12 Link Building Strategies (That Work)

Adam Steele
Jun 3, 2023

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Link building is essential for effective SEO.

It can enhance your site’s authority and boost your rankings. Yet, the emphasis should be on the quality of your backlinks, not merely the quantity…

… so you need to be using the right tactics.

In this guide, we will explore 12 link building strategies to consider using.

12 Link Building Strategies (That Work)

1) High Authority Backlinks

  • High authority backlinks are more influential than regular backlinks when it comes to SEO.
  • Domain authority is used to measure the quality of a website and its backlinks.
  • High authority backlinks are difficult to acquire and can be expensive.


7 Ways To Get High Authority Backlinks

2) Guest Post Backlinks

  • Guest post backlinks come in the form of either Dofollow or Nofollow types of links.
  • Google is targeting low-quality guest post backlinks that seek to manipulate search rankings.
  • 60% of bloggers write between 1 and 5 guest posts per month.


5 Ways To Earn Quality Guest Post Backlinks

3) Linkable Assets

  • Linkable assets are a great way to increase website traffic and backlinks.
  • They can be images, infographics, videos, gifs, slideshows, etc.
  • Backlink assets can be used in conjunction with other link building strategies.


9 Linkable Assets That Work

4) Buying Backlinks

  • Link buying has many forms, some of which are considered black hat.
  • Buying backlinks can be done safely if done with relevance and quality in mind.
  • Reverse engineering competitor links can be an effective way to find new backlink opportunities.


A Practical Guide to Buying Links

5) Competitor Backlinks

  • Competitor backlinks are inbound links that point to a rival’s website in the SERP.
  • Competitor backlink analysis can uncover actionable SEO benchmarks and reveal link building opportunities.
  • Backlink profile is not the only factor that determines a website’s ranking.


Competitor Backlinks: Find & Replicate in 6 Steps

6) Local Linkbuilding

  • Local link building is an important part of SEO for small and medium-sized businesses.
  • There are various types of local link building tactics available.
  • Local link building can help establish a business at the top of geo-targeted keywords.


50 Local Link Building Tactics for ANY Budget

7) HARO Backlinks

  • HARO backlinks are inbound links that websites gain through linkups facilitated by the Help A Reporter Out (HARO) program.
  • Journalists rely heavily on expert sources for information, which is why the HARO program was created.
  • HARO backlinks can be a passive method of building backlinks, as long as the right queries are identified and responded to.


How To Get Quality HARO Backlinks

8) Directory Backlinks

  • Directory backlinks remain a controversial topic in SEO.
  • They can help improve search engine rankings.
  • Directory backlinks can provide additional benefits such as customer reviews and ratings.


How To Get Quality HARO Backlinks

9) Link Posting Sites

  • Link posting/social sharing sites that can be used to promote content.
  • Using these sites can help increase traffic and generate backlinks to content.
  • Competitor research and reverse engineering can also be used to level the backlink playing field.


50+ Social Sharing & Link Posting Sites for Content Promotion

10) Tiered Link Building

  • Tiered link building is a compound SEO technique that can have a large impact on a website’s ranking in the SERPs.
  • It requires a lot of time and resources and carries a risk of penalties from Google.
  • Tier 1 links should come from high authority sites with a high domain authority.


What Is Tiered Link Building? (Benefits, Risks + Alternatives)

11) Link Roundups

  • Link roundups are a compilation of links to high-quality content related to a specific topic, theme, or category.
  • Link roundups can help secure high-quality backlinks and build relationships with other website owners.
  • Use Google search operators and social media to find relevant link roundups and craft a well-written email pitch to the right person.


Link Roundups: Best Practices + How To Use Them

12) Skyscraper Technique

  • The skyscraper technique is a content marketing strategy that aims to produce high-quality content in order to secure high-quality backlinks.
  • It involves identifying high-performing content on the SERPs, creating a better version of the articles, and then reaching out to the referring domains that are linking to the “inferior content”.
  • The success rate of the skyscraper technique depends on the approach taken and the niche targeted.


Skyscraper Technique: What it is + Best Practices

Choosing The RIGHT Link Building Tactics

Understanding high-authority backlinks is critical for SEO thanks to Google’s focus on quality over quantity of links

This ensures more relevant search results for users, but presents an evolving challenge for webmasters, business owners and SEOs. Link building strategies have shifted from scattering inbound links to investing in quality-focused techniques. Falling short in quality can trigger penalties, including removal from the SERPs.

As link building grows more complex with evolving algorithms, Loganix stays at the forefront. We regularly update our strategies in line with Google. Trust us for comprehensive, quality-optimized link building strategies, from guest posts and HARO links to brand links, press releases, backlink gap analysis, link audits, and content marketing.

We’re committed to enhancing your site’s authority through strategic, effective link building.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on June 3, 2023

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.