SEO Resellers: Quickstart Guide for Agencies

Adam Steele
Apr 11, 2024
seo reseller

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Imagine onboarding high-ticket clients while building a leaner, more profitable agency.

Sound too good to be true? With a trusted SEO reseller by your side, we’re here to tell you it most definitely ain’t.

Drawing on over ten years of experience partnering with agencies just like yours, this guide is your key to unlocking that potential. Here’s a taste of what you’ll learn:

  1. How to find the perfect SEO reseller (and avoid costly missteps).
  2. Proven strategies for maximizing a reseller relationship.
  3. Real-world examples of agencies who’ve scaled successfully with SEO resellers.

What Are SEO Resellers?

Let’s start with the fundamentals: what actually is an SEO reseller?

SEO resellers are the specialists who handle all that complex, time-consuming SEO work.

SEO is multifaceted, so the work an SEO reseller tackles can range from staying ahead of Google’s frequent algorithm updates, auditing dense websites, or perhaps even fixing past agencies’ penalty-inducing link schemes.

But that’s all in a day’s work for a reputable SEO reseller.

Why Outsource Your SEO?

Let’s be honest, SEO is a bit of a beast, threatening to eat your in-house team whole.

To pull your team to safety, here’s why outsourcing SEO services is one of the smartest moves you’ll ever make:

You Land the Client, and They Handle the Nitty Gritty

Your client knows you’re delivering the SEO results they demand, but what they DON’T know is you’ve got a trusted partner handling the time-consuming reporting, keyword research, and technical fixes.

The reseller stays invisible while you maintain profitable client relationships and shadowbox any potential in-house HR nightmares.

They Deliver Results, You Impress the Clients

Reputable SEO resellers eat, sleep, and breathe search algorithms.

It’s not just cranking out generic content. They strategize, implement, measure, and refine.

Oh, not to mention, they pay for all those SEO tools that we all know don’t come cheap.

While they focus on rankings and technical fixes, you can concentrate on delivering the results that make your agency irreplaceable.

The Flexibility You Need

Struggling with slow site speeds?

Need fresh content but lack in-house writers? You’ll find SEO reseller programs offering solutions to fit every agency’s pain points—from quick-fix audits to fully customized campaigns.

Some specialize in industries with complex regulations, ensuring your clients stay compliant with Google’s spam policies and algorithmic preferences.

Do Agencies Use SEO Resellers?

I’ll let you in on a dirty little secret: agencies of all shapes and sizes leverage SEO resellers.


Because it’s the fastest way to evolve beyond your current limitations.

Resellers give you access to niche specialists (like penalty recovery or multilingual SEO), allowing you to confidently pitch those high-value clients you’ve been turning away.

They also handle the time-consuming grunt work, turning your agency into a full-service powerhouse while saving on the over-hiring and maintaining the lean team you already love to work alongside.

Are SEO Reseller Plans Worth It? (5 Benefits)

Here’s a breakdown of when investing in a reseller makes sense:

1. Time is Money, Baby

Okay, let’s get real: if you want to survive in today’s economy, you HAVE to be frugally savvy.

Not if, buts, or maybes about it.

That’s why a whopping 70 percent outsource—it saves them money.

They take the tedious SEO grind off your plate, and now you’ve got the time to land those juicy contracts and deliver the killer client work you actually love.

2. Win Bigger and Better Clients

Ever fantasize about landing those dream clients, the ones that change the trajectory of your whole agency?

That kind of growth is thrown out the window when you’re bogged down in the SEO weeds.

But with a reseller handling the technical heavy lifting, your ambitions get wings, and your clients begin reaping the rewards.

3. Stress Reduction…Priceless

Chasing Google’s whims?

Staring at rankings reports that make you want to scream?

Not to worry. A reseller becomes your chill pill, handling the nitty-gritty so you can breathe again.

Sure, you can’t eliminate stress altogether. Wouldn’t that be the dream?

But with a reseller, it’s the manageable kind—the kind that fuels your motivation levels, not saps them.

4. Happy Clients = Repeat Business

We know the agency game: raving clients are your lifeblood.

A reseller gives you the firepower to deliver results that keep them coming back for more.

