What Is Bing?

Aaron Haynes
Oct 15, 2021

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Google, Yahoo, DuckDuckGo – all are search engines you’re likely familiar with. Microsoft’s search engine Bing is yet another search engine – a tool that helps internet users browse the billions of webpages that exist on the world wide web, and find information that they’re looking for on a search engine results page.

This article looks at Bing compared to other search engines and why understanding Bing and it’s algorithms can be beneficial for your online presence.

What is Bing?

Bing.com by Microsoft Corporation has been around for nearly a decade now, and it’s still one of the best web browsers out there on the market today.

Like Google, Yahoo, or even Baidu, Bing’s results can help you find information anytime and anywhere online; and like these other popular websites, Bing is designed to be user-friendly and easy to navigate so that it never becomes too difficult to use.

Source: Bing

Bing is an important search engine to keep using and an extra place to advertise your business, whether you’re looking for information about a company or how you can cook your favorite recipes and food.

The reason? Unlike Google, Bing doesn’t track your searches over time, so there’s nothing for your personal information to fall into the hands of hackers. That’s one of the reasons that users should consider Bing as their primary search engine on the web instead of others like Google; plus it’s a nice way to show some support for a Microsoft site and product!

Why is Bing Important?

If you live in the United States or the UK (and other places around the world too), chances are that you use Google as your default search engine. There’s a good chance that you use it because it’s easy to use and gives you what you need, which can be somewhat helpful. Then why should you consider Bing search engine as a replacement for Google search?

First of all, Google is an important search engine that has been around for a long time and can help you find information about almost anything. The problem with this is that Google tracks your searches over time, and this can lead to people knowing things about you that you never intended them to know. Perhaps you looked at a map of your local town, or maybe you looked for information about your favorite football team. Either way, Google will know about it.

However, Bing doesn’t track your clicks in search pages over time, so there are limited records of your personal information and data – something that many users find liberating in today’s data collection society. On the other hand, Google leverages your online behavior and data for profit (and, undeniably, usability).

Depending on your preferences, Bing might be an important choice if you value your privacy.

Bing FAQ

What is Bing SEO?

Search engine optimization, or SEO, is the process of making sure that your site gets to show up higher in search results. A lot of things go into SEO: good content, keywords, pictures, ensuring your website is HTTPS, and having your website designed for SEO. Bing SEO is one of the ways to make sure that you can rank as high as possible when people look for something around your topic or niche.

Bing SEO focuses on helping webmasters get their websites optimized so that they’ll appear in search results for the best possible terms related to their business. While some say that Bing won’t bring them traffic the way Google does, it’s still a top search engine that shouldn’t be overlooked by any means.

How do I use Bing for SEO?

Bing is unique in the fact that it actually has separate versions for different countries and regions around the world. When you’re doing SEO, you can focus on your listings on a more local level and improve your chances of getting more traffic through Bing as opposed to Google.

The first thing that you need to do is make sure your site is listed on Bing. You may already be ranking pretty well, but if not then you’ll need to go through their simple form for listing your website. Just adding your site will help it get ranked, and after that, it’s just a matter of improving and developing your website further with SEO tools.

Is Bing good for SEO?

Bing is easily one of the best search engines for a lot of websites. While there’s not much guidance out there, you can see some great results by focusing on your site’s content and using keywords properly. Just make sure that your site is listed in Bing and that you’re following SEO best practices (as listed above).

Doing this kind of research and focus can result in Bing being a huge help in your search engine optimization process. SEO companies such as Loganix can help with this.

Is Bing better than Baidu?

Baidu is another very popular search engine, and it’s been around for a long time. It’s the most popular search engine in China and for Chinese-language users, and also in the UK. However, Baidu isn’t nearly as popular in the US as Bing is.

You can compare Bing against Baidu by typing in your search terms into each search engine and seeing what results are returned from each one. Which search engine is better for your business will depend on your target audience and your customer location.

Is Bing better than Google?

This is a tricky question to answer. There’s no doubt that Facebook users have noticed that Bing has taken the place of Google for some searches and functionality, and so people are definitely starting to use Bing and seeing that it’s better than Google.

However, most SEO experts say that Bing isn’t actually better than Google and may actually be worse in some cases because people are more likely to believe the information from Google more.

In addition to this, there are many who think that Bing has a very small index of search results compared to other popular search engines like Yahoo or Baidu; so if you’re looking for a particular website, you may not be able to find it easily using Bing.

Don’t forget: check out the other definitions (over 200) in our growing SEO glossary.


Hopefully, this article has given you a better understanding of Bing.

Google undoubtedly dominates the search engine market, but Bing is a competitor offering various advantages that some users find attractive – notably storing less personal information.

To learn more about optimizing your website for Bing and Google, take a look at our SEO packages here.

Hand off the toughest tasks in SEO, PPC, and content without compromising quality

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Written by Aaron Haynes on October 15, 2021

CEO and partner at Loganix, I believe in taking what you do best and sharing it with the world in the most transparent and powerful way possible. If I am not running the business, I am neck deep in client SEO.