advertising tips you can use to promote your business locally. #1 Build Custom Local Landing Pages For every ad campaign you launch online, you should build a custom landing page for each location. Dedicated landing pages can have a huge impact on the conversion rate and success of any campaign you’re running. That’s why it’s important to make sure you do them right. Each landing page should contain the necessary keywords, benefits, calls to action, and other elements that help drive conversions. But you should also make sure to add all the important local elements… The address Local phone number A map to the location #2 Promote Local Events & Sponsorships Local events are a great way to promote your business locally. You can either host them yourself or sponsor other events in your community. You can write content about the event and your participation on your site. As a benefit, you’ll get awareness from any other site...