Imagine those renewals turning into upsells as you confidently offer expanded SEO services.

Now imagine those happy clients spreading the word and becoming your agency’s best advocates.

5. Ditch the Hiring Headache

Talent wars are real, and agencies aren’t immune.

50 percent of executives struggle to find qualified SEO pros, let alone keep them happy.

The endless hiring cycle is a budget black hole and a major distraction from growing your business.

A reseller gives you on-demand expertise without the talent scouting headaches.

What’s the Catch? (AKA SEO Reseller Services Risks)

Let’s not sugarcoat it—partnering with an SEO reseller isn’t all sunshine and rainbows. There are risks to consider before you take the plunge.

Here’s how to avoid unpleasant surprises:

1. The Control Conundrum

The wrong reseller treats you like a bystander, making big strategy calls without your input.

That’s a recipe for client freakouts and 3 AM panic attacks.

Good resellers make you the quarterback, not the benchwarmer.

Look for those who walk you through their process, welcome your feedback, and see you as a true partner.

2. Beware of Shady SEO (And the Contracts That Trap You)

The lure of fast results is strong, especially with result-demanding clients breathing down your neck.

But black-hat practitioner tactics are shorted-sighted and eventually backfire, decimating site traffic and reputations.

Good resellers put results at the forefront without hidden costs or the need for legally binding loopholes.

They know their work speaks for itself.

3. Communication is Everything

Think of your reseller as an extension of your team.

MIA reps and confusing reports make for a disastrous client experience (and some seriously awkward Monday mornings explaining those dropped rankings to a furious client).

Good resellers ditch the jargon and make communication a priority.

Before you sign on the dotted line, demand specifics: dedicated representatives, regular check-ins, and worst-case-scenario plans.

Remember, ghosting is for Tinder, not white-label partners.

4. Cookie-Cutter Offerings

Generic SEO packages are the fast food of the online world.

Sure, they’re quick and easy, but they won’t make your clients stand out on the competitive search engine results pages (SERPs).

Top-tier resellers know every client is different. They aren’t afraid of industry deep dives or crafting truly customized strategies.

5. The Reseller Reputation Trap

A legitimate fear is SEO reports going straight to your client with some other company’s logo on them. Not cool.

The right reseller gets that your reputation is on the line.

Unbranded reports and an account manager who actually answers your calls? That’s table stakes.

Shameless plug: At Loganix, our month-to-month white-label approach gives you the power to scale up or down with confidence. No black-hat SEO here. Just unbranded, white-hat services that are designed to keep you in control. Easy-peasy.

6 SEO Reseller Services to Grow Your Agency

A skilled reseller becomes your agency’s secret weapon—think growth without the growing pains.

Here’s how they inject those superpower results:

1. Local SEO

  • Google Business Profile Optimization and Management make your clients’ digital storefronts shine so customers choose them over their competitors.
  • NAP citation building and cleanups underscore your clients’ business name, address, and phone number (NAP) consistency and keep their info squeaky clean for search engines.
  • Reputation management services make sure the reviews reflect your clients’ businesses in the best light.

2. Link Building

  • Guest posting positions your clients as thought leaders in their industry, earning links from relevant and respected sources.
  • HARO (Help a Reporter Out) links boost their visibility in major publications, building credibility and securing valuable backlinks.
  • Authority link acquisition secures placements on top-tier sites within their niche, a ranking signal that’s hard for competitors to match.
  • Link audits and penalty recovery protect your clients’ reputations by uncovering past linking mistakes or hidden penalties dragging them down.

3. Keyword Research

  • Competitor keyword analysis reverse engineers your clients’ rivals’ strategies and finds those lucrative gaps they’ve missed.
  • Keyword gap analysis uncovers those hidden opportunities, the high-intent phrases that could dominate but aren’t…yet.
  • Local opportunities target the searches happening in their own backyard, ensuring they show up for those “near me” customers ready to buy.

4. Content Creation

  • Content strategy provides a roadmap that aligns with their business goals and targets the right audience.
  • SEO-optimized blog posts rank, attract high-quality leads, and drive conversions.
  • Website copywriting persuades, not just describes.

