7 Best Blogger Outreach Tools to Get MORE Links

Jake Sheridan
Jun 16, 2020
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Good outreach = good links.

But outreach is hard.

You’ve got to find prospects, write your pitches, send them, monitor for replies, follow up and track your performance. That’s a lot of work for every link.

That’s where blogger outreach tools come in.

These tools help you streamline the most difficult parts of managing email campaigns.

In this guide, you’ll learn what outreach tools are and which ones are considered to be the best. When you’re finished, you’ll know which tool has the best chance of improving your outreach operations.

Outreach Tools

Before we start going over the tools that are most likely to improve your outreach, let’s go over what an outreach tool is, and what role they play in getting you excellent links.

What is an outreach tool? 

An outreach tool is a program that simplifies or automates work that must be done needed as part of outreach. You don’t have to have this SEO tool in your arsenal, but if you are going to be doing lots of outreach, having one will make things move faster.

Some of the most popular tools (including the ones covered below) help you discover targets for outreach, build profiles of your contacts, and manage auto-mailing with tight precision.

Most outreach tools are available as small apps or browser widgets. These are some of the most widely-used tools that are available right now.

  • Pitchbox
  • Just Reach Out
  • BuzzSumo
  • BuzzStream
  • Mailshake
  • Ninja Outreach
  • GroupHigh

Let’s take a deeper look at each one of these tools.

We’ll cover the features that make them invaluable to your outreach operation and the pricing options that may determine whether they’re right for you.

1. Pitchbox

Pitchbox is an outreach tool designed to help you scale up your outreach and understand your niche. It comes with most email features you’d expect, including the ability to organize and automate emails based on the responses you receive.

However, the tool is primarily focused on helping you reach influencers. You can find the major influencers in a niche just by using a keyword search. Once you’ve discovered the big influencers, you can sort them into profiles, and add additional details.


Advanced influencer prospecting: Pitchbox helps you find influencers with advanced searches, locate their contact information, and provided them with automated personalized outreach.

Email integrations: Pitchbox is capable of integrating with most email clients so that certain actions can be more easily automated.

Helpful Analytics: This tool provides you with data and reports you can use to find out whether your campaigns are effective. Get reports about how often messages are read and by who.


2. Just Reach Out

Just Reach Out is an outreach tool that is designed to help you perform advanced searches for journalists and press opportunities. It has an advanced search function for prospects and follows that up with tested templates to allow for more graceful outreach.

In addition to strong features, this tool is respected for the amount of assistance that it provides to new members and users. The main site is packed with training videos and other resources to make agency-wide implementation easier.


Discover broken links: This tool helps you identify links that go back to pages where there is no longer content. You may be able to claim these pages for yourself if you can find the opportunities in time.

Contact information verification: This tools’ team verifies contact information so that you can avoid bounce backs whenever possible.

Benchmark your open and response rates: This tool permanently tracks the open and response rates for the emails that you send. You can use the constantly-growing data to make further improvements to your campaigns.


3. BuzzSumo

BuzzSumo is a large-scale tool that can do quite a bit more than outreach. It breaks its features down into content discovery, research, influencer marking, and monitoring. All of these features play into the work of outreach.

The tool helps you find prospects, and when you find them, you can understand them better. This tool tracks a lot of data that will tell you if an influencer meaningfully engages with followers or not. You can sort and compare the information from different influencers.


Track content performance: BuzzSumo helps you develop content that is relevant to your outreach targets. To do this, it detects knowledge gaps, performs deep social media dives, and pulls Q&As from top websites.

Discover ‘power sharers’: In addition to helping you find influencers, BuzzSumo also helps you find the people who are boosting that influencer’s content to make it successful.

Capture comments: Receive alerts when information is posted about your or your competitor’s brands. Keep up with news stories and discussions so that you know when you need to run defense or secure a rare opportunity.


4. BuzzStream

Buzzstream is an outreach tool that has a very sharp focus on being exactly that. It doesn’t contain as many features as some of the others on this list, but all of the features will help you with outreach work.

Like any useful outreach tool, it is capable of automating the work of researching prospects. It will identify good candidates in set niches. Once you’ve begun working with a prospect, the tool lets you constantly track the stage of that communication and where it left off.


1-click contact additions: The tool has advanced features to detect and grab contact data. It can automatically find contact data for most prospects, even if that information isn’t listed prominently on the site.

Automated follow-ups and reminders: As part of the email features, this tool lets you automate messages or be alerted at the right time for a personalized follow-up. You can set it up so that you are warned when a prospect has gone too long without a new message.

Fully customizable campaign reports: This tool can collect massive amounts of data about your campaigns and how they’re being run. If you choose, you can have the information of your choice packed into the monthly reports you’ll receive.


5. Mailshake

Mailshake (despite the name) is an outreach app that’s equally equipped to target prospects by email, phone, or social media. It allows you to store all of that contact information, along with past messages, in permanent profiles, so you know where you stand.

For email, it has a robust set of features. It can automate follow ups. It also directly improves on the experience of doing cold outreach by providing features to make it easier to personalize messages on the fly.


Integrated phone dialer: This feature allows you to make cold calls directly from your browser. You can manage these conversations with the campaign tools, and add notes as you need them. Any calls that are made using the app create data that can be used for your outreach campaigns.

Concierge onboarding: First-time users of the platform can have their business plan and outreach strategy assessed by the team. Mailshake provides recommendations based on their experience.

Highly compatible: Mailshake isn’t just compatible with email clients; it’s compatible with a broad range of workflow, CMS, and communication tools. It’s also integrated into Facebook.


6. Ninja Outreach

Ninja Outreach describes itself as an influencer marketing and analysis platform. To that end, it does have a good series of features to help you filter and approach influencers. Using any keyword, you can get access to large influencer’s profiles, including their social media profiles and contact information.

The remaining features make it simple for you to approach or manage your relationships with influencers that you’ve already targeted.


Search by social media platform: Refine your search to target Instagram influencers, Youtube influencers, or even media like podcasts.

Library of tested outreach templates: Save time on writing pitches by adapting them from models that have been tried and tested. Ninja Outreach has templates to match different stages of the buying process.

Extensive internal CRM tools: Once you’ve identified influencers anywhere, Ninja Outreach helps you stay connected to them with Customer Relationship Tools. You can use them to add status tags to any relationship or track your last contact.


7. GroupHigh

GroupHigh is a tool that seeks to completely automate the process of finding any influencer or blogger’s contact information. However, once it’s helped you do that, it also provides an impressive set of marketing, SEO, and affiliate marketing features.


Filter out inflated influencers: The influencer search function shows you a range of metrics about each outreach target. You can see engagement information to find out whether they really have enthusiastic fans, or if they may be inflating their numbers with purchased followers.

Data reports for content research: Create content more effectively by using this feature to research how topics perform across a range of 50  different metrics.

Data reports for earned media: Track the success of any campaign with this feature to generate earned media reports. You can save and track engagement that happens with any link that you’ve achieved.



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Do Outreach Better

Outreach doesn’t have to be a frustrating experience.

Using the right tools, you can automate the most difficult tasks, and direct all your attention to the most likely targets.

That allows you to spend more time doing the work you want to be doing.

Most of these tools have free trial offers so that advertisers or agencies can try them out. Based on what you’ve learned so far, you probably know which one is most likely to meet your needs.

You’ll never know what’s possible until you try them for yourself.

Written by Jake Sheridan on June 16, 2020

Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. At Loganix I build products, and content marketing. There’s nothing like a well deserved drink after a busy day spreadsheeting.