20 Actionable
Local SEO Tips
(based on 10+ Years of Experience)

Getting lost with local SEO tips?

We get it. That’s why we’re ditching the one-size-fits-all approach and diving into the local SEO strategies that actually put you on the map (literally and figuratively).

“Local SEO is a game-changer for businesses with a physical presence. It’s not just about your website anymore – it’s your Google My Business listing, your citations, your reviews.”

Aaron Haynes & Adam Steele, the founders of Loganix, bring years of experience helping businesses grow with local search (aka helping businesses dominate their local search results). No armchair theories here.

These local SEO best practices are based on that experience, NOT regurgitated information from Google searches or AI-generated fluff.

Instead, these are proven strategies from:

• Years of optimizing for local searches and GMB listings

• Thousands of local citations built and managed across the web

• Countless successful local campaigns for businesses in every corner of the map

Local SEO Tips & Best Practices (based on 10+ Years of Experience)

1. Claim your Google My Business listing and optimize your GMB categories to be as specific as possible – it’s the foundation of local SEO.

2. Ensure your NAP (Name, Address, Phone) is consistent across all online platforms like relevant local directories and citation sites.

3. Get high-quality, relevant local backlinks – they’re gold for local SEO (and there are more opportunities for them than you think).

4. Optimize your website for local keywords, including city and neighborhood names.

5. Encourage and respond to customer reviews – they’re crucial for local rankings (in face, encourage customers to leave reviews on multiple platforms, not just Google).

6. Create separate landing pages for each product or service you offer locally and location-specific pages if you serve multiple areas.

7. Use local schema markup to help search engines understand your local business info (+ structured data markup for events, products, and services).

8. Create locally-focused content that resonates with your community (pssst, don’t forget to optimize for “near me” searches by including location-based keywords in your content).

9. Encourage check-ins and location tags on social media platforms.

10. Participate in local events and promote them on your website + social media (tip: use high-quality, locally-relevant images in your GMB profile).

11. Build relationships with other local businesses for cross-promotion opportunities and content partnerships with other businesses or organizations.

12. Optimize your website for mobile – it’s crucial for local searches.

13. Don’t forget SEO basics: use location-specific title tags and meta descriptions, embed a Google Map on your contact page to reinforce your location and use location-specific alt text for images on your website.

14. Create a locally-focused FAQ page to target long-tail local keywords.

15. Optimize your website loading speed – it’s especially important for local mobile searches.

16. Participate in local online forums and groups to build community presence.

17. Use local phone numbers instead of toll-free numbers (see: other local SEO mistakes to avoid.

18. Optimize your website’s internal linking structure for local pages and NATURALLY use location-specific anchor text where appropriate.

19. Optimize your website’s footer with local business information.

20. Remember, local SEO is about being the best result for local searches – focus on providing value to your local community.