5. SEO Audits

  • Comprehensive technical audits uncover hidden issues holding your clients back, from slow load times to crawl errors that frustrate search engines.
  • On-page optimization analysis gives you a clear picture of whether your clients’ content and page structure are helping or hindering their rankings.
  • Off-page optimization analysis assesses clients’ backlink profiles, identifies any spammy links, and spots new link opportunities their competitors haven’t seized yet.

6. Technical SEO

  • Site speed optimization eliminates unnecessary code, optimizes images, and makes sure pages load lightning-fast for impatient users.
  • Mobile-first responsiveness ensures your clients’ sites look flawless on every screen size.
  • Schema markup implementation helps search engines understand what your clients’ content is truly about and unlocks rich search results.

How to Find the Right SEO Reseller in 5 Steps

Step 1: Define Your Agency’s “Must-Haves”

Think of this as your agency’s SEO wishlist, but the non-negotiable kind.

Get crystal clear on things like:

  1. Is it pure traffic growth, lead generation, or outranking specific competitors? Often, different resellers have different strengths.
  2. Do you need in-depth analytics, or are simplified dashboards that impress clients enough? Honesty here saves headaches later.
  3. Are you sick of fixing coding nightmares left by past agencies, or is hands-off technical SEO your ideal? Reseller specializations matter.

Step 2: The Power of Proof (And Case Studies)

Generic boasts about “amazing results” are a dime a dozen.

Here’s how to find the proof that builds trust in a potential reseller partnership:

  1. Success stories in unrelated niches are pointless. Seek out case studies that demonstrate their expertise with businesses similar to those you serve.
  2. Increased traffic doesn’t tell the full story. Look for things like doubled organic leads, improved rankings for high-value keywords, or quantifiable improvements in site speed and conversions.
  3. A case study should be a roadmap, not a mystery. Did their success come from technical fixes, content creation, or strategic link-building? This impacts whether they can replicate it for your clients.

Step 3: Set Clear Communication Expectations (And Avoid Surprises)

A great reseller knows the trust you’re placing in them and makes consistent, proactive communication a priority.

Here’s what to establish upfront:

  1. Clearly state your preference for detailed analytics or client-friendly dashboards. Specify how often you expect updates (weekly, monthly, etc.) and in what format (reports, calls, etc.)
  2. Establish what constitutes “urgent” and set expectations for turnaround time on both routine questions and those that require immediate attention.
  3. Nobody wants to chase down a reseller to find out something went wrong. Establish how they’ll alert you to potential roadblocks, algorithm changes, or anything impacting results.

Step 4: Is the Price Right? Finding Value, Not Just the Lowest Bid

Let’s be blunt: SEO is an investment, not a quick fix. A reseller who significantly undercuts everyone else can be a major red flag.

Here’s how to frame the cost discussion with both your agency’s bottom line and your clients in mind:

  1. Cheap hourly fees can hide inefficient processes or outdated tactics that take longer to get results. Ask for pricing based on outcomes (lead targets, etc.)
  2. Get crystal clear on what’s included in the package. Gray areas lead to surprise upcharges that leave you and your clients feeling none too happy.
  3. Low-cost resellers often cut corners, using tactics that get quick wins but put you at risk of penalties later. This can destroy your client’s reputation and tank their rankings long-term. Don’t risk it.

Step 5: When to Run, Not Walk, Away

Even slick resellers sometimes can’t disguise that they’re bad news.

Pay attention to these warning signs that it’s time to walk away, no matter how tempting their initial pitch sounded:

  1. No reputable SEO promises instant #1 rankings or traffic explosions overnight. Those who do are likely using shady tactics that put your clients at risk.
  2. If they can’t give straight answers about their methods, reporting process, or past successes, they’re likely hiding something.
  3. A disgruntled past client is one thing. A pattern of complaints about lack of results, unethical practices, or ghosting is your cue to look elsewhere.

Tracking Results From SEO Resellers

The key to tracking your SEO reseller’s success?

Clear, insightful SEO reports.

These reports shouldn’t be a liability, though. A good reseller will do the heavy lifting for you. They’ll make the process painless, if not entirely hands-off.

