What’s Inside The Loganix SEO Checklist?

SEO Basics

As you embark on your SEO journey, there are foundational tasks that will establish a solid base for your website’s visibility in search engines.

This section will walk you through essential first steps in optimizing your site, making it easier for search engines to crawl, understand, and index your content.

• Set Up Google Search Console
• Set Up Bing Webmaster Tools
• Set Up Ahrefs Webmaster Tools
• Set Up Google Analytics
• Install and Configure an SEO Plugin
• Create and Submit a Sitemap
• Create a Robots.txt File
• Check Search Console for Manual Actions
• Make Sure Google Can Index Your Website

Keyword Research

In SEO, keywords play a pivotal role in connecting your content with your target audience.

The “Keyword Research” section of our checklist delves into this critical aspect of SEO, providing you with a strategic approach to identify and target the most relevant keywords for your business.

• Identify Your Competitors
• Find Your Main ‘Money’ Keywords
• Find Long-Tail Keyword Variations
• Create a Keyword Map
• Analyze the Intent of Pages That Rank
• Identify Questions People Ask
• Understand Your Ranking Difficulty
• Find a Primary Keyword to Target
• Assess Search Intent
• Assess Your Chances of Ranking in Google
• Research What People Want to Know

Technical SEO

While the content of your site is essential, the technical foundation upon which it sits is equally crucial to ensure search engines can effectively crawl, index, and rank your website.

In this “Technical SEO” section of our checklist, we discuss a variety of topics that pertain to your website’s technical health and performance.

• Make Sure You’re Using HTTPS
• Check for Duplicate Versions of Your Site in Google’s Index
• Find and Fix Crawl Errors
• Improve Your Site Speed
• Fix Broken Internal and Outbound Links
• Find and Fix HTTP Links on HTTPS Pages
• Make Sure Your Website Is Mobile-Friendly
• Use an SEO-Friendly URL Structure
• Add Structured Data
• Check Your Site’s Crawl Depth
• Check Temporary 302 Redirects
• Find and Fix Redirect Chains and Loops
• Find and Fix Duplicate, Missing, and Truncated Title Tags
• Find and Fix Duplicate and Missing Meta Descriptions
• Find and Fix Multiple H1 Tags
• Create and Submit a Sitemap
• Create a Robots.txt File
• Plan Your Website Structure
• Make Sure Your Site is Crawlable and Indexable
• Make Sure Your Website is Accessible at One Domain
• Install an Image Compression Plugin
• Fix Broken Pages
• Fix Duplicate Content Issues

On-Page SEO

On-Page SEO relates to the optimization of individual web pages on your site for both search engines and users. It involves the strategic application of SEO principles to your site’s content and HTML source code.

This section, titled “On-Page SEO”, will guide you through the techniques that improve your site’s visibility and user experience.

• Improve Title Tags, Meta Tags, and Page Content
• Audit Your Site’s Existing Content
• Ensure Images Use Alt Text
• Improve Internal Linking
• Find and Fix Keyword Cannibalization Issues
• Find and Fix Orphan Pages
• Ensure Your Site’s Content Is Up to Date
• Use a Short, Descriptive URL
• Write a Compelling Title Tag
• Write a Compelling Meta Description
• Link to Relevant Resources
• Optimize Your Images
• Add Schema Markup for Rich Snippets
• Solve the Reader’s Problem
• Write a Winning Intro
• Use Headings to Create Hierarchy
• Break Things Up with Images
• Use Short Sentences and Paragraphs
• Add a Table of Contents

Link Building

Link building is a fundamental aspect of SEO strategy, involving the process of acquiring hyperlinks from other websites to your own. These links are a crucial signal to search engines about the credibility and relevance of your content.

In this section, titled “Link Building”, we will explore the methodologies and strategies to build a strong and high-quality link profile.

• Analyze Your Competitors’ Link Profiles
• Conduct a Link Intersect Analysis
• Turn Unlinked Mentions Into Links
• Find New Link Building Opportunities
• Set Up and Optimize Google Business Profile
• Replicate Your Competitors’ Links
• Reclaim Lost Links
• Pursue Unlinked Mentions
• Publish Guest Posts
• Pitch Resource Pages
• Find People Linking to Inferior Content
• Tell More People About Your Content