26 Actionable
Content Marketing Tips
(based on 10+ Years of Experience)

Tired of fluffy content marketing tips that sounds great, but falls flat in practice?

You need content strategies based on REAL experience.

“When we talk about content marketing, we don’t just mean writing long form sales pitches. Instead, create content that’s genuinely useful or interesting to your target audience.”

Aaron Haynes & Adam Steele, the founders of Loganix, bring years of experience creating content (and building links to it) that turns your content into a traffic-generating, lead-converting machine.

These SEO content best practices are based on that experience, NOT regurgitated information from Google searches or AI-generated fluff.

Instead, these are proven strategies from:

• Years of crafting, publishing, and promoting content (that ranks)

• Millions of words written, edited, and optimized for maximum impact

• Countless successful content campaigns across industries

Content Marketing Tips & Best Practices (based on 10+ Years of Experience)

1. To win with content marketing, create content that solves real problems for your audience – DON’T just chase keywords.

2. It’s a cliche, but focus on quality over quantity – one great piece beats ten mediocre ones.

3. Use data and original research to create unique, linkable content and in-depth content that covers topics thoroughly.

4. Repurpose your best content into different formats to maximize reach.

5. Use storytelling techniques (combined with SEO writing) to make your content more engaging, memorable and rank-able.

6. Create content for different stages of the buyer’s journey (if you are feeling fancy, create content that leverages user intent at different funnel stages).

7. Use content clusters to build topical authority and improve internal linking.

8. If it makes sense in your niche, leverage user-generated content to increase engagement and trust.

9. Create evergreen content that remains relevant long-term (just don’t forget to run regular content audits to identify opportunities for improvement).

10. Use content upgrades to capture leads and boost engagement.

11. Implement a consistent content calendar to maintain momentum.

12. Use visual content (infographics, videos, etc.) to break up text and increase shares (cos’ no one likes staring at a wall of text).

13. Use content marketing to support your link building efforts, always be looking for opportunities to create content that naturally attracts backlinks from authoritative sources.

14. Create content that aligns with your overall business goals, not just SEO.

15. Use content to showcase your expertise and build thought leadership (pssst, don’t forget to leverage influencer collaborations to expand your reach).

16. Create content that addresses common objections in your sales process, like comparisons to help users make informed decisions (further reading: content for SMBs).

17. Use content to build an email list AND to nurture leads through email marketing campaigns.

18. Use content to highlight customer success stories and build social proof (see small biz content examples).

19. Create interactive content (quizzes, calculators, etc.) to boost engagement AND content to educate your audience about your industry and offerings.

20. Create content that ties into current events and trends (newsjacking) if something happens in your niche.

21. Use content to showcase your company culture, to build and nurture relationships with industry partners. (and maybe even attract talent).

22. Create content that addresses frequently asked questions from your customers, address common misconceptions in your industry and showcase the results your products/services.

23. Use content to differentiate yourself from competitors (competitor research is a good place to start).

24. Create “behind the scenes” content to humanize your brand.

25. Let your customers advertise for you with content that encourages social sharing and engagement.

26. Remember, great content marketing is about providing value consistently – focus on helping your audience, not just selling to them.