To avoid wasting time and money, here’s what to look for:

  1. Do your clients obsess over detailed analytics, or just want proof that your approach to SEO is working? Your reseller should provide options that keep everyone happy.
  2. Charts and graphs are nice, but what do they mean for your client’s business? A true partner helps you translate results into revenue.
  3. And to echo a point we made earlier about unbranded paper trails, a reseller’s reporting should look like it came directly from your agency. It should strengthen your brand with every update, not theirs.

3 Real Examples of SEO Reseller Services

These real-world examples prove that outsourcing specific SEO tasks can be the key to unlocking sustainable growth—and happier clients.

Case Study #1: Local SEO Domination

Sometimes, the secret to winning in a competitive niche lies in outsourcing that one task holding your agency back. For, an agency specializing in elite personal injury law firms, that meant handing off link-building to our expert team at Loganix.

The result: A 7x increase in first-page keyword rankings for both themselves and their clients.  This led to significantly more cases for their law firm clients and the scalability needed to achieve their own growth goals.

In the words of Chris Dreyer, President and Founder, “In the personal injury space, no SEO agency has better search results in major markets than us… Loganix has been an important contributor to these results.”

Case Study #2: The “Boring” Task That Tanked Their Growth

Ever feel like those tedious, time-consuming SEO tasks prevent you from focusing on big-picture client strategy? Powered by Search, a successful B2B SaaS marketing agency discovered the transformative impact of handing off citation building to Loganix.

The result: By outsourcing this often-neglected aspect of SEO, Powered by Search freed up its team to serve high-value clients. They now offer a service they previously struggled to provide in a cost-effective way, making them a more attractive choice in their niche.

As Dev Basu, CEO and Founder, puts it: “Citation building is really important for search, so we couldn’t NOT do it. But it takes time and expertise to do well… Loganix has been the solution to that problem.”

Case Study #3: Giving Clients the “Goldilocks” Solution for Link Building

For many agencies, finding the right balance between link quality and client budgets is a constant struggle. SixEstate, a content marketing agency, discovered that Loganix’s flexible model was the solution they’d been searching for.

The result: They now offer clients a range of link-building options, from choosing placements themselves to letting Loganix handle the entire process. This adaptability has translated into better results for their clients and a key competitive advantage for SixEstate itself.

David Reich, Founder and Content Director, explains: “With Loganix’s ‘à la carte’ pricing model, we can buy as many links, or as few, as we like…no matter what the client budget.”

FAQs: Your White Label SEO Questions, Answered

What Is the Difference Between White Label and Reseller?

While the terms are often used interchangeably, there’s a subtle difference.

  • White-label services: fully rebranded as your own, so clients never know if an outside company is involved.
  • Reseller services: You MAY be transparent about partnering with a specialist.

This depends entirely on the client relationship and how you position the value for them.

What Are the Benefits of White Label SEO?

White-label SEO services are your key to scalable growth, expanding your service offerings without those stressful staffing decisions or compromising the quality that keeps clients happy.

Not to mention, by outsourcing those time-consuming, low-profit tasks to a quality vendor, you’ll see improved margins and have more time to focus on high-ROI strategy and building the strong client relationships your agency is known for.

How Do I Become an SEO Reseller?

To become an SEO reseller, start by finding a reputable partner.

Then, learn the services they offer and decide how you’ll price them for your clients. A good partner will help you with the process.

Is SEO Easy to Sell?

Yes, SEO is easy to sell when you frame it around results.

Instead of focusing on rankings alone, ask if they want to increase leads, boost online sales, or dominate their local market. 

Explain how SEO is the key to achieving those goals, making the investment a no-brainer.

Next Steps for SEO Resellers

Get that time back, land those elusive high-paying clients, and finally scale your agency without the late nights and constant stress.

If you’re ready to stop wishing for those results and start achieving them, the right SEO reseller makes it possible.

Ready to see how Loganix empowers agencies to achieve more?

🚀 Visit our SEO reseller page and discover how we can help you reach that next level of success. 🚀

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Adam Steele on April 11, 2024

COO and Product Director at Loganix. Recovering SEO, now focused on the understanding how Loganix can make the work-lives of SEO and agency folks more enjoyable, and profitable. Writing from beautiful Vancouver, British Columbia.