What Is 10X Content? Rethink Your Approach to SEO Content

Aaron Haynes
Feb 29, 2024
what is 10x content

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Amid the relentless demand for freshly published SEO content, there’s a strategy that rises above the noise—10x content. An approach that isn’t just about keeping up. It’s about striving for excellence and setting the bar higher than ever before.

To catch you up with everything 10x content, by the end of this read, you’ll

  1. have the answer to the question, “What is 10x content,”
  2. understand why 10x content is important to search engine optimization (SEO),
  3. and know how to integrate 10x content into your content strategy.

What Is 10X Content?

The concept of 10x content was first coined by Rand Fishkin, co-founder of the SEO tool Moz. Fishkin challenged content creators to create SEO content that’s not just good but exceptional. A quantum leap in quality, depth, and value. Ten times better than the best content currently found for a given search query on the search engine results pages (SERPs).

Learn more: Interested in broadening your SEO knowledge even further? Check out our SEO glossary, where we’ve explained over 250+ terms.

The Anatomy of 10x Content

Here are 10x content’s key characteristics:

  1. 10x content doesn’t just skim the surface. Nope, it dives deep, offering insights and value that can’t be found elsewhere.
  2. 10x content is both informative and a delight to interact with. Think intuitive navigation, engaging visuals, and a seamless user experience.
  3. 10x content resonates with its target audience on a personal level, making readers feel connected, inspired, or motivated to take action.
  4. Backed by thorough research, data, and expert opinions, 10x content establishes itself as an authoritative source, attracting clicks, earning backlinks, and converting readers into buyers.
  5. 10x content is the kind of content that readers can’t help but share and talk about.

Why Is 10x Content Important?

Let’s explore why 10x content is important, especially in search engine optimization (SEO) and your broader digital marketing efforts.

A Catalyst for Search Engine Rankings

A study by BuzzSumo, analyzing one million web pages, revealed a sobering reality: 50 percent of blog posts receive fewer than eight shares, and 70 percent of content never attract a single backlink.

Creating content that resonates and earns recognition is tough going, it seems—Captain Obvious over here.

Thankfully, the same study highlighted an area of hope for content creators: content with deep research that offers unique insights outperforms the average—precisely where the concept of 10x content comes into play.

10x content shines by providing what most content fails to deliver. It goes beyond the superficial, offering depth, unique perspectives, and comprehensive coverage. This is something that search engines, particularly Google, are increasingly rewarding.

The Keystone of a Successful SEO Strategy

Backlinko research shows that in-depth, meaty articles possess the potential to rake in 77.2 percent more backlinks than under 1,000-word posts. The same study also revealed that 10x content, which Backlinko calls “Power Posts,” or what is also commonly referred to as cornerstone content, generates 75 percent of all social shares.

Both figures are a clear indicator of the power of substance. Your target audience craves information that’s helpful and insightful. Something they can really dig their teeth into.

A content strategy that’s centered around long-form, 10x content also has the added benefit of supporting your SEO efforts, specifically in terms of keyword diversity.

By embracing Google’s philosophy of writing for humans, not search engines, you’re naturally incorporating a range of relevant keywords that satisfy more than a single search query. 10x content addresses a spectrum of related topics and questions, making it a comprehensive resource.

An approach that not only enhances the content’s SEO potential but also increases its appeal to a broader audience.

Learn more: Loganix’s content strategy services.

Fueling Social Media Success

A BuzzSumo study analyzing 400,000 articles revealed key drivers of content engagement, showing that well-researched and insightful content significantly increases shares and interactions. This means that a thought-provoking article or a visually stunning infographic has the potential to resonate deeply with audiences, encouraging them to share and discuss it on platforms like LinkedIn, Twitter, or Instagram.

Moreover, BuzzSumo’s 2018 research on content-sharing trends on social media demonstrates that when it comes to content creation, it’s not just about the information and ideas that are put forward. It’s also about how it’s presented, its relevance, and its ability to tap into the target audience’s interests and needs.

A HubSpot study analyzed what makes a post shareable and popular, further underscoring this point. Their findings suggest that content that strikes the right balance between informative and engaging is more likely to go viral, bringing a surge in brand visibility and traffic.

Long-Term Value

When you hit “publish” on a piece of 10x content, you’re planting a seed that grows into a perennial garden, constantly blooming with fresh traffic and engagement. Here’s how:

  1. A SEMrush study revealed that high-quality content significantly boosts website traffic and audience engagement. This means your 10x content keeps pulling in new audiences, sparking interest, and driving conversions long after its initial release.
  2. According to the Content Marketing Institute, standout content is more likely to be shared on social networks, increasing your brand’s visibility. A thought-provoking article or a visually stunning infographic can go viral on platforms like LinkedIn or Twitter, turning your content into a talking point and bringing a surge in brand awareness and traffic.
  3. DemandJump reports that investing in high-quality content yields long-term returns. This is especially true for 10x content with evergreen topics. Your content becomes a dependable magnet for new visitors, keeping your brand in the spotlight and perpetually fresh.

10x Content FAQs

Q1: How Does 10x Content Differ From Viral Content?

Answer: 10x content is characterized by its depth, quality, and lasting value, focusing on providing substantial information and insights. In contrast, viral content often gains temporary popularity due to its entertaining or sensational nature but may lack the enduring informational value of 10x content.

Q2: Can 10x Content Be Applied to All Types of Content Formats (e.g., Videos, Podcasts, Blogs)?

Answer: Absolutely. The principles of 10x content are versatile and can most definitely be applied across all types of content, including videos, podcasts, and blogs. The key is to make sure that the content is exceptionally better and more valuable than what’s already available, regardless of the medium.

Q3: How Often Should a Brand or Content Creator Aim to Produce 10x Content?

Answer: The frequency of producing 10x content depends on resources and goals, but focusing on quality over quantity is generally recommended. Aiming for regular, but not necessarily frequent, 10x content can strike a balance between maintaining high standards and keeping your audience engaged.

Conclusion and Next Steps

Let’s face it: creating 10x content is a tall order. It requires time, expertise, and a deep understanding of SEO dynamics.

That is precisely where Loganix steps in.

Our suite of SEO services is designed to elevate your content strategy from the ordinary to the extraordinary. So, whether you’re looking to refine your content, boost your backlink profile, or overhaul your SEO strategy, Loganix has the tools and expertise to help you achieve that 10x impact.

So, what’s the next step?

🚀 Visit Loganix’s SEO services page to transform your content and catapult your brand to the forefront of your industry. 🚀

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

Explore Services

Written by Aaron Haynes on February 29, 2024

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.