What Is An SEO Campaign?
Optimizing your website for search engines and earning high ranks in search engine results pages (SERPs) doesn’t just happen overnight. It takes a coordinated strategy to make a website perform well in search engines.
That strategy is called an SEO campaign.
An SEO campaign includes many different components, all just as important as each other. In this article, we look at exactly what an SEO campaign is, why they are important for website and online business owners, what an SEO campaign includes, and how you can begin planning an SEO campaign of your own.
What Is An SEO Campaign?
A search engine optimization (SEO) campaign is a coordinated effort of optimizing a website (or a web page), so it outranks competitors in search engines (platforms such as Google, Bing, and Yahoo.)
Put differently, an SEO campaign is the process of signifying to search engines that the material on your website is of high quality and is worthy of the search engine presenting it to as many users as possible, i.e., on the first page and ideally within the top three ranks.
An SEO campaign consists of multiple elements aimed at the technical search engine algorithms to achieve this goal and provide a valuable user experience. These elements include:
- Initial site audit
- Competitor analysis
- Target audience research
- Keyword research
- Strategic and high-quality content creation
- Technical on-page optimization
- Link building
- Web design and user experience optimization
While some SEO campaigns only include several of these elements, the most successful SEO campaigns are those that have all of these components in a comprehensive 3-stage SEO campaign.
Using an SEO roadmap, such as the one above, ensures you don’t miss anything in your SEO campaign. Then, once you’ve launched your SEO campaign, it is essential you track its effectiveness and adjust accordingly.
How does an SEO campaign work?
The best way to think about an SEO campaign is to create a website that satisfies search engine algorithms while bringing direct value and an enjoyable experience to visitors. If you fulfill the technical requirements of SEO while helping your target audience, then search engines will reward you with higher rankings.
When planning an SEO campaign, it’s also good to keep in mind that search engines want to give their users the best possible experience – which means providing searchers with the best possible answers to their problems and pain points.
As we’ve mentioned, to do this, an SEO campaign must satisfy both the requirements of the search engines (technical SEO and off-page SEO) and also the needs of your target audience (on-page SEO).
Technical SEO means making it as easy as possible for search engines to know what your website is about. This enables them to rank them for your specific keywords and long-tail keywords that your target audience is searching for. This includes:
- Page descriptions
- Meta descriptions
- Meta titles and title tags
- Meta tags
- Keyword optimization and relevant keywords
- Internal linking structure and hierarchy
On-page SEO is creating a website and web pages that give your target audience exactly what they want. You need to create content that answers all their problems in a clear, informative, engaging manner, so they stay on your website.
You also need to present this information in an aesthetically pleasing manner, which means having optimized web design.
By optimizing your on-page SEO, you address several key performance indicators (KPIs) search engines use to judge the quality of material, such as dwell time, session duration, click-through rate, and bounce rate. This means visitors to your website arrive on your website and stay there for at least 3-5 minutes, and have a click around your site – signifying that they found your website useful, and other users will too.
Off-page SEO refers to your website’s backlink profile. Backlinks are inbound links from other sites pointing to your site. The more backlinks you have from higher-quality websites, the more authoritative search engines view your website.
Why are SEO Campaigns Important?
SEO campaigns are essential in that they help online businesses attract more customers. The importance of this lies in how people behave online – 93% of online sessions start with a search engine, and 70% of search engine users don’t click past the first page.
Thus, if you have an online business and aren’t ranking on the first page of Google for 70% of your target keywords, then you’re missing out on up to 70% of your target market. With an effective SEO marketing campaign, you can perform better in search engine rankings, attract far more organic traffic, and enjoy increased leads, inquiries and conversions as a result.
SEO Campaigns FAQ
How do you plan an SEO campaign?
The best way to plan an SEO campaign is to first create an SEO roadmap.
- Conducting a current site audit
- Mapping out your SEO strategy, content marketing, and digital marketing plans
- Planning your link-building strategies
- Executing your SEO campaign
- Analyzing and optimizing your marketing strategy accordingly
There are hundreds of tools SEO experts can use to achieve these goals, such as keyword research tools, Google Analytics, SEMrush. Learning to use the ones you need will prepare you to execute your SEO campaign successfully.
How much does SEO marketing cost?
SEO marketing includes many different facets, and the cost of any single project depends on the nature of the project in question. SEO agencies may choose to charge an hourly rate, which can be between $50-$150 per hour.
In other cases, SEO experts will offer a comprehensive monthly retainer package that covers all components of the SEO campaign – usually for somewhere between $3,000-$10,000 per month.
It’s best you contact your SEO agency directly and discuss your project to get an accurate quote for your SEO campaign.
What is an SEM campaign?
Whereas SEO is investing in organic (or “free”) web traffic, a search engine marketing (SEM) campaign is a marketing strategy that uses paid advertisements to rank companies among the top advertisements in search engines.
What are the types of SEO?
There are three types of SEO in a well-rounded SEO campaign:
- On-page SEO
- Anything on the webpage – content, design, conversion rate optimization, calls to action
- Technical SEO
- Meta descriptions, title tags, metadata, SSL hosting, page speed
- Off-page SEO
- Backlinks, link quality, and the domain’s backlink profile
These three components need to be optimized to perform optimally in organic search and are what digital marketers aim to achieve with a good SEO campaign.
How do I start an SEO campaign?
An SEO campaign begins with an audit of your current site, then plenty of research. You need to know how your existing website measures up to your competitors, then discover how you can position your website better than they do.
A website audit can start with an on-page analysis, and you can conduct one of these using these on-page SEO tools.
Hopefully, this article has given you a better understanding of SEO campaigns, how they work, and why they are essential for success as an online business.
With a well-rounded SEO campaign, businesses can enjoy exponentially more web traffic from search engines and organic search, directly correlating to greater profitability.